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Play’n GO Forges New Partnership with MADLORD

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Leading slots developer Play’n GO joins forces with innovative audio production brand MADLORD® – SOUND FROM BEYOND®

Play’n GO, the renowned leader in the iGaming industry, has signed an exciting new deal with MADLORD, the leading audio production brand in the gambling industry. Play’n GO is a pioneering force in the iGaming industry, boasting one of the world’s largest and most innovative video slot catalogues. This partnership will elevate the immersion and entertainment value of Play’n GO’s video slot games to new heights.

MADLORD will devote their unique 15-year specialization and expertise in the creation of video slot music, sound design, and audio implementation, to help Play’n GO deliver groundbreaking slot games, rivaling the sophistication of console video game titles.

The extraordinary music soundtracks of MADLORD in slots like ‘Forsaken Kingdom,’ ‘Castle Builder I,’ and ‘Dragon’s Myth’, among others, have pushed the boundaries of audio in the slot industry to unprecedented levels. Both parties are thrilled about the upcoming collaboration on Play’n GO’s games.

Play’n GO is one of the most daring and creative slot developers in the industry, making them the perfect fit for MADLORD — an audacious music and sound design production company with a proven track record of innovation and outside-of-the-box thinking. The developer has set the bar high in the slot industry, producing over 50 new slots annually. New titles like ‘Shamrock Miner’, ‘Gerard’s Gambit’ and ‘Highway Legends’ showcase their dedication to delivering extraordinary gaming experiences. This strategic partnership marks the convergence of innovation, artistry, and otherworldly imagination, promising a revolutionary era in gambling audio.

Jorge De Lellis, Commander and Founder of MADLORD, said: “My plan is to turn MADLORD into one of the most emblematic audio-production brands in the world, elevating gambling audio to the stratosphere of entertainment. This partnership will allow us to unleash our creativity and explore our maddest, most innovative ideas, fueled by our shared burning desire to propel video slot entertainment to new and unprecedented heights.”

Walter Scharold, Head of Audio at Play’n GO, said: “MADLORD brings an outside-the-box approach to slots audio design, a welcome breath of energy and innovation that fills a wide-open gap in the industry. MADLORD’s unique vision and versatility align perfectly with Play’n GO’s vision to be the best provider of iGaming content in the world.

Clarion gaming

‘The voice of Spain’s gaming community will be at the very heart of ICE Barcelona 2026’ states Clarion Gaming’s Ewa Bakun

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ICE Barcelona has demonstrated its commitment to the Spanish industry following a highly successful engagement program at the Expo Congreso de Juego Luis Escribano in Torremolinos.

Recognised for being one of the most established and respected gatherings in the Spanish gaming calendar, the event provided a powerful platform for the ICE team to connect with industry leaders, regional representatives, and national stakeholders, as momentum builds towards the second edition of ICE Barcelona taking place January 2026.

The ICE Barcelona delegation engaged with more than a dozen of Spain’s most influential trade associations, including Asociación de Operadores de Juego de la Comunidad de Madrid, Asociación de Operadores de Asturias, Asaebin Andalucía, Ageo Galicia, Andemar Comunidad Valenciana, Anesar, Aemexa Extremadura, Club de Convergentes, CEJUEGO, Femara and Aspromareto share the exciting development plans for January’s event.

Reviewing the programme of meetings Ewa Bakun, Director of Industry Insight and Engagement at Clarion Gaming said: “Our aim in Torremolinos was clear: to listen, to connect, and to demonstrate our commitment to the Spanish industry. The conversations that we had were without exception forward-looking and constructive focussing on how we can work hand in hand with associations to shape and deliver a Spain-focused agenda at ICE 2026.”

She added: “Topics ranged from regional market opportunities to association-led content creation, as well as new ways to maximise knowledge sharing, showcase innovation, and elevate Spain’s presence on the global gaming stage.”

“A central pillar of our discussions was the La Plaza —a dedicated hub on the ICE show floor. More than simply a meeting point, La Plaza will host an industry-led programme co-curated with the Spanish associations, featuring bespoke content sessions, networking events, and collaborative initiatives that put the voice of Spain’s gaming community at the very heart of ICE Barcelona.

“We warmly invite all associations, including those we could not meet in person at the Expo Congreso, to join us on the journey to Barcelona and play a central role in shaping ICE 2026. The response from delegates to both the debut of ICE Barcelona in 2025 and the 2026 roadmap was overwhelmingly positive.

“Attendees expressed strong enthusiasm for the opportunity to showcase Spain’s strength and dynamism on a global stage, while also embracing the chance to contribute to the broader strategic conversations impacting the future of the industry.”

The post ‘The voice of Spain’s gaming community will be at the very heart of ICE Barcelona 2026’ states Clarion Gaming’s Ewa Bakun appeared first on European Gaming Industry News.

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Compliance Updates

Former Playtech Director of Internal Audit & Risk Joins eGaming Integrity

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eGaming Integrity is delighted to announce the appointment of Robert Penfold as Head of Internal Audit, further strengthening the firm’s ability to support Isle of Man licence holders in responding to increasing regulatory scrutiny and upholding the island’s reputation for integrity.

Robert brings with him more than two decades of high-level experience in governance, risk, audit, and compliance across global gaming and financial services organisations. Most notably, Robert spent over eight years as Director of Internal Audit & Risk at Playtech plc, the world’s largest online gaming software and services supplier listed on the London Stock Exchange. In this role, he was a member of Playtech’s Audit, Risk and Governance Committees, overseeing global audit programmes and supporting the business in meeting complex regulatory requirements across multiple jurisdictions.

Robert has also held senior positions at bwin.party digital entertainment plc, where he led global risk management across regulated markets including Spain, Denmark, Italy, Belgium, France, and Gibraltar. More recently, he was engaged as Governance, Risk & Compliance Manager at the Isle of Man Government’s Attorney General Chambers, where he implemented new risk frameworks and data governance processes across multiple divisions.

Emma Shilling, Director at eGaming Integrity, commented: “This is a landmark appointment for us. Robert’s depth of experience, particularly his years at the helm of audit and risk at Playtech, represents a real step change for eGaming Integrity and our clients. His appointment evidences our commitment to providing heavyweight, board-level expertise to Isle of Man licence holders at a time when regulatory scrutiny has never been higher.”

Robert Penfold added: “I’m thrilled to be joining eGaming Integrity at such a pivotal time for the sector. I’ve spent much of my career working to ensure organisations not only meet regulatory requirements but build strong, resilient frameworks that protect their businesses and customers. I look forward to working with Emma and the team to help our clients strengthen their compliance and governance cultures.”

Robert’s appointment adds further depth to eGaming Integrity’s team of industry experts and former regulators, reinforcing its position as the Isle of Man’s leading provider of mock audits, remediation, and internal audit services for the island’s eGaming licence holders.

The post Former Playtech Director of Internal Audit & Risk Joins eGaming Integrity appeared first on European Gaming Industry News.

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Anastasia Rimskaya Chief Account Officer at Aviatrix

Aviatrix live with Wildz following Wildz Group integration

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Innovative crash game Aviatrix has integrated with leading operator Wildz Group, in a partnership that sees it launch with flagship casino Wildz and a selection of other, high-performing brands.

The launch is made possible via a Relax Gaming integration, giving Wildz Group players access to Aviatrix’s award-winning gameplay. In addition to Wildz, the title is now available at Spinz, Caxino, Tuplaus, Chipz and Wheelz.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Wildz Group has built an outstanding reputation for delivering player-first entertainment, and we’re delighted that Aviatrix is joining that journey. We’re certain Aviatrix’s unique take on the crash genre will engage the full Wildz Group network, and we’d like to thank Relax Gaming for a swift and seamless integration.”

Jani Koskinen, Chief Marketing Officer at Wildz Group, said: “We’re always looking to add content that brings something new to our players, and Aviatrix fits the bill perfectly. Its blend of innovation and engagement is a great match for our casinos, and we’re excited to roll it out across our portfolio following a successful launch at Wildz.”

Since its debut a little over two years ago, Aviatrix has rapidly grown in popularity, thanks to a relentless focus on innovation and a commitment to keeping gameplay exciting for an expanding global audience.

The post Aviatrix live with Wildz following Wildz Group integration appeared first on European Gaming Industry News.

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