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The Unit moves into second year as start-up LulaBet’s marketing services supplier

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This follows LulaBet’s successful launch in South Africa, as The Unit continues to build its reputation across the globe

28th June 2023 – The Unit, the leader in nearshore product development and marketing for sports betting and igaming, is continuing in its role as marketing services supplier for LulaBet following the operator’s successful launch in South Africa.

LulaBet launched last September after The Unit came on board, bringing extensive experience of providing strategic marketing expertise gained across several years in sports betting and casino. The Unit has provided this service to LulaBet with a particular focus on paid search and paid social.

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Based in Cape Town, LulaBet was set up by an experienced team of industry experts and has rapidly become one of the leading online sports betting and casino operators in South Africa, combining customer insight and technology to provide a rewarding and engaging experience.

Through this partnership, The Unit has showcased its ability to provide its world-class services in geographic locations across the world, launching and growing paid search and paid social marketing channels for a start-up in the sports betting space.

The Unit’s experienced industry professionals provide expertise for each partner’s marketing roadmap. From strategic marketing to budgets and planning, The Unit can help partners launch their sportsbook/casino into new markets or improve marketing channels that are currently underperforming.

The marketing team is made up of consultants with strong practical backgrounds, having worked on the operator side for many years, which means they understand the issues partners face both on a strategic and day-to-day level.

After assisting with LulaBet’s launch and identifying the strengths of a start-up business, The Unit will work with LulaBet on further plans to expand in the South African market, with a second wave of growth expected as more product features are added by the LulaBet team.

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Paddy Casey, Co-Founder at The Unit, said: “I am delighted to continue working with LulaBet following an enjoyable and successful first year of our partnership. LulaBet has proved it can gain cut-through in the South African market in a short space of time, and the experience brought into the project from both sides has led to a fruitful collaboration. I am excited to see how our marketing expertise can help them take their brand to the next level.

“We have built our reputation globally since launching five years ago, and our success in helping grow a start-up like LulaBet is further proof of how we can help businesses across several jurisdictions. I look forward to providing our services in more markets as we continue to showcase our abilities.”

Iain Gutteridge, Managing Director at LulaBet, said: “We wanted to work with an agency who had extensive sports betting experience. We chose The Unit because the team there has experience from the operator side which made our communication with them fast and direct. We are a team of experienced betting professionals who operate at a fast pace, so The Unit were a great fit with our culture.”

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Uganda: National Lotteries and Gaming Regulatory Board and Uganda Police- Rwizi Region Deepen Ties in Enforcing the Gaming Law

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The National Lotteries and Gaming Regulatory Board (NLGRB) recently held a high-level stakeholder engagement with the Uganda Police Force Officials in Rwizi Region. The engagement, hosted at Lake View Hotel in Mbarara on May 27, 2025, brought together District Police Commanders (DPCs), Officers in Charge of Criminal Investigations (OCIDs), local leaders, the media and other technical stakeholders from across the region.

The engagement focused on aligning enforcement strategies, enhancing compliance and deepening the understanding of Uganda’s gaming laws under the Lotteries and Gaming Act, Cap 334. In his opening remarks, NLGRB CEO Mr. Denis Mudene emphasized the strategic collaboration between the Board and the Uganda Police Force in enforcing gaming law to protect citizens, end underage gaming and maintain public order.

“Gaming is not a money-making venture. It is a leisure activity or entertainment, and we encourage only those of legal age to participate responsibly,” Mr. Mudene said.

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Mr. Mudene raised concerns over the growing trend of children using parents’ phones to gamble online. He warned parents against registering SIM cards under their names and passing them on to minors, as this facilitates undetected underage gambling.

“93% of gambling happens online, mostly by corporates. However, when a phone registered in a parent’s name is used by a 15-year-old, they pass all verification checks,” he explained, urging responsible digital parenting.

In response, the Mbarara City Mayor, Robert Mugabe Kakyebezi, commended the Board’s efforts in bringing regulatory oversight closer to communities. He raised alarm over the prevalence of unlicensed betting operations and children misusing school fees or resorting to theft to fund gambling.

“As you enforce the law against illegal operators as well as those with minors in their betting shops, remind them of what the law says and apprehend them. This sets an example to those who think they can break the law and get away with it.”

The Deputy Regional Police Commander Rwizi Region, Senior Superintendent of Police Bosco Bakashaba, reaffirmed the Uganda Police Force’s commitment to upholding the law in partnership with the NLGRB.

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“We shall offer total support to reduce offenses and illegal operations. Gaming houses that admit underage individuals or operate without licenses, especially in villages, will face legal consequences,” SSP Bakashaba asserted.

He pointed out that crime intelligence and informants are key tools in detecting and shutting down illegal slot machines and unauthorised betting centres.

“Gaming is like a razorblade, used correctly, it’s useful. Used wrongly, it causes harm,” he concluded.

The post Uganda: National Lotteries and Gaming Regulatory Board and Uganda Police- Rwizi Region Deepen Ties in Enforcing the Gaming Law appeared first on European Gaming Industry News.

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Accelerating Ambitions in Africa: SYNOT Games Teams Up with Codium

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In a move designed to strengthen their African presence and enhance customer experience, SYNOT Games has announced a strategic cooperation with Codium, an innovative software solutions provider and aggregator in the iGaming industry. 

The partnership, currently active in jurisdictions including Liberia and Nigeria, empowers SYNOT Games to distribute its extensive portfolio of gaming content effortlessly through Codium’s aggregation platform. By utilizing Codium’s advanced technological infrastructure, SYNOT Games is well-positioned to reach a wider African audience, thereby enhancing both efficiency and the quality of customer support.

“Partnering with Codium marks a pivotal step in our strategy to grow within regulated African markets,” said Kristína ĎaďováSales Manager at SYNOT Games.

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“Codium’s aggregation capabilities and in-depth understanding of the African regulatory landscape allow us to broaden access to our games while maintaining high standards of quality and compliance. This collaboration underscores our commitment to excellence and our ambition to deliver cutting-edge entertainment across diverse regulated markets,” she adds.

Codium specializes in comprehensive iGaming solutions, providing certified platforms that encompass various sports betting and online casino offerings. Their Blue Platform, known for its adaptability and scalability, has been instrumental in enabling SYNOT Games to fit in emerging and established regulated African markets.

Matej Mikunda, Sales Director at Codium, also welcomed the partnership, stating:  “Our collaboration with SYNOT Games demonstrates a shared ambition to raise the bar for iGaming across Africa. By merging our technological expertise with SYNOT’s engaging content, we’re empowering local operators and enhancing the gaming experience for players throughout the region.

This alliance strengthens SYNOT Games’ foothold in key regulated African jurisdictions and highlights both companies‘ dedication to quality, innovation, and responsible gaming. With increasing demand for premium content and evolving regulatory frameworks across the continent, SYNOT Games and Codium are well-positioned to shape the future of African iGaming standards.

The post Accelerating Ambitions in Africa: SYNOT Games Teams Up with Codium appeared first on European Gaming Industry News.

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SOFTSWISS Calls for Resilience by Design at Africa Tech Week

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SOFTSWISS, a leading global tech company providing software for the iGaming industry, leveraged its keynote platform at the opening of Africa Tech Week to formalise its South African market ambitions, highlighting cybersecurity resilience as central to its strategy. Deputy CSO Artem Bychkov warned that with cyberattacks escalating alongside digital adoption, companies entering African markets must be builders – not just participants – in secure digital ecosystems.

Artem Bychkov, Deputy Chief Security Officer at SOFTSWISS, addressed delegates with a warning: Africa’s booming digital economy is being matched – and in some cases outpaced – by cybercriminal innovation. South Africa now ranks among the top three countries globally in cybercrime-related losses, with R2.2 billion lost annually. “As the continent becomes more connected and digitally empowered, so too does the cyber risk. But with the right architecture, we can build resilience from the ground up,” said Bychkov.

Bychkov spotlighted established as well as emerging threats – from malware-as-a-service and supply chain infiltration to deepfake-driven KYC fraud – and positioned SOFTSWISS as a company whose track record in technical stability and innovation is vital for the African market. “Cybercriminals adapt fast. So must we,” he added. “There’s no substitute for a comprehensive security programme. People, processes, and technology must align under a long-term vision.”

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SOFTSWISS has accelerated its African strategy, with enhanced adaptability for African operators. This strategy has already yielded acclaim: SOFTSWISS recently received the ‘Innovation of the Year’ award at the Sports Betting East Africa+ Summit – a recognition that its customisable solutions are both reliable and transformative, even in newly entered markets.

SOFTSWISS’ presence at Africa Tech Week underscores its ambitions to support Africa’s digital future not only through gaming platforms but also through a broader ecosystem of secure digital services. From device-level MFA and behavioural analytics to real-time monitoring and secure-by-design development, the company is bringing global cybersecurity standards to the continent – and evolving them to meet local realities.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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The post SOFTSWISS Calls for Resilience by Design at Africa Tech Week appeared first on European Gaming Industry News.

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