Africa
RubyPlay enters South African iGaming market with LottoStar

Developer further extends global footprint
RubyPlay, an innovative B2B iGaming development studio, has struck a major deal to supply its slots portfolio and several new bespoke games to one of South Africa’s most prominent brands, LottoStar.
The agreement marks RubyPlay’s entry to the regulated market and an exciting opportunity to extend its global offering by providing its cutting-edge content to players in South Africa.
LottoStar is a fully compliant and licensed South African operator that is devoted to the world of online gaming. The company provides an easy and convenient way for players to immerse themselves in a variety of games across various devices – computers, tablets and mobile phones.
The partnership will allow RubyPlay to share its wide-ranging content portfolio with South African players for the first time, which combines online expertise with land-based heritage and the best of social casino mechanics. Players can look forward to experiencing the developer’s most engaging titles such as Royal Griffin, Diamond Explosion 7s and Shake Shake Money Tree.
RubyPlay has strong ambitions to extend its footprint across regulated markets worldwide and showcase its exciting and innovative content with top tier operators. This new partnership with a prominent and globally recognised brand such as LottoStar allows RubyPlay to achieve this goal.
Trevor Ginsberg, CEO of RubyPlay, said: “Entering a new market is always exciting and this is certainly the case as we begin our journey in South Africa. We believe we will see the same success in Africa as we have recently experienced in Latin America. It’s important for us to enter this new market early and we feel that now is the perfect time for RubyPlay.
“We pride ourselves in our ability to deliver customised content to operators, and we have no doubt that South African players will love our games.”
Tasoulla Hadjigeorgiou, CEO of LottoStar, indicated: “We are very excited to partner with RubyPlay as they prove to be a world-leading and innovative supplier. The South African betting market is always looking to be entertained through customized and novelty games. Through this relationship, we will add another element of exciting new games to our already wide range of game offerings.”
Africa
SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025

SOFTSWISS, a global tech provider of iGaming software solutions, releases a new regulated market overview, ‘iGaming in South Africa 2025’. The report serves as a comprehensive guide to South Africa’s online gambling landscape, offering operators and stakeholders insights into the market’s size, regulatory framework, and emerging trends.
South Africa’s iGaming sector is experiencing robust growth, driven by digital adoption and evolving player behaviour. While the broader gambling market in South Africa is projected to generate approximately €3.63 billion in gross gambling revenue (GGR) by the end of 2025, betting already dominates, accounting for about 60.5% of the total earnings.
Mobile wagering, in particular, now generates the lion’s share of online betting turnover – roughly 81% of bets are placed via smartphones and tablets – a trend fueled by South Africa’s high smartphone penetration and the convenience of on-the-go betting. Together, these factors point to a developed digital betting ecosystem driving the overall gambling industry’s expansion.
“With this SOFTSWISS market report, we highlight our commitment to the dynamic potential of South Africa’s iGaming market. Backed by our global expertise and local insight, SOFTSWISS is well-positioned to address the region’s unique needs and opportunities. These insights will help shape our strategy and ensure our solutions stay aligned with the evolving South African iGaming landscape,” said Vitali Matsukevich, Chief Commercial Officer at SOFTSWISS.
The ‘iGaming in South Africa’ report also highlights the complex regulatory landscape that operators must navigate. Gambling in South Africa is governed by both the National Gambling Board and nine provincial licensing authorities, each with its own rules and requirements. This layered system means companies need careful compliance strategies to enter and operate across different provinces.
Despite the regulatory fragmentation and challenges such as a 15% VAT on betting transactions, South Africa remains highly attractive to local and international investors. The report notes that trends in player engagement are reshaping the market: operators are increasingly incorporating gamification and social play elements to appeal to younger, digital-savvy bettors.
Popular casino-style games are introduced in fixed-odds betting formats to comply with current laws, which prohibit traditional online casinos nationally. These innovative adaptations – for example, number-based games and ‘crash’ games presented as sports wagers – allow players to enjoy casino-like content within the legal betting framework, reflecting a creative industry response to regulatory constraints.
This new market analysis follows SOFTSWISS’ recent expansion in South Africa. Earlier in June, the company made its first major public appearance in the country in the tech field as a partner of Africa Tech Week 2025 in Cape Town. At the event, SOFTSWISS showcased its technology solutions and shared insights on digital resilience and innovation in African markets.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025 appeared first on European Gaming Industry News.
Africa
Booming Games Teams Up With Hollywoodbets as Activation Partner for the Iconic Hollywoodbets Durban July

Booming Games, a leading provider of premium gaming content, is thrilled to announce its collaboration with prominent operator Hollywoodbets for the upcoming Hollywoodbets Durban July, taking place on 5 July 2025 in Durban, South Africa. Together, the companies will collaborate as activation partners on the course, showcasing their shared commitment to delivering top-tier entertainment.
The race day widely celebrated as Africa’s Greatest Horse Racing and Social Event, draws tens of thousands of racing enthusiasts, celebrities, and industry leaders each year to the Hollywoodbets Greyville Racecourse. Known for its vibrant atmosphere and action-packed horse racing the festival has become a staple in South Africa’s sporting calendar, celebrating the culture and heritage of Durban while delivering a premium entertainment experience.
As part of this exciting partnership, Booming Games and Hollywoodbets will host a joint stand at the event, giving attendees the opportunity to try out Booming Games’ latest titles, win exclusive prizes, and experience world-class gaming in a dynamic environment.
“We are excited to partner with Hollywoodbets for this prestigious event that celebrates sport, entertainment, and community,” said Max Niehusen, CEO of Booming Games. “Booming Games has always been committed to delivering exceptional entertainment experiences, and this collaboration allows us to connect with players in a vibrant setting while showcasing our innovative portfolio.”
Solomon Godwin, Head of Africa at Booming Games, added: “Durban Horse Racing is more than a sporting event; it’s a cultural celebration in Africa, and we are proud to be part of it alongside Hollywoodbets. This partnership underscores our commitment to the African market as we continue to expand our footprint on the continent.”
Wayde Dorkin, Head of Product at Hollywoodbets, commented: “We are delighted to welcome Booming Games as a partner for the Hollywoodbets Durban July. As South Africa’s leading sports betting operator, we value partnerships that enhance our customer experience and bring fresh, engaging content to our audience. This collaboration aligns with our mission of innovation and entertainment while celebrating the spirit of racing in our home city.”
The post Booming Games Teams Up With Hollywoodbets as Activation Partner for the Iconic Hollywoodbets Durban July appeared first on European Gaming Industry News.
Africa
DRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company

The Democratic Republic of Congo’s Ministry of Sports and Leisure announced the signing of a memorandum of understanding for a public-private partnership with Burundi’s East African General Trade Company (EAGT). This partnership aims to modernise the oversight of the gambling and sports betting sector, a rapidly expanding field in the country.
According to the Ministry, EAGT will implement a centralised digital monitoring system. This system will connect operators’ platforms to transmit real-time reports to the Congolese state. The initiative seeks to bolster sector transparency, enhance tax collection (especially the 10% tax on bettors’ winnings) and combat tax fraud.
While no specific timeline has been set for implementation, a pilot phase is planned for Kinshasa. An interministerial commission will rigorously supervise this pilot to ensure robust oversight by public authorities. EAGT will fully cover the project’s initial funding, with repayment staggered based on generated revenues, thereby avoiding any immediate pressure on state finances.
This project is part of a broader push to regulate the sector. In 2023, during a Council of Ministers meeting, former Finance Minister Nicolas Kazadi revealed that 139 illegal operators were active in 2022, with no available data on their revenues. Tax collections that same year reached only one billion Congolese francs, a level deemed very low compared to the sector’s real potential.
Faced with this situation, the government had considered creating a regulatory authority equipped with a digital tracking system. Projections at the time suggested such a reform could generate over $100 million annually (280 billion Congolese francs at the current dollar value), solely from the tax applied to bettors’ stakes.
Burundi offers a successful example. In June 2024, N-Soft introduced a similar system there. According to the Director General of Burundi’s National Lottery, this system led to a dramatic 552% increase in the sector’s tax revenues.
The post DRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company appeared first on European Gaming Industry News.
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