partnerships
7777 gaming goes live in Montenegro with SBbet
7777 gaming goes live in Montenegro with SBbet – among the top 3 leading companies in the country, being the first gambling company on the market operating since 1997. The company has also betting shops all across Montenegro, and under the brand SBbet it offers online betting with all kinds of Sports games, Casino, Casino live, and Virtuals.
More than 100 of 7777 gaming impeccable casino games are fully certified by the Bulgarian Institute of Metrology (BIM) and thus can be offered on the Montenegrin market.
Asya Raykova, Account Manager at 7777 gaming commented on the new partnership: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience.
We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”
Marko Bošković, Head Of Online Gaming at SBbet said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.
We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”
SBbet was one of the lucky winners of the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming’s stand at ICE London this year. The bonus was a great incentive that initiated the partnership between both companies, which will be activated with a promotion on the SBbet website.
SBbet’s players can enjoy the 7777 gaming’s portfolio of amazing games, amongst the top-performing titles such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest. The company is ready to present these games and new titles at the upcoming SBC Summit in Barcelona next month, at booth #CG214.
Big Daddy Gaming
Big Daddy Gaming® signs with Yolo Group’s Hub88 to accelerate European distribution
The post Big Daddy Gaming® signs with Yolo Group’s Hub88 to accelerate European distribution appeared first on Gaming and Gambling Industry Newsroom.
Latest News
QuinnBet Expands Racing Offering to include Derivative Racing Markets
QuinnBet, a leading sportsbook and casino operator, has expanded its racing product through Pragmatic Play Sports to include new derivative racing markets, giving customers greater choice, flexibility, and engagement across a wide range of global racing events.
The new expansion, powered by Racing and Sports (RAS), introduces additional betting opportunities such as Betting Without the Favourite and Second Favourite, head-to-head and Money Back markets. These derivative markets form part of the broader Pragmatic Play Racing product, which delivers a premium, data-driven experience built on official pre-race and race-day data.
Through Pragmatic Play’s racing solution, powered by Racing and Sports, QuinnBet customers enjoy comprehensive global coverage across 20+ racing jurisdictions; live greyhound racing featuring over 100,000 live events from 80+ tracks; official pre-race and race-day data for accuracy and transparency; and a complete suite of live video streaming and enriched racing content including racecards, previews, and editorial insights.
Stephen Kelly, MD, QuinnBet, said: “Horse racing sits at the heart of QuinnBet, and we are always looking for ways to elevate our customers’ experience. Derivative markets bring a new level of strategy and excitement to horse racing betting, and we’re proud to deliver this enhancement in partnership with Pragmatic Play Sports and Racing and Sports. It reinforces our commitment to real horse racing fans and the continued evolution of our product.”
Gareth Crook, SVP of Sports at Pragmatic Play, said: “We were immensely proud to partner with QuinnBet earlier this year following their successful migration to our platform, and we are confident that this latest expansion of their racing product will help the QuinnBet team realise their ambitious growth plans now and into the future. QuinnBet users continue to enjoy a market-leading racing experience powered by official data through our partnership with Racing and Sports.”
Stephen Crispe, CEO, Racing and Sports, said: “We’re excited to see QuinnBet go live with Derivative Markets, powered by Racing and Sports, following a successful sportsbook platform integration with Pragmatic Play earlier this year. This marks another key step in our ongoing collaboration with Pragmatic Play to deliver market-leading racing content to sportsbook operators. QuinnBet is a perfect example of an operator providing an immersive, data-driven betting experience built on precision and innovation.”
The post QuinnBet Expands Racing Offering to include Derivative Racing Markets appeared first on Gaming and Gambling Industry Newsroom.
Game in a Box™
Yggdrasil adds to YGG Masters roster with Slightly Edgy adopting next-generation Game in a Box™ technology
Yggdrasil has welcomed Slightly Edgy, a next-generation challenger studio, into its acclaimed YGG Masters program, with the studio also becoming a key pilot partner for Game in a Box
, Yggdrasil’s breakthrough game development tool.
Built for the digital-native player, Slightly Edgy creates slot experiences defined by Velocity, Respect the Player, and Break the Pattern, three values that reject repetition and embrace a faster, sharper, more intentional form of slot gameplay.
Slightly Edgy’s content portfolio is rooted in the preferences of digital-native slot players, tapping into this demographics demand for high-volatility, fast-paced, creator-led studios worldwide. Slightly Edgy’s design philosophy delivers exactly that, with games built around sleek dark-mode aesthetics, bold interfaces, inventive mechanics, and the kind of adrenaline-charged moments players share with their communities.
As a Game in a Box
pilot studio, Slightly Edgy will help shape how the framework empowers challenger brands through streamlining development, simplifying integration, and allowing studios to focus on creativity instead of constraints.
Slightly Edgy’s first title as part of the YGG Masters program, Toothless Smile, will launch in March 2026, fully created with the Game in a Box
technology.
Zoe Bird, Head of Masters at Yggdrasil, said: “Slightly Edgy has a brand identity and player insight that perfectly fits where the industry is heading.
“Their ‘break the pattern’ ethos aligns beautifully with what Game in a Box
was built to unlock, and we can’t wait to work closely with them to boost their success.”
A spokesperson for Slightly Edgy added: “Velocity is everything. Players don’t want to wait, and neither do we. Game in a Box
gives us the speed and freedom to build the kind of games we believe the market is missing.
“We respect the player, we don’t waste their time, and we never settle for copy-paste mechanics. If it doesn’t break the pattern, we’re not making it.”
The post Yggdrasil adds to YGG Masters roster with Slightly Edgy adopting next-generation Game in a Box™ technology appeared first on Gaming and Gambling Industry Newsroom.
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