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Kindred’s revenue from harmful gambling decreased to 3.0 per cent in the first quarter of 2023

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In the first quarter of 2023, Kindred Group’s share of revenue from harmful gambling decreased to 3.0 per cent and the improvement effect after interventions was 83.0 per cent. During the quarter, effects of automated technological solutions such as detecting and engaging with customers at risk through automated interventions are showing initial signs of a positive trend.

Kindred Group plc (Kindred) reports a decrease in the share of revenue from harmful gambling to 3.0 (3.3) per cent in the first quarter of 2023. This positive trend can be attributed to improvements focused on enhancing the customer’s responsible gambling journey. During the quarter, 83.0 per cent of detected customers saw improved gambling behaviour after an intervention was made by Kindred’s responsible gambling and customer facing teams. This is a small improvement from the previous quarter and serves as another testament to the importance of intervention efforts.

Global statistics from Kindred Group 

 Q2 2022 

 Q3 2022

 Q4 2022 

 Q1 2023* 

Share of gross winnings revenue from high-risk players 

3.3 %

3.8 %

3.3 %

3.0 %

Improvement effect after interventions 

84.7 %

82.6 %

82.1 %

83.0 %

*90 day rolling period between 20 December 2022 and 19 March 2023

“We have continuously emphasised the importance of detecting and engaging with our customers who are showing markers of harm. To prevent a harmful behaviour, early intervention is critical, and I am glad that we can see result of the roll out of automated interventions that we have done in some of our markets,” says Henrik Tjärnström, CEO of Kindred Group.

“Going forward I look forward to following the holistic approach and collaboration across different teams within Kindred. Responsible gambling is not a factor only for one team, but it is something that every single employee contributes to through their knowledge and commitment to reducing harmful revenue. By our tech teams working hand in hand with the responsible gambling and customer facing teams, we can swiftly release improved interventions across different markets. All in line with our Journey towards Zero road map,” concludes Tjärnström.

About our Journey towards Zero

Kindred Group is committed to transform gambling by being a trusted source of entertainment that contributes positively to society. Therefore, Kindred has set an ambition to reach zero per cent revenue from harmful gambling and to report this metric on a quarterly basis. This is done to increase transparency, to support a fact-based dialogue about harmful gambling, and to raise awareness of the Group’s sustainability work.

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23 Broadway

23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform

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23 Broadway has secured $3 million in Seed funding to accelerate the next phase of its growth and launch a fully integrated AI-powered user acquisition financing platform.

The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.

23 Broadway was integral in catapulting Betty to an 18% market share in Ontario through its world-class performance marketing team and proprietary AI system called Atlas.

Atlas determines the optimal cost of acquiring a customer and their predicted long-term value.
With this new funding, 23 Broadway will add non-dilutive capital to fund user acquisition to run alongside its existing performance marketing and technology capabilities into a single integrated solution.

Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”

The underlying thesis is that platforms combining  in-house technology and performance marketing expertise can offer a truly differentiated and durable user acquisition financing solution.

Growth-stage businesses benefit from access to dedicated capital for customer acquisition without equity dilution, while also being able to implement advanced marketing execution across platforms such as Google Ads and other major advertising ecosystems.

Funding will be allocated to develop Atlas further and enhance 23 Broadway’s predictive modelling capabilities. Another focus will be building new AI-driven models to help gaming companies strengthen retention marketing strategies. A final part will be to onboard additional partners seeking scalable user acquisition financing solutions.

The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Americas iGaming & Sports Betting News.

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Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players

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Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be showcasing its latest innovations at the upcoming GAT Expo Cartagena, taking place in Cartagena de Indias on March 25–26. Visitors can find the company at booth A7, where it will present its newest electronic roulettes, slot machines, and game packs designed to elevate player engagement and enhance operator performance.

Highlighting the lineup is Alpha Wing X, a hybrid title that merges online-style gameplay with on-floor interaction. Featuring high multipliers and dynamic mechanics, it’s designed to appeal to both regular players and new audiences seeking a modern, engaging experience.

Win Systems will also feature Neo Link Mystical, a pack including Cardinal Gods and Monkey Legend. These five-reel slots offer unique mechanics and bonus features, creating fresh opportunities for players to win throughout each session.

Another key offering is Neo Link Dynasty, which comprises Little China and Golden Lion. Maintaining a five-reel structure, the pack introduces diverse wild mechanics and bonus functionalities to enrich gameplay and expand prize potential.

The company’s portfolio is further enhanced by Beaver Builders Link, set in a vibrant forest where a community of beavers guides players toward big prizes. With multiple bonus features and multipliers, including the ability to trigger three bonuses simultaneously, the game delivers fast-paced, high-reward rounds.

Rounding out the showcase is Money Duck Link Power Zones, which revisits the rubber duck universe across four themes: Splash, Pirate, 7’s & Fruits, and Bell’s n Fruits. Featuring bold visuals and interactive bonus mechanics, the game allows up to three bonuses to activate at once, offering highly dynamic gameplay with strong winning potential.

Through these launches, Win Systems continues to expand its content portfolio with innovative games that blend entertainment, eye-catching design, and engaging mechanics to drive gaming-floor performance.

Attendees of GAT Expo Cartagena are invited to visit booth A7 to experience these games firsthand and meet the Win Systems team, who will provide an in-depth look at the company’s latest solutions for the sector.

For more details about Win Systems and its technology offerings, visit www.winsysgroup.com.

The post Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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23 Broadway

23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform

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23 Broadway has raised $3 million in Seed funding to drive the next phase of its growth and launch a fully integrated, AI-powered user acquisition financing platform.

The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.

The company played a key role in helping Betty achieve an 18% market share in Ontario, leveraging its world-class performance marketing team and proprietary AI system, Atlas. Atlas predicts the optimal cost to acquire a customer and estimates their long-term value, allowing marketing spend to be deployed with precision.

With this new capital, 23 Broadway will integrate non-dilutive financing with its existing performance marketing and technology capabilities, offering a single, streamlined solution for user acquisition.

Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”

The company’s strategy centers on combining in-house technology with performance marketing expertise to deliver a differentiated, durable user acquisition financing solution. Growth-stage businesses gain access to dedicated capital for customer acquisition without giving up equity, while also benefiting from advanced marketing execution across major advertising platforms like Google Ads.

The funding will support further development of Atlas and enhance 23 Broadway’s predictive modeling capabilities. Additional priorities include creating new AI-driven tools to strengthen retention marketing for gaming companies and onboarding more partners seeking scalable user acquisition financing solutions.

The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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