partnerships
7777 gaming goes live in Montenegro with SBbet
7777 gaming goes live in Montenegro with SBbet – among the top 3 leading companies in the country, being the first gambling company on the market operating since 1997. The company has also betting shops all across Montenegro, and under the brand SBbet it offers online betting with all kinds of Sports games, Casino, Casino live, and Virtuals.
More than 100 of 7777 gaming impeccable casino games are fully certified by the Bulgarian Institute of Metrology (BIM) and thus can be offered on the Montenegrin market.
Asya Raykova, Account Manager at 7777 gaming commented on the new partnership: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience.
We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”
Marko Bošković, Head Of Online Gaming at SBbet said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.
We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”
SBbet was one of the lucky winners of the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming’s stand at ICE London this year. The bonus was a great incentive that initiated the partnership between both companies, which will be activated with a promotion on the SBbet website.
SBbet’s players can enjoy the 7777 gaming’s portfolio of amazing games, amongst the top-performing titles such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest. The company is ready to present these games and new titles at the upcoming SBC Summit in Barcelona next month, at booth #CG214.
eSports
Team Vitality partners with Team Havok to expand in Fortnite
Team Vitality has signed a strategic partnership with French Fortnite esports club Team Havok, expanding its footprint in the title as part of its broader diversification strategy. The announcement was made this weekend.
Under the deal, Team Havok will compete as “Team Havok by Vitality” and wear a co-branded jersey featuring Team Vitality’s logo. Team Vitality said the partnership is designed to combine its performance and organisational support with Team Havok’s Fortnite competitive presence.
Team Havok’s recent results cited by the organisations include winning European Major 2 in 2025, finishing runner-up at the World Championship, and ranking as the second-best European team. The duo Tjino and PabloWingu have qualified for this summer’s Esports World Cup and will compete in Team Vitality’s black and yellow colours.
Team Vitality also positioned the partnership as a fan development play in France via co-streaming, content creation, and influencer-led activations. Team Havok co-founders and streamers ZetFar and WaZz were highlighted for their reach with younger audiences.
The organisation said the tie-up follows prior structural collaborations including PSG Esports and Bigetron Esports, and could expand into Fortnite map development, exclusive merchandising, and influencer marketing. “This partnership with Team Havok reflects our ambition to work with the best in order to continue growing Team Vitality. Their performance, creativity, and ability to engage the French community make them an ideal partner,” said Fabien “Neo” Devide, President and Co-founder of Team Vitality. “We are incredibly proud to join Team Vitality. This collaboration with such a prestigious organisation marks a new milestone in the story we are building with our community,” said Grimz, caster at Team Havok.
The post Team Vitality partners with Team Havok to expand in Fortnite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
CasinoCanada announces partnership with Casino Prestige
CasinoCanada has established a partnership with Casino Prestige to support brand promotion and drive traffic to the platform across selected markets.
CasinoCanada will develop and publish informational and promotional materials outlining Casino Prestige’s features and gaming portfolio. The content will be incorporated into CasinoCanada’s review and comparison sections to increase visibility and facilitate user engagement.
CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “This collaboration allows CasinoCanada to further expand its range of partner operators. The platform will provide structured reviews and analytical content to present key information about Casino Prestige and support ongoing traffic acquisition efforts.”
A Casino Prestige spokesperson commented: “Casino Prestige is thrilled to partner with CasinoCanada as part of its strategy to expand reach and connect with more players worldwide, delivering a premium gaming experience built on high-quality titles and top-tier customer support.”
Launched in 2026, Casino Prestige features a library of more than 2,100 casino games from over 30 providers, including around 2,000 slot titles and more than 40 live dealer games. The offering spans slots, table games, live casino, instant games, and TV-style formats, with providers such as Pragmatic Play, Novomatic, BGaming, Spinomenal, and Booming Games.
Casino Prestige operates under a license issued by the Tobique Gaming Commission. The platform is owned and managed by Gophoenix Solutions Ltd., which is responsible for all operational activities, including payments, promotions, and platform management.
The post CasinoCanada announces partnership with Casino Prestige appeared first on Americas iGaming & Sports Betting News.
football partnerships
Mega Riches funds West Brom charity hospitality packages at The Hawthorns
Immense Group’s online casino brand Mega Riches has provided a series of matchday hospitality packages at The Hawthorns for supporters connected to The Albion Foundation, the official charity partner of West Bromwich Albion.
The initiative ran across multiple fixtures this season, with beneficiaries hosted in the Richardson Suite. The club’s back-of-shirt sponsor said the packages went to Foundation volunteers, charity fundraisers and community lottery winners.
The press release highlights recipients including a long-serving Foundation volunteer celebrating her 70th birthday, and a supporter whose attendance at Foundation Day helped raise £1,127 for the Cancer Kickers programme. Winners from the Foundation’s Baggies Bonanza and darts evening fundraisers were also included.
One winner, Albion fan Ellie, attended the Albion vs Millwall match as Mega Riches’ guest after winning a bonus prize at the Hull City Foundation Day fixture in March. She said: “Our time in The Richardson Suite was fab. The staff and service were impeccable.
“We thoroughly enjoyed the food and complimentary drinks, as well as the Q&A session with the WBA legends. I would really recommend anyone wanting a more VIP experience at Albion to give it a try.”
Immense Group CMO Marco Trucco said: “Football reaches into communities in a way very few things do. When we looked at how we wanted to build our relationship with West Bromwich Albion, brand visibility was never going to be enough on its own.
“The work the Albion Foundation does, for cancer patients, for volunteers, for people who might otherwise be isolated, that’s the kind of purpose we want our brands to support. Mega Riches made that happen this season. Immense Group intends to keep making it happen.”
The post Mega Riches funds West Brom charity hospitality packages at The Hawthorns appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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