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Swintt expands global distribution through Kindred Group partnership
Innovative software developer teams up with leading online gaming brand to distribute some of the SwinttGames and SwinttPremium titles on MGA, SGA, KSA and later UKGC-licensed platforms
With a large number of new distribution deals added in Q2 2023, sought-after software provider, Swintt, has shown it has no intention of slowing down this month by partnering with Kindred Group to supply its games on the brand’s MGA, SGA, KSA and later UKGC-licensed platforms.
As a result of the company’s latest collaboration, a range of SwinttGames and SwinttPremium releases will be accessible to Kindred Group customers in Malta, Sweden and the Netherlands, with the United Kingdom to follow, thereby increasing the brand’s outreach in a number of key regulated iGaming markets.
With a player base of more than 1.5 million active customer] , Kindred Group – which counts Unibet, Maria Casino and 32Red among its best-known brands – is one of Europe’s leading iGaming operators and is also committed to responsible gambling and reducing the revenue derived from high-risk gamblers to zero.
As such, the group is the ideal partner for Swintt, who also share the same ideals of sustainable gambling and giving something back to the wider community – the latter of which was demonstrated by the company donating a portion of the revenue generated by its popular The Crown slot to charity.
While the two companies being ideologically aligned certainly makes for a match made in heaven, the good news from a player’s perspective is that the library of games hosted on Kindred Group platforms are now significantly bolstered by the presence of exciting titles from the Swintt line-up.
These include popular release from the SwinttGames range – a pioneering collection of games that boast engaging themes and innovative bonus features – such as the aforementioned The Crown, the incredibly successful Aloha Spirit XtraLockTM, Candy Gold and the recently launched hit, Electric Elements.
If classic slots that feature the aesthetics and gameplay of traditional land-based casino titles are more to players liking, however, they’ll also have their pick of titles from the SwinttPremium catalogue, with these including popular “Book” slots, Master of Books Unlimited and Seven Books Unlimited, as well as the recently-released Duolito Gardens. These Premium titles are very popular in the land-based gaming halls in the Netherlands, and this deal allows the Dutch players to play their favourite slots online.
David Mann, Chief Executive Officer at Swintt, said: “We’re excited to be teaming up with an operator with the player base and industry standing of Kindred Group and are looking forward to having the opportunity to showcase our titles on all of the brand’s MGA, SGA, KSA and soon UKGC-licensed platforms.
“By making SwinttGames and SwinttPremium releases available to such a wide cross-section of customers, we’ll be able to further raise the profile of our brand across Europe while helping Kindred Group on its ongoing mission to deliver a safe and enjoyable online experience to all casino players.”
Gareth Jennings, Head of RNG Casino at Kindred Group, said: “At Kindred Group, we always try to collaborate with software providers that share our vision and ideas for the online gambling industry while also providing a secure, first-class gambling experience to customers across our full range of platforms.
“In Swintt, we believe we’ve teamed up with a company that delivers on both of these fronts and we’re really looking forward to adding their innovative range of titles to our Malta, Sweden, UK and Netherlands-facing brands to give players an even”
ITL says uptake is being driven by retail and amusement events and discussions with regional police forces.
E-Service is increasing UK distribution of Innovative Technology’s (ITL) age estimation and access control products, with the companies pointing to growing demand for ITL’s MyCheckr device.
The partnership between ITL and E-Service dates back to 2004, with E-Service operating as ITL’s UK Trading Partner and Approved Service Centre. ITL said the current momentum is “mainly driven by an uptake of Innovative’s MyCheckr age estimation technology.”
Andy Bullock, Senior Business Development Manager for ITL, said, “E-Service are really flying the flag for our MyCheckr device representing the brand at various UK events. The technology has become a real talking point following our recent presence at the National Convenience Show (NCS) in Birmingham and The Amusement & Retail Entertainment (ARE) in Manchester, and earlier EAG shows in London. We have jointly attended a number of regional BACTA meetings recently introducing the capabilities of MyCheckr to the gaming sector to help with compliance and player protection and we are delighted with the feedback and potential opportunities that have arisen. Plus we are in talks with regional police forces about using MyCheckr to help local convenience stores avoid fines or potential closure for selling age-restricted products to minors.”
Bullock added, “Our age verification technology is simple to operate and install. MyCheckr can be easily placed at any 18+ entrance or our other age estimation device, ICU Lite, can be fully integrated into gaming or SCO machines using a simple API. To help operators manage access we have developed MyConnect which sends alerts to staff via an app to notify them of a potential underage play or self-excluded entry which can be remotely granted or denied.”
Paul Scott, Sales Director at E-Service, said, “It’s been a pleasure working with ITL over the past years. Our relationship has always been strong, and we’ve successfully distributed their leading note validation and recycling products including the NV9 Spectral, Spectral Payout and NV22 Spectral throughout the market for several years now. ITL’s expansion into age assurance technology represents a really exciting time for us as we are delighted to be part of this journey.”
The post E-Service steps up UK distribution of ITL MyCheckr age estimation tech appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Paysafe is live on Primer’s Primer for Partners program and is already processing transactions for merchants across North America, Europe and Australasia.
Paysafe (NYSE: PSFE) has integrated with Primer, connecting to the payment orchestration platform via Primer’s no-code Primer for Partners program to provide card payment processing for online merchants using Primer globally.
The companies said the integration allows merchants on Primer to route credit and debit card transactions to Paysafe as a payment service provider. Paysafe said it is already processing payments through Primer for merchants with a presence across North America, Europe and Australasia.
Paysafe said it tailored the integration to support international merchants across industries including iGaming, social gaming, financial trading, eCommerce and travel. Primer for Partners, which Primer launched in December 2025, allowed Paysafe’s tech team to manage the integration “without the need for any coding,” according to the companies.
Rob Gatto, Chief Revenue Officer at Paysafe, said: “We’re delighted to partner with Primer, whose Primer for Partners solution empowered Paysafe to develop a bespoke integration, streamlining the payment journey for Primer’s merchant partners and their customers. We look forward to strengthening our offering within the Primer infrastructure and growing our presence across the broader payment orchestration space.”
Gabriel Le Roux, CEO and Co-founder of Primer, commented: “Paysafe joining Primer for Partners is exactly what this solution was built for. The company came to us, built its own integration from the ground up, and Paysafe is already live and processing payments for our merchants. That’s the paradigm shift we set out to create. For our merchants, having Paysafe accessible through Primer means more choice, better coverage, and faster access to a payment provider that’s been optimizing card performance for decades.”
Paysafe said it plans to expand the integration over time, including adding local payment methods such as Skrill and Neteller, plus PaysafeCard and PaysafeCash.
The post Paysafe integrates with Primer to handle card payments for merchants appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Andy Bullock Senior Business Development Manager for ITL
E-Service bolster distribution of ITL’s age verification solutions
Innovative Technology’s (ITL) UK Trading Partner & Approved Service Centre, E-Service, are gaining traction in the UK with increased distribution of their solutions.
The collaboration dates back to 2004 and this recent success is mainly driven by an uptake of Innovative’s MyCheckr age estimation technology.
Innovative Technology provide both cash validation devices and AI-powered age estimation & access control technology to the global gaming, amusement and convenience industry. MyCheckr is their latest innovation – a simple to use hardware device which provides anonymous age checks and secure access control.
Andy Bullock, Senior Business Development Manager for ITL said, “E-Service are really flying the flag for our MyCheckr device representing the brand at various UK events. The technology has become a real talking point following our recent presence at the National Convenience Show (NCS) in Birmingham and The Amusement & Retail Entertainment (ARE) in Manchester, and earlier EAG shows in London. We have jointly attended a number of regional BACTA meetings recently introducing the capabilities of MyCheckr to the gaming sector to help with compliance and player protection and we are delighted with the feedback and potential opportunities that have arisen. Plus we are in talks with regional police forces about using MyCheckr to help local convenience stores avoid fines or potential closure for selling age-restricted products to minors.”
Andy continued, “Our age verification technology is simple to operate and install. MyCheckr can be easily placed at any 18+ entrance or our other age estimation device, ICU Lite, can be fully integrated into gaming or SCO machines using a simple API. To help operators manage access we have developed MyConnect which sends alerts to staff via an app to notify them of a potential underage play or self-excluded entry which can be remotely granted or denied. “
E-Service joined ITL’s network of supplier partners over 20 years ago and are a long-standing distributor of their cash validation equipment. They more recently have started to support the company’s AI technology range and also gained Approved Service Centre status last year.
Paul Scott, Sales Director at E-Service said, “It’s been a pleasure working with ITL over the past years. Our relationship has always been strong, and we’ve successfully distributed their leading note validation and recycling products including the NV9 Spectral, Spectral Payout and NV22 Spectral throughout the market for several years now. ITL’s expansion into age assurance technology represents a really exciting time for us as we are delighted to be part of this journey.”
Concluding Andy said, “Paul and the E-Service team are a joy to work with, forward thinking, proactive and a real collaborative trading partner in the UK. Together the team are all looking forward to seizing the opportunities that lie ahead.”
The post E-Service bolster distribution of ITL’s age verification solutions appeared first on Americas iGaming & Sports Betting News.
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