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LeoVegas Group to acquire game developer Push Gaming

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LeoVegas Group has entered into agreement to acquire a majority stake in game developer Push Gaming via its investment arm LeoVentures. With an award-winning game catalogue, Push Gaming is one of the industry’s leading and most innovative game developers, with popular titles such as Razor Shark, Wild Swarm, Big Bamboo, and Jammin’ Jars available on major operators globally. The acquisition is in line with LeoVegas Group’s strategy to expand through investing in game content creation and distribution.

LeoVegas Group has entered into an agreement to acquire the majority of shares in game developer Push Gaming, one of the industry’s leading and most innovative creators of digital games. Push Gaming is a leading proprietary content provider that offers 30 high quality  games, such as Razor Shark, Wild Swarm, Big Bamboo, and Jammin’ Jars, to over 200 operators globally.

The acquisition will be made via LeoVegas Group’s investment arm LeoVentures, and is in line with the Group’s expansion strategy. The acquisition of Push Gaming leapfrogs LeoVegas Group’s exposure into the fast-growing slots content category. Furthermore, Push Gaming’s proprietary technologies, intellectual property and development expertise will bolster the Group’s content production capabilities, and support plans for continued growth.

As part of LeoVegas Group, Push Gaming will remain an independent entity with its own management team, and its 100+ employees will continue to develop high-quality games, distributed via their own platform and remote gaming server (RGS). Co-founders Winston Lee and James Marshall will remain as COO and CEO respectively.

I’m thrilled to welcome Push Gaming to our extended family! The management team has been on a phenomenal journey, growing the company rapidly from a small start-up to a leader in its field” LeoVegas Group CEO Gustaf Hagman said. “Push Gaming has an outstanding track record, proprietary tech, and fantastic intellectual property that will ensure we give customers the very best, cutting-edge entertainment.

James Marshall, Push Gaming CEO and Co-Founder, added “I’m incredibly proud of what we have achieved to date and this deal is a testament to the work that our team have put in, taking us from start-up to a leading supplier with some of the most recognised games in our industry. We have ambitious plans and we can now supercharge our growth with the backing of LeoVegas and MGM. We look forward to scaling-up our development capabilities, entering new markets and taking our products to the next level.”

The transaction is subject to customary approvals and is expected to be completed in the third quarter of 2023.

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BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan

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The July 8–9 gathering highlighted a new partnership with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner.

BetConstruct AI held its Harmony Predictstreet networking event on July 8–9, 2026 in Yerevan, Armenia, marking the eighth edition of the Harmony series and drawing “over 300 guests,” according to the company.

The company said the Predictstreet naming reflects a strategic collaboration with ADI Predictstreet, which it describes as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said it has integrated ADI Predictstreet’s prediction market products and “official match streaming rights” into its platform, timed around the FIFA World Cup Final “just days away.”

Day one was hosted at Garni Temple and included networking, a performance by the Armenian National Philharmonic Orchestra, a mapping show and a DJ set by DJ Leblanc, the company said.

Day two began with a visit to SoftConstruct headquarters for an office tour and networking, followed by a gala dinner at Dvin Music Hall. BetConstruct AI said founders and executive leadership presented product and strategy updates spanning Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and updates related to Vivaro.me and Open Stake.

BetConstruct AI positioned the event as a forum for business development and ecosystem direction-setting, and said it plans to continue the series with a ninth edition.

The post BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Regulated iGaming markets push operators toward audit-ready affiliate tracking

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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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