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Timing data information to be rolled out from all 26 Irish racecourses from January 1, 2024
As part of the recently concluded media rights renewal between Horse Racing Ireland (HRI) and Association of Irish Racecourses (AIR) and media companies, Sports Information Services (SIS) and Racecourse Media Group (RMG), Coursetrack will be rolled out to all Irish courses from January 1, 2024.
The system is operated by RMG’s timing partners, Coursetrack, and involves horses carrying lightweight GPS trackers, designed to fit within the saddlecloth. The trackers connect directly to a centralised operation at Racing TV’s London studios, meaning there is no need for antenna installations on-course. The team in London utilise and monitor both pictures and talkback to ensure accuracy and reliability.
In-race data for all races in Ireland – including race clock, leader’s speed, leader’s time per furlong and distance to finish – will be provided to networks, including RTE and Racing TV, for live broadcasts.
Coursetrack is currently operating on 35 British racecourses, with its data broadcast live by ITV in the UK, Virgin Media in Ireland, and Racing TV in both countries.
In Ireland, Coursetrack data is already in operation at Leopardstown, Dundalk and Fairyhouse, with all 26 racecourses coming on board next year. The service has already won a prestigious Sports Technology Award – “The Oscars of Sports Innovation” – for best use of data.
Suzanne Eade, CEO of Horse Racing Ireland, said: “Racecourses in Ireland enter a new media rights environment from January and it is imperative that we ensure there is as much information as possible for those who want to bet on the action on our tracks. The rollout of timing data from Coursetrack will be a key element in that, and I warmly welcome today’s announcement.”
Paul Hensey, CEO of Association of Irish Racecourses, said: “It’s vital that we have a reliable and accurate system, with low latency, which can provide timing information for the benefit of racefans, punters and participants – and Coursetrack provides just that. It is great to see the system in action at Dundalk, Fairyhouse and Leopardstown and we look forward to Coursetrack being rolled out at more tracks as the year progresses.”
Dave Tharp, Managing Director of Coursetrack, said: “We are delighted to be working with HRI and the AIR on this exciting project and delivering our latest GPS technology to all the racecourses throughout the country. This ultra-reliable, low-latency and easy-to-interpret data offers a scientific evaluation of a horse’s performance and serves a valuable tool for analysing a race and for in-running betting.”
Ruby Walsh, former 12-time champion jockey and now RTE, ITV and Racing TV presenter and pundit, said: “Pace is arguably the single most important factor of a horse race – horses generally run best when their energy is used optimally, which means regulating their effort as evenly as possible. Get the pace wrong and you’ll usually get the result wrong. Sectional times are vital for my role as an analyst, especially in upgrading and downgrading a horse’s performance depending on how the race and their individual race was run. And while watching a race, it’s just vital to have the clock to back up what your eyes are telling you about the pace of a race.”
Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.
The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.
“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”
The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.
The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.
SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
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