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FIRST.bet has announced the appointment of Ian Bradley as its co-CEO. Bradley – most recently SVP at DraftKings, and a former colleague of Tom from SBTech – joins as a partner in the business alongside founder Tom Light, the two leading FIRST.bet together as the company enters its next phase of growth across LATAM, Europe and beyond.

Ian Bradley brings more than 20 years of sportsbook and trading heritage, beginning in spread betting and trading at Sporting Index and Sporting Solutions before joining SBTech – the sportsbook business whose technology became part of DraftKings through their 2020 merger. As SVP at DraftKings, he was a central figure in the company’s sportsbook success in the years that followed, with responsibility for all of its consumer sportsbook revenue.

FIRST.bet was itself founded by former SBTech leaders, making Ian Bradley’s appointment a return to the sportsbook roots where he built his career.

Bradley joins not simply as a senior executive but as a partner in the business alongside Tom Light, the two sharing ownership of FIRST.bet’s strategy and direction as co-CEOs. Having first worked together at SBTech, they combine Tom’s vision and product leadership as founder with Ian’s track record in scaling sportsbook businesses, jointly driving growth across product, technology and trading as the company expands across its core markets.

“Ian is one of the most respected leaders in our industry, and I worked alongside him at SBTech, so I’ve seen first-hand what he builds. I’ve wanted him alongside me at FIRST.bet for some time – that he’s only now free to join tells you how highly DraftKings valued him. Asking Ian to run the business with me as co-CEO is the clearest statement of intent we could make: FIRST.bet is building the platform serious operators choose, and together we’ll get there faster,” said Tom Light, Founder and co-CEO of FIRST.bet

“FIRST.bet has built something rare – a world-class team and genuinely Tier-1 technology, with the trading depth and product to back it. I wanted to work alongside a team like this and help build on the success they’ve already created. Running the company alongside Tom as co-CEO is exactly the challenge I wanted next, and the opportunity in B2B right now – across LATAM, Europe and beyond – is enormous,” said Ian Bradley, Co-CEO of FIRST.bet.

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DraftKings has renewed a multi-year agreement with GeoComply to continue providing real-time geolocation and compliance services, the companies said.

The extension comes after DraftKings’ Super App launch, a unified platform approach that lets customers access either sportsbook or sports predictions depending on their location. The press release positions the renewal as supporting scale, fraud controls, geolocation and compliance requirements tied to that rollout.

GeoComply said its geolocation signals are embedded into DraftKings’ internal risk workflows, including step-up authentication and automated decisioning. The vendor said it processes 2.5 billion checks a month across its platform.

Under the extended agreement, the companies said GeoComply will continue to support DraftKings with dedicated forward-deployed engineering support.

“The operators winning this next cycle are treating geolocation intelligence as critical trust infrastructure,” said Kip Levin, CEO of GeoComply. “DraftKings has done that for years. This extension reflects how seriously they take the architecture behind player trust—and it’s what lets them keep moving fast on everything else.”

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