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iGameMedia & Theo Technologies partner to launch ULL streaming solution with bet365
Commercially viable ULL solution to challenge the industry standard
iGameMedia, the leading sports broadcaster with an extensive history in B2B ultra-low latency, is proud to announce a new multi-year partnership with THEO Technologies to deliver ultra-low latency sports streaming to the sportsbook market as standard, phasing out HLS.
iGameMedia, together with THEO Technologies, will launch its new solution in May 2023, going live exclusively on the world’s largest sports betting site, bet365, along with Rights agency partner Infront Bettor, delivering its entire content portfolio in ultra-low latency as standard across the iGame One Platform. The platform is a single API that is integrated with all leading Sports Rights holders which maps multiple vendor event IDs into one singular ID in One integration.
Until now, the industry standard for sports streaming latency has averaged between seven to eight seconds using HLS in the last ten years – with pricing data feeds moving markets in 1-2 seconds, the usefulness of the video relative to the markets has diminished.
iGameMedia will make available – to all its rights partners – the option to deliver content via its leading One Platform API – to all their clients – in ultra-low latency. The service will be delivered with a fixed latency of 2 seconds from source, aligning the data and the video for a massively enhanced user experience. A sub-second latency service will also be made available where required.
iGameMedia’s Chief Executive, Mike Cobain, commented “We are absolutely delighted to have partnered with THEO Technologies, who’s HESP protocol is in our view, the only viable solution to ultra-low-latency at the required scale and at the required cost acceptable to the industry. We have been delivering sub-second socket-based streaming to the B2B industry for almost 15 years, but what is different about HESP is that it is segment-based, meaning it can be delivered using highly scalable existing HLS-orientated CDNs. It also has so many brilliant features such as the ability to meter user conditions and respond instantly to poor networks, being able to change to a lower adaptive bit rate in just one frame, that is 1/25th of a second! Given the extensive levels of control that we have, along with the work that we have done together with the incredible THEO team, we are now ready along with Infront and bet365 to go live with the first viable B2C solution for the industry.“
Steven Tielemans, CEO of THEO Technologies commented “iGameMedia and THEO’s new ultra-low latency sports streaming solution will be a game-changer for the sports betting industry. Rights owners can deliver their sports content to sportsbook operators in less than a second with this solution, while sportsbooks will provide a massively enhanced experience to their users. We are thrilled to partner with the iGameMedia team to deliver this ground-breaking solution to the market.” bet365, the world’s largest sportsbook commented, “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best In-Play customer experience on our industry-leading product.”
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Hölle Games Goes Live with Starcasino in the Netherlands, Bringing German-Crafted Slots to Dutch Players
Reading Time: 2 minutes
Hölle Games, the Berlin-based video slots studio with a proud “Made in Germany” identity, has officially launched its content with StarCasino.nl, one of the Netherlands’ most recognised online casino brands. This partnership marks an important step in the company’s expansion into regulated European markets and introduces Dutch players to Hölle Games’ distinctive blend of classic slot design and innovative creativity.
With this integration, StarCasino.nl’s Dutch customers can now experience Hölle Games’ most popular titles, including Fruits, Reel Wolf and Hellish Seven. Known for their striking character artwork, immersive themes and high-quality audio-visual design, the games combine a nostalgic slot feel with modern entertainment value.
The collaboration between Hölle Games and StarCasino.nl is built on a shared commitment to safe, responsible, and regulated entertainment. For StarCasino.nl, the addition of Hölle Games’ content strengthens its mission to offer Dutch players both variety and quality, with a focus on memorable gameplay experiences.
Robert Lenzhofer, CEO of Hölle Games, commented: “We are thrilled to bring our games to the Netherlands in partnership with StarCasino.nl. Dutch players will now be able to enjoy our titles, which combine German craftsmanship, creative design and reliable performance. This launch highlights our focus on delivering entertainment in regulated European markets and reflects our growing momentum as a studio.”
A spokesperson for StarCasino.nl, Pieter van den Bos, Director at Starcasino, added: “At Starcasino we want to bring our customers the best that online slots have to offer. By adding Hölle Games to our library, we are enriching our portfolio with content that is fresh, visually distinctive and highly entertaining. We are confident that Dutch players will embrace these titles just as much as audiences in other European markets.”
The partnership underlines Hölle Games’ position as a rising force in the iGaming industry and confirms Starcasino’s dedication to offering its community access to leading international content. Together, both brands are set to deliver a more engaging and enjoyable experience for players across the Netherlands.
The post Hölle Games Goes Live with Starcasino in the Netherlands, Bringing German-Crafted Slots to Dutch Players appeared first on European Gaming Industry News.
Reading Time: 3 minutes
Tom Smallwood, Chief Commercial Officer at OpenSlots
The growth of AI in the industry is a talking point you cannot ignore. From sceptics to those convinced it will have a big role to play, AI dominates discourse. However, it is widely accepted that it will play a significant role in product development. In our industry, the biggest misconception is that AI will replace creativity in game development. In my experience, it has the power to do the exact opposite. I’ve watched countless studios struggle with the same challenge of transforming creative vision into market-ready slot games without requiring a six-figure budget a six-month timeline only to fail to achieve distribution. Yet that’s exactly what the traditional route to market looks like now.
AI is removing the technical barriers that risk keeping creative minds locked out of our industry. At OpenSlots, we’re beginning to see firsthand how AI can help turn a game creator’s ‘napkin sketch’ into a playable prototype in a fraction of the time.
The hidden costs of traditional slot development
The harsh reality facing game creators today is staggering. Developing and distributing even a basic slot requires substantial budgets and months of specialised expertise. Factor in regulatory compliance, RNG certification, and multi-platform optimisation, and smaller studios face insurmountable barriers.
These costs aren’t just financial, they affect the creative output too. When a single game requires months of mathematical modelling, extensive asset creation, development and technical integration it is inevitable that innovation stagnates. Game developers tend to play it safe, but even then, they risk not getting any ‘airtime’ in the face of the overwhelming quantity of games released by larger studios. The result is a market flooded with similar games, from the same providers, while innovative ideas never see daylight.
The OpenSlots approach
At OpenSlots, we are building a platform aimed at non-technical professions in which every element of the development process is optimised. Our AI-powered system lets operators and game designers create professional slot games through an agentic interface and AI-powered game creation workflows all on a tried and trusted RGS. You describe your vision, say, a high-volatility Norse mythology theme with cascading reels, and OpenSlots, backed by human expertise, handles everything from the creation of your game design document to the game build itself. We even have an WYSIWYG editor prior to publishing.
Real democratisation means accessible innovation
True democratisation isn’t just about making existing processes slightly easier, it is about changing who can participate. When we enable game creators to describe their vision in natural language and watch AI generate playable prototypes, we’re not replacing human creativity, we’re amplifying it. The most successful implementations don’t replace human expertise, they eliminate tedious and costly tasks that prevent creative professionals from focusing on innovation. This is as true for an operator as a studio. We do not see AI as a magic wand, to make everything easy, especially in a highly regulated industry. However, it is an enabler that can create a certain originality and independence for B2Cs and a voice to smaller game design studios.
Why this matters now
The timing for this transformation couldn’t be more critical. The slots market generates over half of total casino revenue, with operators facing pressure to deliver personalised, engaging content at speed. As mobile gaming dominates consumer spending and competition grows, the traditional development model can’t keep pace with market demands.
This creates an opportunity for platforms that can democratise game creation while maintaining quality and compliance. The industry needs solutions that allow rapid iteration and testing, branded content creation, and market-specific customisation, all without the costs that have historically limited who can participate in game development.
Building the future of game creation
The winners in this transformation won’t be the companies with the most advanced AI algorithms. They will be the ones who best understand how to apply AI practically to real challenges.
The future belongs to platforms that combine industry knowledge with cutting-edge AI capabilities. It’s not about auto-generating second rate game assets, just to for the sake of speed and cost, but leveraging the power of AI to amplify human expertise and give the chance for innovation. In many ways we are giving people the chance to make mistakes. And that, of course, is how we grow.
The question isn’t whether AI will transform gaming development. It’s whether we allow the broader ecosystem be part of that transformation or left behind by it.
The post AI isn’t replacing creativity in gaming – it is democratising it appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Bet on Games announces the expansion of its very own gaming ecosystem—positioned as a true “universe of games.” With a single API, operators gain access to more than a hundred titles across multiple genres: crash games, slots, lotteries, and hybrid formats. Each game is presented as a unique “planet” with its own character and dynamics, giving operators a broad spectrum of content and players a diverse gaming journey.
At the heart of this universe lie crash games—the driving force behind today’s industry growth.
- Aerobet is all about takeoff and risk. Players place their bets before launch, and as the airplane climbs, the multiplier rises. The challenge is to cash out before the plane disappears from the screen. Its simple mechanic, built around an ever-increasing multiplier, makes every round unpredictable and full of suspense.
- BarioJet takes players into an arcade-style adventure. Here, the hero with a jetpack keeps flying higher while the multiplier grows each second. The task is to secure the winnings before the character soars away. The fast pace and transparent mechanics turn every session into a thrilling test of reflexes.
In the slots category, Bet on Games continues to build on classic formats. A standout example is Monkey Magic 2: Choice—a 6-reel slot inspired by mythology. With its striking visual style and bonus features, it has become one of the central planets in the Bet on Games universe.
Key advantages of Bet on Games:
- Single API for seamless integration
- 100+ titles in the portfolio
- Familiar mechanics in a fresh format
- Bonus features and in-game enhancements
- Modern visuals and adaptive design
In this way, Bet on Games offers not just standalone products but an entire ecosystem—a universe where every game is part of a greater whole. For operators, this means streamlined integration and stronger player engagement. For players, it’s the constant thrill of discovering new worlds.
And the Bet on Games universe is still expanding—with new “planets” and ever-fresh gaming experiences on the horizon.
The post Bet on Games Presents Its Gaming Universe appeared first on European Gaming Industry News.
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