Baltics

GiG’s enhanced sportsbook offering goes live in Latvia

Published

2 years ago

May 11, 2023

Reading Time: 2 minutes

Gaming Innovation Group (GiG) has announced that three leading sports betting brands have been successfully migrated onto its newly integrated sportsbook in Latvia, marking the first brands on its award winning platform to go live on the new GiG Sports product, following the acquisition of Sportnco by GiG in April 2022.

Collectively, the William Hill, Mr Green and Fenibet brands will all now be looking to benefit from GiG’s enhanced in-house capabilities. The combination of its proprietary technology is part of a global strategy aimed at offering a complete, tier 1 end-to-end solution with the sportsbook and platform, to allow for a seamless user experience and a powerful, single point of integration.

Now a truly global offering, the GiG Sportnco sportsbook enjoys access to over 36 markets and is focused on localised flexibility to deliver tailored odds, personalised margins and tailored strategies to specific regulated markets.

European Gaming Congress 2024 (Warsaw, Poland)

William Hill has been operating in regulated Latvia since acquiring Mr Green in 2019 in a deal that included 11.lv, a brand that had already grown into a top three operator in Latvia following its inception in 2012.

iGaming in the Latvian market grew by 92% year on year in 2021, with a forecast to achieve a five-year compound annual growth rate of 10% by 2026, according to data supplied by H2 Gambling Data.

Marcel Elfersy, CCO of GiG said; “This is a very welcome milestone for us on our strategic roadmap, as we start to harvest the enormous potential of our combined sportsbook and platform offering. William Hill is one of the most famous brands associated with sports betting worldwide, and so supplying our proprietary technology to tier 1 providers of their calibre is a great demonstration of the value we are able to offer to the market”

Janis Tregers, Managing Director William Hill Latvia said; “We are glad to offer this new Sportsbetting solution to our customers in Latvia. Our teams have worked closely with GiG to tailor a modern and competitive product to build on our strong position in the market.”

Baltics

Aviatrix granted certification in Estonia

Published

4 days ago

April 17, 2025

George Miller

aviatrix-granted-certification-in-estonia

Reading Time: < 1 minute

Aviatrix has received certification to offer its award-winning crash game to operators in Estonia.

It marks the latest regulated market that Aviatrix has entered into, with the game already live in the country with leading brand FenixBet.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Securing certification in Estonia is another exciting step forward for Aviatrix as we continue to expand into regulated markets. We’re thrilled to already be live with FenixBet and look forward to delivering our innovative crash game experience to even more players in the country.”

Aviatrix has added a host of regulated markets over recent months, including Spain, Colombia, Brazil and Peru.

It underlines the team’s commitment to bringing the game to players around the world.

Aviatrix is a constantly evolving game, with regular feature updates for partners, including the recent launch of free bets, now available through in-game promo codes.

The post Aviatrix granted certification in Estonia appeared first on European Gaming Industry News.

Baltics

Playson powers ahead in Europe with Fenikss partnership

Published

2 weeks ago

April 8, 2025

George Miller

playson-powers-ahead-in-europe-with-fenikss-partnership

Reading Time: < 1 minute

Award-winning slots provider delivers array of top-performing titles to Latvian operator via Relax Gaming’s aggregation platform

Playson, the accomplished digital entertainment supplier, has continued to cement its impressive European market presence after launching its games portfolio with Latvian operator Fenikss.

Operating under the industry renowned NOVOMATIC group, Fenikss is one of Latvia’s leading operators with a vast online and land-based slot offering and comprehensive sportsbook.

The agreement sees Playson support Fenikss’ commercial ambitions and expansion strategy with the supplier’s leading titles, including Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, now available on the operator’s website.

Playson continues to strengthen its European footprint and the latest integration, facilitated by Relax Gaming’s aggregation platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.

Blanka Homor, Sales Director at Playson, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles.

“We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.

Martins Opmanis, Head of I-Gaming Department at Fenikss, said: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform.

“We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”

The post Playson powers ahead in Europe with Fenikss partnership appeared first on European Gaming Industry News.

Baltics

SYNNET CMS Officially Live in Latvia

Published

1 month ago

March 14, 2025

Niji Narayan

Reading Time: < 1 minute

After extensive development and rigorous testing, the SYNNET Casino Management System is now fully operational at Joker.lv gaming halls in Latvia. This marks a major milestone in the company’s long-term vision of delivering a powerful, intelligent and scalable solution for managing gaming establishments with maximum efficiency.

The launch of SYNNET represents a shift in the way casinos and gaming halls are monitored, managed and optimised. Designed to streamline daily operations, enhance decision-making and improve overall efficiency, SYNNET provides comprehensive control over every aspect of a gaming venue.

Among its standout features, SYNNET includes:

• Integrated jackpot system – Seamlessly manage and customise jackpot configurations across multiple gaming machines.

• Advanced dashboards & widgets – Get real-time insights into casino performance, financials and player behaviour through an intuitive and fully customisable dashboard.

• Floorplan management – A visual representation of all gaming machines and tables for optimised space utilisation and operational efficiency.

• Marketing campaign automation – Target and engage players effectively with built-in tools for promotions and personalised offers.

• Geographic mapping of operations – Gain an overview of all locations, allowing for efficient monitoring and remote management of multiple branches.

With 35 branches and 1150 gaming machines now fully integrated into the SYNNET ecosystem, casino operators can leverage data-driven insights to enhance performance and player engagement like never before.

The post SYNNET CMS Officially Live in Latvia appeared first on European Gaming Industry News.