Latest News
NEWCASTLE UNITED PARTNERS WITH ONLINE SPORTS BETTING BRAND BETMGM
Newcastle United has announced a multi-year partnership with newly launched UK ‘iGaming’ and online sports betting brand BetMGM.
New to the UK, the brand from MGM Resorts International taps into its Las Vegas heritage to bring the best in entertainment and betting from Nevada to Newcastle and far beyond.
BetMGM has become an official club partner for the 2023/24 season and its brand will be visible to match-goers and global TV viewers across St. James’ Park.
Commenting on the partnership, Newcastle United’s chief commercial officer, Peter Silverstone, said: “We are delighted to be introducing BetMGM as an official club partner.
“BetMGM already has a significant presence in the city of Newcastle, with the company’s UK office here, so it is a business that understands the football club, its fanbase and the region.
“We are very pleased to be taking this step together and I’d like to welcome BetMGM to our growing family of partners.”
Sam Behar, UK director at BetMGM, said: “Newcastle United’s re-entry into the world’s elite this season is a golden moment for the football club and its incredible fans.
“We are proud that the club has selected BetMGM as one of its betting partners for the upcoming season. With our launch in the UK, it is fantastic to have Newcastle United as part of our stable of Premier League partner clubs. The team’s ambition and drive perfectly align with our growth strategy and we can’t wait to get started.”
BetMGM provides its customers with ‘golden’ offers and products. Comedian and Hollywood A-lister Chris Rock fronts their national ad campaign sharing details on price boosts, enhanced bonuses and the industry leading free to play £2m prize for predicting six correct Premier League scores – ‘Golden Goals’. Furthermore, BetMGM offers exclusive content and one of the largest jackpots in the UK; currently totalling £15.4m.
AB Trav och Galopp
Richard Woodbridge Elected to ATG Board of Directors
At the Annual General Meeting of AB Trav och Galopp (ATG) on Thursday, May 7, 2026, Richard Woodbridge, CEO of Scandinavian Heritage AB, was elected as a new independent member of ATG’s board. He succeeds Mårten Forste, who left the board at the end of 2025.
“We welcome Richard to ATG’s board. His solid experience from the gaming market will add significant value to the board’s work,” said Peter Norman, chairman of ATG.
“I am pleased and grateful for the trust in me to take a seat on ATG’s board. ATG is a very strong company and brand with an important role in both gaming and horse racing, and I look forward to future collaboration with the rest of the board,” said Richard Woodbridge.
The Nomination Committee’s proposal for re-election of other board members was approved by the meeting.
ATG’s board thus consists of:
• Peter Norman (Chairman, independent)
• Boris Lennerhov (Vice Chairman, trotting representative)
• Katarina G. Bonde (Board member, independent)
• Marie Osberg (Board member, independent)
• Richard Woodbridge (Board member, independent)
• Marie Thelander Dellhag (Board member, trotting representative)
• Anders Lilius (Board member, galloping representative)
Employee representatives on the board:
• Björn Haglund (Board member, employee representative)
• Camilla Hasselström (Board member, employee representative)
• Alternates: Gustav Enström and Leo Wilson, both employee representatives.
The post Richard Woodbridge Elected to ATG Board of Directors appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
ReferOn completes management buyout as Alex Bukin becomes CEO
ReferOn has completed a management buyout, with former General Manager Alex Bukin acquiring the iGaming affiliate management platform and taking over as Chief Executive Officer.
Bukin said the deal is intended to support longer-term product and market plans: “This is an important moment for ReferOn and the beginning of a new chapter for the business. The management buyout provides us with the long-term focus required to continually advance the platform. We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.”
ReferOn reported that in its first 12 months post-launch it recorded 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers. The company also said it was named “Best Affiliate Platform” in 2025 and 2026 by industry stakeholders.
The company said the ownership change will not affect day-to-day operations and that existing support and partnerships will continue. It also pointed to recent product updates including Refie, described as a built-in interface layer, alongside features such as dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and mobile optimization.
As part of the transition, ReferOn said its leadership team remains in place, with Vlad Bondarenko moving from Head of Product to Chief Product Officer and David Harris moving from Operations Lead to Chief Operations Officer.
The post ReferOn completes management buyout as Alex Bukin becomes CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
ELA Games’ Joker Winpot shortlisted for Game of the Year at SBC Awards Americas
ELA Games said its slot title Joker Winpot has been shortlisted for “Game of the Year” at the 2026 SBC Awards Americas, with winners set to be revealed on June 10, 2026 in Fort Lauderdale, Florida.
The company described Joker Winpot as a consistent performer in its portfolio, combining a dark, character-driven theme with a 1×1 grid format.
ELA Games said the title’s core differentiator is its proprietary Winpot mechanic, a progression-based feature built around player choice. As rewards build inside the Winpot, players can either cash out or keep spinning in pursuit of higher payouts.
The 2026 SBC Awards Americas ceremony will take place at the Broward County Convention Center. Organizers expect around 600 industry professionals, with the awards running alongside SBC Summit Americas from June 9–11.
The post ELA Games’ Joker Winpot shortlisted for Game of the Year at SBC Awards Americas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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