partnerships
7777 gaming goes live in Montenegro with SBbet
7777 gaming goes live in Montenegro with SBbet – among the top 3 leading companies in the country, being the first gambling company on the market operating since 1997. The company has also betting shops all across Montenegro, and under the brand SBbet it offers online betting with all kinds of Sports games, Casino, Casino live, and Virtuals.
More than 100 of 7777 gaming impeccable casino games are fully certified by the Bulgarian Institute of Metrology (BIM) and thus can be offered on the Montenegrin market.
Asya Raykova, Account Manager at 7777 gaming commented on the new partnership: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience.
We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”
Marko Bošković, Head Of Online Gaming at SBbet said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.
We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”
SBbet was one of the lucky winners of the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming’s stand at ICE London this year. The bonus was a great incentive that initiated the partnership between both companies, which will be activated with a promotion on the SBbet website.
SBbet’s players can enjoy the 7777 gaming’s portfolio of amazing games, amongst the top-performing titles such as Sea of Treasures, Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, and the latest innovative concepts – Club Mr. Luck and Zeus Quest. The company is ready to present these games and new titles at the upcoming SBC Summit in Barcelona next month, at booth #CG214.
Black Cat Games
Million Games Launches Druid’s Drop in Partnership with Black Cat Games
Million Games today announces the launch of Druid’s Drop, a high-volatility video slot developed by partner studio Black Cat Games as part of the Million Stars partner programme. Designed for players seeking thrilling, high-risk gameplay, the game offers a visually striking 7×7 grid and a cluster pay system for fast-paced cascading wins.
At the heart of Druid’s Drop is the Potion Wild, which detonates across the grid to clear tiles and apply escalating multipliers, creating powerful consecutive wins. Players can trigger the Free Spins feature by collecting Magic Runes, activating a high-intensity bonus mode where sticky multipliers continue to stack throughout the round.
The slot carries an RTP of 96.26% and a maximum payout of 10,000x the bet, ensuring exciting win potential for those who enjoy high-volatility titles. This release marks Black Cat Games’ third production under Million Stars, following Captain’s Curse and Island Ices.
The Million Stars partner programme empowers independent studios by providing cutting-edge technology, distribution channels, and commercial expertise while maintaining creative independence.
“Druid’s Drop is a strong example of what we look for in partner titles,” said Thomas Nimstad, CEO of Million Games. “It combines intuitive mechanics, escalating features, and a distinctive visual style that translates well across markets.”
Druid’s Drop launches today and is available for operator and aggregator integration via Million Games.
The post Million Games Launches Druid’s Drop in Partnership with Black Cat Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Boost Casino
Entain brand Boost Casino partners ZingBrain AI to deliver personalised recommendations to players
Boost Casino, the Baltic-Nordic “pay & play” brand within the Entain family, has teamed up with ZingBrain AI, the industry-leading artificial intelligence engine for iGaming, to deliver a more personalized and adaptive experience for players.
The partnership has transformed Boost Casino’s traditional static lobby into a dynamic, tailored environment. Players now benefit from a ‘Recommended’ section showcasing both familiar favorites and new games they are likely to enjoy, alongside a ‘Similar Games’ pop-up that suggests titles based on features, themes, and volatility.
Early A/B testing revealed significant performance improvements: increases in turnover and GGR per player, along with a higher number of unique games explored. Following the test, these gains have remained stable, with the recommendation modules quickly becoming the primary method of game discovery on the platform.
Matteo Pacenti, Director of Product Management, Entain Northern and Central Europe, said:
“Introducing personalisation was a major step in evolving the casino experience, and ZingBrain has proved to be the perfect partner. The uplift in our core metrics gives us the confidence to expand personalization further across the product, improving the UX for our players.”
Oleg Smolerov, CPO at ZingBrain AI, added:
“Personalising the lobby is vital for any strong brand. Working closely with Boost Casino, we’ve created a seamless integration and proven its effectiveness. Together, we look forward to exploring additional touchpoints, real-time signals, and advanced discovery scenarios.”
The collaboration signals a new era for Boost Casino, combining AI-driven insights with a player-first approach to maximize engagement, retention, and lifetime value.
The post Entain brand Boost Casino partners ZingBrain AI to deliver personalised recommendations to players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Codere Online
RubyPlay and Codere Online join forces to elevate gaming offering in Mexico
RubyPlay, the studio-based content ecosystem, has strengthened its footprint in Mexico through a new partnership with Codere Online (Nasdaq: CDRO), one of the country’s leading digital sports betting and casino operators.
The collaboration sees Codere Online integrate a broad selection of RubyPlay’s most popular titles, including player favourites such as J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE. The deal also incorporates content from Koala Games, one of the fastest-growing studios within RubyPlay’s ecosystem, featuring hits like Voltage Blitz® Rapid and Voltage Blitz® Vortex. Codere Online will gain ongoing access to additional content from RubyPlay’s wider studio network as new titles are released.
This partnership reinforces RubyPlay’s expansion across the LATAM region, where its content has been performing strongly with multiple leading brands. At the heart of this growth is RubyPlay’s multi-layered content ecosystem, designed to deliver a diverse and tailored portfolio while benefiting operators of all sizes. The model enables faster delivery cycles, greater portfolio variety, and improved responsiveness to both operator needs and evolving player preferences.
Dima Reiderman, CCO at RubyPlay, commented:
“Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner to reach even more players. Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can deliver market-focused content to support Codere Online’s evolving strategy in Mexico and LATAM.”
Sarit Adania, Head of Casino Product at Codere Online, added:
“RubyPlay’s consistently high-performing titles will be a significant addition to our online casino offering in Mexico. By integrating content from both RubyPlay and Koala Games, we are diversifying our portfolio and continuing to deliver the engaging, premium experiences our players expect.”
The post RubyPlay and Codere Online join forces to elevate gaming offering in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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