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Emma Egan-Lawless, Former Growth Director at AppLovin, Joins Homa as Head of UA

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Homa, one of the world’s leading mobile game publishing companies, is thrilled to announce the appointment of Emma Egan-Lawless as Head of User Acquisition (UA). This addition to the team marks a significant milestone in Homa’s strategy to hire top-tier talent to drive growth and creativity in the gaming industry.

During the past four years, Emma worked for AppLovin, where she made her way to Director of Growth, primarily focusing on assisting mobile-based companies in driving growth through innovation. Additionally, her expertise in strategic planning, growth marketing, and product management have contributed to the success of various global app campaigns. As Head of UA at Homa, Emma will lead the company’s efforts in enhancing player experience and implementing advanced UA and monetization strategies, specifically for the hybridcasual division.

“We are delighted to welcome Emma Egan-Lawless to our team,” said Naveen Mewani, Homa’s VP of Growth. “As we expand our portfolio of hybridcasual games, we aim to strengthen our tactics in hybrid monetization and shift our focus to in-app purchase monetization. We are confident that Emma will bring valuable knowledge to deploy a strategic approach that allows us to continue driving traffic, increasing player retention, and ultimately, generating further revenue for our games,” he adds.

“I’m excited to collaborate with the talented team at Homa, particularly the growth team that boasts such a fantastic experience and has achieved great results with chart-topping hits, such as Attack Hole and Fight for America. I look forward to contributing to the growth and evolution of Homa’s portfolio and wider gaming space,” adds Emma.

Casima Gaming

Relax Gaming celebrates twenty-four Mega Jackpot winners as Net Gains Dream Drop prize lands

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Relax Gaming, the iGaming aggregator and supplier of unique content, has crowned its 24th Dream Drop Mega Jackpot winner after a Finnish player scooped €1,966,051 from a €1 spin.

The mammoth prize was triggered by a Finnish player at the popular casino, Simpelli, managed by leading white label casino provider Casima Gaming on the White Hat Gaming platform.

Launched this September, Net Gains Dream Drop dives under the waves with 4,096 ways to win, Mystery Symbols, Coin Collection and stacked wilds. A Lucky Boost can also trigger during free spins, potentially leading to the 15,000x max win, showcasing why this game is a must-play.

This latest jackpot drop adds to the growing list of Dream Drop millionaires since the product launched, further underlining the sustained popularity of Relax Gaming’s jackpot portfolio across regulated markets worldwide.

Martin Stålros, CEO of Relax Gaming, said: “It is a fantastic moment to celebrate our twenty-fourth Dream Drop Mega Jackpot winner, and we could not be happier for the lucky player in Finland.

“We’re only a short while since Net Gains Dream Drop’s launch and it’s already making headlines! We are proud to see our jackpot product creating even more major moments. Congratulations to the winner and our partners at White Hat Gaming for hosting this special moment.”

Jonathan Liska, Chief Product Officer at Casimba Gaming added: “All of us here at Casimba Gaming were very pleased and excited to see that one of our long-standing players on Simppeli managed to win the Dream Drop Jackpot on the Net Gains Dream Drop. 

“The win of just under 2 million euros came from a one-euro spin, which is a great result for the Finnish player who has been one of our loyal members at Simppeli since opening an account with us in September 2019 shortly after the site launched in August. Congratulations to our big winner!”

Since launching the Dream Drop Jackpot mechanic, Relax Gaming has cemented its position as a leader in jackpot innovation, consistently delivering exciting gameplay and unforgettable player experiences across its expanding Dream Drop series.

The post Relax Gaming celebrates twenty-four Mega Jackpot winners as Net Gains Dream Drop prize lands appeared first on European Gaming Industry News.

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Global shift towards crash and hybrid games accelerated in H1, new Blask data shows

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Crash and hybrid games grew significantly across a range of emerging and regulated markets in H1, as the genre continues to take market share away from traditional slots in online casinos around the world.

In a new report, Blask looked at the performance of both crash and so-called hybrid games – which combine crash and arcade elements – across four diverse markets: India, South Africa, Brazil and the Netherlands.

It found that:

  • In the Netherlands, Blask’s ranking of casino games’ share of interest saw a hybrid title break into the top 10 for the first time ever during H1 2025.

  • In India, crash and hybrid games accounted for more than half of total share of interest for the period.

  • In Brazil, themed slots continue to dominate, but hybrid games are experiencing rapid growth.

  • And in South Africa, a crash game maintains its number one ranking on the share of interest measure.

Discussing the findings, Blask CEO Max Tesla said improved lobby visibility and the games’ natural fit with streaming were behind the strong performance.

“Crash and hybrid titles have moved from niche curiosities to core parts of the casino lobby,” said Tesla. “Operators are recognising that these games don’t just attract new audiences but also keep them engaged for longer. Their fast pace, social features and suitability for streaming align perfectly with how the next generation wants to play.”

You can download the full Blask report, including data and methodology, here: https://blask.com/reports/hybrid-games-report-2025/

The post Global shift towards crash and hybrid games accelerated in H1, new Blask data shows appeared first on European Gaming Industry News.

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Flutter and Beyond Sport launch global Tech4Good Awards to transform lives through the power of sport and technology

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Flutter Entertainment, in collaboration with Alpha Hub and Beyond Sport, has launched the Flutter Tech4Good Awards 2025 – a global initiative looking to uncover and accelerate bold, technology-driven solutions that harness the power of sport and physical activity to build healthier, more active communities.

Despite the well-documented benefits of physical activity, 31% of adults globally are not meeting recommended activity levels. This inactivity contributes to declining physical and mental health across populations.

The Awards will support bold, tech-driven innovations that go beyond addressing physical inactivity — they’ll push the boundaries of what’s possible for healthier, more connected communities. Whether it’s grassroots initiatives or scalable digital platforms, Flutter and Beyond Sport are seeking five standout organizations using technology to inspire movement, improve public health, and advance community wellbeing.

Kerry McNally, Head of Communities & Engagement at Flutter said: “The Flutter Tech4Good Awards reflect our commitment to using technology as a force for good, in line with the ambitions of our Positive Impact Plan. By backing innovative, tech-driven solutions, we aim to inspire healthier, more active communities and address the growing challenges of physical inactivity. Leveraging the Flutter Edge, we’re proud to support organizations that are using technology to deliver meaningful, long-term impact on health and wellbeing.”

The Awards will offer a total of £60,000 in funding, alongside a bespoke support program to maximize long-term impact and growth. The Awards are open to organizations around the world that are leveraging any sport or physical activity to drive health outcomes through technology-based innovation. Eligible applicants may include nonprofits, startups, social enterprises, or other mission-driven entities with a focus on public health and physical activity.

Applications for the Flutter Tech4Good Awards 2025 are open from Monday 6th October 2025 until Friday 31st October 2025, with the winners announced in January 2026. For more information on how to apply, visit https://beyondsport.org/awards/flutter-tech4good-awards-2025/criteria/.

The post Flutter and Beyond Sport launch global Tech4Good Awards to transform lives through the power of sport and technology appeared first on European Gaming Industry News.

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