partnerships
7777 gaming goes live in Montenegro with SBbet
7777 gaming goes live in Montenegro with SBbet – among the top 3 leading companies in the country, being the first gambling company on the market operating since 1997. The company has also betting shops all across Montenegro, and under the brand SBbet it offers online betting with all kinds of Sports games, Casino, Casino live, and Virtuals.
More than 100 of 7777 gaming impeccable casino games are fully certified by the Bulgarian Institute of Metrology (BIM) and thus can be offered on the Montenegrin market.
Asya Raykova, Account Manager at 7777 gaming commented on the new partnership: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience.
We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”
Marko Bošković, Head Of Online Gaming at SBbet said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.
We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”
SBbet was one of the lucky winners of the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming’s stand at ICE London this year. The bonus was a great incentive that initiated the partnership between both companies, which will be activated with a promotion on the SBbet website.
SBbet’s players can enjoy the 7777 gaming’s portfolio of amazing games, amongst the top-performing titles such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest. The company is ready to present these games and new titles at the upcoming SBC Summit in Barcelona next month, at booth #CG214.
Affiliate Succes
Tiki Taka Play Partners with NetRefer for its Affiliate Marketing Platform
Spanish online casino operator Tiki Taka Play has partnered with NetRefer, the industry-leading AI-powered affiliate marketing platform, to manage and optimise its affiliate programme as the brand expands in Spain’s regulated online gaming market.
Launched in early 2025, Tiki Taka Play represents a major step in the digital strategy of Grupo Tiki Taka Games, a national operator with over 50 years of experience in land-based gaming. Originally a family-run gaming machine business, the group has grown into a recognised name in Spain’s leisure and entertainment sector, with operations spanning gaming halls, betting venues, and amusement activities.
With Tiki Taka Play, the group brings its expertise online, offering a structured, reliable, and engaging gaming environment focused on accessibility, trust, and long-term player retention. The platform’s catalogue includes a broad selection of slots, classic table games like blackjack and roulette, and immersive live casino experiences, catering to a wide range of player preferences while maintaining consistent quality.
Operating under Spain’s regulated framework, Tiki Taka Play holds licences from the Dirección General de Ordenación del Juego (DGOJ), placing compliance, transparency, and responsible gaming at the core of its operations.
Affiliate marketing is a key pillar of Tiki Taka Play’s growth strategy. By partnering with NetRefer, the operator gains access to a data-driven platform that offers performance clarity, reliable tracking, and efficient partner management. Through NetRefer’s API integration, Tiki Taka Play can manage affiliate data in real time, maintaining operational efficiency and accuracy across its programme.
NetRefer also provides advanced support tools, including BI Analytics for customisable reporting and CoPilot AI for intelligent, data-driven performance insights.
Reflecting on the decision, Marc De Rueda Colomés, COO of Tiki Taka Play, said:
“When preparing the launch of Tiki Taka Play, we consulted our affiliates on trusted platforms. NetRefer consistently stood out for its balance of service and value. Their reporting and analytics tools are already proving invaluable, and the professionalism of their team has reinforced our confidence in the partnership.”
Greice Bezerra, Regional Acquisitions Specialist at NetRefer, added:
“Tiki Taka Play’s collaboration with NetRefer marks an exciting step in Grupo Tiki Taka Games’ digital evolution. We are proud to provide technology and integrations that give transparency, operational confidence, and performance insights, supporting a scalable and successful affiliate programme in Spain’s competitive market.”
As Tiki Taka Play continues to grow in Spain’s regulated sector, the NetRefer partnership provides the foundation to strengthen its affiliate network, enhance reporting and analytics, and drive sustainable digital growth.
The post Tiki Taka Play Partners with NetRefer for its Affiliate Marketing Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Corps
Gaming Corps Slots Arrive at Lottomart
Lottomart has broadened its games portfolio with the addition of titles from Gaming Corps, bringing players a vibrant mix of bold themes, inventive mechanics, and personality-driven slot experiences.
Gaming Corps has carved out a unique identity in the iGaming industry by approaching game design from a fresh perspective. Drawing inspiration from pop culture, storytelling, and contemporary entertainment, the studio delivers slots that are energetic, engaging, and built to capture attention from the first spin.
Lottomart players will soon enjoy standout Gaming Corps titles such as 3 Pigs of Olympus Bonus Pot, 3 Pigs of the Caribbean, and 3 Pots of Potion Bonus Pot. Adventure-driven releases like Fins of Fortune and the action-packed Anubis vs Horus: Twin Titans further enrich the offering, each featuring vibrant visuals and entertaining bonus mechanics that keep gameplay dynamic and immersive.
The partnership reinforces Lottomart’s commitment to expanding its slots catalogue with studios that deliver fresh, innovative, and engaging experiences for players.
Chris Ruddock, Commercial Director at Lottomart, said: “Gaming Corps adds a creative spark to our slots portfolio. Their games are distinctive, entertaining, and a perfect fit for our players, and we’re thrilled to bring their content to Lottomart.”
Graham Greensmith, CCO at Gaming Corps, added: “Partnering with the fantastic team at Lottomart has been a key goal for us, and we’re delighted to see it come to fruition. Our games are designed to resonate with Lottomart’s player base, and this partnership supports our rapid UK expansion. With even more innovative and diverse content planned for 2026, we’re excited about the opportunities ahead.”
The post Gaming Corps Slots Arrive at Lottomart appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Hollywoodbets to deploy ClearStake’s ID by Bank for improved player verification
Hollywoodbets has agreed to integrate ClearStake’s ID by Bank solution as the operator looks to streamline and enhance its customer due diligence (CDD) processes.
Through the partnership, Hollywoodbets customers in the United Kingdom will soon be able to verify their identity within seconds using their banking app, removing the need to manually upload identity documents.
ClearStake’s technology is also proven to significantly reduce the operational workload associated with CDD checks.
Tyla Labuschagne, Compliance Manager at Hollywoodbets, said: “Customer due diligence is a critical part of operating responsibly. By integrating ClearStake’s ID by Bank solution, we can make identity verification faster and more intuitive for customers, while significantly reducing the manual workload for our teams. This allows us to improve compliance outcomes, streamline operations and remove friction at key moments in the player journey.”
Martin Burt, CEO of ClearStake, added: “One of the biggest challenges operators face is completing customer due diligence efficiently without creating unnecessary friction for customers or operational teams. By enabling customers to verify their identity securely through their banking app via ID by Bank, operators like Hollywoodbets can complete CDD checks in seconds, reduce reliance on manual document reviews and strengthen compliance outcomes.”
The post Hollywoodbets to deploy ClearStake’s ID by Bank for improved player verification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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