Latest News
WeAreGame Nominated for the Rising Star in Sports Betting Innovation/Software Award at SBC Awards 2023
WeAreGame is delighted to share the fantastic news of its nomination at this year’s SBC Awards in the Rising Star in Sports Betting Innovation/Software category.
Everyone at WeAreGame and WeAreTechnology Group is thrilled to be nominated for an award at the prestigious event on Thursday, 21 September 2023, in Barcelona at the historic Caves Codorniu. The ceremony will form part of the annual SBC Summit Barcelona finale, where up to 15,000 industry leaders worldwide will meet for the iconic conference and exhibition.
WeAreGame has emerged as a compelling frontrunner for the award, propelled by their exceptional partnership with numerous brands, particularly those in Brazil, where they’ve launched multiple new clients.
One of the most successful names to be powered by WeAreGame is Pixbet, a leading sports betting operator in Brazil. Their instrumental role in Pixbet’s inception and subsequent success within Brazil has garnered significant recognition and acclaim across Latam and the rest of the world. Other recent additions to their portfolio include FazOBetAí, FazOBetAí Fantasy, PixBet.tv, PixJogos, PixBet Fantasy 5, BrBet, Greenbets, and F12 Mania.
WeAreGame’s WeAre Platform is a testament to the organisation’s remarkable achievements in such a short amount of time. Pixbet’s swift rise to market leadership in one of the world’s most immense gaming landscapes underscores the exceptional potential harboured within the organisation. This extraordinary success paints a promising future for WeAreGame and its WeAre Platform in emerging markets and beyond.
The key to WeAreGame’s success is stability and localisation, principles that encapsulate the very essence of their operations. The company prioritises their clients every step of the way. WeAreGame’s tailored approach to creating bespoke solutions with dedicated communication channels, allocating resources customised for each partner ensures the delivery of comprehensive services and insights, consistently positioning their clients ahead of the competition.
This is not the first award nomination in 2023 for WeAre Game. WeAreGame was shortlisted in the Platform Provider of the Year and the Slots Provider of the Year categories at the AffPapa iGaming Awards 2023 and the Industry Rising Star category at the SiGMA Americas Awards 2023.
Tim Scoffham, CEO of WeAreGame, commented, “We are delighted to be shortlisted for such a significant award. WeAreGame has grown immensely over the past year, particularly in our sports vertical. It’s wonderful to celebrate another success as we continue to grow.”
WeAreGame would like to congratulate everyone else nominated for an award and wish them the best of luck.
23 Broadway
23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform
23 Broadway has secured $3 million in Seed funding to accelerate the next phase of its growth and launch a fully integrated AI-powered user acquisition financing platform.
The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.
23 Broadway was integral in catapulting Betty to an 18% market share in Ontario through its world-class performance marketing team and proprietary AI system called Atlas.
Atlas determines the optimal cost of acquiring a customer and their predicted long-term value.
With this new funding, 23 Broadway will add non-dilutive capital to fund user acquisition to run alongside its existing performance marketing and technology capabilities into a single integrated solution.
Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”
The underlying thesis is that platforms combining in-house technology and performance marketing expertise can offer a truly differentiated and durable user acquisition financing solution.
Growth-stage businesses benefit from access to dedicated capital for customer acquisition without equity dilution, while also being able to implement advanced marketing execution across platforms such as Google Ads and other major advertising ecosystems.
Funding will be allocated to develop Atlas further and enhance 23 Broadway’s predictive modelling capabilities. Another focus will be building new AI-driven models to help gaming companies strengthen retention marketing strategies. A final part will be to onboard additional partners seeking scalable user acquisition financing solutions.
The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Americas iGaming & Sports Betting News.
Conferences
Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players
Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be showcasing its latest innovations at the upcoming GAT Expo Cartagena, taking place in Cartagena de Indias on March 25–26. Visitors can find the company at booth A7, where it will present its newest electronic roulettes, slot machines, and game packs designed to elevate player engagement and enhance operator performance.
Highlighting the lineup is Alpha Wing X, a hybrid title that merges online-style gameplay with on-floor interaction. Featuring high multipliers and dynamic mechanics, it’s designed to appeal to both regular players and new audiences seeking a modern, engaging experience.
Win Systems will also feature Neo Link Mystical, a pack including Cardinal Gods and Monkey Legend. These five-reel slots offer unique mechanics and bonus features, creating fresh opportunities for players to win throughout each session.
Another key offering is Neo Link Dynasty, which comprises Little China and Golden Lion. Maintaining a five-reel structure, the pack introduces diverse wild mechanics and bonus functionalities to enrich gameplay and expand prize potential.
The company’s portfolio is further enhanced by Beaver Builders Link, set in a vibrant forest where a community of beavers guides players toward big prizes. With multiple bonus features and multipliers, including the ability to trigger three bonuses simultaneously, the game delivers fast-paced, high-reward rounds.
Rounding out the showcase is Money Duck Link Power Zones, which revisits the rubber duck universe across four themes: Splash, Pirate, 7’s & Fruits, and Bell’s n Fruits. Featuring bold visuals and interactive bonus mechanics, the game allows up to three bonuses to activate at once, offering highly dynamic gameplay with strong winning potential.
Through these launches, Win Systems continues to expand its content portfolio with innovative games that blend entertainment, eye-catching design, and engaging mechanics to drive gaming-floor performance.
Attendees of GAT Expo Cartagena are invited to visit booth A7 to experience these games firsthand and meet the Win Systems team, who will provide an in-depth look at the company’s latest solutions for the sector.
For more details about Win Systems and its technology offerings, visit www.winsysgroup.com.
The post Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
23 Broadway
23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform
23 Broadway has raised $3 million in Seed funding to drive the next phase of its growth and launch a fully integrated, AI-powered user acquisition financing platform.
The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.
The company played a key role in helping Betty achieve an 18% market share in Ontario, leveraging its world-class performance marketing team and proprietary AI system, Atlas. Atlas predicts the optimal cost to acquire a customer and estimates their long-term value, allowing marketing spend to be deployed with precision.
With this new capital, 23 Broadway will integrate non-dilutive financing with its existing performance marketing and technology capabilities, offering a single, streamlined solution for user acquisition.
Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”
The company’s strategy centers on combining in-house technology with performance marketing expertise to deliver a differentiated, durable user acquisition financing solution. Growth-stage businesses gain access to dedicated capital for customer acquisition without giving up equity, while also benefiting from advanced marketing execution across major advertising platforms like Google Ads.
The funding will support further development of Atlas and enhance 23 Broadway’s predictive modeling capabilities. Additional priorities include creating new AI-driven tools to strengthen retention marketing for gaming companies and onboarding more partners seeking scalable user acquisition financing solutions.
The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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