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‘Beam’, a new game developer toolkit from the Merit Circle DAO, is set to revolutionize the gaming industry
In a live-streamed October 24 2023 keynote speech marking the launch of Beam, Merit Circle CTO Brandon Aaskov will explain why the gaming industry and web3 are on the cusp of a synergistic relationship:
We’re on the doorstep of a big change in gaming. That’s because gamers are frustrated with the status quo. We don’t get enough say in the games we love because we don’t own any of it. A new era of dialogue between gamers that care and developers that care is about to begin. The transparency and ownership that web3 provides is the reason that this is inevitable.
Game developers know only too well that web3 integration into gaming has, to date, been patchy and unsuccessful. It has focused on the allure of DeFi – decentralized finance – and the promise of quick bucks. As demonstrated by the rise and fall of Axie Infinity, the one web3 game that has made a splash in the mainstream media to date, focusing on finance over fun is a road to ruin.
All that is about to change. Web3 technology is not about crypto: it’s about the magic of truly owning the items you earn in game. It’s about game publishers not being able to dip their hands into your game inventories and invalidate purchases. The blockchain offers this to gamers – and it’s something that gamers are crying out for.
“When it comes to gaming, the biggest promise of web3 is true ownership,” Aaskov is to explain in the keynote. “Historically, the items you’ve earned in a game are locked to that world, useful for you maybe, but with no value beyond that game.”
Not anymore. The ownership facilitated by the blockchain is a uniquely web3 quality that enormously enriches the lore-building potential of items nurtured in-game. That item you now truly own can go on a journey of achievements. It can have a story all its own. You can then
treasure this item, or sell it for its accumulated value – for the legend that you’ve accumulated for it.
What’s more, Beam empowers developers to create games in which players can sell their legend-laced, battle-hardened item for fiat currency, not crypto. If engaging with crypto is off-putting, Beam takes that fear away.
The advent of Beam means that game developers – increasingly conscious of dissatisfaction within the gaming community – can now integrate this enormous potential into their games. It gives the industry the tools for a large-scale adoption of web3 capabilities. In this, it is unique and, as Aaskov will relate, “quite literally game-changing”.
Beam empowers game developers to be in the vanguard of this coming revolution.
With the coming of Beam, the moment for web3’s proper integration into the gaming industry is upon us.
The Beam ecosystem
Beam is an ecosystem, made up of the following elements:
Beam Companion App: Designed for gamers on the Beam network. It provides a straightforward solution to manage multiple in-game accounts from various games within the Beam ecosystem.
Sphere: Beam’s NFT marketplace for gaming assets.
Beam Hub: A place to discover new games and take part in tournaments.
BeamOS: All of our products tied together into one unified experience, packaged into a user experience that’s familiar, customizable and truly yours.
Beam SDK: the invisible layer empowering game developers to build things their way. Beam does not dictate how or when the SDK should be used. Developers can simply pick what they like, and leave out the remaining options.
MightyTips was honored with the Affiliate of the Year award for the UK and Ireland at the 2026 EGR Europe Awards gala. The event took place on 18 February at the Hilton Malta in St. Julian’s, bringing together leading figures from the European iGaming sector.
This acknowledgment comes after a year of considerable expansion and product advancement for MightyTips. In 2025-2026, the brand underwent a significant website enhancement, improving its structure, navigation, and user experience.
Key updates included:
- launch of a new Tips section featuring short, expert-backed insights on betting opportunities;
- fully reworked sports predictions section with more structured, data-driven analysis;
- introduction of a new bonus section with a user-friendly, informative interface that clearly presents licensed operators’ offers.
MightyTips is an internet betting resource operated by SEOBROTHERS. In 2026, MightyTips was nominated for the EGR Affiliate of the Year award in Central and Eastern Europe.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “The EGR Europe Awards are among the most established industry recognitions in the region. Winning it highlights the consistent work of the MightyTips team across multiple departments. This achievement reflects our long-term strategy and our commitment to sustainable product development.”
The EGR Europe Awards celebrate businesses that influence the iGaming sector throughout Europe. They acknowledge operators, affiliates, and suppliers establishing benchmarks in innovation, sustainability, customer experience, and product development. Regional categories highlight the advantages of particular markets, encompassing Central and Eastern Europe.
The accolade additionally acknowledges broader regional reach and enhanced collaborations with licensed operators in the UK and Ireland. MightyTips stays dedicated to delivering organized, data-oriented content for regional audiences, emphasizing compliance, transparency, and sustainable development.
The post MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Codere Online
Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy
Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.
Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.
Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.
“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”
The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.
“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”
“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.
The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.
Akhil Sarin
Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing
Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.
Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.
Key insights from the episode include:
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Stake’s most valuable partnerships and why they worked
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What sets their sponsorship strategy apart
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Common mistakes iGaming marketing teams make
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The one thing Sarin wishes teams focused more on
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Biggest red flags and warning signs in partnerships
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Leadership lessons and internal trust challenges
The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.
“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”
Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.
Watch or listen to Season 4, Episode 2 on:
The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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