Canada
More Great Georgia Lottery Scratchers Coming to Players from Georgia-based Scientific Games
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MORE GREAT GEORGIA LOTTERY SCRATCHERS COMING TO PLAYERS FROM GEORGIA-BASED SCIENTIFIC GAMES
Three-decades Long Partnership Celebrated in Georgia Lottery’s 30th Anniversary Year
Georgia-based Scientific Games will continue to bring the company’s high-performance Scratchers to Georgia Lottery players for seven more years through a recent contract extension. The announcement comes as the Georgia Lottery Corporation celebrates its 30th Anniversary, highlighted by a 30-year primary instant game partnership with Scientific Games for Scratchers that has helped the Lottery raise more than $26.1 billion in funding for the state’s HOPE Scholarship and Georgia Pre-K Program.
Headquartered in metro Atlanta since the mid-1970s, Scientific Games provides games, technologies, analytics and services to 130 lotteries in 50 countries. The company employs more than 1,100 Georgians at its headquarters, including a large manufacturing workforce.
Gretchen Corbin, Georgia Lottery Corporation President and CEO, said, “We are proud to celebrate our 30th Anniversary and a 30-year successful partnership with Scientific Games this year. Our partnership has helped responsibly grow Georgia Scratchers to one of the most successful lottery instant game portfolios in the world, and the real winners are students in Georgia.”
Designing and producing nearly all of the Georgia Lottery’s Scratcher products for three decades, Scientific Games has recently collaborated with the Lottery on a 30th Anniversary game set to launch in July. The company works with the Lottery to manage a full portfolio of Scratcher games throughout the year.
As the Georgia Lottery’s Scratchers game partner since the Lottery’s start-up in 1993, Scientific Games has played a key role in growing its Scratchers to a more than $3.9+ billion consumer product category (2022 retail sales). In the past five years (2017-2022), Georgia Scratchers retail sales have grown by more than 20%. The Georgia Lottery is perennially ranked No. 2 in the world for instant game per capita sales (La Fleur’s 2023 Almanac per capita sales).
More than 2.1 million Georgia students have attended colleges through the HOPE scholarship program; more than 1.7 million four-year-olds have attended Georgia’s Pre-K Program; and all of Georgia’s public schools have benefited from over $1.8 billion in capital outlay, and computer and technology upgrades, funded with Lottery revenue returned to the state.
The Lottery is one of more than 20 lotteries in the world that participate in the Scientific Games Enhanced Partnership program, which includes world-leading instant game design and portfolio management services, as well as data-driven analytics and insights, game manufacturing, advanced logistics, marketing, sales support and licensed brand services. The partnership also includes product distribution across the Georgia Lottery’s network of more than 8,500 retailers.
John Schulz, President of Americas & Global Instant Products for Scientific Games, said, “The success of the Georgia Lottery in our home state is a shared mission. We have a 30-year, trusted relationship and mutual commitment to responsibly grow Scratchers through the Scientific Games Enhanced Partnership program to entertain Georgia Lottery players and most importantly, benefit students in our state. We wish the Georgia Lottery many more decades of success.”
In addition to the Scientific Games Enhanced Partnership program, the company provides the Georgia Lottery with research, digital player engagement, second-chance promotions, and licensed properties including MONOPOLY and THE PRICE IS RIGHT.
With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world including the Georgia Lottery (La Fleur’s 2022 World Lottery Almanac).
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Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
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