Latest News
Swintt expands global distribution through Kindred Group partnership
Innovative software developer teams up with leading online gaming brand to distribute some of the SwinttGames and SwinttPremium titles on MGA, SGA, KSA and later UKGC-licensed platforms
With a large number of new distribution deals added in Q2 2023, sought-after software provider, Swintt, has shown it has no intention of slowing down this month by partnering with Kindred Group to supply its games on the brand’s MGA, SGA, KSA and later UKGC-licensed platforms.
As a result of the company’s latest collaboration, a range of SwinttGames and SwinttPremium releases will be accessible to Kindred Group customers in Malta, Sweden and the Netherlands, with the United Kingdom to follow, thereby increasing the brand’s outreach in a number of key regulated iGaming markets.
With a player base of more than 1.5 million active customer] , Kindred Group – which counts Unibet, Maria Casino and 32Red among its best-known brands – is one of Europe’s leading iGaming operators and is also committed to responsible gambling and reducing the revenue derived from high-risk gamblers to zero.
As such, the group is the ideal partner for Swintt, who also share the same ideals of sustainable gambling and giving something back to the wider community – the latter of which was demonstrated by the company donating a portion of the revenue generated by its popular The Crown slot to charity.
While the two companies being ideologically aligned certainly makes for a match made in heaven, the good news from a player’s perspective is that the library of games hosted on Kindred Group platforms are now significantly bolstered by the presence of exciting titles from the Swintt line-up.
These include popular release from the SwinttGames range – a pioneering collection of games that boast engaging themes and innovative bonus features – such as the aforementioned The Crown, the incredibly successful Aloha Spirit XtraLockTM, Candy Gold and the recently launched hit, Electric Elements.
If classic slots that feature the aesthetics and gameplay of traditional land-based casino titles are more to players liking, however, they’ll also have their pick of titles from the SwinttPremium catalogue, with these including popular “Book” slots, Master of Books Unlimited and Seven Books Unlimited, as well as the recently-released Duolito Gardens. These Premium titles are very popular in the land-based gaming halls in the Netherlands, and this deal allows the Dutch players to play their favourite slots online.
David Mann, Chief Executive Officer at Swintt, said: “We’re excited to be teaming up with an operator with the player base and industry standing of Kindred Group and are looking forward to having the opportunity to showcase our titles on all of the brand’s MGA, SGA, KSA and soon UKGC-licensed platforms.
“By making SwinttGames and SwinttPremium releases available to such a wide cross-section of customers, we’ll be able to further raise the profile of our brand across Europe while helping Kindred Group on its ongoing mission to deliver a safe and enjoyable online experience to all casino players.”
Gareth Jennings, Head of RNG Casino at Kindred Group, said: “At Kindred Group, we always try to collaborate with software providers that share our vision and ideas for the online gambling industry while also providing a secure, first-class gambling experience to customers across our full range of platforms.
“In Swintt, we believe we’ve teamed up with a company that delivers on both of these fronts and we’re really looking forward to adding their innovative range of titles to our Malta, Sweden, UK and Netherlands-facing brands to give players an even”
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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