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Regulation, Culture, and Vibrant Economy: SOFTSWISS Identifies Key Factors Driving iGaming Growth in LatAm

Published

2 years ago

May 22, 2023

Reading Time: 2 minutes

Growing acceptance of gambling regulations, cultural values, and the popularity of sports betting are essential factors contributing to the increasing confidence in the LatAm iGaming market, states SOFTSWISS. The company has identified these and other key conclusions in its LatAm market overview on market growth prospects in the region.

Regulation has emerged as a significant force shaping the LatAm iGaming landscape. Countries like Colombia, Argentina, and Mexico have implemented regulatory frameworks and guidelines.

The historical significance of gambling in LatAm countries is another important factor. Countries such as Mexico, with a gambling history dating back to the Aztec empire, and Brazil, known for the long-standing lottery game ‘Jogo do Bicho,’ exemplify the local interest in gambling.

Lotteries and horse races are preferred in countries like Chile, Peru, and Argentina. With a population already familiar with gambling activities, South America presents a receptive market that embraces gaming and is open to innovative experiences.

Industry experts have confirmed several other factors, including high digitalisation, a growing middle class, and a vibrant economy, all pointing towards the immense growth potential of iGaming in LatAm.

Statista predicts that the online gambling market in the region will reach USD 3.4 billion by 2025. In the market overview, SOFTSWISS provides additional country-specific statistics and predictions for the region’s expected GGR growth.

To succeed in the LatAm market, operators must also consider the local audience’s content preferences. Sports betting is highly appreciated, while slots and table games are also popular choices. Surprisingly, ‘fish games‘ have swiftly gained popularity in LatAm, despite being relatively new to the region.

These RNG-based arcade-style games gamify the outdoor fishing experience, one that is further enhanced by visually appealing graphics and immersive audio effects. The growing popularity of fish games is evident through the significant number of bets placed in countries such as Argentina, Brazil, Chile, and Peru. As a result, integrating with fish game providers becomes a lucrative investment opportunity for expanding into the LatAm market.

However, the Latin American iGaming market also presents challenges, particularly in payment processing. Many countries in LatAm have complex financial regulations and limited access to traditional banking services, making it difficult for players to deposit and withdraw funds from iGaming sites.

Despite these challenges, the region offers numerous opportunities for operators willing to invest. Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, emphasises the potential for growth in this market: “By providing innovative products and services and a commitment to regulatory compliance, operators can position themselves for success in this dynamic market. With SOFTSWISS’s experience and expertise in the region, the company is well-equipped to help operators navigate the unique challenges and opportunities the market presents.”

Discover more about the LatAm iGaming market in the SOFTSWISS research. SOFTSWISS experts will also be present at the SiGMA Americas in São Paulo, Brazil, from 14th to 18th June, where attendees can explore the company’s wide range of innovative software solutions at stand D80.

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

Andrzej Hyla Chief Commercial Officer at Wazdan

Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™

Published

9 minutes ago

October 24, 2025

George Miller

wazdan-launches-e6,000,000-network-promotion-with-halloween-mystery-drop

Reading Time: < 1 minute

Wazdan, the gain-focused developer, has launched its latest network promotion instalment with Halloween Mystery Drop, offering a staggering €6,000,000 prize pool.

Running from 24^th October to 2^nd November, the enriched promotional campaign gets operators’ players in the spooky spirit with the supplier’s iconic Mystery Drop mechanic playing a starring role.

In a stylish gameplay upgrade, the seamless bonus system can randomly award players with a special screen that presents a choice of 9 mystery boxes, each revealing an instant cash reward.

Offering its partners’ player bases fresh ways to engage with their favourite Wazdan titles, which are live in over 30 regulated markets, the stylish campaign will also feature special Christmas and Valentine’s.

The second and third phases are set to incorporate the retention-proven Mystery Multiplier Drop mechanic, which sees additional awards being granted based on the player’s bet multiplied by a random number, further boosting the chance of strong win potential.

The latest move from Wazdan highlights its ability to captivate players globally through seamless, intriguing gameplay enhancements to its award-winning slot portfolio.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “At Wazdan, we are always looking for creative ways to help our partners boost player engagement, and our Halloween Mystery Drop kickstarts our latest endeavour.

“With €6,000,000 in prizes and a selection of our industry-proven mechanics returning for three major seasonal events, we are ensuring that operators can deliver thrilling, retention-focused experiences right through to the new year. It is an exciting way to celebrate 2025 and keep momentum high into 2026.”

The post Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™ appeared first on European Gaming Industry News.

EveryMatrix Press Releases

SlotMatrix gets spooky with the launch of Ghost Pigger

Published

9 minutes ago

October 24, 2025

George Miller

slotmatrix-gets-spooky-with-the-launch-of-ghost-pigger

Reading Time: < 1 minute

SlotMatrix, the world’s largest casino content aggregator, has embraced the Halloween spirit with its latest exclusive release, Ghost Pigger.

Combining high energy rhythm and rewarding gameplay in a disco-fuelled haunted house, Ghost Pigger makes for a truly unique slot experience. The 96.09% RTP, medium volatility, and maximum win potential of up to 13,712x keep the players engaged.

At its core, Ghost Pigger features a dual-volatility bonus system designed to suit every playstyle. Players can choose between the Zombie Party Bonus, a Hold and Win feature with steady cash accumulation, or the Sticky Groove Bonus, offering eight free spins with Sticky Wilds and the potential for bigger payouts.

Adding even more excitement, the Coin Collect Multiplier increases a persistent multiplier each time a Collect symbol lands without coins. When two Collect symbols land together, the Star Duet Respins triggers, locking coins in place and doubling payouts for an electrifying win sequence.

The Big Boogie Spin is a feature that can trigger at any time, expanding the reels into a giant 4×4 grid and creating the potential for great rewards.

Available exclusively via SlotMatrix, Ghost Pigger is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.

Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Ghost Pigger is a fantastic seasonal title. It’s very dynamic, with no dull spins, and so many rewarding mechanics. On top of that, it has the best visuals and most fluid animations.

“I believe we managed to develop a timeless treasure, and such a slot will be loved by players even after the Halloween season.”

The post SlotMatrix gets spooky with the launch of Ghost Pigger appeared first on European Gaming Industry News.

Finnish market

Veikkaus Renews its Betting and Online Casino Operations

Published

1 hour ago

October 24, 2025

Niji Narayan

veikkaus-renews-its-betting-and-online-casino-operations

Reading Time: 2 minutes

Veikkaus’ active preparation towards the new gambling system, which will launch in 2027, continues.

As part of the new strategy, Veikkaus held change negotiations in the Betting and Online Casino operations in the autumn. The change negotiation process has now been completed. Following the change negotiations, 14 employment relationships ended and 19 Veikkaus employees underwent significant changes in their employment relationships.

“We had to make decisions that were painful from a human perspective, but they are necessary for the future of the company. I would like to thank those who will no longer be with us for their hard work,” said Business Director Jarkko Nordlund.

According to Nordlund, Veikkaus is now creating a new organizational structure that will prepare the company for the coming years.

“Digitalization is also strongly driving our industry. International competition and the pace of development are really fierce. Veikkaus has decades of fine traditions and a lot of good expertise as a company. Alongside these, we now need the kind of professionalism that will enable us to serve our customers even better and more individually.”

The company is recruiting dozens of new digital channel and betting professionals over the coming year.

“We need more expertise for Veikkaus that will make us even stronger and more competitive in the new market situation. We are also looking beyond Finland’s borders. According to current estimates, more than 30 new positions will open by next summer. We want to be strong, growing and profitable in the future,” Nordlund said.

The Parliament intends to have the new Gambling Act passed by the end of 2025. When the law comes into force, it will open up the opportunity for other gambling companies, in addition to Veikkaus, to apply for, for example, sports betting and online casino licenses in the Finnish market. According to the current estimate, other gambling companies could also start operating with a license in Finland during 2027.

Lottery games, cardboard tickets and physical slot machines will remain exclusive to Veikkaus in the future.

The post Veikkaus Renews its Betting and Online Casino Operations appeared first on European Gaming Industry News.