Asia
ESFI onboards FITGMR Inc. for Training & Skill development of Indian Esports Athlete
The Esports Federation of India (ESFI) has partnered with FITGMR Inc., a renowned Esports technology and training firm, to create a top-notch player and coaching development initiative to foster healthy, high-performing, and sustainable growth within the Indian Esports industry.
The partnership, which is set to span multiple years, will see FITGMR working closely with ESFI teams providing in-game coaching and performance training. By utilizing cutting-edge technology, curriculum, and a comprehensive coach training program this partnership will empower India’s competitive players to train and develop the skills they need to play and perform at their best.
Additionally, FITGMR will also be providing comprehensive training to coaches throughout India, equipping them with the expertise and understanding required to guide players toward success.
“We are thrilled to announce our new partnership with FITGMR that will bring a wealth of resources to our players, helping them to take their game to the next level. ESFI is committed to providing the best possible environment for its athletes to excel in the world of competitive gaming and this partnership is a testament to our “Athlete-First” approach which will fuel the much-needed growth in the grind of our athletes. With prestigious tournaments such as the Asian Games, World Esports Championships, Global Esports Games coming up, FITGMR’s team of experienced coaches as well as their unique approach to training and development will help our athletes not only hone their skills to reach their full potential but also give them a competitive edge to excel on the international stage. We are excited for the positive impact this association will bring and are looking forward to commencing with it,” said Mr. Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF)
Having partnered with the globally distinguished Esports organization Cloud9 as well as the International Esports Federation, FITGMR has a proven track record of training players to help them reach peak performance levels and build a foundation for long-term success. By partnering with ESFI, the company will aid the growth of the country’s gamers by not only developing healthy habits and mindsets but also providing the data, in-game coaching, and feedback that the players require.
“ESFI and FITGMR are both committed to delivering results and doing it the right way. Having the opportunity to create the proper infrastructure, with player physical and mental health incorporated from the outset, means players will thrive in their games while maintaining a balanced lifestyle. If Esports is to succeed in the long-term, developing an infrastructure like this is paramount. We were deeply impressed by ESFI’s unwavering dedication and commitment to nurturing Indian Esports talent. Collaborating with them is a great honor and privilege for us.” said Kristin Anderson, CEO and Co-Founder of FITGMR.
As per the recent ‘Windows of Opportunity’ report by FICCI-EY, The number of Esports players across all competitive level games in India increased from 600,000 in 2021 to 1 million in 2022, and the number is expected to reach 2.5 million in 2023.
The partnership between ESFI and FITGMR represents a significant step forward for Esports athletes’ well-being and highlights the importance of physical fitness and health in the Esports industry.
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Asia
PropellerAds launches localized platform in China
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PropellerAds, one of the world’s leading advertising platforms, is proud to announce the official launch of the Chinese-language version of propellerads.com with native support team, marking a major step in its strategic expansion across East Asia. The announcement comes in response to growing regional demand for industry-leading advertising platforms specializing in high growth sectors, including gaming and e-commerce.
To mark the launch, a Chinese version of the PropellerAds website is now live, complete with full translation and a dedicated team of native-speaking experts to support Chinese-speaking clients. This has been complemented by an official WeChat channel where updates, insights, and company news updates will be shared directly with its Chinese-speaking audiences.
As a global market leader in digital advertising with 15 daily billion ad impressions across over 195 GEOs, PropellerAds brings over a decade of proven success to the Chinese market. Its deep expertise in performance-driven formats like Popunder, Push Notifications, and Telegram Mini Apps, has helped thousands of advertisers scale their campaigns worldwide. Now, Chinese-speaking clients can benefit directly from this global experience, expert support, and strategic tools tailored to their needs, empowering them to reach international audiences with precision and confidence.
“We’re excited to deepen our relationships in the Chinese market,” said Matvey Shmidt, Sales Director at PropellerAds.
“Our goal is to empower advertisers and partners in China with the tools, support, and insights they need to succeed globally. For the first time, Chinese clients can benefit from our global expertise while accessing a multisource advertising platform designed to local demands and needs.”
In addition to its established ad formats, PropellerAds continues to innovate with new channels such as Telegram Mini Apps, Survey Exit, and In-Page Push, providing advertisers with access to audiences and engagement opportunities. These formats expand the platform’s capabilities beyond traditional web placements, with brands reaching high-intent users across multiple ecosystems with precision targeting and performance-driven optimization.
PropellerAds recently made a successful appearance at China Joy, one of Asia’s largest digital entertainment expos, where the team connected with hundreds of partners and advertisers, and Global Traffic Conference in Shenzen. Looking ahead, PropellerAds will be attending GTC in Shanghai this November, continuing its mission to foster meaningful partnerships and drive innovation in the region.
Shmidt continued: “This launch reaffirms PropellerAds as a global leader in digital advertising, offering scalable solutions and localized support to help businesses grow across borders, with this being the first in a series of new launches we will be announcing in the region soon. We look forward to meeting our clients and speaking with interested clients at GTC in Shanghai.”
You can visit PropellerAds at stand B69, at GTC in Shanghai, on 5th and 6th of November.
The post PropellerAds launches localized platform in China appeared first on European Gaming Industry News.
Advantech
Advantech Introduces DPX-S460: Empowering Gaming with AMD’s 8000 Series APU
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Advantech has released DPX-S460, the newest member of its S-series gaming platform family. Powered by AMD’s Ryzen Embedded 8000 Series APUs, the DPX-S460 combines cutting-edge Zen 4 architecture, RDNA3 graphics and integrated AI acceleration, making it a game-changer in regulated gaming markets.
“The DPX-S460 exemplifies our dedication to leveraging advanced technologies to create powerful and flexible gaming solutions. With AMD’s 8000 Series chipset, we’re delivering a platform that meets the most demanding requirements of the gaming industry,” said Craig Stapleton, Product Director for Advantech.
The DPX-S460 brings advanced capabilities to gaming OEMs, including:
• Graphics Excellence: Radeon RDNA3 graphics cores supporting four independent 4K monitors
• AI Acceleration: Integrated XDNA neural processing unit for edge AI applications
• Versatile Power Options: Compatible with both 12V DC single input and ATX power supplies
• Backward Compatibility: Designed to integrate seamlessly with 10 generations of previous S-series products
• Optimized for the Gaming Industry.
The DPX-S460 delivers a high-performance, scalable platform tailored for regulated gaming markets. Its backward compatibility ensures a robust return on investment for existing customers, while its forward-looking design supports next-generation gaming experiences.
The post Advantech Introduces DPX-S460: Empowering Gaming with AMD’s 8000 Series APU appeared first on European Gaming Industry News.
Asia
NagaWorld Achieves Exceptional Great Place To Work Certification with Near-Perfect 95% Trust Index Score
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NagaCorp Ltd. together with its subsidiary NagaWorld, a leading Integrated Resort in the Mekong Region, announced that it has recently been Certified by Great Place To Work, a global authority on workplace culture. This prestigious certification, earned with an exceptional Trust Index score of 95%, is based entirely on direct and anonymous employee feedback. A high score indicates a positive work environment where employees felt empowered to be their best selves in a safe work environment while receiving fair recognition, rewards and opportunities for growth.
“It is encouraging and inspiring to see the practice of workplace culture and excellence being cultivated and recognised in Cambodia and being valued by each member in our company. We are both humbled by this international recognition and immensely proud of each member of our Naga family who through their passion for improving livelihoods come to the workplace everyday, not only to work, but to learn, to deliver and to promote the Khmer culture to the world through the works we collectively do. This certification is a recognition of the collective spirit and dedication of every member of our Naga family,” said Mr. Chen Yiy Fon, Chief Executive Officer & Executive Director of NagaCorp.
“We will mark this milestone in our ‘Shaping Tomorrow, Together’ journey, which places our people at the core of everything we do. We are immensely proud of our team of over 6000 professionals. This recognition is possible because of you. We congratulate our fellow recipients in Cambodia who have received Great Place to Work certification and together let us continue to build and foster a workplace environment of excellence, integrity, and mutual respect where productivity can thrive and flourish,” Chen Yiy Fon added.
The post NagaWorld Achieves Exceptional Great Place To Work Certification with Near-Perfect 95% Trust Index Score appeared first on European Gaming Industry News.
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