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‘Beam’, a new game developer toolkit from the Merit Circle DAO, is set to revolutionize the gaming industry

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In a live-streamed October 24 2023 keynote speech marking the launch of Beam, Merit Circle CTO Brandon Aaskov will explain why the gaming industry and web3 are on the cusp of a synergistic relationship:

We’re on the doorstep of a big change in gaming. That’s because gamers are frustrated with the status quo. We don’t get enough say in the games we love because we don’t own any of it. A new era of dialogue between gamers that care and developers that care is about to begin. The transparency and ownership that web3 provides is the reason that this is inevitable.

Game developers know only too well that web3 integration into gaming has, to date, been patchy and unsuccessful. It has focused on the allure of DeFi – decentralized finance – and the promise of quick bucks. As demonstrated by the rise and fall of Axie Infinity, the one web3 game that has made a splash in the mainstream media to date, focusing on finance over fun is a road to ruin.

All that is about to change. Web3 technology is not about crypto: it’s about the magic of truly owning the items you earn in game. It’s about game publishers not being able to dip their hands into your game inventories and invalidate purchases. The blockchain offers this to gamers – and it’s something that gamers are crying out for.

“When it comes to gaming, the biggest promise of web3 is true ownership,” Aaskov is to explain in the keynote. “Historically, the items you’ve earned in a game are locked to that world, useful for you maybe, but with no value beyond that game.”

Not anymore. The ownership facilitated by the blockchain is a uniquely web3 quality that enormously enriches the lore-building potential of items nurtured in-game. That item you now truly own can go on a journey of achievements. It can have a story all its own. You can then
treasure this item, or sell it for its accumulated value – for the legend that you’ve accumulated for it.

What’s more, Beam empowers developers to create games in which players can sell their legend-laced, battle-hardened item for fiat currency, not crypto. If engaging with crypto is off-putting, Beam takes that fear away.

The advent of Beam means that game developers – increasingly conscious of dissatisfaction within the gaming community – can now integrate this enormous potential into their games. It gives the industry the tools for a large-scale adoption of web3 capabilities. In this, it is unique and, as Aaskov will relate, “quite literally game-changing”.

Beam empowers game developers to be in the vanguard of this coming revolution.

With the coming of Beam, the moment for web3’s proper integration into the gaming industry is upon us.

The Beam ecosystem

Beam is an ecosystem, made up of the following elements:

Beam Companion App: Designed for gamers on the Beam network. It provides a straightforward solution to manage multiple in-game accounts from various games within the Beam ecosystem.

Sphere: Beam’s NFT marketplace for gaming assets.

Beam Hub: A place to discover new games and take part in tournaments.

BeamOS: All of our products tied together into one unified experience, packaged into a user experience that’s familiar, customizable and truly yours.

Beam SDK: the invisible layer empowering game developers to build things their way. Beam does not dictate how or when the SDK should be used. Developers can simply pick what they like, and leave out the remaining options.

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

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RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.

What the Award Recognises

The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.

About RocketWisdom: The Book

RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.

The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.

Campaign Highlights

  • 13,000+ downloads
  • ~100 streams showcasing the project (~200,000 viewers)
  • 50+ media outlets coverage

For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

on

rocketplay-won-european-marketing-campaign-of-the-year-–-b2c-at-the-2026-egr-europe-awards

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

  • 13,000+ downloads
  • ~100 streams featuring the project (~200,000 viewers)
  • 50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.

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Latest News

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

on

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

  • 13,000+ downloads
  • ~100 streams featuring the project (~200,000 viewers)
  • 50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

Continue Reading

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