partnerships
7777 gaming goes live in Montenegro with SBbet
7777 gaming goes live in Montenegro with SBbet – among the top 3 leading companies in the country, being the first gambling company on the market operating since 1997. The company has also betting shops all across Montenegro, and under the brand SBbet it offers online betting with all kinds of Sports games, Casino, Casino live, and Virtuals.
More than 100 of 7777 gaming impeccable casino games are fully certified by the Bulgarian Institute of Metrology (BIM) and thus can be offered on the Montenegrin market.
Asya Raykova, Account Manager at 7777 gaming commented on the new partnership: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience.
We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”
Marko Bošković, Head Of Online Gaming at SBbet said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.
We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”
SBbet was one of the lucky winners of the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming’s stand at ICE London this year. The bonus was a great incentive that initiated the partnership between both companies, which will be activated with a promotion on the SBbet website.
SBbet’s players can enjoy the 7777 gaming’s portfolio of amazing games, amongst the top-performing titles such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest. The company is ready to present these games and new titles at the upcoming SBC Summit in Barcelona next month, at booth #CG214.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 Increases Reach Through Strategic Content Alliance with Celesta
ICONIC21 has achieved an important milestone in its distribution approach by unveiling its complete multi-vertical portfolio on Celesta’s extensive aggregation platform.
This collaboration provides Celesta’s broad operator network with instant access to ICONIC21’s varied collection, including live casino games, slots, and virtual games. The integration signifies a complete portfolio acquisition, guaranteeing that the provider’s full creative production can be distributed globally via Celesta’s efficient technology.
Celesta has positioned itself as a major player in the iGaming supply chain, providing a collection of more than 7,500 titles from leading providers, which now includes ICONIC21. Through a single API integration, the aggregator allows online casinos and sportsbooks to expand quickly while ensuring technical reliability.
The addition of ICONIC21 enhances Celesta’s portfolio, particularly with the Gravity Series in the live dealer segment, alongside an expanding range of mathematically-based slots and virtual games like Plinko and Crash. The partnership aims to satisfy the increasing demand for adaptable content that succeeds among various player demographics and locations.
Commenting on the launch, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Joining forces with Celesta is a calculated move to ensure our content hits the right lobbies. What stands out in this partnership is the sheer velocity of the go-to-market process; Celesta’s infrastructure allowed us to transition from agreement to live status with remarkable efficiency. Through them, we can showcase the technical quality of our games and we expect the performance data from this rollout to speak for itself very shortly.”
From Celesta’s side, Corentin Budny, Head of Growth & Account Management, added: “Our objective is to provide operators with tools for genuine differentiation, and ICONIC21’s portfolio fits that brief perfectly. Integrating their full range, from high-energy live tables to virtual games, adds significant depth to our offering. This is a collaboration where success will be measured by clear, quantifiable engagement metrics, and we look forward to analyzing those results as we expand our mutual footprint.”
The agreement highlights ICONIC21’s dedication to a multi-product approach, expanding from a single-vertical emphasis to deliver a comprehensive gaming experience. Utilizing Celesta’s global distribution capabilities, the provider is set to greatly enhance its presence across various markets.
The post ICONIC21 Increases Reach Through Strategic Content Alliance with Celesta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bankroll coverage
St8 Partners with iBankroll to Empower Operators with Expanded Financial Muscle
Casino games aggregator and comprehensive technology provider St8 has teamed up with iBankroll to launch bankroll coverage as a service on its platform, further broadening its products and services in international markets.
Through the collaboration, St8 will incorporate iBankroll’s unique Bankroll-as-a-Service model into its services, enabling operators to accommodate higher limits while controlling exposure and utilizing capital more effectively.
Designed exclusively for iGaming, iBankroll merges liquidity, risk knowledge, and strategic acumen to assist operators in achieving growth with enhanced predictability and managed volatility.
Accessible directly through the St8 platform, the integration allows operators to implement iBankroll’s liquidity assistance solution without added operational difficulties, utilizing it either for their entire casino range or specifically for high-limit and VIP segments, based on their exposure strategy.
Designed as a unified, adaptable solution, St8 offers partners access to high-quality content via a single integration, along with marketing tools, analytical features, and comprehensive compliance support.
With St8 expanding its services, the collaboration with iBankroll introduces an additional financial aspect to its platform and represents another advancement in the company’s growth plan, solidifying its role as a next-gen full-service tech provider.
Vladimir Negine, Chief Executive Officer at St8, said: “Our focus at St8 is giving operators the right foundations to grow in regulated markets.
“Partnering with iBankroll introduces an additional range of tools to our platform and is a practical addition to our ecosystem, one we believe will make a real difference for partners as they continue to scale.”
Hayden Bowman, Co-Founder at iBankroll, added: “St8 has built a strong infrastructure for brands launching and expanding in key markets.
“By working together, we are able to extend that proposition with additional liquidity support and a structured risk-sharing mechanism that helps operators offer higher limits while maintaining predictable performance.”
The post St8 Partners with iBankroll to Empower Operators with Expanded Financial Muscle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AdmiralBet Serbia
Digitain Enters into Multi-Vector Collaboration with AdmiralBet Serbia
Digitain has entered into a large-scale, multi-vector collaboration with AdmiralBet Serbia, strengthening its presence in the regulated Serbian market.
Under a unified strategic framework, AdmiralBet Serbia will integrate its proprietary Sportsbook alongside live casino content from Imagine Live, fast and crash games from Galaxsys, and aggregation services from Relum. The agreement brings multiple core verticals and brands together within one scalable ecosystem.
Designed for performance and flexibility, the collaboration enables AdmiralBet Serbia to enhance operational efficiency, expand its product portfolio, and drive sustainable growth in a competitive regulated environment.
Ani Mkrtchyan, Chief Sales Officer at Digitain, said: “Our partnership with AdmiralBet Serbia highlights the value of well-structured, multi-vector agreements in driving long-term success. Bringing multiple core capabilities together within a single framework allows our partner to scale effectively while retaining the flexibility needed in a highly regulated and competitive market. We believe this agreement establishes a strong foundation for sustainable growth.”
Stefan Lijeskić, Director of Online Gaming at AdmiralBet Serbia, added: “Partnering with Digitain is a significant step in the evolution of our portfolio. The multi-vector nature of this agreement enables us to advance multiple areas of our operations at once, while maintaining stability and scalability for the future. Digitain’s expertise and technological capabilities make them a reliable partner as we continue to expand in the Serbian market.”
The post Digitain Enters into Multi-Vector Collaboration with AdmiralBet Serbia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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