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7777 gaming goes live in Montenegro with SBbet

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7777 gaming goes live in Montenegro with SBbet – among the top 3 leading companies in the country, being the first gambling company on the market operating since 1997. The company has also betting shops all across Montenegro, and under the brand SBbet it offers online betting with all kinds of Sports games, Casino, Casino live, and Virtuals.

More than 100 of 7777 gaming impeccable casino games are fully certified by the Bulgarian Institute of Metrology (BIM) and thus can be offered on the Montenegrin market.

Asya Raykova, Account Manager at 7777 gaming commented on the new partnership: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience.

We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”

Marko Bošković, Head Of Online Gaming at SBbet said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.

We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”

SBbet was one of the lucky winners of the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming’s stand at ICE London this year. The bonus was a great incentive that initiated the partnership between both companies, which will be activated with a promotion on the SBbet website.

SBbet’s players can enjoy the 7777 gaming’s portfolio of amazing games, amongst the top-performing titles such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest. The company is ready to present these games and new titles at the upcoming SBC Summit in Barcelona next month, at booth #CG214.

Altenar

Altenar joins CIBELAE as associate member

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Altenar has joined CIBELAE as an associate member, linking the sportsbook supplier with the Ibero-American organisation representing state lotteries and regulated gaming operators across Latin America, Spain and Portugal.

CIBELAE, founded in 1988, promotes collaboration, best practices and responsible gaming standards among public and private operators in the region. The organisation is also a member of the World Lottery Association (WLA).

Altenar said the membership supports its expansion across regulated markets in Latin America and Europe by increasing engagement with institutional stakeholders and providing a platform to contribute to industry dialogue and market development.

Diego Salas, Sales Director at Altenar, said: “Becoming an associate member of CIBELAE marks an important milestone for our business as we continue to expand our presence across regulated markets. We look forward to contributing our technology expertise, engaging with fellow members, and supporting the sustainable development of the industry throughout Latin America and beyond.”

“Our strength lies in flexibility. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant. We enable operators to adapt quickly to regulatory changes, tailor their offering to local markets, and scale efficiently while staying fully compliant.”

The post Altenar joins CIBELAE as associate member appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Game Development

Nailed It! Games and Lottomart launch co-branded Goal Bonanza slot

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Nailed It! Games has partnered with Lottomart to release a co-branded edition of its football-themed slot Goal Bonanza, timed for rising player interest ahead of the World Cup period.

The collaboration integrates Lottomart branding into the game, including a striker character in a branded kit set against a floodlit stadium backdrop.

The branded version retains the core mechanics from the original Goal Bonanza, including Wild Reels, escalating multipliers, jackpot-style rewards and the Goal Bonus feature, with momentum driven by consecutive wins and multiplier progression.

Chris Ruddock, Commercial Director at Lottomart, said:

“Football brings huge energy and engagement, especially in a World Cup build-up year. Launching a branded version of Goal Bonanza allows us to bring that excitement directly into our platform in a way that feels uniquely Lottomart. It’s a strong example of the type of creative partnerships we want to keep building.”

Mauro Dos Santos, Business Development Manager at Nailed It! Games, commented:

“At Nailed It! Games, we were thrilled to work on a custom Goal Bonanza game for Lottomart, because we knew it was a perfect opportunity to team up and showcase the game, and to build on our productive partnership. You might say, it was an open goal.”

The post Nailed It! Games and Lottomart launch co-branded Goal Bonanza slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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OpticOdds adds TCL AI WNBA player prop pricing to its API

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OpticOdds has expanded its WNBA betting data offering by integrating The Crowd’s Line AI (TCL AI) player prop pricing into the OpticOdds API, delivering real-time, AI-driven WNBA player prop lines.

The company said the WNBA player prop lines are generated entirely from TCL AI’s in-house models, rather than market averaging or consensus pricing. OpticOdds positions the independent pricing as a differentiated signal for sportsbooks looking to offer distinct WNBA markets.

OpticOdds said each player prop is delivered with full probability distributions and confidence-adjusted vig, aimed at helping operators manage risk, steer action toward higher-confidence markets, and price alternate lines with more precision. The integration combines TCL AI’s machine-learning engine with OpticOdds’ API and trading infrastructure, with the companies saying clients can access fair value prices, identify mispriced lines, and deploy WNBA player props with limited operational effort.

Ryan Weinstock, Vice President at OpticOdds, said: “Working with The Crowd’s Line AI to deliver model‑driven WNBA pricing through our API reinforces OpticOdds’ focus on bringing advanced, market‑grade intelligence to developing sports betting markets.

“This enhancement allows us to scale a truly differentiated offering, using our infrastructure to help sportsbooks deploy high‑quality WNBA player prop markets quickly and efficiently.”

Anthony Lage, CEO at The Crowd’s Line, added: “Our continued collaboration with OpticOdds enables us to deliver differentiated WNBA player prop pricing at scale, empowering sportsbooks to attract new users and improve margins with minimal operational lift.

“OpticOdds makes integration seamless, allowing clients to move quickly and confidently in one of the fastest‑growing sports betting markets.”

The post OpticOdds adds TCL AI WNBA player prop pricing to its API appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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