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TRUE reveals the Victoria Wild West NFT gamification campaign results

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TRUE, in partnership with the innovative casino game provider TrueLab Game Studios, have introduced NFT gamification mechanics into their game Victoria Wild West by means of TRUE solution for the online gambling industry. Now, the team is ready to reveal the intermediate results since the launch of the project six months ago.

A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. This innovative experience is supposed to combine the fast evolving spheres of iGaming and NFT to boost player engagement and retention.

To integrate the NFT drop into the already existing game, TRUE developed a fully-fledged white-label NFT marketplace for the game provider, including all the required functionality for creating the engagement mechanics. Notably, a TRUE Wallet account is automatically created for every new player with one click to store and manage user’s NFTs.

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Player metrics results

Initially envisioned as a tool to influence player retention, the Victoria Wild West NFT drop has gone above and beyond, producing far-reaching impacts on user behavior. By comparing metrics between users who activated at least one NFT in the drop and those who did not, the TRUE team discovered the following compelling results:

  1. Number of players. Since the launch, the number of players has surged by an impressive 7 times, reaching a peak of 10 during the promotion. It is worth mentioning, NFT integration into a game, being an innovative engagement tool is an attractive promotional mechanism by itself and can create additional hype for any online casino or game provider.
  2. Total bets volume. The implementation of NFT mechanics has increased the game’s overall bet volume by 3.5 times, and this upward trend continues. The NFT collection has breathed new life into the title as the original game marks its one-year availability in casinos this September. Eventually, the NFT drop not only captured the attention of players but also sparked interest from the operators.
  3. Total bets count. The total bets count has soared by 4 times, and notably, players who have acquired NFTs are more actively engaged in the game than those who did not participate in the drop. On average, players owning at least one NFT place bets 6 times more frequently per session.
  4. Bets volume per user. Remarkably, although players with NFTs still represent a minority, comprising only up to 25% of the game’s user base, they contribute over 50% of the total betting volume. This segment effectively drives the overall performance of the game title.
  5. Players community. One of TrueLab’s notable achievements is fostering a vibrant player community within the game, where participants actively compete for rare NFTs, trade them on the TRUE-powered marketplace, and anticipate new album releases with rewarding incentives.

TRUE reveals the Victoria Wild West NFT gamification campaign results

 

Currently, the Victoria Wild West NFT collection is integrated into 35 casinos, receiving enthusiastic endorsements from project partners. Operators confirm that NFTs, as engagement tools, boost player retention and frequency, adding extra appeal and encouraging players to select titles with these incentives.

“We are thrilled to be pioneers in bridging the worlds of NFT and iGaming,” remarked a representative from N1 Partners, a network of casinos among the first to implement the NFT Drop. “The results have surpassed our expectations, and we’re delighted to witness its positive impact on our players’ engagement and overall experience.”

Looking ahead, the dedicated teams behind TRUE and TrueLab remain committed to advancing the project further. They are actively working on introducing new albums with unique benefits for players to collect, ensuring a continuously evolving and engaging gaming experience. The success of the NFT drop integration serves as a testament to the teams’ vision and dedication to creating an immersive and rewarding gaming environment.

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About Victoria Wild West NFT drop

A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. The NFT collection is embedded directly into the game, with the NFT tokens randomly dropped while playing.

The drop contains 15,000 NFTs of different rarity to help the main character achieve her mission. Each of the items has a high-utility rate and complements the storyline of the game. Players pick up NFTs during the gameplay, collect them in albums and craft higher-level NFTs to receive various benefits, up to a share of the Holders Treasury — a percentage of all bets placed on Victoria Wild West paid monthly. NFTs, being a separate entity, can be collected and crafted, exchanged for benefits, or even resold on the external marketplace as is.

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HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn

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After two exciting years of iGaming & TECH Run-Off Challenges uniting the industry in fitness, wellness, and camaraderie, HIPTHER is proud to announce the official launch of HIPTHER Movement – where Community meets endurance.

HIPTHER, leading media hub and events organiser for Gaming and Technology across Europe and beyond, has incorporated fitness and wellness networking initiatives across its events since 2023.

The “Morning Networking Run” and “Morning Yoga” sessions have been a part of their summits since 2023, with the participants warmly embracing these opportunities to nurture relationships, body, and soul, ahead of a busy conference day.

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iGaming & TECH Run-Off Challenges: Community Relationships & Healthy Competition

In 2024, HIPTHER launched the iGaming and TECH Run Club on Strava, and kicked-off the iGaming & TECH Run-Offs, with the Summer and Winter editions spanning 2024 and 2025.

Many brilliant minds and athletic spirits from gaming and tech joined the Club, and spurred with this momentum of excitement, HIPTHER raised the game – offering exciting prizes at the end of each Challenge to the Top 3 runners in the Female and Male Categories, with the support of GameOn as a Sponsor.

Now, with the launch of HIPTHER Movement, this fitness-forward initiative evolves into a dynamic wellness community powered by year-round running and cycling challenges – bringing together professionals who hustle hard, on and off the road.

Whether you’re chasing a personal best or simply enjoy the grind, the HIPTHER Movement is your new home for HIPTHER-powered challenges hosted under the iGaming and TECH Run Club and Cycling Club on Strava.

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With over 100 passionate members and counting, participants can track their progress, climb the leaderboard, and revisit the results from past events. From virtual sprints to multi-week challenges of endurance, HIPTHER fuels industry momentum – one stride and one pedal stroke at a time.

Zoltan Tuendik, Co-Founder of HIPTHER, stated about this initiative: “The HIPTHER Movement is about more than logging miles or chasing medals. It’s about showing up for yourself, your peers, and your community. In an industry that never slows down, we believe wellness should move with us. From early morning runs to multi-week endurance challenges, we’re creating a culture where progress, connection, and resilience go hand-in-hand. GameOn has helped us take it to the next level, and we’re just getting started.

 

Summer 2025: Run-Off and Spin-Off Challenges Now Live!

The Summer Run-Off Challenge and Summer Spin-Off Challenge, proudly sponsored by GameOn, kicked off on June 9 and will run until September 7, 2025.

🏃‍♂️ The Summer Run-Off Challenge, hosted by the iGaming and TECH Run Club, invites runners to lace up and power through the summer heat for serious rewards:
Top 3 finishers will receive exclusive performance gear
Surprise gifts for the top male and female participants
4th and 5th place earn limited edition HIPTHER x GameOn merch

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🚴‍♀️ The Summer Spin-Off Challenge, run via the iGaming and TECH Cycling Club, puts pedal power in the spotlight with equally exciting rewards:
Top 3 cyclists win exclusive performance gear
Special gifts for the top male and female riders
4th and 5th place receive HIPTHER x GameOn cycling kits

 

Powered by GameOn: Because Every Effort Counts

HIPTHER is proud to have GameOn as a sponsor of the HIPTHER Movement. Their support helps level up each challenge with better prizes, bigger energy, and even more motivation for the growing community.

With GameOn’s backing – and HIPTHER’s commitment to wellness and engagement – every mile, every ride, and every personal effort truly counts.

 

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Join the Movement

📲 Not in the Strava clubs yet?
Join the iGaming and TECH Run Club and Cycling Club today to get in on the action, track your progress, and connect with fellow professionals.

Because movement is more than motion.
It’s momentum. It’s clarity. It’s how we grow stronger – together.

Let’s move with purpose. Let’s move together!

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TSG Store hits record-high share in game bookings as the company gets closer to its long-term target

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Ten Square Games S.A. reports continued growth in the performance of its proprietary web-based platform, the TSG Store, which in May 2025 accounted for 30% of combined bookings in Fishing Clash and Hunting Clash – the company’s two flagship products. This result marks a major milestone in the development of the platform and brings the Group closer to its strategic target of 25% share in total bookings across the TSG portfolio.

From launch to record-high share

The TSG Store was introduced in May 2023, initially for Fishing Clash, followed by Hunting Clash in September 2023. Designed as a browser-based direct-to-consumer (DTC) platform, it allows players to purchase in-game content outside of traditional app stores. Since its launch, the store has grown steadily in terms of user engagement and transaction volume, supported by ongoing feature enhancements such as dedicated currency, loyalty packs, and exclusive promotions.

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In March 2025, the store reached a monthly share of 19.1% in total bookings of the TSG Group. Within that result, Fishing Clash reached 26.1% of its bookings through the TSG Store, while Hunting Clash reached 17.5%. In May 2025, 30% of combined bookings in Fishing Clash and Hunting Clash came through the TSG Store marking the highest levels of bookings through the store to date and bringing it closer to its ultimate goal.

Building value through player communication

The success of the TSG Store has been driven not only by technical enhancements, but also by clear and consistent communication with players about the value and benefits of using the direct-to-consumer platform. A major priority from the outset was ensuring a seamless gameplay experience. This was achieved by introducing dedicated in-game currencies for each title – Fishbucks in Fishing Clash and Deerbucks in Hunting Clash – and by designing a user interface aligned with the look and feel of the games.

The platform’s development was also guided by ongoing discussions with the most engaged user groups, particularly VIP players, who not only provided valuable feedback but also helped promote the store within their clans and player communities. This close relationship with the player base proved essential in building trust and driving store adoption.

– The success of the TSG Store reflects not only product innovation, but also our long-term approach to building a more resilient and profitable business model. What made this possible was close cross-team collaboration – from product and monetization to tech, design, analytics, and community management. Creating your own store that strengthens both the player experience and the company’s financial foundation requires more than infrastructure. It requires shared vision, strategic alignment, and deep understanding of what drives player value. I believe this is just the beginning of what we can achieve.” – commented Grzegorz Gierczyk, Head of Game Services in Ten Square Games S.A.

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A strategic tool for profitability

The TSG Store was created as a strategic tool to improve game profitability by reducing commission fees paid to third-party platforms. In the current mobile gaming environment – marked by increasing user acquisition costs and growing competition – optimizing margins has become essential. The store enables Ten Square Games to retain a larger share of player spending without altering its user acquisition strategy.

Players benefit from competitive pricing, bonus content, and additional value, while the company gains improved unit economics, more flexibility in shaping monetization strategies, and a direct relationship with its most engaged users.

Changing market dynamics support long-term growth

In a market shaped by evolving privacy regulations, platform policies, and monetization models, owning part of the payment ecosystem becomes a competitive advantage. The TSG Store is now an integral part of Ten Square Games’ long-term strategy to build a more resilient and profitable business model – one where financial performance and player experience go hand in hand. Following recent legal rulings in the United States and ongoing antitrust proceedings in other jurisdictions, the outlook for DTC platforms has significantly improved.

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Week 24/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Relax Gaming is heading into the lawless frontier with its newest release, Bounty County. Set in a raucous Wild West town, this 6×6 Scatter Pays slot puts players in the boots of a bounty hunter tasked with tracking down notorious bandits across reels brimming with action. Bounty County offers players the chance to win up to 5,000x their bet via several different paths to riches. Three distinct bonuses are unlocked after defeating all of the bandits, each offering a different level of volatility.

Relax Gaming saddles up for Wild West adventure in Bounty County

BGaming offers players a charming and relaxing gameplay experience in the stunningly crafted Mystery Garden slot game. Step into a beautifully designed and enchanting garden where you are encouraged to sit back and take in the beauty all around you. This traditional slot game offers a calming alternative to the flashy visuals and high-tempo sounds found in other modern slots.

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Sit Back and Soak in the Calming Atmosphere With BGaming’s Mystery Garden

Get ready to cultivate a golden fortune in Money Tree – the brand-new Premium release from sought-after software provider, Swintt, that takes players on a timeless journey through ancient Chinese traditions where fortunes of up to 3,000x are waiting to be won! A classically designed five-reel, 50-payline slot, Money Tree takes place on an ornate red and gold gameboard where effigies of powerful dragon, tiger, frog and fish spirits guard over three rewarding bonus features that have the power to award huge prizes and one of four local jackpots.

Swintt celebrates a golden harvest in new Money Tree slot

Push Gaming has launched Henry the Ape, a high-energy slot that blends bold personality with signature volatility and punchy, progression-based gameplay. Created for players who enjoy fast-paced action and thrilling twists, the new title brings a fresh perspective to a familiar format by putting the Super High Paying symbol at the heart of the action. The result is a game designed to build excitement not only in the bonus but also throughout the base game.

Push Gaming drops the mic with bold new release Henry the Ape

Play’n GO’s latest release King of Sweets combines playful design with feature-rich gameplay in a vibrant 5×5 cascading slot brimming with sugar-fuelled surprises. Set in the colourful confectionery kingdom of Sweetland, King of Sweets invites players into a sugar-dusted world where flavour has all but vanished. With fondant robes and a lollipop crown, the King of Sweets embarks on a flavour revival using the mythical Bomb of Taste.

King of Sweets stirs up candy chaos in new grid slot

Belatra has released its delicious new title,  Bear’s Tricks – a vibrant cascading slot bursting with sweet rewards, playful animations, and wild surprises. Set in the imaginative Berry Land overflowing with juicy treats, Bear’s Tricks whisks players away to a world where strawberry fields and raspberry groves hide fun features and big win potential.

Belatra treats players to Bear’s Tricks slot

Spinomenal has released its latest game within its outstanding Mythology series, 4 Horsemen – Hold & Hit. Set amidst a fiery apocalypse, 4 Horsemen – Hold & Hit transports players into a world wrecked by ruin. The game is presented within a 5×3 framework set with crumbling temples and burning skies, heightened by an immersive cinematic soundscape.

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Spinomenal releases 4 Horsemen - Hold & Hit

Evoplay has launched Queen of Sirens, a feature-rich slot inspired by the mystery and power of mythological sea creatures. Set in a deep-sea world of crashing waves and hidden treasures, Queen of Sirens introduces a range of dynamic features designed to enhance player engagement and foster long-term retention.

Evoplay sets sail with Queen of Sirens in mythological new slot

Amusnet has released its latest slot game, 40 Extra Crown 6 reels. The game features a classical yet modern royal theme and offers thrilling gameplay, state-of-the-art graphics and exhilarating sound effects. It is an exciting 6-reel upgrade of the player-favourite Extra Crown game series and will undoubtedly impress all lovers of timeless classics with its glamorous layout.

Amusnet Releases its Latest Slot Game, 40 Extra Crown 6 Reels

Get ready to ignite the reels with Liberty & Freedom Hold and Win Extreme 10,000, the latest explosive release from Booming Games! Packed with American pride, this 5×3 slot takes you on a star-spangled thrill ride with 25 paylines and a chance to win up to 12,000x your bet. Feel the rush as Bald Eagles, Liberty Bells and Uncle Sam’s hat line up for patriotic payouts, while the Wild helps you strike it rich.

Light Up the Reels with Explosive Wins in Liberty & Freedom Hold and Win Extreme 10,000

 

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