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The new agreement spans Bosnia & Herzegovina, Montenegro, and Serbia, introducing ICONIC21’s premium live portfolio and exclusive branded tables for Soccerbet players.

ICONIC21, in-demand iGaming content supplier, has announced a new strategic partnership with Soccerbet, a leading operator across Bosnia & Herzegovina, Montenegro, and Serbia. The agreement expands ICONIC21’s presence in Southeastern Europe and enhances Soccerbet’s live casino offering with a lineup of engaging, high-performance titles tailored for these markets.

In Serbia, the partnership takes a bespoke approach, introducing dedicated Roulette and Gravity Roulette tables under the Soccerbet brand, as well as one dedicated Blackjack table. These custom developments complement ICONIC21’s network live games, giving Soccerbet players access to a full portfolio of premium live entertainment.

The collaboration reflects a shared vision for growth through innovation, localized design, and scalable technology. For ICONIC21, it highlights the company’s steady expansion across regulated markets, driven by partnerships that combine operational excellence with creative execution. For Soccerbet, it reinforces its commitment to offering players best-in-class live gaming experiences supported by trusted, forward-thinking suppliers.

Alina Popa, Chief Commercial Officer at ICONIC21, commented: “Soccerbet is a respected name in the region with a strong focus on delivering quality and authenticity to its players. Partnering with them allows us to showcase the flexibility of our product range and our ability to build branded environments that elevate the live experience. We look forward to seeing this partnership grow across all three markets.”

Marko Jovanovic- Head of Online Casino at Soccerbet, added: “Our collaboration with ICONIC21 represents an important step in elevating our live casino experience. Their ability to combine performance with personalized content fits perfectly with our vision for growth across Bosnia & Herzegovina, Montenegro, and Serbia. The addition of branded tables and custom live titles strengthens our position as a market leader in delivering premium entertainment to our players.”

The partnership marks a strong alignment between two forward-looking brands dedicated to delivering exceptional live gaming experiences across Southeast Europe.

The post ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet appeared first on European Gaming Industry News.

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The SYNOT Group will once again participate in the prestigious Balkan Entertainment and Gaming Exhibition, which will be held on 26–27 November at the Inter Expo Centre in Sofia, Bulgaria. At booth 2.18, the company will showcase its extensive range of land-based and online products.

Discover the latest line of SYNOT cabinets, with key highlights including the modular ST2-32 and the brand-new ST3-27. A major attraction will also be the unique multigame progressive jackpot system SUPER LINK, presented in its slot version with an engaging set of eight linked titles. Visitors will also have the chance to explore the popular jackpot system MAGIC BALL LINK.

A broad range of game mixes will be on display as well. Among the most significant new releases are Firebird Gold and Firebird Platinum, which expand the successful Firebird product line. Both mixes deliver dozens of titles that combine classic games with popular linked or Hold&Respin titles. Another highlight is the brand-new Gamifire Prime mix, offering a diverse selection of captivating classic and Hold&Respin games.

Those interested in iGaming solutions should not miss SYNOT’s dedicated online section. SYNOT Games and SYNOT Interactive will present a complete range of products, including newest games releases, the latest PEAK tool as well as the SYNNET Casino Management System.

Participating in this important event provides SYNOT a valuable opportunity not only to introduce its latest innovations, but also to establish new partnerships and strengthen cooperation across both the land-based and online sectors.

The post SYNOT Group Exbiting at BEGE in Sofia appeared first on European Gaming Industry News.

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Serbia has established the Association of Organisers of Games of Chance (SPIS). It was founded with the idea that games of chance in Serbia should be an area based on responsibility, transparency and cooperation. The association gathers domestic operators with the aim of improving the market of games of chance, that is, with the common goal of improving business standards, protecting players and contributing to the positive perception and development of the industry.

Director of SPIS Nevena Marković said that the gaming industry employs thousands of people, contributes to public revenues and invests in the development of technology, but that it is an equally important task to show society that gaming can be safe and responsible entertainment.

“SPIS was born from the need to systematically nurture those values through codes, education and active cooperation with the state and the civil sector. Our ambition is to be a reliable partner in shaping the future of this industry,” she said.

The post Serbia Establishes “Association of Organisers of Games of Chance” appeared first on European Gaming Industry News.