Spotlight Sports Group (SSG), a world-leading technology, content, and media company, announced today its partnership with Atlas World Sports, a well-trusted source for sports betting insights. Spotlight Sports Group will supply Atlas World Sports with its state-of-the-art Affiliate Management Services product, which helps drive affiliate sports betting revenue.

Spotlight Sports Group developed its Affiliate Management Services product as a first-of-its-kind system that displays sportsbook, iGaming, and paid fantasy offers to users based on their geolocation. Atlas World Sports will utilize the unique product to provide its audience with the ability to make the best possible bets.

Atlas World Sports is a central hub providing access to all legal online sportsbooks from a single entry point to sports fans. It provides predictions for potential winners, from betting rookies to experts, and prides itself on allowing for the highest personalization level in the business. SSG’s Affiliate Management Services product has been custom-built to match the branding of Atlas World Sports to ensure that visitors to the site receive a consistent experience throughout.

“We are beyond excited to be working with Atlas World Sports and implementing the Affiliate Management Services system onto their platform. They are growing fast, and we are supercharging that growth trajectory with our expertise and technology to manually cut out the time-consuming nature of managing sportsbook offers,” said Dan Williams, Spotlight Sports Group’s Vice President of Client Services. “This system will allow their team to focus on other essential tasks as they look to scale.”

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Robert Kraft, Founder of Atlas World Sports, added, “As we continue to expand as a sports betting affiliate, our partnership with Spotlight Sports Group will be essential. Their innovative and fast-paced capabilities are a key reason why we partnered with them as we look to scale rapidly. We are confident that our partnership with SSG will allow us to achieve on all levels of sports betting affiliation.”