Latest News

Kindred’s revenue from harmful gambling decreased to 3.0 per cent in the first quarter of 2023

Published

3 years ago

April 25, 2023

Reading Time: 2 minutes

In the first quarter of 2023, Kindred Group’s share of revenue from harmful gambling decreased to 3.0 per cent and the improvement effect after interventions was 83.0 per cent. During the quarter, effects of automated technological solutions such as detecting and engaging with customers at risk through automated interventions are showing initial signs of a positive trend.

Kindred Group plc (Kindred) reports a decrease in the share of revenue from harmful gambling to 3.0 (3.3) per cent in the first quarter of 2023. This positive trend can be attributed to improvements focused on enhancing the customer’s responsible gambling journey. During the quarter, 83.0 per cent of detected customers saw improved gambling behaviour after an intervention was made by Kindred’s responsible gambling and customer facing teams. This is a small improvement from the previous quarter and serves as another testament to the importance of intervention efforts.

Global statistics from Kindred Group	Q2 2022	Q3 2022	Q4 2022	Q1 2023*
Share of gross winnings revenue from high-risk players	3.3 %	3.8 %	3.3 %	3.0 %
Improvement effect after interventions	84.7 %	82.6 %	82.1 %	83.0 %

*90 day rolling period between 20 December 2022 and 19 March 2023

“We have continuously emphasised the importance of detecting and engaging with our customers who are showing markers of harm. To prevent a harmful behaviour, early intervention is critical, and I am glad that we can see result of the roll out of automated interventions that we have done in some of our markets,” says Henrik Tjärnström, CEO of Kindred Group.

“Going forward I look forward to following the holistic approach and collaboration across different teams within Kindred. Responsible gambling is not a factor only for one team, but it is something that every single employee contributes to through their knowledge and commitment to reducing harmful revenue. By our tech teams working hand in hand with the responsible gambling and customer facing teams, we can swiftly release improved interventions across different markets. All in line with our Journey towards Zero road map,” concludes Tjärnström.

About our Journey towards Zero

Kindred Group is committed to transform gambling by being a trusted source of entertainment that contributes positively to society. Therefore, Kindred has set an ambition to reach zero per cent revenue from harmful gambling and to report this metric on a quarterly basis. This is done to increase transparency, to support a fact-based dialogue about harmful gambling, and to raise awareness of the Group’s sustainability work.

1xBet

Conor McGregor Becomes 1xBet Brand Ambassador

Published

38 minutes ago

July 7, 2026

Wladimir P.

Former UFC champion Conor McGregor has become the official global ambassador of 1xBet.

Not just a fighter. Not just a champion. McGregor is a phenomenon who helped turn the UFC from a niche sport into a global spectacle – driving record-breaking PPV sales, attracting worldwide media attention and engaging millions of fans.

Every time the Irishman steps into the octagon, it becomes an international event. The 1xPartners affiliate programme is getting a major boost. The legendary Notorious is now a long-term part of the 1xBet.

This partnership carries special importance ahead of UFC 329, which takes place on July 11. The main event will feature a rematch between Conor McGregor and Max Holloway, 13 years after their first meeting. Their 2013 bout marked a turning point in both fighters’ careers, and the upcoming clash is already being described as the most anticipated MMA event in recent years.

For 1xBet, partnering with one of the world’s most recognisable athletes creates new ways to reach a global audience, strengthens the brand’s international presence and gives 1xPartners affiliates additional opportunities to scale sports traffic. The affiliate program offers competitive monetisation terms, including up to 50% RevShare, regular payouts and a comprehensive suite of modern tools. This helps to consistently deliver strong conversion and engagement rates worldwide.

For 1xPartners affiliates, this is a chance to become part of a large-scale project, leverage one of the most recognisable athletes’ incredible media influence, work with the hottest traffic from the biggest UFC events and continue growing with 1xBet.

The post Conor McGregor Becomes 1xBet Brand Ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

BETANO

Play’n GO goes live with Betano Colombia in LatAm expansion

Published

38 minutes ago

July 7, 2026

Wladimir P.

play’n-go-goes-live-with-betano-colombia-in-latam-expansion

Kaizen Gaming’s Betano adds Play’n GO’s full slots portfolio, including Book of Dead and Reactoonz, for the first time in Colombia.

Play’n GO has launched with Betano Colombia, making the Swedish supplier’s casino games available on Kaizen Gaming’s brand in the country for the first time.

The agreement covers Colombia, one of Latin America’s regulated iGaming markets. Betano Colombia is rolling out Play’n GO’s full content portfolio, including titles such as Book of Dead and Reactoonz.

Play’n GO positioned the launch as part of its broader push across regulated markets in Latin America, with Colombia highlighted as a priority jurisdiction due to its established regulatory framework.

Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.

“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties.”

The post Play’n GO goes live with Betano Colombia in LatAm expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

game releases

ICONIC21 launches Keno with three risk levels and 1,000x max multiplier

Published

38 minutes ago

July 7, 2026

Wladimir P.

iconic21-launches-keno-with-three-risk-levels-and-1,000x-max-multiplier

ICONIC21 has launched Keno, a new lottery-style iGaming title, the supplier said on 7 July 2026.

In the game, players can pick up to 10 numbers and watch a draw to see how many match. ICONIC21 said Keno includes three selectable risk levels — Low, Medium and High — and a maximum multiplier of 1,000x.

For operators, ICONIC21 said the release supports branding options including customisable win and loss assets and a branded multiplier progress bar.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Keno has endured precisely because it never asked for too much of the player, and that simplicity is exactly what we set out to protect.

“The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own.”

The post ICONIC21 launches Keno with three risk levels and 1,000x max multiplier appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.