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TRUE Ecosystem Introduced NFT Drop in Victoria Wild West Game at 25+ Сasino Operators
TRUE Ecosystem in partnership with the innovative casino game provider TrueLab Game Studios introduced NFT gamification mechanics into their game Victoria Wild West by means of TRUE solution for the online gambling industry. Soft launch showed an increase of player retention by over 70%.
A wild-west-themed slot game Victoria Wild West is the first-to-market production release with the seamless integration of NFT gamification mechanics. This experience is supposed to attract a new audience at the nexus of such fast evolving spheres like iGaming and NFT which becomes a win-win situation for both.
The team expects their first integration to bring many thousands of new NFT holders to the industry fostering NFT mass adoption on one hand, and to increase engagement and retention level as well as reduce user acquisition costs in online gambling on the other.
The drop is now available to the casino operators based on the platforms of leading B2B providers, including SOFTSWISS, and the list is constantly expanding.
What is the Victoria Wild West NFT collection?
The NFT collection is embedded directly into the game, with the NFT tokens randomly dropped while playing. The drop contains 15,000 NFTs of different rarity to help the main character achieve her mission. Each of the items has a high-utility rate and complements the storyline of the game.
Upon receiving the token, the player can activate it right away in the pop-up window by means of TRUE iFrame solution, without disrupting the gameplay and leaving the platform for an external wallet.
Players pick up NFTs during the gameplay, collect them in albums and craft higher-level NFTs to receive various benefits, up to a share of the Holders Treasury — a percentage of all bets placed on Victoria Wild West paid monthly.
Crafting is one of the noticeable engaging tools implemented in the game. The collection features NFTs of various rarity, that can be used to craft tokens of higher value. There are 5 crafting levels, every level unlocking bigger rewards.
As part of the collection 1,000 mystery boxes were released on the provider’s marketplace developed by TRUE within the turnkey white-label solution for the iGaming business. Mystery boxes can be unpacked and crafted, exchanged for benefits, or even resold on the external marketplace as is without opening.
Growth potential
The collection is already proving its success. The first results of the drop are promising indeed: the NFT activation conversion rate exceeds 50% among the players at the present moment, which goes far beyond provider’s expectations.
NFT gamification is performing at full pace and shows no signs of slowing down. According to data collected since product launch in March, the number of players increased by 72.9% with 44% increase in average sessions count per player.
💬 “By means of integrating NFT gamification mechanics into slot games, an iGaming provider can motivate players to come back and play more, expect the boost of engagement and retention, as well as increased volumes on the old game titles without the cost of new game production,” explains Dan Andrian, CEO of TRUE
The teams also expect the new NFT mechanics to positively influence such metrics as bet size, bet count per session and bet count per player as the first results speak for themselves.
About TRUE Ecosystem
TRUE is an infrastructure that offers NFT engagement solutions helping Web2 companies improve their customer retention with NFT utility through no-code approach. The platform provides a complete set of tools required for a successful integration of NFT gamification mechanics.
The ready-to-use Web3 solutions, such as white-label NFT Marketplace, TRUE Wallet, API and SDK developed by the team make it possible to expand the capabilities of NFT utility and apply any type of gamification to engage and retain the audience.
The teams are sure, the utility token, being the main growth driver of the NFT market, can bring extra benefits to all participants of the iGaming business: gamers, casinos, developers, and online streamers, breaking the traditional barriers of Web2, actively promoting deeper engagement, and creating new revenue streams.
GR8 Tech launches ULTIM8 Sportsbook iFrame—an easy-to-launch solution designed specifically for the needs of experienced businesses: casino brands aiming to dominate sports betting without hiring an army of sportsbook specialists, or operators fed up with tech bottlenecks stunting their growth.
“We dedicate a lot of time to talking to the market, and one thing kept coming up: too many products are built for entry-level needs. That’s fine… until it is not. Operators that grow beyond the basics often hit a wall. Their current platform needs improvement and differentiation that comes slowly, if at all; at the same time, switching to something new just means discovering another set of limitations down the line,” shares Yevhen Krazhan, CSO at GR8 Tech. “There was clearly a gap—a well-formed demand for a solution tailored to mature operators who know what their players want and are done settling for tech that slows them down or boxes them in.”
ULTIM8 Sportsbook iFrame was created to tackle these advanced challenges, enabling operators to differentiate with market-leading content and a customizable front-end while maintaining full control over crucial areas like player engagement and risk management. Feature-rich right out of the box, the solution drives the ultimate revenue boost with its AI-driven toolset.
“ULTIM8 is built for results. Operators using our iFrame solution see up to 50% GGR uplift through features that come ready to deploy—odds personalization, parlay tools, and dynamic cashout,” comments Sergey Ghazaryan, CRO at GR8 Tech. “Coupled with the geo-tailored layouts and widget-based frontend flexibility, these things give operators the ability to shape the ultimate experience for their audiences, while keeping full control over performance and profitability.”
With all these advanced features, GR8 Tech’s ULTIM8 Sportsbook iFrame still maintains one of the key decisive factors of all iFrame solutions—quick launch time. As long as operators provide everything necessary for the launch from their end in time, the business can go live within just one week.
Sergey Ghazaryan adds: “GR8 Tech aims to become the first choice for operators looking for high-performance sportsbook-driven solutions. ULTIM8 Sportsbook iFrame is a very important step towards this goal—an ultimate showcase of our sportsbook expertise, packed in a convenient, easy-to-integrate form, tailored to the demands of the mature operators that have been unanswered up until now. Well—not anymore.”
Contact GR8 Tech for an in-depth guide through the ultimate sportsbook solution.
The post ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All appeared first on European Gaming Industry News.
Rapidly expanding content provider offers tasty treats and sugary thrills with the brand new Sugar Mix slot
Popular iGaming content provider BGaming is serving up a delectable treat with the launch of the brand new Sugar Mix slot.
Matching the ever-present demand for creative sweet-themed slot action, Sugar Mix invites players into a charming pastry shop where the shopkeeper guides them on a quest for big wins and exciting bonus action.
Sugar Mix immerses players in a colorful world of sugary delight, while an exciting Free Spins bonus round, complete with the dynamic Swap feature, keeps players on the edge of their seats for every spin. The game cooks up a tasty 4,000x maximum win, while the attractive 97.37% RTP is the icing on this delightful cake.
This flavorsome theme also lends itself perfectly to mobile gameplay, and the aesthetic will instantly resonate with players used to playing candy-colored mobile titles.
Players who want to sweeten the deal even further can treat themselves using the Buy Bonus feature, allowing them to trigger the Free Spins bonus with the Swap mechanic for 50x their stake.
Julia Alekseeva, CPO, said: “The Sugar Mix concept was created by BGamers during last year’s company Hackathon, with our development team diligently helping bring it to life.
We’ve poured a lot of creativity into crafting a world that is as delightful to look at as it is to play in. We’re particularly excited about the Swap feature, which adds an extra layer of anticipation during the Free Spins round and helps elevate the Sugar Mix from similarly themed games.”
The post BGaming Bakes Some Delicious Slot Fun with Sugar Mix appeared first on European Gaming Industry News.
AGS (NYSE: AGS), a leading supplier of high-performing slot, table, and interactive products and services to the global gaming industry, today announced two key appointments that will significantly strengthen its international operations. Arthur Rotziokos has been appointed as the Senior Director of Product Management – Asia-Pacific (APAC), and Richard Orozco has assumed the role of Senior Director of Product Management – International. Both report to Rob Ziems, AGS’ Chief Business and Legal Officer, who oversees international business.
“With tremendous growth potential and plenty of greenfield in international markets, AGS is well-poised to seize new opportunities on the global stage. Both Arthur and Richard bring unparalleled expertise and a deep well of gaming industry experience that will be vital to AGS’ global expansion strategy. Their leadership will be instrumental as we accelerate our international reach and advance our product offerings in these key markets,” said Rob Ziems.
Arthur Rotziokos, based in Sydney, Australia, will lead AGS’ entry into the rapidly expanding APAC market. With over three decades of experience in the gaming industry, including his most recent role as Vice President of Research & Development at Light & Wonder, Rotziokos is well-positioned to drive AGS’ strategic expansion across the region. His career spans roles at leading companies such as Ainsworth Game Technology and IGT, where he developed strong industry relationships and pioneered game development initiatives that led to business growth in global markets.
Richard Orozco, an experienced leader in international product management, will oversee AGS’ global product strategies, focusing on regions such as Latin America and Europe. Orozco joins AGS with extensive experience in managing product portfolios across international markets, including his most recent role as Vice President of Product Strategy at Ainsworth Game Technology. In his new role, he will work to drive market performance, optimize product lifecycles, and strengthen AGS’ market share in key international territories.
With both Rotziokos and Orozco taking on pivotal roles, AGS is poised to build its brand and gain a foothold in key international markets, further enhancing its commitment to delivering cutting-edge gaming products and solutions to operators and players worldwide.
The post AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts appeared first on Gaming and Gambling Industry in the Americas.
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