The former West Indies star will lead marketing campaigns, promotions and social initiatives for the mobile games company.

PG SOFT has appointed international cricket figure Chris Gayle as its Official Global Brand Ambassador, the company said.

Under the deal, Gayle will front global marketing campaigns, promotional activations, social media initiatives, and “exclusive player experiences,” according to PG SOFT.

“I’ve always done things in my own style — with power, confidence, and maximum entertainment,” said Chris Gayle. “PG SOFT creates games that deliver the same thrill and big moments I bring to the cricket field. I’m proud to join the team and can’t wait to give fans an unforgettable experience.”

A PG SOFT spokesperson added: “Chris Gayle is a true icon who represents power, charisma, and success — values that perfectly align with PG SOFT’s vision and commitment in building a strong and positive brand image. His appointment as our Global Ambassador marks a significant milestone in our journey to deliver world-class entertainment and build deeper connections with players and fans globally.”

PG SOFT did not disclose financial terms or a timeline for the planned campaigns and activations.

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Distribution starts with Brazil, Greece and MGA-licensed markets, with more regulated jurisdictions planned.

Massive Gaming (MVG) has partnered with Bragg Gaming Group to distribute its iGaming content across regulated markets via Bragg’s bragg hub aggregation platform.

Under the deal, content from Massive Gaming’s three studios — Slotmart, Whale House and Blitzcrown — will be integrated into bragg hub and made available to Bragg’s operator network. Massive Gaming said its portfolio includes traditional slot titles, regulated market content, and non-traditional formats such as crash-style and plinko games.

The agreement initially covers operators in Brazil, Greece and MGA-licensed jurisdictions, with plans to expand into additional regulated markets.

George Cho, Director at Massive Gaming, said: “Partnering with Bragg Gaming Group is a major milestone for Massive Gaming, as we look to scale our presence in regulated markets around the world. bragg’s established platform and global reach give us great foundations for bringing our multi-studio portfolio to a wider audience, and we look forward to working together to deliver high-quality gaming experiences to operators and players globally.”

Hristofor Hristov, Commercial Director Aggregation at bragg, said: “Adding Massive Gaming to the bragg hub is a fantastic step forward as we continue to enrich our aggregation offering with high-quality, diverse content. Their multi-studio approach perfectly aligns with what modern operators are looking for. We are excited to leverage our robust technology and footprint to propel their games across Brazil, Greece, MGA markets, and beyond.”

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