Finnplay, the Finnish technology provider for iGaming platforms, unveils a partnership with SpinCore Group, a European operator set to enter the newly regulated online gambling market in Finland. SpinCore Group has filed its Finnish license application and intends to introduce two brands on Finnplay’s platform when the market starts in July 2027.

The collaboration signifies an important achievement for both firms as Finland advances toward a competitive licensing regime. SpinCore Group is one of the initial clients of Finnplay to officially submit its license application, placing the company among the pioneers getting ready for the regulated market launch.

Jaakko Soininen, Managing Director at Finnplay, said: “Finland’s regulated market represents one of the most anticipated developments in the European iGaming space. SpinCore Group has moved quickly and decisively, and we are proud to support their entry with our platform technology and regulatory expertise. As a Finnish company, it is particularly exciting for us to work with ambitious operators preparing to launch in our home market.”

Cristiano Blanco, CEO of SpinCore Group, commented: “Finland represents an exciting opportunity for operators who understand regulated environments and long-term market development. We decided to partner with Finnplay because of the proven success of its technology platform and its strong roots in Finland. We look forward to launching our brands and delivering a high-quality gaming experience to Finnish players.”

With solid bases in the Netherlands and Belgium, SpinCore Group seeks to broaden its reach across regulated European markets by merging global operational scale with a region-specific strategy in every jurisdiction it enters.

The post SpinCore Group Enters Finnish Market via Finnplay Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BETER, the award-winning supplier of fast-betting content, data, and odds across esports and sports, has expanded its footprint in Latin America through a new partnership with leading Colombian operator Wplay.

As part of the agreement, Wplay will roll out BETER’s exclusive ESportsBattle tournaments, with eFootball and eBasketball set to be the first titles introduced to its players.

The deal strengthens Wplay’s offering by enabling the operator to deliver fast-paced betting experiences that are increasingly in demand among Colombian players, while also helping it stand out in a competitive market.

BETER’s ESportsBattle tournaments feature nearly 500,000 events annually, spanning eFootball, eBasketball, eHockey, and eTennis. Each match offers up to 50 betting markets, with an average operator margin exceeding 7.5%.

Chuck Robinson, CRO at BETER, said: “Latin America is a strategically important market for BETER, and one where we have already made significant strides. This partnership with Wplay in Colombia builds on that progress and further strengthens our position as a must-have provider in the region.

“Wplay is exactly the kind of partner we look for — reputable, trustworthy, and innovative. It understands that player preferences are evolving and that fast-betting content is no longer a nice-to-have, but a must-have for operators looking to engage the next generation of bettors.

“The fact that we are able to strike partnerships with such high-calibre operators is a testament to the quality of our products and solutions, particularly when it comes to integrity and fairness.”

Julio Tamayo from Wplay added: “When it comes to fast-betting content, BETER is the clear market leader, which is why we’ve gone all out to bring its ESportsBattle tournaments to our players.

“One of the standout qualities of BETER’s content is its strong focus on integrity, with a dedicated team ensuring strict adherence to fair play and transparency. This gives us a high level of confidence in offering its content to our players.

“This is an excellent partnership for Wplay, allowing us to further differentiate our offering while providing players with the most in-demand fast-betting experiences.”

The post BETER strikes Wplay partnership in Colombia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Ezugi, the cutting-edge live casino solutions provider that is part of Evolution, has announced a new partnership with Bally’s Intralot and its UK Bally Bet Sports & Casino online platform.

Titles from the unique Ezugi games portfolio are now available to Bally’s UK players, with Ezugi launching its first-ever dedicated branded version of EZ Marble Race for Bally’s, alongside live dealer Ultimate Roulette and Unlimited Blackjack tables, Horse Racing Auto Roulette and more. In addition, Ezugi has been live for some time with Bally’s North America Interactive, a digital gaming division of Bally’s Corporation in Ontario and New Jersey, further strengthening its North American footprint.

The Bally’s-branded EZ Marble Race is a truly special release and a standout title in Ezugi’s new generation of RNG games. This exclusive pinball-themed edition transforms the track into a vibrant arcade spectacle, packed with high-energy visuals that celebrate Bally’s gaming heritage. Five vibrant marbles race through twists and turns inspired by classic pinball action, making every round dynamic and unpredictable. The result is a unique and striking experience that elevates the excitement of marble racing.

Bally’s Intralot, following the October 2025 acquisition of Bally’s International Interactive Business, is a leading iGaming and lottery solutions provider, listed on the Athens Stock Exchange, to drive strategic growth and global competitiveness across the globe. Combining Bally’s proven digital B2C expertise with INTRALOT’s longstanding leadership in regulated lottery gaming, Bally’s Intralot forms a uniquely positioned, independent global champion across online gaming, lottery, iLottery and sports betting.

Christel Marioni, VP Commercial Partnerships at Bally’s Intralot, said: “We have been live with Ezugi games in the Ontario and New Jersey iGaming markets for some time, and they have been very well received by our players. It was a natural step to extend entertainment choice for our players by adding unique Ezugi content to our UK online offering. The Bally’s-branded EZ Marble Race game in particular is a very different and disruptive title that fits perfectly with both the Bally’s tradition and our modern-day vision of creating incredible, immersive entertainment spaces for our players.”

James Robert Smith, Head of Commercial (EU) & Strategy at Ezugi, said: “It’s a landmark moment for Ezugi to launch its first dedicated, branded version of EZ Marble Race — and it is an absolute honour for Ezugi to do so in partnership with the iconic Bally’s brand. It’s fantastic also that the Ezugi and Evolution brands, and our Group’s online slots brands, including NetEnt, Red Tiger and Big Time Gaming, are such a big part of Bally’s online growth plans in the UK and North America.”

The post Ezugi and Bally’s Intralot Announce UK Online Casino Agreement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.