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7777 gaming goes live in Montenegro with SBbet

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7777 gaming goes live in Montenegro with SBbet – among the top 3 leading companies in the country, being the first gambling company on the market operating since 1997. The company has also betting shops all across Montenegro, and under the brand SBbet it offers online betting with all kinds of Sports games, Casino, Casino live, and Virtuals.

More than 100 of 7777 gaming impeccable casino games are fully certified by the Bulgarian Institute of Metrology (BIM) and thus can be offered on the Montenegrin market.

Asya Raykova, Account Manager at 7777 gaming commented on the new partnership: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience.

We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”

Marko Bošković, Head Of Online Gaming at SBbet said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.

We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”

SBbet was one of the lucky winners of the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming’s stand at ICE London this year. The bonus was a great incentive that initiated the partnership between both companies, which will be activated with a promotion on the SBbet website.

SBbet’s players can enjoy the 7777 gaming’s portfolio of amazing games, amongst the top-performing titles such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest. The company is ready to present these games and new titles at the upcoming SBC Summit in Barcelona next month, at booth #CG214.

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MK Lightning Announces MERKUR Casino Milton Keynes as Platinum Sponsor for 2025/26 Season

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3 hours ago

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November 28, 2025

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MK Lightning has announced a new Platinum Sponsorship agreement with MERKUR Casino Milton Keynes for the 2025/26 season.

As part of the partnership, the MERKUR Milton Keynes Casino logo will feature prominently on the players’ short covers throughout the campaign, as well as branding on the Away Bench at Planet Ice Milton Keynes.

The announcement comes ahead of the highly anticipated opening of the brand-new MERKUR Casino at Xscape Milton Keynes on 1 November 2025. The venue will offer a cutting-edge entertainment experience in the heart of the city, featuring a brand-new multi-screen sports bar. The new space will offer food and drink and feature multiple large screens showing all major live sports, creating a lively social hub for fans to gather and enjoy the action together.

Speaking on the partnership, Tom Roberts said: “We’re thrilled to welcome MERKUR Casino Milton Keynes to the Lightning family as a Platinum Sponsor. Their commitment to bringing entertainment and energy makes them a fantastic partner for the season ahead.”

MERKUR Casino UK’s chief executive office Mark Schertle, said: “It’s really exciting for us to be partnering with MK Lightning, and supporting a professional team that plays locally. As we prepare to open the doors to our brand new casino at Xscape Milton Keynes, it is great to support the Lightning. We’re really looking forward to cheering the team on through the season and it’s great to be able to play a part in contributing to the sporting scene here in Milton Keynes.

“One of the values we hold at MERKUR, is that we always look to give back to the communities in which we operate in. Whether this is through our charity initiative programme or sponsorships, it is always extremely rewarding to see the MERKUR sun proudly displayed.”

This partnership reflects MK Lightning’s continued drive to build strong relationships with local and national businesses, while ensuring the team has the backing needed to succeed on and off the ice.

The post MK Lightning Announces MERKUR Casino Milton Keynes as Platinum Sponsor for 2025/26 Season appeared first on European Gaming Industry News.

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Spelinspektionen: Data collection for unique Nordic gaming study begins

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6 hours ago

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November 28, 2025

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A joint Nordic research project is now mapping gambling habits and gambling problems – 150,000 people in the Nordic region are participating in the sample.

The Nordic countries Iceland, Norway, Sweden, Finland and Denmark have launched a unique joint research project on gambling: the Pan-Nordic Gambling Study (PANG). The aim is to gather comparable knowledge about gambling habits and gambling problems in the region – something that has been lacking so far. From Sweden, the Public Health Agency, which is responsible for the assignment, and the Swedish Gambling Authority have participated in the work of developing the study.

The study includes, among other things, the prevalence of gambling, participation in different forms of gambling, differences between licensed and unlicensed gambling, and the connection between gambling and health.

“The study will provide a basis for assessing gambling and gambling problems in the Nordic countries. It will be exciting to compare the results with previous Swedish data and with the rest of the Nordic countries, especially since so few similar joint surveys have been conducted in Europe,” says Maria Vinberg, investigator at the Swedish Gambling Authority.

Data collection will now begin in November 2025, when approximately 30,000 randomly selected people in each country will have the opportunity to participate in the survey. The results of the survey will be published in a joint report in spring 2026 and will constitute an important knowledge base for research and future decisions in the field of gambling.

Source: spelinspektionen.se

The post Spelinspektionen: Data collection for unique Nordic gaming study begins appeared first on European Gaming Industry News.

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3 Lucky Leprechauns

Reflex Gaming and 4ThePlayer bring Irish magic to British gaming venues with the launch of 3 Lucky Leprechauns

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6 hours ago

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November 28, 2025

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Reflex Gaming, the UK’s largest independently owned omni-channel supplier, is delighted to announce the launch of 3 Lucky Leprechauns, the latest game to make the leap from online success into British pubs, clubs and arcades. The vibrant, trail-based slot, created by 4ThePlayer, continues the strong partnership between the two companies, following the hugely successful retail adaptations of 3 Lucky Witches, 4 Fantastic Fish and 9K Yeti.
Building on the charm of the online original, 3 Lucky Leprechauns brings its signature Irish whimsy to life on Reflex’s cabinets. The development team worked hard to recreate the Leprechaun Trail on the upper screen, capturing its dynamic movement and colourful feature reveals while ensuring it feels perfectly at home on retail hardware. As with every retail adaptation, navigating Category C and B4 regulations required thoughtful tuning, the team introduced more engaging step-up moments on the trail and ensured that repeat-chance wins on top-tier outcomes add that extra burst of excitement players expect from our games.
3 Lucky Leprechauns features a 243-win ways base game across a 5×3 reel layout, where players begin by choosing one of three leprechauns to act as their Wild. Landing 3 or more Scatters launches players up the Leprechaun Trail Feature, where Cash prizes, Win Spins, Picks and big-money Repeaters await. Four Scatters catapult players straight to level 5, while five Scatters boost them to level 8, giving a real sense of momentum from the very first trigger.
The feature continues to climb with each arrow landed, stopping only when the outcome locks onto a prize. On Win Spins or Picks levels, players can choose between collecting the average value or taking on the feature for even bigger potential. Win Spins guarantee a win on every spin with all prizes boosted by a 3× multiplier, while the Pick-A-Prize feature lets players open chests to reveal cash awards.
At the very top of the trail lies the ultimate prize: the Jackpot, which comes with a Repeat Chance on £1 stake.
Mat Ingram, Chief Product Officer at Reflex Gaming, said: “This was an incredibly enjoyable game to bring into the retail space. The Leprechaun Trail gave us a fantastic canvas to work with, and translating its energy onto the upper screen has created something really special. The mix of trail anticipation, character choice and feature variety makes this one of the most entertaining adaptations we’ve delivered. We’re confident players will love it.”
Henry McLean, Co-founder & Commercial and Marketing Director at 4ThePlayer, added:
“We’re thrilled to be partnering with Reflex Gaming once again. They’ve already done a superb job bringing our games to British pubs, clubs and arcades and 3 Lucky Leprechauns continues that momentum in style. The team at Reflex has captured the spirit of the original perfectly, players are going to have a fantastic, fun time with this one!”

The post Reflex Gaming and 4ThePlayer bring Irish magic to British gaming venues with the launch of 3 Lucky Leprechauns appeared first on European Gaming Industry News.

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