Greece
AEK BETSSON BC: A NEW ERA BEGINS AS BETSSON AND AEK UNITE IN NAMING RIGHTS AGREEMENT
Betsson Group and AEK BC have announced that they have decided to establish an even stronger collaborative partnership in celebration of their rich legacies. Betsson, marking its 60th anniversary in the gaming industry, and AEK, celebrating a century of history, have just announced a historic partnership upgrade.
After two years as the Grand Sponsor of AEK BC, Betsson has proudly unveiled its new role as Naming Sponsor of the team, which notably means that the team’s name will now be AEK BETSSON BC, symbolising a shared journey of excellence.
The announcement took place at The Mall Athens on Thursday, 12th October, where Betsson and AEK BETSSON BC revealed this development.
Following the announcement, the attendees, including team members, Betsson representatives, and local media, watched the Greek film “1968.” This film pays tribute to AEK’s historic victory in 1968 when they clinched the European Cup in Athens, defeating Slavia Prague.
Speaking at the event, Makis Angelopoulos, President of AEK BETSSON BC, expressed, “This partnership marks an exciting chapter in our history, combining our strengths to achieve great success together. We are deeply appreciative of the help and unwavering support we’ve consistently received from Betsson. It is through such active partnerships that we can excel in our game and continue to make history.”
Thanos Marinos, Managing Director of Betsson Greece, said, “We are proud to continue our sponsorship of AEK BC for the third consecutive year and now be an integral part of AEK BETSSON BC’s name. I am particularly glad that Betsson is investing in sporting initiatives within Greece, as this enables us to give back to the communities where we operate and make a positive impact. Through sports, everyone benefits. It fosters community unity, encourages a healthy and active lifestyle, and offers our youth valuable opportunities for growth and development.”
Ronni Hartvig, Chief Commercial Officer at Betsson Group, emphasised, “At Betsson, we are committed to providing an excellent gaming experience. From the time we entered the Greek market, this commitment towards excellence has also been introduced into the events and sporting initiatives that we support, whereby we add excitement and value, enriching the fan experience. We can’t wait to see all the incredible opportunities this new partnership will bring.”
During the event, the new AEK BETSSON BC logo featuring the Betsson logo as a key part of the naming sponsorship was also unveiled.
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Continuing its longstanding commitment to supporting sports and local communities, Betsson Greece was once again present at one of the island’s most anticipated sporting events.
Celebrating its tenth anniversary this year, the Crete Half Marathon has become a flagship event for the region, attracting thousands of runners from Greece and abroad. Participants took part in the 21.1 km, 10 km and 5 km races, as well as children’s and inclusive races for people with disabilities, reinforcing the event’s inclusive spirit.
Betsson brought vibrant energy to the event, with its lively fan zone becoming a central meeting point for runners and spectators alike, offering gifts, activities and smiles throughout the day. Representing the company at the event, Thanos Marinos, Managing Director of Betsson Greece, took part in the awards ceremony and emphasised Betsson’s commitment to initiatives that promote sports and celebrate the rich culture of Crete.
Adding to the day’s excitement, OFI football players Giannis Theodossoulakis and Manolis Faitakis joined the festivities, engaging with participants, posing for photos and sharing words of encouragement, further amplifying the spirit of community and togetherness that defines the event.
Through its sponsorship of the International Crete Half Marathon, Betsson Greece once again underlines its dedication to promoting sports, fair play and social inclusion. Supporting major and local sporting events across Greece, Betsson continues to champion initiatives that strengthen community bonds and highlight the positive power of sport in society.
The post Betsson Supported Crete Half Marathon as Official Sponsor appeared first on European Gaming Industry News.
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CT Interactive has launched its premium gaming content with Novibet Greece, marking an important achievement in the company’s ongoing European expansion.
This partnership will enable Novibet’s players to enjoy CT Interactive’s versatile gaming content, which is renowned for its dynamic mechanics, innovative features, and player-centric designs. The collaboration underscores the joint commitment of CT Interactive and Novibet to deliver superior entertainment experiences that adhere to local regulatory standards.
“Launching our content exclusively on Novibet Greece is a remarkable milestone for us. It enables us to bring our top-performing games to the Greek market, and we are thrilled to enhance this with our partnership with Novibet, a brand that shares our passion for quality and innovation. Together, we aim to create a lasting impact and elevate the iGaming experience for players in Greece,” said Monika Zlateva, Chief Commercial Officer at CT Interactive.
Greek players can now enjoy a wide selection of CT Interactive’s most popular titles, including Lucky Clover, Win Storm, 40 Treasures, HOT 7s X 2 and The Big Chilli. These games have already demonstrated strong performance in other regulated markets and are expected to achieve high engagement locally as well.
With this exclusive launch in Greece, CT Interactive continues to strengthen its position across Europe by delivering localized, high-performing content that enhances player engagement and supports the market presence of its partners.
The post CT Interactive Goes Live on Novibet Greece appeared first on European Gaming Industry News.
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BETBY, a leading provider of cutting-edge sportsbook solutions, has officially opened its fifth office, this time in Athens, Greece, marking another important milestone in the company’s global expansion journey.
The Athens hub joins BETBY’s growing list of locations, alongside Latvia, Malta, Montenegro, and Barcelona. Establishing a presence in Greece underlines BETBY’s commitment to strengthening its market position across key European jurisdictions, getting closer to its partners, and building long-term collaborations in the region.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “The opening of our Athens office marks another important step in BETBY’s ongoing growth story. Greece is a fantastic place to find great talent and professionals, and we are delighted to welcome our new Athens team. They will play an important role in strengthening our capabilities and driving BETBY’s success forward.”
With the addition of Athens, BETBY now operates five offices worldwide, reinforcing its reputation as a fast-growing and forward-thinking sportsbook supplier, committed to innovation, customer proximity, and sustainable growth.
To find out more about BETBY, visit: https://betby.com/
The post BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE appeared first on European Gaming Industry News.
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