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Milestone Achievement: SOFTSWISS Jackpot Aggregator Elevates 50 Online Casino Brands to New Heights

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The SOFTSWISS Jackpot Aggregator, a revolutionary solution for increasing player engagement and maximising operator revenue, has launched jackpot campaigns for an impressive roster of 50 online casino brands. Adding to the significance of this milestone, it is truly remarkable that the esteemed 50Crowns brand has become the 50th online casino powered by the cutting-edge solution offered by SOFTSWISS.

50Crowns is a multi-currency casino, operating under a Curacao licence, that allows players to bet using the most popular fiat and cryptocurrencies. The Royal Jackpot campaign, fuelled by the unmatched capabilities of the Jackpot Aggregator, is set to deliver an unparalleled gaming experience with its progressive prize pool across Minor, Major, and Grand categories, while unlocking tremendous potential and substantial gains for the operator.  

SOFTSWISS, an award-winning software provider for the iGaming business, introduced the groundbreaking Jackpot Aggregator towards the end of 2021. Since its launch, the product has undergone notable advancements, especially during the previous year, significantly reinforcing its functionality. According to the company’s latest news, players across various client brands have successfully claimed a staggering number of over 16,000 jackpots. This outstanding achievement serves as a testament to the soaring popularity of jackpot campaigns among avid users, solidifying the Jackpot Aggregator’s position as a true game-changer in the industry.

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The SOFTSWISS Jackpot Aggregator stands out in the market for its exceptional offering firstly because of its comprehensive service. The solution not only grants operators flexibility to customise jackpots based on their unique business goals but also offers full support from technical and business account managers. These experts guide operators through every stage of the jackpot campaign, from initial idea conception to successful launch and in-depth analysis. What sets the team behind this multi-functional solution apart is their extensive experience in running jackpot campaigns for multiple brands within the same online casino group, showcasing their professionalism and unrivalled expertise in delivering outstanding results.

The lineup of 50 brands powered by the Jackpot Aggregator features highly acclaimed representatives from the iGaming industry. 

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments on the product milestone: “It gives us great pleasure to witness the remarkable growth of the SOFTSWISS Jackpot Aggregator, both in terms of functionality and the number of brands that choose to launch jackpot campaigns with us. We are proud to announce that we now have 50 brands on board! I extend my heartfelt gratitude to the Jackpot Aggregator’s team for their exceptional professionalism and to our esteemed clients for placing their trust in us.

Over the past three months, we have made significant strides. For instance, the total amount of bets participating in our jackpot campaigns has surpassed 1 billion euro, marking a great milestone. We would also like to emphasise that, alongside the established methods of collaborating with players and game providers for running jackpot campaigns, our clients have developed their own highly effective strategies. These strategies have contributed significantly to enhancing the efficiency of jackpot campaigns and boosting business revenue.”

SOFTSWISS will be attending iGB Live! 2023, which takes place on 11–14 July in Amsterdam, to unveil the secrets of launching successful jackpot campaigns in online casinos.

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About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

Balkans

SYNOT Enters the Bulgarian Market

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SYNOT Group has successfully realized its first installation of land-based products in Bulgaria. The popular MAGIC BALL LINK jackpot system has been launched at IMPERIA Gaming Clubs in the city of Plovdiv, with three installations (a total of 12 Eclipse FL-32 machines) at three different locations.

“I would like to thank to IMPERIA Gaming Clubs for the trust and the opportunity to show the best performing products of SYNOT to the player’s audience in Bulgaria. I strongly believe that this is the beginning of a fruitful partnership which will grow in time,” said Stanislav Stanev, International Business Development Director of SYNOT Group.

MAGIC BALL LINK is a progressive jackpot system that has already gained popularity in several markets due to its attractiveness and performance. Bulgarian players can now enjoy eight exciting linked games that combine a entertaining gaming experience with the potential for significant winnings. This installation follows shortly after SYNOT Group recently obtained a license for the Bulgarian market, paving the way for further growth and expansion in the region.

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“We are happy to welcome SYNOT slot machines on our floors, and we really believe that SYNOT products will supplement our diverse offering to the players and will become an integral part of all our locations,” said Gavril Chetrafilov, Owner of IMPERIA Gaming Clubs.

The post SYNOT Enters the Bulgarian Market appeared first on European Gaming Industry News.

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Compliance Updates

UKGC Publishes Update on Financial Risk Assessments Pilot

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The UK Gambling Commission (UKGC) has published a further update on the ongoing pilot of financial risk assessments.

Written by the Director of Major Policy Projects who is leading the pilot, Helen Rhodes, the update provides information on Stage two of the pilot and the issues being explored in the final stages of the pilot.

“Financial risk assessments are a proposed way of identifying high-spending remote gambling customers who may be in financial difficulties, in order to help support them,” the Commission’s latest update on the finance risk check pilot reads.

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“This is not the same as ‘affordability checks’ – the Commission does not have any regulatory requirements for affordability checks and is not proposing any. Financial risk assessments would be a much more targeted way of identifying potentially financially vulnerable customers. They would not affect a customer’s credit score if they were introduced in the future.”

Key Points Covered by the Update

The UKGC says that the pilot has given it a better understanding about the financial risk profile who met the thresholds. These customers were found to be between twice and four times more likely to have a debt management programme than those who didn’t meet the thresholds, and more between twice and five times more likely to have a default in the last 12 months.

The most remarkable is the fact that the data has reinforced the UKGC’s view that the finance risk checks will be as non-intrusive and frictionless as possible. According to the UKGC’s estimations, only 0.1% of customers would be subject to a non-frictionless assessment.

It also says that 95% of assessments carried out in stage one were possible in a frictionless matter, with this figure rising to 97% in stage two, where the total number of risk assessments carried out across three credit reference agencies rose from 860,000 to 1.7 million.

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The analysis phase of stage three of the pilot is expected to continue into the summer, after which the UKGC will move into stage four.

NatCen is continuing to work as the UKGC’s evaluation partner on this pilot and post-pilot analysis work.

Director of Major Policy Projects, Helen Rhodes, said: “These further findings from the pilot have helped us understand the extent that assessments could be conducted in a frictionless manner.

“Building on our staged approach to the pilot, we will now further explore data consistency across credit reference agencies, as well as how to support operators to identify the severity of financial difficulties that a customer may be experiencing and how they could support these customers.”

The post UKGC Publishes Update on Financial Risk Assessments Pilot appeared first on European Gaming Industry News.

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Compliance Updates

Irish Politician Philip McGuigan Calls for Urgent Action on Gambling Harm Treatment

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Sinn Féin MLA Philip McGuigan, Chair of The All Party Group on Reducing Harm Related to Gambling, has called for urgent government action following the publication of a report presenting the findings from the 2024 Gambling Prevalence Survey, commissioned by Department for Communities, which reveals alarming levels of gambling-related harm in the north.

Speaking in the Assembly, McGuigan said what is perhaps most alarming from the survey’s findings, is the low number of people seeking help. Only 1% of those who gamble reported accessing support or information from gambling or mental health services.

He said: “The Minister of Health must act without delay to commission dedicated gambling treatment services. With existing addiction services already under pressure, additional funding is essential. The findings of this survey point to a serious gap in provision for addiction treatment in the north. The need is clearly there, but people aren’t getting the help they need.”

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According to the “Prevalence of Gambling in Northern Ireland 2024” report, 3% of the population are experiencing severe gambling-related harms, while a further 10% are considered low or moderate risk gamblers. Shockingly, approximately one in seven adults who gambled in the past year admitted to betting more than they could afford to lose. Additionally, one in eight reported needing to gamble increasing amounts to achieve the same level of excitement, and nearly one in 12 said gambling had caused health problems such as stress and anxiety.

McGuigan said: “These figures are deeply concerning and underscore the serious social and public health implications of gambling addiction. This isn’t just about individuals losing money; it’s about broken families, damaged relationships, and communities struggling with the fallout of gambling harms.”

The survey also found that 10% of people affected by gambling had experienced the breakdown of a close relationship due to someone’s gambling, highlighting the wider ripple effects of the issue.

To address the funding gap, McGuigan is also calling on the Minister for Communities to bring forward the promised levy on land-based gambling operators without delay.

“Calling the Minister for Communities to introduce a levy is a fair and necessary step. The industry profiting from gambling must contribute to the prevention and treatment of gambling harm,” he said.

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McGuigan also criticised the British Government for excluding Northern Ireland from the proceeds of the statutory levy on gambling operators introduced in Britain on 6 April. This levy is intended to fund research, prevention and treatment of gambling-related harm.

“Online gambling operators licensed by Britain’s Gambling Commission are freely advertising and profiting here in the North. Yet, our population is completely excluded from the financial benefits of the statutory gambling levy on these operators. That is unacceptable. Executive Ministers must demand that the North receives its fair share of this funding,” McGuigan said.

The survey further revealed that 66% of respondents believe there are too many gambling advertisements, and 71% support a watershed for gambling ads on TV and radio.

McGuigan is now urging the Secretary of State for Culture, Media and Sport, Lisa Nandy MP, to use her powers to implement tighter advertising restrictions, including a TV and radio watershed to limit exposure to gambling content during peak viewing times.

“The public clearly wants action. The evidence is there. We must act now to protect individuals and families from the devastating consequences of gambling addiction,” he said.

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The post Irish Politician Philip McGuigan Calls for Urgent Action on Gambling Harm Treatment appeared first on European Gaming Industry News.

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