Africa
The Unit moves into second year as start-up LulaBet’s marketing services supplier
This follows LulaBet’s successful launch in South Africa, as The Unit continues to build its reputation across the globe
28th June 2023 – The Unit, the leader in nearshore product development and marketing for sports betting and igaming, is continuing in its role as marketing services supplier for LulaBet following the operator’s successful launch in South Africa.
LulaBet launched last September after The Unit came on board, bringing extensive experience of providing strategic marketing expertise gained across several years in sports betting and casino. The Unit has provided this service to LulaBet with a particular focus on paid search and paid social.
Based in Cape Town, LulaBet was set up by an experienced team of industry experts and has rapidly become one of the leading online sports betting and casino operators in South Africa, combining customer insight and technology to provide a rewarding and engaging experience.
Through this partnership, The Unit has showcased its ability to provide its world-class services in geographic locations across the world, launching and growing paid search and paid social marketing channels for a start-up in the sports betting space.
The Unit’s experienced industry professionals provide expertise for each partner’s marketing roadmap. From strategic marketing to budgets and planning, The Unit can help partners launch their sportsbook/casino into new markets or improve marketing channels that are currently underperforming.
The marketing team is made up of consultants with strong practical backgrounds, having worked on the operator side for many years, which means they understand the issues partners face both on a strategic and day-to-day level.
After assisting with LulaBet’s launch and identifying the strengths of a start-up business, The Unit will work with LulaBet on further plans to expand in the South African market, with a second wave of growth expected as more product features are added by the LulaBet team.
Paddy Casey, Co-Founder at The Unit, said: “I am delighted to continue working with LulaBet following an enjoyable and successful first year of our partnership. LulaBet has proved it can gain cut-through in the South African market in a short space of time, and the experience brought into the project from both sides has led to a fruitful collaboration. I am excited to see how our marketing expertise can help them take their brand to the next level.
“We have built our reputation globally since launching five years ago, and our success in helping grow a start-up like LulaBet is further proof of how we can help businesses across several jurisdictions. I look forward to providing our services in more markets as we continue to showcase our abilities.”
Iain Gutteridge, Managing Director at LulaBet, said: “We wanted to work with an agency who had extensive sports betting experience. We chose The Unit because the team there has experience from the operator side which made our communication with them fast and direct. We are a team of experienced betting professionals who operate at a fast pace, so The Unit were a great fit with our culture.”
7777 gaming has announced an exciting partnership with WA.Technology to expand its footprint across emerging markets in Africa and Latin America. This collaboration combines 7777 gaming’s extensive portfolio of innovative online casino games with WA.Technology’s comprehensive iGaming solutions, tailored to the specific needs of operators in these regions.
WA.Technology is a full-spectrum iGaming provider that offers online casinos, sportsbooks, fantasy sports, and affiliate business solutions. Its expertise spans turnkey solutions and individual products, empowering operators to launch or scale their businesses efficiently in emerging markets.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, said: “The collaboration with WA.Technology is a pivotal step in our expansion strategy for Africa and Latin America. By joining forces with a provider as versatile and innovative as WA.Technology, we aim to deliver premium gaming experiences to operators and players in these growing markets. Together, we’re shaping the future of iGaming in these regions.”
Laura Festen, Director of Casino at WA Technology, highlighted the partnership’s value: “7777 gaming enables operators to launch and scale effectively in competitive global markets by catering to a broad player base with quirky, original concepts. The studio creates captivating and reliable content, positioning it as a versatile choice for operators aiming to expand player engagement. Thus, we are extremely excited about the newly formed partnership.”
7777 gaming’s portfolio includes over 150 titles, spanning multiple genres and formats, designed to deliver diverse and immersive gaming experiences. From fan-favorite slots like Candy Anyways and Medusa The Wild Temple to instant-win games like Mayan Gold and classic table games like European Roulette and Blackjack, the company’s offerings cater to players with varied preferences. All games are supported by HTML5 cross-platform technology, ensuring seamless gameplay across desktop and mobile devices.
The partnership promises to unlock new opportunities for operators in Africa and Latin America, offering them cutting-edge games and technology designed to enhance player experiences and drive growth.
The post 7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America appeared first on European Gaming Industry News.
SCCG Management, a global leader in gaming advisory and consulting, has partnered with iGC Africa to launch the continent’s most significant gaming summit.
This landmark event, taking place from May 26-29, 2025, at the Marrakesh Parc Expo, Circuit International de Marrakesh, Morocco, will bring together industry leaders, innovators and key stakeholders from across the globe. The iGC Africa 2025 Summit is set to be the premier gathering for gaming operators, affiliates, suppliers, investors and media professionals, offering unparalleled networking opportunities and insights into Africa’s rapidly growing iGaming sector.
With over 12,000 attendees, more than 100 speakers, over 400 exhibitors and upwards of 20 networking events spread across 15,000+ square meters, this event will serve as a catalyst for growth and innovation in the African gaming industry.
“iGC Africa 2025 is not just another gaming summit—it’s a movement to open Africa’s iGaming sector to the world. By breaking down barriers and fostering meaningful collaborations, we are creating a future where Africa is a key player in the global gaming industry. This partnership with SCCG Management brings unparalleled expertise to the table, ensuring that this event delivers unmatched value to all participants,” Alexandra Cernescu, Founder & CEO of iGC Africa, said.
“The African gaming market is one of the most dynamic and rapidly growing sectors in the world. Our partnership with iGC Africa is a testament to our commitment to supporting operators, technology providers, and investors in unlocking the vast potential of this region. By leveraging our extensive expertise and global network, we are dedicated to making iGC Africa 2025 the most impactful gaming summit the continent has ever seen,” Stephen Crystal, Founder & CEO of SCCG Management, said.
The post SCCG Management Partners with iGC Africa appeared first on European Gaming Industry News.
SOFTSWISS, a global expert with over 15 years of experience in developing innovative iGaming solutions, announces its participation in SiGMA Africa, which will take place in Cape Town on 10–12 March 2025.
SOFTSWISS is bringing its award-winning ‘Grab Success’ creative concept to the expo. This time, it will be visually adapted specifically for the African market, celebrating the continent’s rich heritage and the company’s commitment to empowering operators with the best iGaming solutions.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, commented: “We’re excited to bring our ‘Grab Success’ concept to Africa, showing our dedication to innovation and delivering market-specific solutions. With the massive potential of this fast-growing market, now is the perfect time to explore fresh iGaming collaborations. We are looking forward to engaging with new partners, building meaningful connections, and demonstrating how SOFTSWISS can help enrich the future of iGaming in South Africa.”
Participation in SiGMA Africa 2025 continues SOFTSWISS’ expansion in the South African market. Last year, the company acquired a majority stake in Turfsport, a leading local provider of multichannel wagering software. This partnership resulted in three new product launches in 2024: the Lotto Software, the Retail Betting Solution, and a Horse Racing module integrated into the SOFTSWISS Sportsbook. These new offerings provide operators with flexible and secure tools to enhance their lottery and betting services.
Christian Neuberger, CEO at Turfsport, added: “Our partnership with SOFTSWISS has already shown its tremendous potential through the launch of three new products in 2024. As we continue to work together, we see even bigger opportunities lying ahead. SiGMA Africa will be a great platform to showcase what our collaboration can offer operators in the region.”
Additionally, SOFTSWISS recently released its 2024 iGaming Market Overview: South Africa. The report serves as a comprehensive guide for operators looking to enter this market and understand the region’s unique iGaming landscape.
Visitors are invited to schedule a meeting at Stand 56P to meet the SOFTSWISS team and explore the latest solutions designed for operators in the African iGaming market.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Set to ‘Grab Success’ at SiGMA Africa 2025 appeared first on European Gaming Industry News.
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