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‘Beam’, a new game developer toolkit from the Merit Circle DAO, is set to revolutionize the gaming industry
In a live-streamed October 24 2023 keynote speech marking the launch of Beam, Merit Circle CTO Brandon Aaskov will explain why the gaming industry and web3 are on the cusp of a synergistic relationship:
We’re on the doorstep of a big change in gaming. That’s because gamers are frustrated with the status quo. We don’t get enough say in the games we love because we don’t own any of it. A new era of dialogue between gamers that care and developers that care is about to begin. The transparency and ownership that web3 provides is the reason that this is inevitable.
Game developers know only too well that web3 integration into gaming has, to date, been patchy and unsuccessful. It has focused on the allure of DeFi – decentralized finance – and the promise of quick bucks. As demonstrated by the rise and fall of Axie Infinity, the one web3 game that has made a splash in the mainstream media to date, focusing on finance over fun is a road to ruin.
All that is about to change. Web3 technology is not about crypto: it’s about the magic of truly owning the items you earn in game. It’s about game publishers not being able to dip their hands into your game inventories and invalidate purchases. The blockchain offers this to gamers – and it’s something that gamers are crying out for.
“When it comes to gaming, the biggest promise of web3 is true ownership,” Aaskov is to explain in the keynote. “Historically, the items you’ve earned in a game are locked to that world, useful for you maybe, but with no value beyond that game.”
Not anymore. The ownership facilitated by the blockchain is a uniquely web3 quality that enormously enriches the lore-building potential of items nurtured in-game. That item you now truly own can go on a journey of achievements. It can have a story all its own. You can then
treasure this item, or sell it for its accumulated value – for the legend that you’ve accumulated for it.
What’s more, Beam empowers developers to create games in which players can sell their legend-laced, battle-hardened item for fiat currency, not crypto. If engaging with crypto is off-putting, Beam takes that fear away.
The advent of Beam means that game developers – increasingly conscious of dissatisfaction within the gaming community – can now integrate this enormous potential into their games. It gives the industry the tools for a large-scale adoption of web3 capabilities. In this, it is unique and, as Aaskov will relate, “quite literally game-changing”.
Beam empowers game developers to be in the vanguard of this coming revolution.
With the coming of Beam, the moment for web3’s proper integration into the gaming industry is upon us.
The Beam ecosystem
Beam is an ecosystem, made up of the following elements:
Beam Companion App: Designed for gamers on the Beam network. It provides a straightforward solution to manage multiple in-game accounts from various games within the Beam ecosystem.
Sphere: Beam’s NFT marketplace for gaming assets.
Beam Hub: A place to discover new games and take part in tournaments.
BeamOS: All of our products tied together into one unified experience, packaged into a user experience that’s familiar, customizable and truly yours.
Beam SDK: the invisible layer empowering game developers to build things their way. Beam does not dictate how or when the SDK should be used. Developers can simply pick what they like, and leave out the remaining options.
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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