Scientific Games has strengthened its position in the European digital lottery market after being selected as a strategic digital partner by the Lotteries Entertainment Innovation Alliance (LEIA). The alliance brings together five of Europe’s most prominent lottery operators: Danske Spil (Denmark), FDJ United (France), Norsk Tipping (Norway), Svenska Spel (Sweden), and Veikkaus Oy (Finland).

The partnership positions Scientific Games at the center of LEIA’s mission to accelerate digital transformation across member lotteries. By fostering collaboration and shared innovation, LEIA aims to enhance digital growth, strengthen market positions, and ensure responsible engagement with modern and younger adult audiences.

According to Morten Eriksen, CEO of LEIA, innovation is a cornerstone of the alliance’s strategy. The selection of Scientific Games reflects LEIA’s commitment to developing digital experiences that align with evolving consumer expectations while maintaining responsible gaming standards. Through this collaboration, LEIA seeks to balance technological advancement with social responsibility, a growing priority for European lottery operators.

Formed as a shared innovation platform, LEIA enables its members to access a collective marketplace for digital games and services. This structure allows participating lotteries to benefit from improved scalability, faster time-to-market, and reduced development costs through shared resources and purchasing power. The alliance model is designed to streamline operations while encouraging creativity and experimentation in digital lottery content.

Under the newly signed two-year agreement, Scientific Games will deliver digital game projects aligned with LEIA’s strategic initiatives. As the world’s largest creator and supplier of lottery games, Scientific Games will also provide localized digital titles from its extensive portfolio of more than 270 premium games developed by SG Studios. In addition, the company will design bespoke digital games tailored to the unique preferences and regulatory environments of individual LEIA markets.

Matt Lynch, President of Digital at Scientific Games, highlighted the long-standing relationship between the company and LEIA’s member lotteries. He emphasized that the expanded partnership will support lotteries in reaching new audiences, enhancing engagement, and shaping the future of digital lottery entertainment across Europe.

Through this collaboration, LEIA will gain access to Scientific Games’ expansive library of over 100 licensed brands, alongside a growing catalog of digital instant games distributed via the SG Content Hub. This platform connects innovative third-party studios with lottery operators worldwide, expanding content diversity and accelerating innovation. Studios such as Random State, BWLoto EHF, and Harman Connected Services GmbH have also been selected as part of the LEIA collaboration, further enriching the alliance’s digital ecosystem.

Scientific Games currently serves more than 30 iLottery customers globally, delivering advanced digital solutions including CRM systems, loyalty programs, promotions, mobile and web applications, and second-chance initiatives. With operations spanning 150 lotteries in 50 countries, the company continues to play a pivotal role in shaping both retail and digital lottery experiences worldwide.

The partnership with LEIA underscores Scientific Games’ commitment to driving digital innovation at scale while supporting responsible growth in the European lottery sector.

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Kansas Lottery has officially selected Instant Win Gaming (IWG) as its primary partner for eInstant game content, marking a major expansion of the state’s digital lottery program. The agreement, announced on January 8, 2026, will see IWG supply its full portfolio of digital “scratch” games to Kansas players, building on the lottery’s successful iLottery launch in February 2025.

Strategic Milestone for Kansas iLottery

Kansas becomes the 33rd NASPL/WLA member lottery and the 9th in the U.S. to adopt IWG’s digital content. The partnership focuses on “digital transformation”—taking the mechanics players love from physical retail scratchers and reimagining them for the mobile screen.

• Retail Synergy: IWG will develop games specifically inspired by Kansas’ top-performing retail tickets, ensuring familiarity for long-time players.

• Constant Refresh: Using IWG’s InstantRGS (Remote Game Server), the Kansas Lottery will maintain a consistent roadmap of new titles to keep the digital lobby fresh.

• Rapid Onboarding: IWG’s server is already integrated with the Pollard Catalyst platform, which powers the Kansas iLottery system, allowing for a seamless technical rollout.

The “Catalyst” for Growth

The Kansas Lottery’s iLottery program originally went live on February 13, 2025, achieving the record for the fastest full-featured implementation in U.S. history (just 10 months from scoping). By tapping IWG, the Lottery is shifting from its “Loyalty-First” phase into a high-growth “Content-First” phase.

“Their experience transforming retail scratch styles into successful digital formats made this partnership an easy decision,” said Stephen Durrell, Executive Director of the Kansas Lottery. “We’re excited for Kansas players to experience the depth and quality of IWG’s portfolio.”

Market Impact and Roadmap

Feature	Details
Partner	Instant Win Gaming (IWG)
Integration	Pollard Catalyst Cloud-Native Platform
Target Audience	235,000+ “PlayOn” Loyalty Members
Game Strategy	Retail-to-Digital “Scratcher” Mechanics
U.S. Context	9th U.S. State to deploy IWG eInstants

Jason Lisiecki, Executive Vice President at IWG, noted that the Kansas strategy aligns perfectly with IWG’s leadership in the North American space, focusing on scaling engagement through high-performing, proven mechanics.

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Instant Win Gaming (IWG), a leading independent supplier of eInstant games to NASPL and WLA-member lotteries, has further expanded its North American footprint after being selected by the Kansas Lottery to supply a full portfolio of eInstant games as part of a new long-term agreement.

With this contract award, Kansas becomes the 33rd NASPL/WLA lottery to partner with IWG, and notably, the 9th U.S. lottery to deploy IWG’s digital content. As part of the partnership, IWG will deliver a consistent cadence of high-performing eInstants through its InstantRGS (remote game server). A key focus of the roadmap will be reimagining classic retail scratcher mechanics as digital-first experiences—an area where IWG’s deep creative bench and dedicated development team are uniquely positioned to execute at scale.

IWG’s InstantRGS is already fully integrated with the Pollard Catalyst platform, an effort completed in just a few weeks thanks to Catalyst’s modern, cloud-native architecture and the strong collaboration between both teams. This existing integration ensures a smooth, low-friction technical onboarding for the Kansas Lottery.

Kansas Lottery launched its iLottery program in early 2025, and this agreement marks a pivotal next step in expanding its digital games offering with high-quality third-party content.

“This is another important milestone for IWG as we continue to support the growth of iLottery programs across North America,” said Jason Lisiecki, Executive Vice President, IWG. “Kansas Lottery’s strategic focus on bringing proven scratch mechanics into the digital channel aligns perfectly with our leadership in this space. We look forward to delivering a steady stream of compelling eInstants tailored to Kansas players, and to helping the Lottery scale engagement in the months ahead.”

Stephen Durrell, Executive Director, Kansas Lottery, added: “As we evaluated partners for our long-term eInstant strategy, IWG stood out for their willingness to embrace our specific game requirements and their ability to consistently deliver highly engaging content within the boundaries we set. Their experience transforming retail scratch styles into successful digital formats made this partnership an easy decision. We’re excited for Kansas players to experience the depth and quality of IWG’s portfolio.”

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