Greece
AEK BETSSON BC: A NEW ERA BEGINS AS BETSSON AND AEK UNITE IN NAMING RIGHTS AGREEMENT
Betsson Group and AEK BC have announced that they have decided to establish an even stronger collaborative partnership in celebration of their rich legacies. Betsson, marking its 60th anniversary in the gaming industry, and AEK, celebrating a century of history, have just announced a historic partnership upgrade.
After two years as the Grand Sponsor of AEK BC, Betsson has proudly unveiled its new role as Naming Sponsor of the team, which notably means that the team’s name will now be AEK BETSSON BC, symbolising a shared journey of excellence.
The announcement took place at The Mall Athens on Thursday, 12th October, where Betsson and AEK BETSSON BC revealed this development.
Following the announcement, the attendees, including team members, Betsson representatives, and local media, watched the Greek film “1968.” This film pays tribute to AEK’s historic victory in 1968 when they clinched the European Cup in Athens, defeating Slavia Prague.
Speaking at the event, Makis Angelopoulos, President of AEK BETSSON BC, expressed, “This partnership marks an exciting chapter in our history, combining our strengths to achieve great success together. We are deeply appreciative of the help and unwavering support we’ve consistently received from Betsson. It is through such active partnerships that we can excel in our game and continue to make history.”
Thanos Marinos, Managing Director of Betsson Greece, said, “We are proud to continue our sponsorship of AEK BC for the third consecutive year and now be an integral part of AEK BETSSON BC’s name. I am particularly glad that Betsson is investing in sporting initiatives within Greece, as this enables us to give back to the communities where we operate and make a positive impact. Through sports, everyone benefits. It fosters community unity, encourages a healthy and active lifestyle, and offers our youth valuable opportunities for growth and development.”
Ronni Hartvig, Chief Commercial Officer at Betsson Group, emphasised, “At Betsson, we are committed to providing an excellent gaming experience. From the time we entered the Greek market, this commitment towards excellence has also been introduced into the events and sporting initiatives that we support, whereby we add excitement and value, enriching the fan experience. We can’t wait to see all the incredible opportunities this new partnership will bring.”
During the event, the new AEK BETSSON BC logo featuring the Betsson logo as a key part of the naming sponsorship was also unveiled.
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BETBY, a leading provider of cutting-edge sportsbook solutions, has officially opened its fifth office, this time in Athens, Greece, marking another important milestone in the company’s global expansion journey.
The Athens hub joins BETBY’s growing list of locations, alongside Latvia, Malta, Montenegro, and Barcelona. Establishing a presence in Greece underlines BETBY’s commitment to strengthening its market position across key European jurisdictions, getting closer to its partners, and building long-term collaborations in the region.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “The opening of our Athens office marks another important step in BETBY’s ongoing growth story. Greece is a fantastic place to find great talent and professionals, and we are delighted to welcome our new Athens team. They will play an important role in strengthening our capabilities and driving BETBY’s success forward.”
With the addition of Athens, BETBY now operates five offices worldwide, reinforcing its reputation as a fast-growing and forward-thinking sportsbook supplier, committed to innovation, customer proximity, and sustainable growth.
To find out more about BETBY, visit: https://betby.com/
The post BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE appeared first on European Gaming Industry News.
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Spinmatic, leading developer of premium casino games and part of Softquo Holding, is thrilled to announce a landmark partnership with OPAP and their flagship digital brand Pamestoixima, marking an incredible step forward in one of Europe’s hottest regulated markets – where we’ve already been making a strong impact.
With over 60 years of history, OPAP is one of the most established names in Europe. Through Pamestoixima, its renowned digital platform, OPAP has earned the trust of millions of players thanks to its reliability, cutting-edge features and strong commitment to responsible gaming. Basically: if you play in Greece, you know Pamestoixima.
So it was only natural for Spinmatic to join them. After months of building momentum in Greece with several operators, our top-performing games have now found their place at Pamestoixima.
“Partnering with OPAP and its brand Pamestoixima is not just a milestone for Spinmatic – it is a turning point for the Greek online gaming market. Together with the OPAP casino team, we are building a synergy that combines Spinmatic’s innovative, high-performing content with OPAP’s unrivalled market leadership and player trust. This is more than a go-live: it is the foundation of a shared journey, where both teams work as one to deliver excitement, responsible content and real value to the Greek gaming ecosystem.” Vassileios Efthymiou, Softquo’s Country Director for Greece.
IRRESISTIBLE CONTENT
This partnership is a powerful validation of our content and a unique opportunity to grow alongside one of Europe’s most influential operators. It places Spinmatic at the heart of Greece’s vibrant online gaming ecosystem, allowing us to strengthen our presence.
“This partnership with OPAP/Pamestoixima is a true validation of our strategic focus on delivering top-performing content tailored to local markets. We are confident that our locally-focused games, combined with OPAP/Pamestoixima’s unparalleled market leadership, will ensure a long-term winning experience for players. We are incredibly excited about the journey ahead.” Norbert Mathies, Spinmatic’s Managing Director.
So, what’s hitting Pamestoixima? Spinmatic’s hottest titles have finally joined one of the country’s biggest platforms. Think thrilling adventures, creative twists and non-stop entertainment – the kind of games already keeping players hooked elsewhere. Now it’s Pamestoixima’s turn.
The post Spinmatic plays big in Greece with Pamestoixima appeared first on European Gaming Industry News.
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EGT Digital and efbet once again expanded their successful partnership, after the leading operator has added the provider’s gaming content to its Greek site. As a result, visitors to efbet.gr can now enjoy the top-performing slot titles from Bell Link and Clover Chance jackpots.
“We are very happy that our collaboration with efbet is so fruitful and after Bulgaria and Romania our games are available to their Greek customers as well,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “I believe that our slots will captivate local players with their wide thematic diversity and numerous bonuses and will demonstrate impressive results that will cement our position as one of the operator’s most preferred providers of iGaming solutions.”
efbet team also expressed satisfaction with the deal: “It is of crucial significance for us to provide our customers with access to the best gaming content in all markets where we operate. Our partnership with EGT Digital is an important step towards achieving this goal. I am confident that their games in Greece will once again show an excellent performance, meeting and even outperforming our expectations.”
The post efbet already offers EGT Digital’s games to its customers in Greece appeared first on European Gaming Industry News.
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