Canada
iDEA Adopts Online Gaming and Sports Betting Responsible Advertising Code
iDEA Growth (iDevelopment and Economic Association), the leading nonprofit trade association representing online gaming and sports betting business growth in the U.S., announced the adoption of a new Online Gaming and Sports Betting Responsible Advertising Code.
Online sports betting and iGaming advertising plays a vital role in the industry’s legalization and regulation. Responsible advertising supports competition, multiplies consumer choices and promotes responsible gaming initiatives, like iDEA’s Responsible Gaming Pillars.
“Responsible advertising minimizes risks to online sports betting and iGaming consumers by ensuring that advertisements do not target or appeal to vulnerable groups, including minors and people who struggle with addiction,” said iDEA Executive Board Member Jim Ryan, CEO of Boyd Interactive. “By adopting the Responsible Advertising Code, our members are showing their commitment to promoting safe and responsible gambling practices, encouraging moderation and providing information about problem gambling helplines and resources.”
iDEA represents all sectors of the rapidly growing industry of online gaming and sports betting entertainment, including operations, development, technology, payment processing, marketing and law. Each of our members commit to the Responsible Advertising Code’s principles:
- Complying with Legal Requirements Relating to Sports Wagering and Online Gaming Advertising
- Promoting Sports Betting and Online Gaming Only to Those Over the Age of 21 (unless state law is 18 years and older)
- Limiting College and University Advertising
- Promoting Responsible Gaming
- Implementing and Monitoring Code Compliance
“The legal online sports betting and iGaming industry is subject to strict regulations and licensing requirements. Responsible advertising is often a mandatory requirement imposed by regulatory bodies,” said iDEA Executive Board Member and Light & Wonder Global Head of Government Affairs & Legislative Counsel Howard Glaser. “iDEA and its members are demonstrating that they are wholly committed to responsible advertising because we embrace both ethical practices and our customers’ well-being.”
The Responsible Advertising Code was developed by iDEA’s Responsible Advertising Committee. The group will review the Code each year and recommend updates as needed. In addition, iDEA members will train industry employees involved in advertising on the Code and will offer a mechanism for complaints against iDEA members that appear noncompliant.
Powered by WPeMatico
Canada
CasinoCanada Partners with IntellectBet
CasinoCanada.com, an online casino information portal operated by SEOBROTHERS, has partnered with the IntellectBet online casino. The collaboration focuses on content development, traffic acquisition, and informational coverage of the IntellectBet platform for users in Canada.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “The partnership with IntellectBet implies the creation of content describing the platform’s offering, its game portfolio, provider network, and payment systems. The collaboration includes traffic acquisition focused on directing users from Canada to the platform.”
The platform provides access to a library of 16,000 games aggregated from more than 85 studios. The portfolio includes slots, live dealer games, and RNG table games, as well as additional categories such as crash and penny games from the likes of Booming Games, InOut, Playson, and BGaming.
The platform supports more than 15 payment methods, including Interac, Bitcoin, and MiFinity. IntellectBet Casino operates in Canada under the Curacao licence and reports around 94,000 active players monthly.
IntellectBet is operated by Casiworx, which also unites other casino brands such as RockstarWin, StakeBro, FreakyBillion, PokerbetCasino, VipCasino, SlotyStake, Slotobit, StakeMania, SlotoRush, Norsewin.
The post CasinoCanada Partners with IntellectBet appeared first on Americas iGaming & Sports Betting News.
Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps Taps Betty to Boost Content Options for Ontario Players
Gaming Corps, a publicly traded game development firm located in Sweden, has entered into a new distribution deal with Betty, one of the rapidly expanding iGaming operators in Ontario. The agreement enhances Betty’s platform with Gaming Corps’ growing collection of content, increasing options for players in a market where the brand currently provides over 2,800 slot titles.
Thanks to the collaboration, Betty customers will soon enjoy the latest slot releases from Gaming Corps, featuring 3 Easter Pigs, the latest chapter in the well-known 3 Pigs series, which adds a new seasonal element to one of the studio’s most iconic franchises. Players will also gain access to the latest release, Vendetta Fury, from DEGEN Studios, Gaming Corps’ newest RGS partner.
This launch leverages the solid success of the broader 3 Pigs franchise, featuring games like 3 Pigs of Olympus and 3 Pigs of the Caribbean that are already part of Gaming Corps’ collection. These are included with the studio’s wider range of Slots, Plinko, Mine, Crash, and Table games.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”
Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”
The post Gaming Corps Taps Betty to Boost Content Options for Ontario Players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps partners with Betty to expand content choice in Ontario
Gaming Corps has signed a new distribution agreement with Betty, one of Ontario’s fastest-growing iGaming operators. The deal adds Gaming Corps’ expanding suite of content to Betty’s platform, strengthening the choice for players in a market where the brand already offers more than 2,800 slot titles.
Through the partnership, Betty customers will soon have access to the latest Gaming Corps slot releases, including 3 Easter Pigs, the newest instalment in the popular 3 Pigs series, which introduces a fresh seasonal twist on one of the studio’s most recognisable franchises. Players will also have access to Gaming Corps’ newest RGS partner, DEGEN Studios’, latest release, Vendetta Fury.
This launch builds on the strong performance of the wider 3 Pigs franchise, with titles such as 3 Pigs of Olympus and 3 Pigs of the Caribbean already established within Gaming Corps’ portfolio. These sit alongside the studio’s broader offering of Slots, Plinko, Mine, Crash and Table games.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”
Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”
The post Gaming Corps partners with Betty to expand content choice in Ontario appeared first on Americas iGaming & Sports Betting News.
-
bingo4 days ago -
Africa5 days agoVirgin Bet goes live in South Africa
-
Charity Space Scotland5 days agoScottish Government Announces £7.9M Investment to Tackle Gambling Harms
-
BetMGM5 days agoPA Gaming Control Board Imposes $100,000 Fine on BetMGM
-
ELA Games5 days ago2026 SiGMA Americas Awards Features ELA Games in Two Major Categories
-
apuestas5 days agoBrasil 2026: Bets presionan el presupuesto de los hogares y redefinen la competencia por el consumo
-
Eilers & Krejcik – Fantini Game Performance Report5 days agoZitro Remains Latin America’s Top-Performing Supplier in the Eilers & Krejcik – Fantini Report
-
Compliance Updates5 days agoPeter Knutsson Becomes New Director General of Swedish Gambling Authority



