partnerships
7777 gaming goes live in Montenegro with SBbet
7777 gaming goes live in Montenegro with SBbet – among the top 3 leading companies in the country, being the first gambling company on the market operating since 1997. The company has also betting shops all across Montenegro, and under the brand SBbet it offers online betting with all kinds of Sports games, Casino, Casino live, and Virtuals.
More than 100 of 7777 gaming impeccable casino games are fully certified by the Bulgarian Institute of Metrology (BIM) and thus can be offered on the Montenegrin market.
Asya Raykova, Account Manager at 7777 gaming commented on the new partnership: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience.
We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”
Marko Bošković, Head Of Online Gaming at SBbet said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.
We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”
SBbet was one of the lucky winners of the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming’s stand at ICE London this year. The bonus was a great incentive that initiated the partnership between both companies, which will be activated with a promotion on the SBbet website.
SBbet’s players can enjoy the 7777 gaming’s portfolio of amazing games, amongst the top-performing titles such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest. The company is ready to present these games and new titles at the upcoming SBC Summit in Barcelona next month, at booth #CG214.
Compliance Updates
KSA Intensifies its Cooperation with Sports Associations to Combat Illegal Gambling Advertising
The Netherlands Gambling Authority (KSA) has intensified its collaboration with sports associations and clubs to combat illegal gambling advertising. Since the implementation of the ban on untargeted advertising, the KSA has been monitoring advertising by gambling companies more closely. To combat illegal advertising in sports, the KSA is working more closely with sports organisations.
Consultation with sports associations and clubs
After the ban on sports sponsorship came into effect, the KSA (Dutch Sports Federation) wrote to all sports associations about their responsibilities in this regard. The KSA found no significant violations by license holders after the ban was implemented. However, the regulator noted that confusion can arise, for example, when foreign clubs play with the logo of a legal sponsor in that country on their shirts. The KSA supports sports organisations where possible by explaining the rules and providing input on their application.
Positive examples
Several matches have shown that clubs are making efforts to correctly implement the ban. For example, Olympiacos Piraeus played in the CEV Cup match (volleyball) against Draisma Dynamo in Apeldoorn wearing shirts without the logo of a foreign gambling provider.
Consultations were held with the KNVB (Royal Dutch Football Association) before the match between AZ and Jagiellonia Białystok on December 18. The shirts displayed a logo from a score website. This logo differed significantly from that of the gambling provider, and the name was also different. Furthermore, no references to gambling services were found on the score website.
The KSA also sees matches in which players play with blank shirts or with shirts from its own foundation.
Extra supervision at international competitions
There were also situations where the rules were not met. Following matches like the Ajax vs. Internazionale and Go Ahead Eagles vs. Stuttgart matches, letters were sent to the clubs involved. A banner from an unlicensed gambling provider was visible during the Go Ahead Eagles vs. Stuttgart match. However, this gambling provider was not visible in the stadium itself or in the regular Dutch TV broadcast. For international matches, various image recordings are used, which can include virtual billboards. For the Dutch market, the gambling provider was replaced by an alternative advertisement. When distributing a summary in the Netherlands, part of the imagery in which the sponsor message was visible was mistakenly used. As a result, clubs and associations were again reminded of the importance of due care in international productions and summaries.
Continued attention
The KSA continues to consult with sports associations and clubs in the coming period and actively monitor compliance with the ban on untargeted advertising by gambling providers. Enforcement action will be taken where necessary. With this approach, the KSA contributes to a sports environment free of advertising for (illegal) gambling services.
The post KSA Intensifies its Cooperation with Sports Associations to Combat Illegal Gambling Advertising appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Jose Félix Herreros Fernández Country Manager at Gran Madrid | Casino Online
Stakelogic and Gran Madrid | Casino Online Join Forces to Strengthen Spanish Presence
Curated slot collection debuts in Spain through Light & Wonder aggregation
Stakelogic, a top supplier of high-quality slot games, has revealed a new collaboration with Gran Madrid | Casino Online, highlighting further progress in the studio’s growth throughout the regulated Spanish iGaming market.
Under the agreement, Gran Madrid | Casino Online will debut a curated collection of Stakelogic’s slot games through the Light & Wonder aggregation platform, emphasizing essential gameplay experiences.
The first launch will feature well-known titles like Candy Links Bonanza 2, Book of Adventure Super Stake Edition, and Book of Jones Golden Book.
Established in 1981, Gran Madrid is among Spain’s premier gaming operators, featuring three physical casinos and an expanding online presence via Gran Madrid | Casino Online.
Roberto Navarrete, Senior Account Manager at Stakelogic, said: “Spain continues to play an important role in Stakelogic’s regulated market strategy. Working with a well-established operator like Gran Madrid | Casino Online allows us to introduce a carefully curated selection of our slot content to Spanish players, while ensuring a strong alignment on quality, performance and long-term partnership value.”
Jose Félix Herreros Fernández, Country Manager at Gran Madrid | Casino Online, added: “Stakelogic’s portfolio brings both variety and consistency to our online casino offering. The selected titles balance engaging themes with proven gameplay mechanics, supporting our focus on delivering a premium experience that resonates with Spanish players across both retail and online channels.”
The post Stakelogic and Gran Madrid | Casino Online Join Forces to Strengthen Spanish Presence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
David Fall Business Development Manager at St8
Gaming Corps and St8 Extend Partnership Reach to the UK and Ontario
Gaming Corps, a publicly traded game development firm located in Sweden, has broadened its collaboration with St8, enlarging the contract to include the markets of the UK and Ontario. The extension enhances a productive partnership between the two firms and bolsters Gaming Corps’ ongoing commitment to expanding distribution via reliable aggregation partners.
With the revised agreement, St8 will disseminate a wide array of Gaming Corps’ offerings across various sectors through its integrated API. This encompasses various slot titles in addition to the company’s growing collection of Crash, Mine, Table, and Plinko games.
Included in the highlighted titles is Bass Rewards, a Smash4Cash
powered game that demonstrates one of Gaming Corps’ most favored mechanics. The launch also features the infernal, machine-driven Gates of Hell Fire and the legendary Anubis vs Horus: Twin Titans, where divine wilds and grand elements merge, both showcasing the studio’s ability to blend striking themes with engaging gameplay design.
St8 is a casino games aggregator that has won awards, assisting operators in simplifying integrations and enhancing growth. Its unified API links operators to numerous game providers across various verticals, simplifying processes and accelerating time to market. Holding licences in crucial regulated areas, St8 enables its partners to grow globally with smooth, fully compliant solutions.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our agreement with St8 to cover the UK and Ontario is a meaningful step in reinforcing our position in two of the most established gaming markets in the world. By deepening this relationship, we can bring more of our latest and most distinctive content to a wider audience through a partner that understands the operational and compliance demands of highly regulated environments.”
David Fall, Business Development Manager at St8, added: “Our partnership with Gaming Corps has already delivered strong results. Their mix of creative slot themes and innovative game formats fits perfectly with our goal of offering diverse, high-quality content through a single, streamlined integration.”
The post Gaming Corps and St8 Extend Partnership Reach to the UK and Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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