partnerships
7777 gaming goes live in Montenegro with SBbet
7777 gaming goes live in Montenegro with SBbet – among the top 3 leading companies in the country, being the first gambling company on the market operating since 1997. The company has also betting shops all across Montenegro, and under the brand SBbet it offers online betting with all kinds of Sports games, Casino, Casino live, and Virtuals.
More than 100 of 7777 gaming impeccable casino games are fully certified by the Bulgarian Institute of Metrology (BIM) and thus can be offered on the Montenegrin market.
Asya Raykova, Account Manager at 7777 gaming commented on the new partnership: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience.
We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”
Marko Bošković, Head Of Online Gaming at SBbet said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.
We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”
SBbet was one of the lucky winners of the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming’s stand at ICE London this year. The bonus was a great incentive that initiated the partnership between both companies, which will be activated with a promotion on the SBbet website.
SBbet’s players can enjoy the 7777 gaming’s portfolio of amazing games, amongst the top-performing titles such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest. The company is ready to present these games and new titles at the upcoming SBC Summit in Barcelona next month, at booth #CG214.
bet365
Incentive Games and bet365 refresh Tournament Challenge for the 2026 World Cup
Incentive Games has refreshed its Tournament Challenge free-to-play football predictor in partnership with bet365 ahead of the 2026 World Cup. The game sits in bet365’s free games portfolio and will be accessible via the operator’s website and app.
Tournament Challenge lets players predict match outcomes (win, lose or draw) across Group Stage match days and the Knockout Rounds. Players allocate a 10-point stake to each prediction, with returns based on the odds of the selected outcome, and can double points on one prediction per round. Match days and rounds are released individually during the tournament.
New for 2026, the product adds “Your Leagues”, a private league feature that lets players create and join groups using league codes, compare predictions and track performance. Incentive Games said further updates are planned during the tournament.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “The World Cup is one of the biggest sporting moments on the planet, and Tournament Challenge is designed to bring fans even closer to it. We wanted to create something competitive, social and easy to jump into throughout the tournament. The addition of ‘Your Leagues’ adds a whole new dimension this year, giving players the chance to compete directly with friends and share the experience together. We’re incredibly proud to continue working alongside the fantastic team at bet365 to bring this to life.”
Rhead Hilton, bet365 Software Product Development Manager said, “With the World Cup bringing together fans from all over the world, Tournament Challenge gives bet365 customers a valuable opportunity to get closer to the action.
We are pleased to offer a free-to-play experience that is straightforward, engaging and built around competition, with our Your Leagues feature adding a social dimension that allows players to challenge one another directly and compare predictions. We are also proud to continue our partnership with Incentive Games and deliver another strong product for our customers.”
According to the companies, Tournament Challenge will be available across key global territories, alongside dedicated standalone versions for Brazil, Spain, Italy and Greece. bet365’s terms state the promotion is “only available to new and eligible bet365 customers”, is limited to one entry per person, and closes “at kick-off of the last scheduled tournament game on 19th July 2026.”
The post Incentive Games and bet365 refresh Tournament Challenge for the 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Mook Midnite’s Head of Brand Marketing
Midnite signs as Wolves principal partner for 2026/27 shirt front
Midnite has agreed a deal to become Wolverhampton Wanderers’ principal partner for the 2026/27 campaign, making the UK bookmaker the club’s front-of-shirt partner during Wolves’ 150th season.
The sponsorship announcement is being paired with a fan promotion called “This Season’s On Us”. Midnite said the initiative will offer Wolves supporters prizes including a season ticket for the new campaign in return for showcasing club knowledge.
Under the activation, Midnite said 50 Wolves supporters will be asked a trivia question by club legend George Elokobi on a first-come-first-served basis. Successful participants will then be in with a shot of winning a season ticket for the men’s and women’s team. The company said the exact time and location for the “Midnite green envelopes” will be announced via the Instagram channels of Wolves and Midnite, and that 20 new 2026/27 Wolves shirts will also be given away.
Andrew Mook, Midnite’s Head of Brand Marketing, said: “Wolves are a huge club with a rich history, and we’re honored to be sponsoring them during their 150th anniversary year.
“At Midnite we’re committed to putting fans first with our initiatives and we’ve shown that with our sponsorships of Sheffield United and Southampton last season, and the World Snooker Tour.
“Wolves will be no different, and this is just the first way we’re showing up in what will be a packed year of activities. We can’t wait to get down to Molineux and see the team in action.”
David Thomson, Wolves’ Head of Partnerships, added: “We’re pleased to have agreed this vitally important Principal Partnership with Midnite in what is such a big year for the club both on and off the pitch.
“Midnite is a progressive and ambitious company that shares our desire to innovate and engage supporters in new ways and this partnership represents an exciting opportunity for both organisations to give back to the fans that make this club what it is.
“We’ve been particularly excited to hear about the Midnite team’s plans for the coming weeks and months, and we’re delighted to be working together on some truly unique and innovative campaigns across this landmark season.”
Midnite said winners must be over 25 years old and bring ID to claim prizes.
The post Midnite signs as Wolves principal partner for 2026/27 shirt front appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Caribbean
Canadian Bank Note moves Central America and Caribbean iLottery ops to Comtrade platform
Canadian Bank Note Company, Limited (CBN) has signed a platform agreement with Comtrade Gaming to migrate its online Lottery & Gaming operations in Central America and the Caribbean to Comtrade Gaming’s platform technology.
Comtrade Gaming said the platform will support CBN’s deployments across online lottery, sports and casino, with the aim of improving performance, scalability and operational efficiency.
Steven Valentine, Chief Commercial Officer at Comtrade Gaming, said: We were delighted to be selected by CBN as their iGaming Platform provider across their lottery, sports and casino operations. Migrating from their own proprietary technology was a big decision, and our joint teams worked seamlessly to achieve a successful migration.
From the initial selection through to the migration, is a testament to how seriously we take our clients’ business.
Kirk Arends, President of CBN’s Lottery and Gaming Division, added: We were looking for a long-term platform partner who not only could supply us with world-classmodern technology but who also had similar values, and long term commitment to partnerships.
On one side of our business, we print currencies for governments; trust doesn’t come much higher. We wanted the same level of trust and experience from our iGaming platform partner, and we found that with Comtarde Gaming
The companies did not disclose financial terms, timelines, or which specific jurisdictions and operator contracts are included in the Central America and Caribbean scope.
The post Canadian Bank Note moves Central America and Caribbean iLottery ops to Comtrade platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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