Provider’s Playzido platform delivers branded title to Caesars Palace Online Casino and Caesars Sportsbook & Casino in ‘The Great Lakes State’

Light & Wonder Incorporated (NASDAQ and ASX: LNW) has delivered its first customized casino title to Caesars Digital online casino platforms in Michigan via its content creation platform Playzido.

The launch sees Caesars Palace Online Casino and Caesars Sportsbook & Casino players gain access to an exclusive version of studio partner HITSqwad Gaming’s Sweet 16 Blackjack game with the iconic Caesars branding emblazoned across the table and cards. The gameplay itself puts a unique spin on the casino floor classic, where players can place a sweet 16 side bet in addition to the standard blackjack experience.

The furthering of the long-term relationship between Light & Wonder Incorporated and Caesars Digital follows Playzido’s recent entry into Michigan after securing a business-to-business (B2B) license. It underlines the wider strategy of Playzido to develop localized content alongside independent studios and provide operators with access to new gaming experiences through its proprietary Remote Gaming Server (RGS) platform.

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This latest development also demonstrates the strong momentum in ‘The Great Lakes State’ for Light & Wonder Incorporated after the company recently went live with its new Premium Live Dealer product by Authentic Gaming with all games delivered from a newly-built studio situated within Michigan.

“We’re extremely proud to announce our new partnership with Caesars, undoubtedly one of the biggest global names within the casino-entertainment industry,” the founder Playzido, Stuart Banks, said. “Not only does this further establish Playzido’s market presence in Michigan but it also aligns perfectly with our strategy of empowering operators to create exclusive and branded content. We very much look forward to working closely with the brilliant team at Caesars Digital and we are super excited about the line-up of games scheduled for release in the upcoming weeks and months.”

“Providing tailored content for our players is a key focus as we strengthen our existing product portfolio across our platforms,” the Online Gaming Vice-President for Caesars Digital, Ricardo Cornejo Rivas, said. “This branded version of Sweet 16 Blackjack allows our loyal players to enjoy a fun game within a familiar setting and we are confident Light & Wonder Incorporated, Playzido and HITSqwad Gaming have produced a title that will truly resonate with our audience.”

Authentic Gaming is set to make its North American debut now that the Michigan Gaming Control Board has authorized it to livestream real-time casino table games with live dealers from a Farmington Hills studio. This brings the number of live dealer providers authorized in Michigan to three, with the other two being Playtech and Evolution.

The hybrid live/online games are offered since Oct. 5, 2023. Authentic Gaming initially will provide live dealer games through the Keweenaw Bay Indian Community with its platform provider Golden Nugget Casino under the Golden Nugget brand, and the Little River Band of Ottawa Indians with its platform provider Rush Street Interactive under the BetRivers brand.

“Live dealer online casino table games offer an immersive and engaging gambling experience that combines the convenience of online gaming with the authenticity of the environment in a land-based casino. Players can enjoy the excitement of playing their favorite casino games with real dealers in real-time, all from the comfort of their home or wherever they may be,” MGCB Executive Director Henry Williams said.

Unlike traditional online casino games that rely on computer-generated graphics and algorithms, live dealer games involve real human dealers who interact with players through live video streams. Since the games are played in real-time with real cards, dice, or wheels, players can witness the entire process together, which is particularly important for players who may be skeptical about the fairness of online casino games.

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Authentic Gaming will offer a wide range of live dealer gaming options to suit different preferences — including blackjack, baccarat, and roulette — and was approved after fulfilling Michigan internet gaming regulatory requirements, including an onsite review by MGCB staff.

Light & Wonder, Inc. (NASDAQ and ASX: LNW) (“Light & Wonder,” “L&W” or the “Company”) and Authentic Gaming have launched their first live game show of the year with the release of 7’s on Fire LIVE, which offers a unique player experience within the live casino vertical.

This significant milestone marks the first Authentic Gaming game show to utilize Light & Wonder IP for the European market, with elements of the popular 7’s on Fire franchise incorporated into the gameplay.

The UK release of 7’s on Fire LIVE will be exclusive to Light & Wonder’s long-term partner Sky Betting and Gaming across their Sky Vegas and Sky Bingo brands for two weeks, with a wider operator network rollout to follow.

Providing a multitude of ways to win, 7’s on Fire LIVE allows players to bet on both fruit symbols and numbers. This game show is shaped by evolving player preferences and market trends. It is packed full of fast-paced action and excitement at every step, offering players a potential max payout of over 10,000x their initial bet.

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Players of 7’s on Fire LIVE can bet on symbols and multiply their bets up to 500x based on symbol frequency, according to the pay table. Players can also bet on numbers and multiply their bet by the symbol multiplier value, which can be up to 777x, when the ball lands on a lucky number. If the winning number matches the winning symbol, the player will triple their symbol winnings. The experience is further enhanced when the bonus rounds appear, multiplying all wins by up to 7x.

Authentic Gaming’s latest live casino product signals its ambitions to develop fresh concepts for the industry. It has plans to utilize additional IPs owned by Light & Wonder for future game show releases, including the legendary Rainbow Riches franchise.

Jonas Delin, CEO and Founder of Authentic Gaming, said: “Introducing 7’s on Fire LIVE is an exciting moment for us, showcasing our hard work in bringing an innovative experience to the live casino sector.

“By combining the best of Light & Wonder’s immensely popular IP with our ambitious development capabilities, we anticipate a strong reaction from UK players who will hopefully appreciate the alternative gameplay that is on offer.”

Dylan Slaney, CEO of iGaming at Light & Wonder, said: “The creation of 7’s on Fire LIVE beautifully illustrates why Light & Wonder entered the live casino category through the acquisition of Authentic Gaming.

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“The live game show not only breathes new life into one of the most popular IPs, but also provides us with a competitive edge to deliver exciting new experiences never before seen in our industry. We’re thoroughly looking forward to unveiling more of these game show collaborations in the near future.”