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Altenar appoints Charlie Williams as Commercial Director

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Leading sportsbook focused on global expansion with latest commercial hire

Altenar, the leading sportsbook and iGaming software supplier, has expanded its global standing with the appointment of Charlie Williams as Commercial Director.

Williams brings a wealth of experience to the position, with Altenar’s latest hire reflecting its ambitious plans for further global expansion.

At Altenar, he will oversee the award-winning sportsbook provider’s commercial strategy, encompassing the company’s specific regional tactics for marketing, lead generation, sales management, and strategic partnerships.

As part of his new role, Williams will also promote and expand the company’s commercial activity to increase revenue generation, market share, and deliver sustainable growth.

Bringing a wealth of experience to the role, Williams has led two successful exits in the software industry, as well as holding senior commercial and operational leadership positions at various B2B iGaming suppliers.

He has also founded a successful consultancy firm focussing on C-Level advisory to take a business vision into financial realisation.

Commenting on the new appointment, Dinos Stranomitis, COO and Co-Founder at Altenar, said: “I am delighted to welcome Charlie to Altenar and I am sure he will prove to be a great asset within the role of Commercial Director.

“Charlie has an entrepreneurial mindset and strong leadership skills. Being a creative strategist with excellent organisational abilities, I’m sure he will be able to connect the team at all levels to increase performance.

“His expertise and background across multiple roles will no doubt stand us in good stead globally and will strengthen our outreach as a leading sportsbook across a variety of markets.”

Charlie Williams, Commercial Director at Altenar, said: “I’m looking forward to getting started at Altenar and we have plenty of exciting plans ahead.

“We will maintain our global focus with continued efforts in fortifying our strong performance in Europe and LatAm, while also increasing penetration in the UK, Nordics, and North American regions.

“Our primary objective is to pursue business in regulated markets, while also supporting our growth in newly regulated jurisdictions.

“I’m also sure that we will also be exploring plenty more of the African market through potential strategic partnerships.”

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

The leading supplier has received sustained recognition with multiple award wins in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Brook Bakery

MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY

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Midnite, principal partners of Sheffield United, unveiled a giant chip butty ahead of the Steel City derby against Sheffield Wednesday. The display coincided with the Blades’ 2-1 victory, which relegated their city rivals.

To celebrate the club’s iconic chip butty anthem, Midnite collaborated with Brook Bakery to create the oversized butty, which was showcased on the touchline prior to kick-off. In addition, hundreds of chip butties will be donated to local homeless charities and food banks across Sheffield in the coming weeks.

Andrew Mook, Head of Brand at Midnite, said: “We wanted to give something back to Sheffield United fans in a way that is synonymous with the club. The chip butty anthem is instantly recognisable as being something unique to Sheffield United, and by creating a giant chip butty, we wanted to have some fun, while ultimately delivering a strong message.

“Midnite is dedicated to offering value to Sheffield United fans. We aren’t just here to use the club and stick our logo on the shirt. We want to become a part of the club, and our initiatives and activations have all been designed to bring fans closer to the clubs they love.

“It has been great to work alongside local Sheffield businesses to create the chip butty, and then to help give back to the community foodbank and charities.”

Throughout the season, Midnite has supported fans by covering travel for away matches, providing complimentary haircuts to celebrate the new year, and unveiling a 50-square-metre mural honoring Chris Wilder opposite Bramall Lane.

The post MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Stakelogic goes live with Spanish entertainment giant Luckia

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Stakelogic has partnered with Luckia to expand its presence in the regulated online market of Spain.

Through the agreement, a selection of Stakelogic’s slot portfolio will be integrated into Luckia’s online platform via the Light & Wonder aggregation system. The rollout includes both classic and modern video slots featuring a wide range of themes and gameplay styles designed to appeal to diverse player preferences.

Founded in 1972, Luckia has evolved from a traditional slot machine operator into a multi-channel entertainment provider offering sports betting, casino games, bingo, and slots across online and retail channels, supported by more than 2,500 employees.

Roberto Navarrete, Senior Account Manager at Stakelogic, said: “Luckia is one of Spain’s most prominent and long-standing gaming and entertainment groups, with a significant retail heritage and a growing digital presence. Partnering with a brand of this scale and reputation is a major step for Stakelogic in the Spanish market. We are excited to bring our slot portfolio to Luckia’s platform and are confident their players will enjoy the variety, quality and gameplay depth our titles are known for.”

Eloy Fernandez, Head of Product Team at Luckia, added: “Adding Stakelogic’s content allows us to further diversify the entertainment we offer online, with games that combine distinctive design and well-balanced gameplay. Strengthening our slot portfolio in this way is an important part of ensuring our digital platform continues to evolve in line with player expectations and market trends.”

The post Stakelogic goes live with Spanish entertainment giant Luckia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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HIPTHER Baltics Launches in Vilnius with Agenda Revealing Lithuania’s 2026 Regulatory Reset

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A new Baltic-focused conference era begins on 21 April 2026, uniting iGaming, fintech, compliance, and innovation leaders in Lithuania’s digital-first capital

HIPTHER officially announces the agenda for HIPTHER Baltics: Vilnius 2026, the inaugural event of its newly launched Baltic conference series, taking place 21 April 2026 at the Hilton Garden Inn Vilnius City Centre.

Marking the evolution of the landmark MARE BALTICUM Gaming & TECH Summit, the new HIPTHER Baltics format introduces targeted, country-focused gatherings designed to deliver deeper regulatory insight, stronger regional dialogue, and practical strategic value for decision-makers operating across gaming, fintech, and digital innovation.

At the heart of the Vilnius edition lies a defining theme: Lithuania’s Great Regulatory Reset — a decisive transition toward stricter supervision, strengthened compliance frameworks, and sustainable, quality-driven growth across financial services and iGaming.

Lithuania 2026: From Easy-Access Hub to Compliance-Driven Ecosystem

As Lithuania sharpens oversight across banking, fintech, blockchain, and gaming, the conference agenda explores four structural shifts shaping the market:

  • Banking: Cyber-resilience stress testing, the rise of specialised institutions, and a pivot toward sustainable profitability
  • Fintech: Account-to-account dominance, international B2B expansion, and the emergence of agentic AI beyond chatbot automation
  • Blockchain: Post-MiCA enforcement, strengthened AML leadership requirements, and institutional tokenisation of real-world assets
  • iGaming: Advertising restrictions, ISP blocking acceleration, and intensified identity and source-of-funds compliance

Together, these forces signal a new operational reality for regulated digital industries in the Baltics.

Agenda Highlights Across Two Strategic Stages

Stage 1 — Strategy, Compliance & Banking

Key discussions will include:

  • Regulators’ Panel: Bank of Lithuania and FNTT on MiCA transition and new iGaming ISP-blocking protocols
  • Banking Transformation: How credit unions and specialised banks challenge Nordic incumbents
  • Post-MiCA Survival: Maintaining VASP licensing under 2026 regulatory structures
  • iGaming Advertising Ban: Operator strategies in a zero-marketing environment
  • AML 2.0: Implementing enhanced source-of-wealth requirements for high-stakes players
  • Cross-Industry Debate: Can tokenisation solve transparency challenges between blockchain and iGaming?

Stage 2 — Innovation, Blockchain & iGaming Tech

  • Agentic AI in Fintech: From conversational tools to autonomous financial advisors
  • Tokenising the Real World: Real-estate and debt instruments on-chain in the Baltics
  • Next-Generation Payments: A2A integration across gaming and retail ecosystems
  • Digital Euro & CBDCs: Technical readiness for the European Central Bank’s 2026 roadmap

A Boutique Summit Built for Decision-Makers

HIPTHER Baltics: Vilnius 2026 will gather 100+ senior attendees, 30+ expert speakers, and 15+ key industry topics in a one-day, high-impact format combining:

  • High-level regulatory and industry panels
  • Curated networking among operators, fintech leaders, regulators, legal experts, and investors
  • A premium, centrally located boutique conference environment

The event is designed for iGaming operators, fintech and payment providers, compliance professionals, regulators, affiliates, startups, and regional investors seeking actionable intelligence in a rapidly tightening regulatory landscape.

From MARE BALTICUM Legacy to HIPTHER Baltics Future

Reflecting on the transition, Zoltán Tűndik, Co-Founder & Head of Business at HIPTHER, stated:

Lithuania is entering one of the most defining regulatory transitions in its modern digital economy. With HIPTHER Baltics in Vilnius, we are creating a focused platform where regulators, financial institutions, fintech innovators, and iGaming leaders can engage in honest, high-level dialogue about what sustainable growth truly means in 2026 and beyond.

With HIPTHER Baltics launching in Vilnius, the Baltic region enters a new phase of dialogue — closer to local markets, deeper in expertise, and stronger in cross-industry collaboration.

The journey begins in Vilnius on 21 April 2026.

The post HIPTHER Baltics Launches in Vilnius with Agenda Revealing Lithuania’s 2026 Regulatory Reset appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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