partnerships
7777 gaming goes live in Montenegro with SBbet
7777 gaming goes live in Montenegro with SBbet – among the top 3 leading companies in the country, being the first gambling company on the market operating since 1997. The company has also betting shops all across Montenegro, and under the brand SBbet it offers online betting with all kinds of Sports games, Casino, Casino live, and Virtuals.
More than 100 of 7777 gaming impeccable casino games are fully certified by the Bulgarian Institute of Metrology (BIM) and thus can be offered on the Montenegrin market.
Asya Raykova, Account Manager at 7777 gaming commented on the new partnership: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience.
We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”
Marko Bošković, Head Of Online Gaming at SBbet said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.
We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”
SBbet was one of the lucky winners of the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming’s stand at ICE London this year. The bonus was a great incentive that initiated the partnership between both companies, which will be activated with a promotion on the SBbet website.
SBbet’s players can enjoy the 7777 gaming’s portfolio of amazing games, amongst the top-performing titles such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest. The company is ready to present these games and new titles at the upcoming SBC Summit in Barcelona next month, at booth #CG214.
Asia
PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila
PG Soft has been named as a sponsor of SiGMA Asia 2026, set to take place at the SMX Convention Center in Manila.
According to the company, the sponsorship package includes branding in the venue lobby and a 60-second branded video broadcast inside the exhibition hall across 14 hanging HD screens during the two-day expo.
PG Soft said the commercial partnership is part of its focus on engaging with Asian markets and supporting SiGMA’s networking aims for the global iGaming community.
A PG Soft spokesperson said: “SiGMA Asia is a must-attend event on the iGaming calendar, and Manila is one of the most exciting markets in the region. We’re very pleased to be supporting this summit and look forward to presenting our brand to the influential audience that SiGMA Asia continues to attract.”
The post PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
Agreegain adds 18Peaches slot games to its aggregation platform
Agreegain has signed a partnership with 18Peaches to integrate the studio’s slot games into Agreegain’s aggregation platform.
The companies did not disclose the commercial terms, rollout timeline, or how many titles will be added.
Maria Afzaal, Senior Partnership Manager at Agreegain, said: “We’re delighted to welcome 18Peaches to our aggregation platform. Their commitment to crafting high-quality, thoughtfully-designed games aligns perfectly with our own focus on delivering standout content to our operator partners.
“In a market often driven by volume, 18Peaches’ approach – prioritising depth, innovation, and long-term player engagement – brings a refreshing perspective. We’re confident their titles will resonate strongly with players and further enrich the diversity and performance of our portfolio.”
18Peaches, founded in 2022, describes itself as a curated game development studio.
Aziz Akylbekov, Chief Product Officer at 18Peaches, said: “At 18Peaches, we’ve always believed in quality over quantity. Our focus is on building fewer games, but making each one count, with stronger mechanics, human-crafted visuals, and exceptional sound design, built for long-term impact.”
The post Agreegain adds 18Peaches slot games to its aggregation platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
40 Coins of Chance
SYNOT Games Enters into a New Partnership with Topwin
SYNOT Games has expanded its European presence through a new partnership with Topwin, an emerging Bulgarian online gaming operator. This collaboration supports SYNOT Games’ long‑term strategy of delivering premium entertainment exclusively within transparent, fully regulated markets.
Through this partnership, Topwin now features a selection of SYNOT Games’ certified titles, including Atlantis Gold, 40 Coins of Chance and Crazy Free Fruits – each known for polished gameplay and strong appeal among both classic and modern slot players.
Martina Krajčí, CCO at SYNOT Games, said: “Partnering with Topwin strengthens our presence in a jurisdiction where regulatory integrity is essential. Our commitment to transparency and responsibility ensures players enjoy not only great entertainment but also fairness and security.”
Momchil Ivanov, COO at Topwin, said: “SYNOT Games’ dedication to regulated, transparent operations aligns perfectly with our values. Bringing their portfolio to our players enhances our offering and supports our mission to deliver trustworthy, high‑quality entertainment in Bulgaria.”
The post SYNOT Games Enters into a New Partnership with Topwin appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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