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TRUE reveals the Victoria Wild West NFT gamification campaign results

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TRUE, in partnership with the innovative casino game provider TrueLab Game Studios, have introduced NFT gamification mechanics into their game Victoria Wild West by means of TRUE solution for the online gambling industry. Now, the team is ready to reveal the intermediate results since the launch of the project six months ago.

A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. This innovative experience is supposed to combine the fast evolving spheres of iGaming and NFT to boost player engagement and retention.

To integrate the NFT drop into the already existing game, TRUE developed a fully-fledged white-label NFT marketplace for the game provider, including all the required functionality for creating the engagement mechanics. Notably, a TRUE Wallet account is automatically created for every new player with one click to store and manage user’s NFTs.

Player metrics results

Initially envisioned as a tool to influence player retention, the Victoria Wild West NFT drop has gone above and beyond, producing far-reaching impacts on user behavior. By comparing metrics between users who activated at least one NFT in the drop and those who did not, the TRUE team discovered the following compelling results:

  1. Number of players. Since the launch, the number of players has surged by an impressive 7 times, reaching a peak of 10 during the promotion. It is worth mentioning, NFT integration into a game, being an innovative engagement tool is an attractive promotional mechanism by itself and can create additional hype for any online casino or game provider.
  2. Total bets volume. The implementation of NFT mechanics has increased the game’s overall bet volume by 3.5 times, and this upward trend continues. The NFT collection has breathed new life into the title as the original game marks its one-year availability in casinos this September. Eventually, the NFT drop not only captured the attention of players but also sparked interest from the operators.
  3. Total bets count. The total bets count has soared by 4 times, and notably, players who have acquired NFTs are more actively engaged in the game than those who did not participate in the drop. On average, players owning at least one NFT place bets 6 times more frequently per session.
  4. Bets volume per user. Remarkably, although players with NFTs still represent a minority, comprising only up to 25% of the game’s user base, they contribute over 50% of the total betting volume. This segment effectively drives the overall performance of the game title.
  5. Players community. One of TrueLab’s notable achievements is fostering a vibrant player community within the game, where participants actively compete for rare NFTs, trade them on the TRUE-powered marketplace, and anticipate new album releases with rewarding incentives.

TRUE reveals the Victoria Wild West NFT gamification campaign results

 

Currently, the Victoria Wild West NFT collection is integrated into 35 casinos, receiving enthusiastic endorsements from project partners. Operators confirm that NFTs, as engagement tools, boost player retention and frequency, adding extra appeal and encouraging players to select titles with these incentives.

“We are thrilled to be pioneers in bridging the worlds of NFT and iGaming,” remarked a representative from N1 Partners, a network of casinos among the first to implement the NFT Drop. “The results have surpassed our expectations, and we’re delighted to witness its positive impact on our players’ engagement and overall experience.”

Looking ahead, the dedicated teams behind TRUE and TrueLab remain committed to advancing the project further. They are actively working on introducing new albums with unique benefits for players to collect, ensuring a continuously evolving and engaging gaming experience. The success of the NFT drop integration serves as a testament to the teams’ vision and dedication to creating an immersive and rewarding gaming environment.

About Victoria Wild West NFT drop

A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. The NFT collection is embedded directly into the game, with the NFT tokens randomly dropped while playing.

The drop contains 15,000 NFTs of different rarity to help the main character achieve her mission. Each of the items has a high-utility rate and complements the storyline of the game. Players pick up NFTs during the gameplay, collect them in albums and craft higher-level NFTs to receive various benefits, up to a share of the Holders Treasury — a percentage of all bets placed on Victoria Wild West paid monthly. NFTs, being a separate entity, can be collected and crafted, exchanged for benefits, or even resold on the external marketplace as is.

Expanse Studios

Expanse Studios Launches Super Heli Premium Across Core Markets

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Expanse Studios, a subsidiary of Golden Matrix Group Inc., has launched Super Heli Premium, an expanded version of its flagship crash game now live across core markets.

Super Heli Premium introduces four new gameplay mechanics designed to broaden player appeal and increase session engagement. The additions address operator demand for content that retains players without requiring promotional spend.

New Game Modes

Over/Under allows players to predict whether the crash multiplier will land above or below a set threshold, with maximum bet multipliers up to 24x. The mode rewards pattern recognition and adds a prediction layer to the base crash mechanic.

Range betting requires players to predict the multiplier range where the helicopter’s flight will end. Wider ranges offer lower payouts with reduced risk. Narrower ranges increase volatility and potential returns. The mechanic gives conservative and aggressive players different optimal strategies within the same game.

50% Cash-Out enables partial exits during active rounds. Players can secure half their stake at any multiplier while keeping the remaining half in play. The feature reduces all-or-nothing pressure and extends average session length.

Auto Play and Auto Cash-Out provide preset betting parameters for players who prefer hands-off gameplay across multiple rounds.

Regional Customisation

Operators can deploy market-specific visual themes (US, Greece, Egypt, Brazil, Japan) without changing core mechanics or RTP. The customisation supports localised marketing campaigns and cultural preferences across different jurisdictions.

The game maintains a 97% RTP across all modes and themes, matching the original Super Heli’s player return rate while adding strategic depth through the new mechanics.

Market Context

The original Super Heli became one of the most requested titles in European iGaming within months of launch, with operators reporting session lengths above industry averages and retention metrics “materially better than category norms”.

Super Heli Premium positions the title as a platform rather than a single game variant. Operators can configure volatility, bet limits and visual themes to match specific player demographics without requiring separate game integrations.

Expanse Studios currently operates across 1300+ B2B partnerships globally, with over 300 new operators added in Q3 2025 alone. Super Heli Premium expands the studio’s portfolio to 66 proprietary titles, all 100% owned IP with no licensing dependencies.

The game is now live across Expanse’s operator network in core markets globally.

The post Expanse Studios Launches Super Heli Premium Across Core Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Digitain Secures Isle of Man iGaming Software Supplier Licence

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Digitain has successfully secured an Isle of Man software supplier license.

This reflects the value Digitain has placed on stable institutions, credible oversight and long-term regulatory certainty — evidencing a clear signal that the Island remains a tier-one jurisdiction for serious, long-term gaming technology businesses.

Granted by the Isle of Man Gambling Supervision Commission (GSC), with Cavendish Trust and Digital Isle of Man supporting Digitain throughout the process, the licence further deepens the Island’s regulated supplier base and reinforces the Isle of Man’s proposition: a mature, well-regulated jurisdiction with a collaborative, high-standards approach to doing business.

Digitain is a leading global supplier of sportsbook and gaming technology to operators across multiple regulated markets, supporting both online and retail betting. With more than two decades of industry experience, the company is recognised for its scale, technical capability and enterprise-grade approach — making its decision to secure an Isle of Man licence a strong endorsement of the Island’s regulatory credibility and long-term stability.

Tim Johnston MHK, Minister for Enterprise, said: “Digitain is a significant player in the global iGaming industry, and its decision to secure an Isle of Man licence is a strong vote of confidence in the Island’s regulatory credibility and long-term stability. It demonstrates that the Isle of Man continues to attract serious, enterprise-scale technology providers who value high standards and regulatory certainty. We remain committed to supporting a future-focused iGaming sector that delivers sustainable, long-term economic value for the Isle of Man.”

With more than 20 years as a leading iGaming jurisdiction, the Isle of Man is recognised for proportionate, risk-based regulation, political and economic stability, and strong cooperation between Government, the GSC and industry — a combination that continues to attract high-quality businesses seeking a trusted base for regulated growth.

Shaun Corris, Director at Cavendish Trust, said: “We would like to congratulate Digitain on securing its Isle of Man licence. Supporting Digitain through the licensing process highlighted both the strength of the business and the calibre of the jurisdiction. Digitain’s decision to secure an Isle of Man licence reflects the Island’s continued appeal to established, international iGaming technology providers seeking long-term credibility and stability.”

Aida Vardanyan, Director within the Digitain group said: “The Isle of Man represents one of the most credible and mature iGaming jurisdictions globally and working under the oversight of the Isle of Man Gambling Supervision Commission has reinforced our confidence in the Island as a long-term base for our regulated operations.”

“The licensing process of Digitain’s Isle of Man entity, Blue Whale Limited, was rigorous, transparent, and constructive, reflecting the depth of regulatory expertise and institutional stability that the Isle of Man is known for. Cavendish Trust played a central role in this journey, providing exceptional guidance, regulatory insight, and operational support throughout the process. Their experience, professionalism, and deep understanding of both the jurisdiction and the global iGaming landscape were instrumental in achieving this milestone, and we look forward to continuing our partnership as we grow our regulated business from the Isle of Man.”

The post Digitain Secures Isle of Man iGaming Software Supplier Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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FDJ UNITED

FDJ UNITED Aims to be Among the Top Three Licensed Gambling Operators in Finland

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As Finland prepares to transition to a licensed gambling market in July 2027, FDJ UNITED has set out its ambition to become a leading, long-term participant in the market – combining scale, responsibility and meaningful local engagement.

In a recent interview, Joel Häkämies, Head of FDJ UNITED’s operations in Finland and Estonia, outlined how the Group is preparing for the opening of the Finnish market and the principles that will guide its approach.

Building a top-three position – responsibly

FDJ UNITED’s ambition is clear: to be among the top three licensed gambling operators in Finland over time.

With more than €1 billion currently spent annually on online gambling in Finland, the move to a licensing system is expected to significantly reshape the market. Häkämies is clear that this is a long-term objective, given the importance of the new regulatory system being closely linked to strong regulatory oversight.

“The most important factor for how the market develops will be the actions of the authorities,” Häkämies notes, highlighting the role of regulation in ensuring a sustainable and well-controlled market.

A licensing system that strengthens player protection

While increased competition will inevitably bring greater visibility and marketing, FDJ UNITED believes that a licensed framework creates the right conditions to address gambling-related harm more effectively than the current system.

The Finnish licensing model will bring gambling activity into a more controlled environment, with clearer responsibility requirements and enforceable standards. FDJ UNITED has committed to reducing the share of revenue generated by high-risk players and to embedding player protection at the heart of its operations from day one.

This approach reflects the Group’s wider strategy across regulated markets, where growth and responsibility are treated as inseparable.

One of the most significant changes expected from market liberalisation is increased investment in sponsorship, particularly in sport.

According to Häkämies, FDJ UNITED expects a meaningful rise in annual sponsorship funding once the market opens, with sponsorship viewed as one of the most permissible and socially constructive forms of marketing under the Finnish Gambling Act.

Rather than short-term visibility, the focus is on long-term partnerships that support clubs, athletes and communities.

“A sponsor becomes part of a wider story. In many cases, fans and supporters are more closely connected to clubs and athletes than to leagues themselves,” Häkämies explains.

FDJ UNITED’s experience across multiple European markets has shown that well-structured, professional sponsorship can deliver sustainable benefits well beyond sport alone, extending into culture, events and wider community initiatives.

A local presence, backed by international scale

While FDJ UNITED operates globally with approximately 5000 employees across 10 countries, the Group is committed to establishing a local presence in Finland, including an office in Helsinki.

The Finnish operation will be supported by FDJ UNITED’s broader multi-market expertise, enabling efficient operations while ensuring decisions remain rooted in local knowledge and context

Unibet will be among the brands entering Finland, with further brand decisions to be confirmed closer to launch.

The post FDJ UNITED Aims to be Among the Top Three Licensed Gambling Operators in Finland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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