Latest News
WeAreGame Nominated for the Rising Star in Sports Betting Innovation/Software Award at SBC Awards 2023
WeAreGame is delighted to share the fantastic news of its nomination at this year’s SBC Awards in the Rising Star in Sports Betting Innovation/Software category.
Everyone at WeAreGame and WeAreTechnology Group is thrilled to be nominated for an award at the prestigious event on Thursday, 21 September 2023, in Barcelona at the historic Caves Codorniu. The ceremony will form part of the annual SBC Summit Barcelona finale, where up to 15,000 industry leaders worldwide will meet for the iconic conference and exhibition.
WeAreGame has emerged as a compelling frontrunner for the award, propelled by their exceptional partnership with numerous brands, particularly those in Brazil, where they’ve launched multiple new clients.
One of the most successful names to be powered by WeAreGame is Pixbet, a leading sports betting operator in Brazil. Their instrumental role in Pixbet’s inception and subsequent success within Brazil has garnered significant recognition and acclaim across Latam and the rest of the world. Other recent additions to their portfolio include FazOBetAí, FazOBetAí Fantasy, PixBet.tv, PixJogos, PixBet Fantasy 5, BrBet, Greenbets, and F12 Mania.
WeAreGame’s WeAre Platform is a testament to the organisation’s remarkable achievements in such a short amount of time. Pixbet’s swift rise to market leadership in one of the world’s most immense gaming landscapes underscores the exceptional potential harboured within the organisation. This extraordinary success paints a promising future for WeAreGame and its WeAre Platform in emerging markets and beyond.
The key to WeAreGame’s success is stability and localisation, principles that encapsulate the very essence of their operations. The company prioritises their clients every step of the way. WeAreGame’s tailored approach to creating bespoke solutions with dedicated communication channels, allocating resources customised for each partner ensures the delivery of comprehensive services and insights, consistently positioning their clients ahead of the competition.
This is not the first award nomination in 2023 for WeAre Game. WeAreGame was shortlisted in the Platform Provider of the Year and the Slots Provider of the Year categories at the AffPapa iGaming Awards 2023 and the Industry Rising Star category at the SiGMA Americas Awards 2023.
Tim Scoffham, CEO of WeAreGame, commented, “We are delighted to be shortlisted for such a significant award. WeAreGame has grown immensely over the past year, particularly in our sports vertical. It’s wonderful to celebrate another success as we continue to grow.”
WeAreGame would like to congratulate everyone else nominated for an award and wish them the best of luck.
brand-ambassadors
BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup
The talkSPORT and TNT Sports presenter will front BOYLE Sports’ World Cup content and continue through the 2026/27 season.
BOYLE Sports has appointed talkSPORT and TNT Sports presenter Olivia Buzaglo as its new football ambassador, starting with the operator’s 2026 World Cup coverage. The announcement was made on June 4, 2026.
BOYLE Sports said Buzaglo will serve as its “face of football” across video and social channels, alongside hosting events tied to major football moments. The partnership is set to run through the 2026/27 season and beyond.
Commenting on her new role, Olivia Buzaglo said: “I’m delighted to be joining BOYLE Sports as its new ambassador, especially ahead of such a huge period for the game with the World Cup on the horizon. I’m really looking forward to hosting events and creating content with BOYLE Sports that brings supporters closer to the biggest moments in the game.”
Gill Blake-Swift, Director of Brand at BOYLE Sports, added: “Olivia is the ideal fit for BOYLE Sports as we continue to strengthen our football content and ambassador portfolio. Her broadcasting career has been hugely impressive, and she has built a brilliant connection with football fans across TV, radio, digital and social channels. We’re excited to see Olivia bring her energy, insight and personality to BOYLE Sports customers throughout a major year for football.”
The post BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries
14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession.
Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8.
Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured the exclusive right to run and manage passive lotteries and scratchcard games for the Greek State for 12 years, following an international tender and the end of its previous license.
The partnership begins with 14 new scratchcard games that launched in May. The agreement also includes the option for the parties to explore digital lottery propositions in the future.
“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”
Scientific Games said it will produce Greek scratchcards at its European Center of Game Production Excellence in the UK and provide a sales support team for delivery. “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.
The post Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content strategy
ELA Games reports Romanian growth as bet counts rise 239.74%
Studio says classic-styled slots with modern mechanics drove a 244.52% jump in active users led by Joker Winpot.
ELA Games says it has expanded in Romania after leaning into classic slot aesthetics while adding modern features, reporting a 244.52% increase in active users and a 239.74% rise in bet counts in the market.
The supplier positioned Joker Winpot as a key title for the approach, aiming to keep a traditional look while introducing feature-led mechanics.
Managing Director Marharyta Yerina said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”
ELA Games also reported a 160.62% increase in turnover and a 33.71% boost in GGR across the region, naming Joker Winpot and Cash of Gods as top-performing titles. The company said Flames Fruit Frenzy also contributed to performance in Romania.
The studio framed the results as evidence that Romanian players are responding to modernised classic formats, including high-volatility gameplay and expanding reels. ELA Games said the mix is helping operators retain traditional audiences while introducing newer mechanics through familiar presentations.
The post ELA Games reports Romanian growth as bet counts rise 239.74% appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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