Africa
NeoGames’ Pariplay set for South African expansion with SunBet
NeoGames S.A., a technology-driven provider of end-to-end iLottery and iGaming solutions, announced that its subsidiary Pariplay has expanded in South Africa following a key strategic partnership with SunBet.
The agreement will see the tier-one African operator supplied with certified content from both the proprietary Wizard Games brand, as well as 3rd party content from the Fusion platform.
It becomes the latest expansion in regulated markets for Pariplay, which has enjoyed a strong commercial start to the year with partnerships in North America, Latin America, and Europe, to complement the deal with South Africa’s leading Casino Group.
Pariplay’s Fusion offering consists of over 14,000 games from 120+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket, and Spin that Wheel.
Tsachi Maimon, President at NeoGames, said: “Sun International is one of the most well-known casino brands in the African continent, offering incredible land-based as well as online play – through SunBet – for its customers.
“We’re delighted to partner with them to bring not only Fusion aggregation content but also home-grown Wizard Games products to further elevate their players’ array of choice on an interesting and fast-growing regulated market.”
Simon Gregory, CEO at SunBet, said: “Pariplay has a market-leading offering courtesy of both its in-house content and its aggregation platform, and we’re delighted to be able to leverage that into exceptional gaming experiences for our customers.
“From localised slots to world-class games, it’s a fantastic offering and we’re very excited to take our offering to the next level.”
Johannesburg venue rebrands as 10bet Ellis Park under new partnership agreement.
Ellis Park Stadium has signed a five-year naming rights agreement with sportsbook brand 10bet, rebranding the Johannesburg venue as 10bet Ellis Park.
10bet Africa Marketing VP Michelle Colborne said: “We are incredibly proud to announce 10bet as the official naming rights partner of Ellis Park Stadium,” adding, “This is more than a naming rights agreement; it is the start of an exciting journey with a stadium that has played such a powerful role in South African sport.”
Ellis Park Stadium Managing Director Pieter Burger said the deal marks “a fresh and exciting chapter for the stadium,” adding: “We are delighted to welcome 10bet into the Ellis Park family as our official naming rights partner.”
10bet brand ambassador and former Springbok Butch James said: “Ellis Park has always been one of the most iconic stadiums in world rugby, and it’s fantastic to see 10bet committing to such a significant partnership.”
The parties said the partnership will focus on improving the matchday experience and, “in partnership with the relevant stakeholders,” supporting the inner-city project around the stadium precinct.
The post Ellis Park Stadium signs five-year naming rights deal with 10bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Organisers say the annual community race drew more than 3,500 spectators, with Botswana Gambling Authority and the Ministry of Sport and Arts involved.
PopOK Gaming has sponsored Botswana’s annual TT Cup Challenge Horse Racing Event, backing the community race as it drew what organisers described as its biggest crowd to date.
The company said this year’s TT Cup Challenge attracted more than 3,500 spectators from neighbouring villages. The event is positioned as a community sports fixture celebrating Botswana’s horse racing tradition.
PopOK Gaming said it worked alongside long-standing partners including the Botswana Gambling Authority and the Ministry of Sport and Arts, and with TT Cup founder Mr. Tymon and other sponsors, to support delivery of the event.
The company also used the event for stakeholder engagement, saying its team met with Mr. Kemorwale, CEO of the Botswana Gambling Authority, and the Hon. Minister of Sport and Arts, Jacob Kelebeng. PopOK Gaming said discussions covered the future of Botswana’s gaming sector, industry development, and opportunities for collaboration.
PopOK Gaming said the sponsorship forms part of its wider strategy to build partnerships in regulated markets while supporting community engagement and responsible industry development.
The post PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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