Spreadex has committed to making Sunderland AFC 2024-25 adult home shirts available to supporters without their front-of-shirt branding.

The UK-based financial trading and sports betting firm has been the Club’s principal partner since 2022 and they will continue to take pride of place on all men’s playing kits throughout the new campaign.

Following collaborative discussions with Spreadex throughout last season, fans will now have the option of purchasing 2024-25 adult home shirts without front-of-shirt branding.

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The Club’s principal partner recognises that for some people, gambling can become a problem, and they continue to be committed to providing safe and responsible gambling within a regulated environment.

Spreadex’s Head of Marketing, Andy MacKenzie, said: “We have a fantastic relationship with the Club and were only too happy to work on making some replica kits available to fans without our logo on the front. We appreciate some supporters may want the choice of having non-branded shirts to buy and are delighted to have been able to help make this happen. We look forward to continuing our support for the Club and fans with this initiative and in growing the partnership with continued competitions and giveaways to supporters throughout the season.”

For the 21st time, the European Brand Institute has presented the most valuable and sustainable brand companies in Austria. The international gaming technology group with more than 25,300 employees worldwide and activities in more than 120 countries secured the top positions in both the EBI’s Brand Value and Sustainable Brand Ranking.

With a brand value increase by +8.7% to EUR 3.745 billion, NOVOMATIC took an excellent second place in the brand value study and also recorded the largest increase in value within one year among the country’s top 10. Once again this year, only Red Bull ranks ahead of the Lower Austrian global player.

Significant factors for the brand value assessment were not only the high level of innovation, but also the international expansion course, sales growth and the comprehensive corporate responsibility and ESG programme, which is confirmed by international ESG rating agencies. Against this background, NOVOMATIC was also able to impress in the Sustainable Brand Ranking, in which the company took third place for the first time. This ranking underlines NOVOMATIC’s contribution to sustainable economic development in Austria.

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“The renewed top position in the Brand Value Ranking 2024 is confirmation of the long-term success of our global brand strategy, which has enabled us to sustainably consolidate our leading position on the international markets. The rise to third place in the Sustainable Brand Ranking is particularly pleasing and shows that we are also setting new standards in the area of social and ecological responsibility with our comprehensive ESG commitment,” said NOVOMATIC Executive Board Member Stefan Krenn.

The Austrian Brand Value Study, which is based on the annual “trend-TOP500 of Austria’s top-selling companies” and identifies those Austrian corporate brands with more than 45% of their shares in Austrian hands, evaluated a total of 180 Austrian brand companies from 16 sectors in 2024. The brand value is determined in accordance with the international standards ISO 10668 and ISO 2067.

The top rankings in the Austrian Brand Value Study and in the Sustainable Brand Ranking confirm NOVOMATIC’s position as one of Austria’s leading brand companies. The gaming technology group is thus once again setting a strong example for sustainable business practices.

10bet is the latest operator brand to launch Galaxsys’ award-winning Crash and Fast Games to its casino players. The 10bet brand has been a pioneer in online gambling for over two decades. This partnership will bring Galaxsys’ unique and thrilling games to a wider audience, enhancing the gaming experience for all.

Gil Soffer, SVP of Sales & Business Development of Galaxsys, said: “This collaboration with 10bet is another milestone for our company. 10bet has been a well-established brand in the online gambling industry for 20 years. Our games boast unique gameplay elements such as mobile portrait and landscape modes, enhanced multipliers, and high winning potential, designed to captivate players who seek quick wins and an exhilarating gaming experience.

“The partnership will not only expand Galaxsys games to a broader audience, enhancing the gaming experience for players across various online casino platforms, but also open up exciting opportunities to introduce these innovative games in more regulated markets, promising an even more thrilling gaming experience for players.”

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