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‘Beam’, a new game developer toolkit from the Merit Circle DAO, is set to revolutionize the gaming industry

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In a live-streamed October 24 2023 keynote speech marking the launch of Beam, Merit Circle CTO Brandon Aaskov will explain why the gaming industry and web3 are on the cusp of a synergistic relationship:

We’re on the doorstep of a big change in gaming. That’s because gamers are frustrated with the status quo. We don’t get enough say in the games we love because we don’t own any of it. A new era of dialogue between gamers that care and developers that care is about to begin. The transparency and ownership that web3 provides is the reason that this is inevitable.

Game developers know only too well that web3 integration into gaming has, to date, been patchy and unsuccessful. It has focused on the allure of DeFi – decentralized finance – and the promise of quick bucks. As demonstrated by the rise and fall of Axie Infinity, the one web3 game that has made a splash in the mainstream media to date, focusing on finance over fun is a road to ruin.

All that is about to change. Web3 technology is not about crypto: it’s about the magic of truly owning the items you earn in game. It’s about game publishers not being able to dip their hands into your game inventories and invalidate purchases. The blockchain offers this to gamers – and it’s something that gamers are crying out for.

“When it comes to gaming, the biggest promise of web3 is true ownership,” Aaskov is to explain in the keynote. “Historically, the items you’ve earned in a game are locked to that world, useful for you maybe, but with no value beyond that game.”

Not anymore. The ownership facilitated by the blockchain is a uniquely web3 quality that enormously enriches the lore-building potential of items nurtured in-game. That item you now truly own can go on a journey of achievements. It can have a story all its own. You can then
treasure this item, or sell it for its accumulated value – for the legend that you’ve accumulated for it.

What’s more, Beam empowers developers to create games in which players can sell their legend-laced, battle-hardened item for fiat currency, not crypto. If engaging with crypto is off-putting, Beam takes that fear away.

The advent of Beam means that game developers – increasingly conscious of dissatisfaction within the gaming community – can now integrate this enormous potential into their games. It gives the industry the tools for a large-scale adoption of web3 capabilities. In this, it is unique and, as Aaskov will relate, “quite literally game-changing”.

Beam empowers game developers to be in the vanguard of this coming revolution.

With the coming of Beam, the moment for web3’s proper integration into the gaming industry is upon us.

The Beam ecosystem

Beam is an ecosystem, made up of the following elements:

Beam Companion App: Designed for gamers on the Beam network. It provides a straightforward solution to manage multiple in-game accounts from various games within the Beam ecosystem.

Sphere: Beam’s NFT marketplace for gaming assets.

Beam Hub: A place to discover new games and take part in tournaments.

BeamOS: All of our products tied together into one unified experience, packaged into a user experience that’s familiar, customizable and truly yours.

Beam SDK: the invisible layer empowering game developers to build things their way. Beam does not dictate how or when the SDK should be used. Developers can simply pick what they like, and leave out the remaining options.

Compliance

Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse

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Xpoint has launched a proprietary pattern-analysis engine aimed at helping betting and gaming operators detect coordinated fraud, including organized bonus abuse and location spoofing. The company announced the product on 6th July 2026 and said it is currently rolling out with partners in North America.

Xpoint said the engine is designed to catch groups that cycle the same devices, accounts, and locations to farm sign-up bonuses and exploit promotions. Unlike conventional geolocation checks that assess each login in isolation, the new engine analyzes historical location activity to identify patterns that emerge over time.

As an example, Xpoint said the engine can flag groups of users that repeatedly appear together across locations, particularly where some members have previously been linked to location spoofing—signals the company associates with coordinated bonus-abuse rings. Xpoint added that the analysis runs in the background against historical data and is intended to avoid adding friction to the player journey.

The launch follows a new investment round earlier this year, which Xpoint said was dedicated to accelerating growth and supporting further product enhancement.

Manu Gambhir, CEO of Xpoint, said: “Attempts to defraud operators are becoming ever more coordinated and advanced, so operators need the best possible tools to spot areas of concern early.

“Our pattern-analysis engine examines historical data to uncover unusual patterns an operator needs to be aware of, without in any way adding friction to the player journey. It further underlines our commitment to innovative, adaptable compliance solutions for operators.”

The post Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Fan Engagement

Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize

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Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor.

The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and hospitality giveaways via its “Ticket Treats” campaign.

For 2026/27, Midnite is introducing a season-long fan initiative called “2UP”. Under the format, if Southampton go two goals up in any home league match, one fan wins the 2UP prize pot. Midnite said the pot increases by £1,000 each week a jackpot is not won, and noted Southampton held a two-goal home lead on six occasions last season.

Greg Baker, Chief Revenue Officer of Southampton Football Club said:

“We’re delighted to continue our partnership with Midnite after a successful first season together.

“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.

“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”

Andrew Mook, Midnite‘s Head of Brand Marketing, added:

“We’re excited to be Southampton’s Official Training Kit partner for a second year.

“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.

“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.

“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”

The post Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Allwyn

Allwyn sets UK launch date for Powerball game on 21 July, pending approval

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National Lottery operator Allwyn said on 6 July 2026 that it plans to launch a UK version of Powerball on Tuesday 21 July, subject to final regulatory approval. The company said UK players will be able to buy a £4 Powerball line in National Lottery retailers and via the National Lottery website and app.

Allwyn said the UK-specific version will offer jackpots starting at £12M and will be linked to the US Powerball game through a partnership with the Multi-State Lottery Association (MUSL). The company said UK jackpot winners will be paid over 30 years, and that UK players will pick five main numbers from 1 to 69 and one Powerball number from 1 to 26, with draws held three times a week.

Allwyn said the first UK draw is scheduled for 23 July, with ticket sales closing at 11.55pm the night before draws on Mondays, Wednesdays and Saturdays, and draws taking place around 4am the next morning on Tuesday, Thursday and Sunday from a Powerball studio in Florida. It added that the UK game includes an additional “Match 2 main numbers” prize tier exclusive to UK players, paying a fixed £8, while the “Match 5 main numbers” tier pays a fixed £1M.

Allwyn CEO, Andria Vidler, said, “We’re excited to give National Lottery players the chance to dream bigger, while supporting thousands of Good Cause projects across the UK every week. Powerball jackpots can soar into the billions, offering breath-taking sums with the potential to transform lives and communities.

“As we begin the countdown to the first draw later this month, you won’t be able to miss Powerball’s arrival with a major launch lined up. We’re encouraging players to get involved when tickets go on sale, and we’ll be crossing our fingers for our first UK winner.”

Rebecca Paul, President & CEO of the Tennessee Lottery and former President of the World Lottery Association, said “This next step brings us closer to a thrilling milestone for Powerball. More players means faster-growing jackpots, more excitement and even greater impact for the communities we serve.”

Allwyn said the game is expected to raise around £1BN for UK Good Causes over its first five years, with funding generated from UK ticket sales going to UK beneficiaries and projects. It also referenced recent changes to the National Lottery’s Lotto game and said the revised format has produced 27 millionaires since the first draw under the new format on 10 June.

The post Allwyn sets UK launch date for Powerball game on 21 July, pending approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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