Former Bragg and Oryx commercial lead joins live streaming provider to drive growth

Livespins, the social, live-streaming product that allows players to bet behind their favourite streamer, has bolstered its commercial team with the appointment of Marko Erakovic as Sales Director. The appointment comes as Livespins continues to sign operator partnerships at scale and pace.

Marko brings an extensive 20 years-worth of experience in business development and has a proven track record of cultivating relationships, establishing partnerships, and managing international teams across various industries. His expertise will be invaluable to Livespins as it continues to forge operator partnerships and expand its global presence.

As Sales Director at Livespins, Marko has been tasked with shaping the future of the business, including growing and solidifying its position as the original and undisputed leader in the new igaming vertical that it has forged. This includes fostering strong partnerships that will allow Livespins to establish long-lasting relationships with operators, providers, and streamers, and to engage and captivate new audiences.

Livespins provides an online casino experience like no other. It sits within the online casino lobby, allowing players to watch streamers and bet behind the action taking place across the reels. This creates a group bet and shared player experience, with plenty of social interaction with players able to chat with the streamer and each other throughout.

That Livespins sits within the online casino lobby means that players are offered all of the protections the operator is required to provide under its international and local licences. This in turn allows operators to leverage the tremendous demand for streaming content, while ensuring compliance.

Michael Pedersen, Chief Commercial Officer at Livespins, said: “Marko is a fantastic hire and brings experience, a network of connections and passion to the team and the wider Livespins business. He is an absolute professional with a clear understanding of the market and what operators need when it comes to content that will allow them to engage lucrative but hard-to-reach player audiences.

“I am delighted to welcome him to the team and to work closely with him as momentum continues to build behind Livespins and we join forces with more forward-thinking operators, suppliers and steamers across the globe.”

Marko Erakovic, Sales Director at Livespins, added: “I am thrilled to join the remarkable and talented Livespins team and to embark on the next exciting chapter of my career. Livespins has redefined the concept of live entertainment within the online gambling industry, and I’m eager to bring my passion for identifying new opportunities that will turbo-charge growth and enhance our presence in the market.”