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7777 gaming goes live in Montenegro with SBbet

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7777 gaming goes live in Montenegro with SBbet – among the top 3 leading companies in the country, being the first gambling company on the market operating since 1997. The company has also betting shops all across Montenegro, and under the brand SBbet it offers online betting with all kinds of Sports games, Casino, Casino live, and Virtuals.

More than 100 of 7777 gaming impeccable casino games are fully certified by the Bulgarian Institute of Metrology (BIM) and thus can be offered on the Montenegrin market.

Asya Raykova, Account Manager at 7777 gaming commented on the new partnership: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience.

We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”

Marko Bošković, Head Of Online Gaming at SBbet said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.

We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”

SBbet was one of the lucky winners of the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming’s stand at ICE London this year. The bonus was a great incentive that initiated the partnership between both companies, which will be activated with a promotion on the SBbet website.

SBbet’s players can enjoy the 7777 gaming’s portfolio of amazing games, amongst the top-performing titles such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest. The company is ready to present these games and new titles at the upcoming SBC Summit in Barcelona next month, at booth #CG214.

Fiona Hickey

Hub88 Enters into Partnership with Games Inc

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Hub88 has further strengthened its aggregation platform through a partnership with Games Inc, delivering the studio’s portfolio, shaped by more than a decade of close collaboration with operators, to its global network.

The deal introduces Games Inc’s range of more than 70 tried and tested titles to Hub88’s partners, including slots and table games, granting access to premium content developed with a focus on performance, engagement and player-first design.

Founded in 2012, Games Inc began as a bespoke slot developer for some of the world’s biggest operators, before transitioning into a fully independent global content provider.

For Hub88’s partners, Games Inc’s rich knowledge translates into a line-up designed with entertainment and high performance in mind. Each release seamlessly combines engaging mechanics, balanced maths, captivating graphics and immersive audiovisual effects for the ultimate experience.

The agreement further strengthens Hub88’s reputation for choosing partners with intriguing content and robust technology that drives success.

Ollie Castleman, Managing Director at Hub88, said: “Games Inc brings a level of experience and deep operator understanding that really stands out to us. They have spent years building custom games meticulously, and this is reflected in how their portfolio performs. Their content is shaped by real-world insight and data, and this will only bring further benefits to our operator network.”

Fiona Hickey, Managing Director at Games Inc, said: “Hub88 is a key partner for us, with their values, way of working and enduring reputation unlocking access to more brands worldwide. Their platform is technically excellent and significantly boosts our reach. We are confident that our style and creative approach will resonate with their partners across multiple global markets.”

The post Hub88 Enters into Partnership with Games Inc appeared first on Americas iGaming & Sports Betting News.

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ALT Sports Data

ALT Sports Data Announces a New Partnership with Caesars Entertainment

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ALT Sports Data, a global leader in engagement solutions and official data for emerging sports, has announced a new partnership with Caesars Entertainment. The partnership powers a new, next-generation Formula 1 betting product for Caesars’ sports betting platforms, delivering one of the most advanced wagering experiences ever offered on motorsports across Caesars Sportsbook and William Hill digital and retail platforms.

Caesars Sportsbook and William Hill will leverage ALT Sports Data’s proprietary Formula 1 models, pricing, and real-time data infrastructure to offer a comprehensive and differentiated suite of betting markets. Built on sub-second latency data and hundreds of inputs per car, the platform enables dynamic pricing and continuous market recalibration throughout Formula 1 race weekends.

The product introduces a new category of Formula 1 betting, combining pre-race, in-race, and micro-market opportunities into a single, integrated experience. This includes live race micro markets, predictive driver performance modeling, and large-scale race simulations that generate thousands of possible race outcomes per event, allowing for deeper and more accurate pricing across every lap.

“Formula 1 is one of the most complex and data-rich environments in global sport, and that complexity creates an opportunity to completely redefine the betting experience. Our platform is designed to unlock that potential at scale, and partnering with Caesars allows us to bring a truly differentiated, always-on product to market that reflects the speed, strategy, and unpredictability of Formula 1,” said Joe Dunnigan, CEO and Founder of ALT Sports Data.

“Formula 1 continues to captivate fans with its intensity, strategy, and constant innovation. By integrating ALT Sports Data’s advanced modeling and real-time official data, we’re able to elevate our Formula 1 offering and give customers a more dynamic way to experience every moment of the race weekend,” said Eric Hession, President of Caesars Digital.

In addition to core markets such as race winner and podium finishes, Caesars and William Hill will offer an expanded set of in-play and micro markets, including lap-by-lap driver matchups, fastest segment performance, pit stop outcomes, overtakes, and position-based milestones. These markets are designed to evolve in real time, enabling a true race-within-a-race experience for bettors.

As the Official and Exclusive Betting Data Supplier of Formula 1, ALT Sports Data is building the foundational infrastructure to support the sport’s growing focus on regulated sports betting and fan engagement. With Formula 1 increasing its investment in official betting partnerships and data-driven engagement, the expansion of sophisticated betting products represents a key strategic initiative for the league and its global ecosystem.

The agreement further establishes ALT Sports Data as a key infrastructure partner for sportsbooks and leagues seeking to unlock the next phase of growth in global sports betting through official data, advanced modeling, and real-time fan engagement.

The post ALT Sports Data Announces a New Partnership with Caesars Entertainment appeared first on Americas iGaming & Sports Betting News.

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Octoplay launches with bet365 in the UK

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Octoplay has gone live with bet365 in the United Kingdom, adding the operator to its roster of tier-one partners in the regulated UK market.

The supplier said the bet365 rollout follows recent UK launches with Virgin Bet and BetVictor as it expands distribution with major local brands.

Outside the UK, Octoplay pointed to recent go-lives with Paf in Finland, PokerStars in Spain and Italy, and Superbet in Brazil.

“Our partnership with bet365 represents another step in our accelerating UK expansion,” says Ralitsa Georgieva, CEO at Octoplay. “Working with one of the industry’s most recognized operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”

“We are pleased to partner with Octoplay and introduce their game portfolio to our UK players,” says Clement Le Scanff, Head of Gaming at bet365. “Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”

Octoplay said it holds active licenses in 17 jurisdictions, including the United Kingdom, Malta, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Brazil, New Jersey, Michigan, Ontario, and Georgia.

The post Octoplay launches with bet365 in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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