Are you ready for the biggest Super Bowl yet? We are—and the data* backs it up. Legal sports betting continues to grow at an unprecedented pace, and this year’s NFL season has been no exception.

During the 2024/25 NFL season, active sports betting accounts surged 20.2% compared to last season. The expansion of regulated betting markets is bringing more fans into the legal ecosystem.

Looking Ahead: The Biggest Super Bowl Yet?

This year’s NFL season sets the stage for record-breaking Super Bowl engagement.
The numbers don’t lie—sports fans are betting on the future of regulated sports betting.

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Stay tuned! After the Big Game on Sunday, we’ll be sharing exclusive insights into Super Bowl betting trends and engagement.

*Active accounts is based on GeoComply’s aggregated user data for its US sportsbook customers in regulated states during the NFL regular season. The data does not include Florida.

GeoComply is proud to announce that it has been awarded the contract to provide “geo-verification services” for the Choctaw Nation of Oklahoma’s upcoming Class II mobile gaming initiative. GeoComply’s state-of-the-art PinPoint^® technology will be utilized to ensure that all Class II mobile gaming activity occurring at Choctaw tribal casinos is fully compliant with regulatory requirements while delivering a seamless and secure gaming experience for users.

The future roll-out of Class II mobile gaming represents an exciting new opportunity for the Choctaw Nation to offer innovative gaming experiences to their patrons. This initiative, supported by GeoComply’s PinPoint technology, will allow customers to participate in Class II mobile gaming from within the casino and across tribal lands, marking an important step forward for tribes that are interested in exploring the broader benefits of online gaming.

“Class II mobile gaming will further enhance the Choctaw Nation’s position on the leading-edge of innovation in the casino industry. We’re thrilled to support them with our advanced geolocation services,” said Sam Basile, Vice President of Business Development at GeoComply. “By providing secure, compliant and user-friendly technology, like PinPoint^®, we’re helping the Choctaw Nation deliver an omni-channel gaming experience to their customers while safeguarding the integrity of their operations.”

Chris Scrivner, Executive Director of Gaming and Hospitality for the Choctaw Nation, added, “We’re excited to partner with GeoComply for our Class II mobile gaming project. Their PinPoint technology is a proven on-premise geofencing solution that provides us with reliability and compliance so we can offer mobile gaming to our patrons with full confidence. This initiative opens the door for us to engage our customers in new ways.”

GeoComply’s PinPoint^® technology has been a trusted solution in the gaming industry, ensuring that mobile gaming activities occur strictly within designated areas. The company’s services help gaming operators navigate complex regulatory environments while maintaining the security and integrity of their platforms.

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Betting Hero, the premier live activation affiliate in the North American iGaming industry, and GeoComply, the global leader in geolocation compliance, anti-fraud, and identity technology, today announced the successful closing of the acquisition of Betting Hero by Hero Group Corp., a newly incorporated entity controlled by Betting Hero’s co-founders, Jai Maw and Jeremy Jakary, with strategic financial backing from GeoComply. For further details about the transaction, please refer to GeoComply’s June 27th press release. The new ownership and investment structure leaves Betting Hero in a strong financial position to enter its next growth phase.

“When PASPA was repealed in 2018, Jeremy and I had a vision of helping more people safely learn how to enjoy the incredible digital experience offered by our customers. Six years later, we’ve activated over 500,000 players across the nation, and with the GeoComply relationship, we have the firepower to offer more to the industry and our customers. GeoComply and Betting Hero see the world in a similar way, and we’re excited to have their backing to scale through our next growth phase of Betting Hero,” said Jai Maw, Co-Founder and President of Betting Hero.

The announcement follows Betting Hero’s 2024 SBC Casino Affiliate of the Year and EGR North America’s Diversity and Inclusion Model of the Year honors. Betting Hero is a live activation and research services company leveraging its extensive “Hero” network to engage players directly through dynamic, face-to-face interactions at casinos, arenas, and partnered bars. The company’s hands-on approach is proven to be the most effective in the Affiliate market, delivering an 80%+ conversion rate from registration to active depositing customers—far exceeding industry averages.

In addition to the company’s unprecedented customer acquisition success, leading operators and suppliers in the iGaming industry rely on Betting Hero to provide actionable intelligence and insights through its purpose built, and industry specific consumer insights and testing division; Betting Hero Research. “As a leading operator in the hyper-competitive North American digital markets, PENN Entertainment relies on the Betting Hero Research division as a trusted partner, delivering timely, relevant, and actionable information that accelerates our digital transformation. Their insights are invaluable,” said William Zeralsky, Vice President Marketing Strategy & Performance – PENN Entertainment

“GeoComply shares Jai and Jeremy’s vision to deliver the very best player experience for our industry. While digital analytics alone can offer great insights, they lack the in-person experience for operators to see, hear, and learn from real customer interactions. Betting Hero bridges that gap by delivering exceptional real-world UX insights. We experienced that firsthand ourselves as customers of their Research division, and now we’re excited to support Betting Hero in using that expertise to drive even greater growth,” said Anna Sainsbury, CEO of GeoComply.

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