Latest News
iGameMedia & Theo Technologies partner to launch ULL streaming solution with bet365
Commercially viable ULL solution to challenge the industry standard
iGameMedia, the leading sports broadcaster with an extensive history in B2B ultra-low latency, is proud to announce a new multi-year partnership with THEO Technologies to deliver ultra-low latency sports streaming to the sportsbook market as standard, phasing out HLS.
iGameMedia, together with THEO Technologies, will launch its new solution in May 2023, going live exclusively on the world’s largest sports betting site, bet365, along with Rights agency partner Infront Bettor, delivering its entire content portfolio in ultra-low latency as standard across the iGame One Platform. The platform is a single API that is integrated with all leading Sports Rights holders which maps multiple vendor event IDs into one singular ID in One integration.
Until now, the industry standard for sports streaming latency has averaged between seven to eight seconds using HLS in the last ten years – with pricing data feeds moving markets in 1-2 seconds, the usefulness of the video relative to the markets has diminished.
iGameMedia will make available – to all its rights partners – the option to deliver content via its leading One Platform API – to all their clients – in ultra-low latency. The service will be delivered with a fixed latency of 2 seconds from source, aligning the data and the video for a massively enhanced user experience. A sub-second latency service will also be made available where required.
iGameMedia’s Chief Executive, Mike Cobain, commented “We are absolutely delighted to have partnered with THEO Technologies, who’s HESP protocol is in our view, the only viable solution to ultra-low-latency at the required scale and at the required cost acceptable to the industry. We have been delivering sub-second socket-based streaming to the B2B industry for almost 15 years, but what is different about HESP is that it is segment-based, meaning it can be delivered using highly scalable existing HLS-orientated CDNs. It also has so many brilliant features such as the ability to meter user conditions and respond instantly to poor networks, being able to change to a lower adaptive bit rate in just one frame, that is 1/25th of a second! Given the extensive levels of control that we have, along with the work that we have done together with the incredible THEO team, we are now ready along with Infront and bet365 to go live with the first viable B2C solution for the industry.“
Steven Tielemans, CEO of THEO Technologies commented “iGameMedia and THEO’s new ultra-low latency sports streaming solution will be a game-changer for the sports betting industry. Rights owners can deliver their sports content to sportsbook operators in less than a second with this solution, while sportsbooks will provide a massively enhanced experience to their users. We are thrilled to partner with the iGameMedia team to deliver this ground-breaking solution to the market.” bet365, the world’s largest sportsbook commented, “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best In-Play customer experience on our industry-leading product.”
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affiliate automation
ReferOn Shortlisted for “Best Affiliate Software 2026” at SiGMA Awards South America
ReferOn, the next-generation affiliate management platform, has been shortlisted for the “Best Affiliate Software 2026” category at the upcoming SiGMA Awards South America.
The nomination recognises ReferOn’s continued growth and the platform’s ability to support operators with scalable, transparent, and efficient affiliate management solutions in increasingly complex markets.
ReferOn has become a trusted foundation for businesses worldwide looking to scale their operations. With rapid adoption across the globe, the platform is now the go-to choice for companies that need to scale quickly and reliably. Because the platform handles large volumes of data with ease, it is a vital tool for teams that need speed and precision. In such a competitive market, we provide the accuracy and simplicity required to stay ahead, allowing our users to focus on their goals without the technical stress.
A New Chapter: The Era of “Refie”
This nomination arrives at a defining moment for the company, after the 2025 launch of Refie, the latest evolution of ReferOn. We have humanized B2B software with Refie, an integrated assistant that acts as a helpful navigation layer for our users. This milestone completely removed the struggle of getting started on the platform by visually guiding people through complex steps, making sure everyone can find their way without any stress or confusion.
Refie transforms repetitive daily tasks into an engaging experience that actively minimizes human error. It was specifically designed to eliminate the manual bottlenecks affiliate managers have traditionally faced, making their daily operations much faster and more efficient.
Alex Bukin, General Manager at ReferOn, commented: “Being shortlisted for the SiGMA Awards South America is a strong recognition of the progress our team has made. We are focused on building technology that simplifies affiliate management and gives operators clearer, faster access to the data they need to grow. With Refie and our upcoming developments, we’re continuing to move in that direction”.
Ambitious Plans for 2026
In 2026, ReferOn will upgrade Refie with sophisticated gamification to boost user engagement and streamline daily tasks for affiliate managers. These updates will introduce personalized, smart features, establishing a new industry benchmark for affiliate technology.
Cast Your Vote
We invite all industry peers and partners to support the work we’re doing. If you are a registered delegate attending SiGMA South America 2026, your voice matters.
- Award Category: Best Affiliate Software 2026
- How to Vote: Voting is open exclusively to delegates who hold valid event tickets. Please visit the official SiGMA Awards portal to cast your vote for ReferOn.
The post ReferOn Shortlisted for “Best Affiliate Software 2026” at SiGMA Awards South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
ELA Games Contributes to Discussions on Scalable iGaming Ecosystems and Studio Innovation at HIPTHER Prague Summit
ELA Games recently took the stage at the HIPTHER Prague Summit, joining top industry leaders to discuss the rapidly evolving landscape of the iGaming sector. Represented by Yaroslav Soloshenko, Head of Business Development, the studio participated in a forward-looking panel focused on building a more scalable iGaming ecosystem and advancing game innovation for 2026 and beyond.
Rather than just looking at incremental changes, the panel challenged speakers to envision an ideal, universal platform of the future before tackling everyday industry challenges. From there, the conversation shifted to real-world strategies, exploring how enhanced operator-supplier collaboration, gamification, and advanced platform architecture will shape the next generation of iGaming.
One focus of the session was the ongoing evolution of game development and distribution. The group highlighted the necessity of building bespoke, trust-based relationships with operators to secure the best visibility in increasingly crowded game libraries. Tied to this was the critical importance of early operator feedback and MVP (Minimum Viable Product) testing, with panelists noting that smaller studios often have a distinct advantage in implementing operator-driven changes faster than larger competitors.
The topic of artificial intelligence was also raised, with the point made that some studios already have proof-of-concept for fully AI-generated slots. This led the panelists to tackle the relationship between AI and traditional game design, weighing the balance between mass-produced, AI-generated content and the slower, human-led craftsmanship required to build higher-value games.
Addressing the realities of market distribution, the panel discussed how operators are becoming much stricter about the number of games they release to prevent market oversaturation. They also examined how rigorous testing rules in regulated regions can significantly delay product launches. Weighing in on these challenges, Soloshenko brought ELA Games’ forward-thinking perspective to the table, advocating for the ideal of a single global license to reduce regulatory barriers and accelerate market entry.
During the session, Soloshenko emphasized the necessity of uniting departments to achieve complete, A-to-B game design. He stressed the fundamental alignment required between product and business teams, noting that because the business division operates on the frontline of the market—tracking industry changes and operator demands—they must actively help guide the product’s direction. To achieve this, he advocated for transitioning away from a factory-line style of production in favor of a “boutique” approach, where all teams collaborate intimately from the initial project kick-off all the way to release day.
“Participating in the HIPTHER Prague Summit gave us a great opportunity to explore how development strategies must adapt to current industry realities,” said Yaroslav Soloshenko, Head of Business Development at ELA Games. “The foundation of our approach is continuous collaboration, both internally and externally. By working as closely as possible with operators to share early MVPs, we gather invaluable feedback. When those insights are handed directly to a unified development team, it allows us to consistently develop titles crafted exactly for what the market needs at any given time.”
Being a part of these high-level industry talks is part of ELA Games’ strategy to remain closely aligned with operator needs and player expectations as the market evolves.
Play the demo and other games here: www.elagames.com/our-games
The post ELA Games Contributes to Discussions on Scalable iGaming Ecosystems and Studio Innovation at HIPTHER Prague Summit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
América Latina
BiS SiGMA South America by Softswiss reúne autoridades do esporte, mídia e apostas esportivas
Evento de iGaming traz nomes importantes para discussões do mercado
Entre os dias 07 e 09 de abril, no Expo Transamérica, em cidade de São Paulo será palco do maior evento de iGaming da América Latina, com debates e discussões sobre o setor e sobre como o mercado pode impactar a economia mundial. A Bis SiGMA South America by Softswiss trará autoridades de peso e dará ao publico a oportunidade de conhecer inovações e governança das apostas esportivas.
O setor financeiro já confirmou presença de nomes como Isaac Sidney Menezes Ferreira, presidente da FEBRABAN, Ricardo Silva Siqueira, diretor-presidente da Caixa Loterias e Ricardo Saad, presidente do COAF.
Já no setor de apostas Fabio Macorin, Subcretário da Secretaria de Prêmios e Apostas (SPA) estará presente.
O meio esportivo não ficará de fora, nomes como Michelle Ramalho, vice-presidente da CBF (Confederação Brasileira de Futebol) e Caio Porto Ferreira, delegado e procurador do STJD já estão na lista de autoridades que estarão no evento.
Já relacionados à mídia, Paulo Saad, vice-presidente do Grupo Bandeirantes e Vinicius Lummertz, da Revista Exame e ex-secretário de Turismo.
Os debates acontecerão em três palcos diferentes dentro do evento, com moderadores e especialistas para trazer cada vez mais conhecimento e reconhecimento do mercado para o publico.
Toda agenda pode ser encontrada no site: https://brazilianigamingsummit.com/agenda/
Sobre o BiS SiGMA South America by Softswiss
O BiS SiGMA South America by Softswiss integra o portfólio global de eventos do SiGMA Group, uma das principais plataformas internacionais dedicadas à indústria de jogos, apostas e tecnologia, com edições realizadas em diferentes regiões do mundo.
Realizado anualmente em São Paulo, o BiS SiGMA South America by Softswiss consolidou-se como o maior e mais tradicional evento de negócios do setor de iGaming e apostas da América Latina, reunindo operadores, fornecedores de tecnologia, plataformas, investidores, representantes do poder público e mídia especializada em um ambiente voltado à geração de negócios, troca de conhecimento e desenvolvimento do mercado.
Para a edição de 2026, a expectativa é receber 18.500 participantes, contar com mais de 400 expositores e patrocinadores e uma programação de conteúdo com 250+ palestrantes, reforçando a escala do evento, sua relevância internacional e o papel de São Paulo como principal hub de negócios do setor na região.
Além da feira de negócios, o BiS SiGMA South America by Softswiss oferece uma programação robusta de conteúdo, painéis, workshops e premiações, abordando temas como inovação, operações, tendências de mercado e boas práticas da indústria, contribuindo ativamente para a evolução e profissionalização do ecossistema.
The post BiS SiGMA South America by Softswiss reúne autoridades do esporte, mídia e apostas esportivas appeared first on Americas iGaming & Sports Betting News.
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