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SOFTSWISS Highlights iGaming Areas in Which AI Outperforms Humans
SOFTSWISS, a cutting-edge iGaming software provider, shares its experience in implementing artificial intelligence (AI) tools into its everyday practice. AI has proven to be a valuable asset, revolutionising real-time data analysis, player management, content personalisation, and design.
Real-Time Data Analysis
The Anti-Fraud team within SOFTSWISS’ Managed Services played a pivotal role in saving operators €16m+ in 2022 by processing 61,810 requests. It is hardly possible to analyse such data volumes by hand. That is where AI stepped in.
The SOFTSWISS Research and Development (R&D) department developed the Anti-Fraud Service, a real-time data analysis tool leveraging machine learning models to detect suspicious cases and bring them to the attention of the Anti-Fraud team experts. Additionally, its recent updates have introduced an enhanced ability to assess the quality of affiliate traffic to ensure a secure and trustworthy iGaming environment.
Another valuable tool created by the SOFTSWISS R&D department is Business Metrics Monitoring and Management (BM3), a machine learning-driven system that analyses key business indicators and identifies deviations on a near-real-time basis. BM3 helps identify potential issues more efficiently than traditional rule-based solutions, enabling prompt detection and troubleshooting to prevent negative impacts on client business and avoid financial losses.
Vitali Matsukevich, COO at SOFTSWISS, comments: “AI is an effective tool for analysing large data sets in real-time, but the final decision should still be left to an expert. With all speed and efficiency, you can’t put all the responsibility for business decisions on the artificial intelligence.”
Player Management & Content Personalisation
Another area where AI has demonstrated its efficiency is player management. SOFTSWISS’ R&D department developed a service called DOSSIER, which analyses player behaviour to enhance gaming experience. DOSSIER predicts future actions, enabling operators to make timely and tailored offers.
For example, the system identifies players with high potential lifetime value (LTV) and allows operators to offer them special bonuses or assign individual managers. Such segmentation can be used across various scenarios.
Likewise, AI is used in the SOFTSWISS Sportsbook to personalise content for players. AI-based tools enable the display of events according to player preferences. The system collects real-time data on player activity and then delivers the most relevant content, including suggested events particularly appealing to specific players or similar player groups.
Vitali Matsukevich adds: “When it comes to players, this approach helps reduce the time between bets and increase their amounts and player LTV. When players easily find exciting events tailored to their preferences, their gaming experience becomes more enjoyable, positively impacting overall business performance.”
iGaming Brand Design
Design is one of the trendiest areas where AI is making significant strides, and the iGaming industry is no exception. At SOFTSWISS’ WebStudio, the implementation of generative artificial intelligence has become a game-changer. The WebStudio primary goal is to deliver projects that not only meet but exceed client expectations, offering exceptional service at every step of the way.
AI acts as a valuable ally in this endeavour, particularly during the initial layout creation phase. Through carefully crafted queries, AI generates a diverse range of images aligned with specified parameters, offering various compositions, details, and content, while preserving the essence of the original concept, in just minutes. Such images then serve as a basis for further refinement by illustrators and animators, resulting in multiple templates shared with clients for additional development and finalisation.
Vitali Matsukevich summarises AI usage for the industry: “Being innovators in the field, we continuously explore and test emerging tools, adapting worldwide trends to enhance the iGaming experience. The enormous potential of AI lies in its ability to optimise repetitive tasks and handle big data, improving overall efficiency. Nevertheless, we exercise prudence when integrating AI into decision-making processes, recognising that unforeseen outcomes could result in financial losses. Striking the right balance between leveraging AI’s capabilities and maintaining human oversight is crucial to ensuring sustained growth and success.”
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Andrzej Hyla Chief Commercial Officer at Wazdan
Elantil partners with Wazdan to strengthen marketplace offering
Reading Time: 2 minutes
Pioneering platform solutions provider joins forces with award-winning software developer to bring a bold new world of games to Elantil’s Marketplace
Elantil, the ground-breaking platform solutions provider aiming to introduce an all-new “strategic backbone” to the iGaming industry, has announced it has further expanded its marketplace offering after partnering with award-winning content supplier, Wazdan.
Wazdan is multi-licensed, ICO/IEC 27001 certified studio that’s currently present in over 30 markets worldwide. Boasting a bumper collection of 250+ slots, table games and video poker titles, the provider has built a strong reputation for marrying innovation with entertainment while supplying partner-centric relationships that maximise growth and retention.
Committed to upholding the highest standards in responsible gaming and regulatory compliance, Wazdan is perhaps best known to players for its pioneering Collect To InfinityTM and Cash InfinityTM features and to operators for introducing Volatility LevelsTM that help them control their variance.
With all Wazdan content now available via a quick and hassle-free integration, Elantil’s Marketplace operators will be able to reach out to the supplier directly to form their own custom agreements, with this ensuring that costs are kept to a minimum and terms remain fully flexible.
This ensures that – unlike with a conventional game aggregator – Elantil partners have full control over the content and services that they choose to add as well as the duration of any contracts, helping them scale dynamically and at a pace in a way that best suits the needs of their business.
John Debono, Chief Technical Officer at Elantil, said: “With Elantil’s Marketplace offering operators a one-stop shop for all their iGaming needs, we’re delighted to be adding Wazdan titles to our impressive roster of content. Available via a simple, one-click integration, these high-quality games will help our clients expand their portfolios and reach new audiences worldwide.”
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Having started out 15 years ago as a bunch of iGaming enthusiasts, Wazdan has become one of the fastest-growing studios around – and the relationships we form with partners has been a key part of that success. By making our content available in Elantil’s Marketplace, we’ll now be able to connect with even more operators worldwide, and we’re really looking forward to hearing how we can help them achieve their goals.”
The post Elantil partners with Wazdan to strengthen marketplace offering appeared first on European Gaming Industry News.
Crash and Plinko
ICONIC21 Expands Its Instant Games Portfolio with the Launch of Crash and Plinko
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ICONIC21, in-demand iGaming content provider, continues its strategic expansion in the instant and virtual games vertical with the release of Crash and Plinko, two globally popular formats now available as part of the company’s growing collection of fast, high-performance titles.
After introducing Knock Knock, a level-type instant game, Blackjack 360, an RNG-based blackjack available in four variations, Light Speed, a themed crash title, and Gravity Plinko, a multiplier-enriched take on the classic, ICONIC21 now expands its lineup with the original versions of Plinko and Crash. Both bring fast-paced gameplay built for engagement and retention.
The company’s Virtual Games vertical reflects ICONIC21’s focus on flexible, scalable products that meet operator demand for speed, performance, and brand adaptability. Every title in the series can be fully customised, from interface and branding to payout configurations, offering operators complete creative control and rapid go-live potential.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, commented: “Operators want games that perform well, launch fast, and represent their brand, and that’s exactly what we achieve with this collection of virtual games.
Crash and Plinko remain player favourites, and we’ve built them to deliver measurable impact, higher engagement rates, and longer session retention.
Each release is designed to strengthen operator portfolios with proven formats that scale easily and perform across markets.”
ICONIC21’s roadmap for 2026 includes high number of upcoming releases within the instant category, further solidifying the company’s commitment to innovation and flexibility in game development.
The post ICONIC21 Expands Its Instant Games Portfolio with the Launch of Crash and Plinko appeared first on European Gaming Industry News.
Latest News
Wazdan unveils its Q4 and Q1 2026 roadmap continuing a streak of standout releases
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Wazdan, the leading gain-focused developer, has unveiled its latest roadmap, outlining a series of releases scheduled for the fourth quarter of 2025 and the first quarter of 2026.
Closing out the year, Mighty Hot
: 777 (November 28th) joins Wazdan’s portfolio, a fiery addition to the popular series that blends classic slot style with precise craftsmanship and a solid gameplay structure. It will be followed by Santa’s Gift Frenzy (December 2nd), a festive title that brings seasonal charm and a fresh take on familiar themes.
The new year will begin with Mighty Wild
: Gorilla (January 7th), a vibrant, jungle-themed release offering smooth gameplay and a focus on engagement and user experience. January will also see the arrival of Bumba Meu Boi Coin
(January 29th), a Brazilian folklore-inspired slot where cultural tradition meets modern game design.
Rounding off the roadmap is Hot Slot
: Platinum Coins (February 27th), a refined and elegant instalment of the iconic Hot Slot
series that combines proven solutions with contemporary visuals and a polished design.
The new line-up highlights the studio’s ongoing commitment to developing high-quality content and delivering measurable results for its partners across regulated markets worldwide.
Radka Bacheva, Head of Sales at Wazdan, said: “Each title in this roadmap represents a different dimension of our design philosophy, from classic concepts to modern, immersive experiences.
“It marks another step towards strengthening our position as a partner that genuinely supports operators’ business growth.”
The post Wazdan unveils its Q4 and Q1 2026 roadmap continuing a streak of standout releases appeared first on European Gaming Industry News.
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