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The World’s Most Prestigious Literary Sports-Writing Competition Announces Esteemed Reading Panel

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A panel of renowned industry experts has been announced for the world’s most prestigious literary sports-writing competition: The William Hill Sports Book of the Year Award.

Following their previous involvement in last year’s award, The Athletic’s Nancy Froston and Greatest Hits Radio sports presenter Matt Williams are set to rejoin Neil Foggin from William Hill, to collectively review and evaluate all the entries submitted for the 2023 sports book competition, much to the delight of the event organisers.

Each of the reading panellists is an expert in their respective field, bringing a wealth of sports knowledge and literature experience, and will be instrumental in selecting the longlist, which will be announced in September.

Last year saw a record breaking 158 books entered by athletes and authors alike including Patrice Evra, Anyika Onuora, and last year’s winner Jeremy Wilson.

Now entering its 35th year, organisers are encouraging authors, journalists, athletes and publishers to enter their sports books into the Awards, which offers a grand prize of £30,000 for the overall winner, which will be announced on 30th November 2023 at an official awards ceremony held at BAFTA, 195 Piccadilly, London. As well as the winning prize, each shortlisted author will receive a generous £3,000 in cash, and a specially produced leather-bound copy of their book.

Book review panellist and highly credited broadcaster Matt Williams shared: “It is an honour to be returning as part of this year’s Reading Panel for the William Hill Sports Book of the Year Award, alongside Nancy and Neil, two highly respected individuals within the sports industry.

“The William Hill Sports Book of the Year Award is the longest running competition in the industry and sets out to recognise and reward the creative talents of authors in the sporting literature world. For over three decades, the Award has provided hundreds of talented authors the platform to have their name seen and their work read, and every author gains recognition by simply putting their name forward.

“We’re all about ensuring a fair and impartial competition. It’s not about how high the author’s rank outside of the competition – it’s the content and writing talent that we’re interested in.

“We’re keen to encourage entries which cover a wide range of sports. The diversity of sporting subjects that have been covered over the last 35 years has been vast, which is testament to the variety of topics covered by our past winners, proving they are all as important as each other.

“I’m incredibly excited to start reading this year’s submissions from sports book enthusiasts and writers in the sports book genre. Once again, we’re encouraging all authors, agents, and publishers to enter their titles as early as possible as all the books are read by humans, not algorithms and therefore we urge writers to submit their book before the rush begins in the summer.”

The Reading Panel will select the longlist in September, with the shortlist being announced in late October, and the overall winner revealed at an official awards ceremony on 30th November 2023.

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Alina Mihaela Popa Chief Commercial Officer at ICONIC21

ICONIC21 Increases Reach Through Strategic Content Alliance with Celesta

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ICONIC21 has achieved an important milestone in its distribution approach by unveiling its complete multi-vertical portfolio on Celesta’s extensive aggregation platform.

This collaboration provides Celesta’s broad operator network with instant access to ICONIC21’s varied collection, including live casino games, slots, and virtual games. The integration signifies a complete portfolio acquisition, guaranteeing that the provider’s full creative production can be distributed globally via Celesta’s efficient technology.

Celesta has positioned itself as a major player in the iGaming supply chain, providing a collection of more than 7,500 titles from leading providers, which now includes ICONIC21. Through a single API integration, the aggregator allows online casinos and sportsbooks to expand quickly while ensuring technical reliability.

The addition of ICONIC21 enhances Celesta’s portfolio, particularly with the Gravity Series in the live dealer segment, alongside an expanding range of mathematically-based slots and virtual games like Plinko and Crash. The partnership aims to satisfy the increasing demand for adaptable content that succeeds among various player demographics and locations.

Commenting on the launch, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Joining forces with Celesta is a calculated move to ensure our content hits the right lobbies. What stands out in this partnership is the sheer velocity of the go-to-market process; Celesta’s infrastructure allowed us to transition from agreement to live status with remarkable efficiency. Through them, we can showcase the technical quality of our games and we expect the performance data from this rollout to speak for itself very shortly.”

From Celesta’s side, Corentin Budny, Head of Growth & Account Management, added: “Our objective is to provide operators with tools for genuine differentiation, and ICONIC21’s portfolio fits that brief perfectly. Integrating their full range, from high-energy live tables to virtual games, adds significant depth to our offering. This is a collaboration where success will be measured by clear, quantifiable engagement metrics, and we look forward to analyzing those results as we expand our mutual footprint.”

The agreement highlights ICONIC21’s dedication to a multi-product approach, expanding from a single-vertical emphasis to deliver a comprehensive gaming experience. Utilizing Celesta’s global distribution capabilities, the provider is set to greatly enhance its presence across various markets.

The post ICONIC21 Increases Reach Through Strategic Content Alliance with Celesta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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St8 Partners with iBankroll to Empower Operators with Expanded Financial Muscle

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Casino games aggregator and comprehensive technology provider St8 has teamed up with iBankroll to launch bankroll coverage as a service on its platform, further broadening its products and services in international markets.

Through the collaboration, St8 will incorporate iBankroll’s unique Bankroll-as-a-Service model into its services, enabling operators to accommodate higher limits while controlling exposure and utilizing capital more effectively.

Designed exclusively for iGaming, iBankroll merges liquidity, risk knowledge, and strategic acumen to assist operators in achieving growth with enhanced predictability and managed volatility.

Accessible directly through the St8 platform, the integration allows operators to implement iBankroll’s liquidity assistance solution without added operational difficulties, utilizing it either for their entire casino range or specifically for high-limit and VIP segments, based on their exposure strategy.

Designed as a unified, adaptable solution, St8 offers partners access to high-quality content via a single integration, along with marketing tools, analytical features, and comprehensive compliance support.

With St8 expanding its services, the collaboration with iBankroll introduces an additional financial aspect to its platform and represents another advancement in the company’s growth plan, solidifying its role as a next-gen full-service tech provider.

Vladimir Negine, Chief Executive Officer at St8, said: “Our focus at St8 is giving operators the right foundations to grow in regulated markets.

“Partnering with iBankroll introduces an additional range of tools to our platform and is a practical addition to our ecosystem, one we believe will make a real difference for partners as they continue to scale.”

Hayden Bowman, Co-Founder at iBankroll, added: “St8 has built a strong infrastructure for brands launching and expanding in key markets.

“By working together, we are able to extend that proposition with additional liquidity support and a structured risk-sharing mechanism that helps operators offer higher limits while maintaining predictable performance.”

The post St8 Partners with iBankroll to Empower Operators with Expanded Financial Muscle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Romanian Mayors Push to Ban Gambling Halls

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A wave of Romanian mayors has followed the example set by Slatina’s mayor, who recently announced plans to eliminate gambling halls from his city under newly amended legislation. While the political signal is growing louder, the decisive vote belongs to local councils – and gambling operators are unlikely to retreat without resistance.

On February 26, the mayor of Vaslui, Lucian Braniște (PSD), said he would submit a draft decision to the Local Council seeking a ban on gambling halls within the city. He argued that gambling has become a serious social issue across many Romanian communities.

“In recent years, gambling has become a real problem in many communities in Romania. Beyond advertisements and colorful lights, behind these halls, there are too often stories of affected families, debts, addiction, and suffering,” the mayor said.

In Ploiești, mayor Mihai Polițeanu also voiced support for eliminating gambling venues and announced that he would table a similar proposal before the City Council, Economedia.ro reported. He described parts of the city centre as having turned into a “strange, underworld-like” area, suggesting that the proliferation of betting shops has contributed to urban degradation.

The mayors of Brăila and Rădăuți have likewise declared their intention to pursue restrictions on gambling activities.

The initiatives follow a recent amendment to gambling legislation adopted by the government, which now requires operators to obtain not only a national licence but also a local authorisation from the mayor’s office in the municipality, town, or commune where they operate. The new provision also empowers local councils to decide whether such activities may take place within their administrative boundaries.

While the political momentum appears to be building, the outcome will ultimately depend on council votes in each locality. Given the economic stakes and the industry’s established presence, legal and political battles are expected before any city can formally declare itself gambling-free.

The post Romanian Mayors Push to Ban Gambling Halls appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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