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YAHAHA Studios steals the show at GDC with AI Generated-Content Co-Pilot
Game Developer Conference (GDC) 2023 saw YAHAHA taking over the convention from March 20th – 24th, drawing more than 2,700 participants to its in-booth speeches, over 5,000 people to its networking party, and supporting the creation of nearly 800 games during GDC. All games were created by attendees during YAHAHA’s live events and supported by YAHAHA’s code-free data-oriented design (DoD) engine. The company also revealed its upcoming features plan, including an AI generated-content (AIGC) Co-pilot feature, multiplayer mobile creation, one-click art style changes, VR adaptation, and more.
YAHAHA demonstrated its pioneering Text2Game AIGC Co-Pilot tool – YAI – in an exclusive demo at GDC 2023. With this application, game developers will be able to streamline the creation process even further, generating locales, environments and worlds with just a few text prompts. Utilising YAHAHA’s ever-growing asset library, its cutting-edge inbuilt virtual assistant builds environments seamlessly and with speed. The platform’s DoD engine’s capabilities include the ability to save the entire game state, as well as a novel design approach tailored to less-experienced developers, enabling creators to develop game concepts which may have previously been too complex. With the introduction of AIGC, an intended key feature of YAHAHA which will launch soon, YAHAHA aims to lower the barrier to entry even further for developers, as well as reduce the overall cost of game creation.
Also revealed was the mobile co-creation feature, supported by the DoD engine, which will make YAHAHA the world’s first platform to support multiplayer game creation on mobile devices.
The upcoming one-click art style switcher will enable creators to bring their changing visions to life in an instant. Whether it be a Chinese ink painting, soft, dreamy watercolours, or an impactful cartoon style: with just a single click, YAHAHA users can experiment with different visual styles in their creations.
YAHAHA also announced its VR device adaptation milestone, which will adapt any game created on YAHAHA for VR devices – at no extra cost to developers. Not only will this allow developers to reach an even wider audience, but all of these features will work in tandem with YAHAHA’s new industry solutions, incorporating educational and metaverse initiatives, to form a seamless B2B, B2C, and commercial experience for all.
YAHAHA Studios also ran a series of in-booth and featured talks, attended by more than 2,700 people, where they discussed current applications of the platform and upcoming product releases to continue to widen access in game development. YAHAHA’s core ethos is to make game development easier and more intuitive for creators. This has led to its provision of an education program based on its own code-free gene development, incorporating courses which can be both embedded into campus curriculum systems and taken by individuals.
Adam Ardisasmita, Vice President of AGI, said, “[The] low code game development engine by Yahaha is effortless to use and powerful. It will be a very useful tool to bridge more players into game developers. Especially in Indonesia, YAHAHA can be a platform to create more talent in the game industry, which is why we’re excited to have signed a Memorandum of Understanding with YAHAHA to collaborate further with their community, creator programs, and educational outreach.”
Pengfei Zhang, COO at Yahaha Studios, said, “It’s been a pleasure to see so many people learning about and creating with YAHAHA at this year’s GDC. There’s been a real buzz around YAHAHA, and knowing that nearly 800 games were created at our booth is amazing. With the reveal of our new Text2Game generative AI tool, and following the release of Asset Ovi earlier this year, 2023 is set to be a year of launching even more powerful new features to enable game developers to realise their creative visions in YAHAHA.
The announcement of our B2B Metaverse solution is also an exciting opportunity to bring the Metaverse to more and more businesses and help them reach customers in new and ever-engaging ways. We remain committed to empowering creators with world-first tools, and aim to make YAHAHA the single best game development platform for developers of all backgrounds.”
YAHAHA, a community-focussed user-generated content (UGC) platform, continues to open up no-code and low-code creation to growing numbers of developers through its Metaverse project. Creators at the booth had access to YAHAHA’s Asset Library, which provides over a million ready-to-use 3D assets. Novice game developers were guided through the creation of their first game in just 15 minutes. All of the games created on YAHAHA’s 300MB app at GDC are now available to play online, as just some of the tens of thousands of UGC games supported by its servers.
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Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.
5 reasons are driving the rise of mobile play:
- Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
- Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
- New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
- Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
- User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.
Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.
iGaming just got a new ride. Bet It Drives, GR8 Tech’s new podcast, takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.
No predictable Q&As: Bet It Drives pairs high-energy visuals with relaxed, unscripted dialogue. Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.
“Bet It Drives was born from a simple idea—great conversations happen when people feel at ease,” said Yevhen Krazhan. “Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”
The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.
During the ride, Alex opened up about:
- ICE vs. iGB Live—which is his personal favorite, and why.
- Organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes.
- Partnering with big tech and how such collaborations shape the future of iGaming.
- Advice for startups attending conferences.
- Alex’s Spotify playlist and the tracks that keep him going.
- The most jaw-dropping booths he’s ever seen on the exhibition floor.
- Which panels or attendees would he ban for the greater good of the industry.
- Memorable after-parties—the kind you don’t forget, even if you wish you could.
“Alex really showed us what is happening on the front and the back of high-end igaming events,” said Krazhan. “From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”
With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, Bet It Drives is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.
Access Episode 1 with Alex Pratt on YouTube or Spotify—and buckle up.
The post GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt appeared first on European Gaming Industry News.
With four spots, one stage and R60 000 on the line, South Africa’s sharpest squads are gearing up for a Call of Duty clash like no other.
The 2025 Hyprop MTN Shift Gaming Experience is about to get louder, faster and more intense. Hyprop, in collaboration with MTN, is introducing SHIFT COD – a Call of Duty tournament designed to test South Africa’s sharpest squads in a no-excuses, high-pressure arena. Four online qualifiers. One LAN finale. R60,000 in prize money. Only the best survive.
The format stays sharp and unforgiving: each qualifier is a single-elimination best-of-five series. Teams will battle across Hardpoint, Search and Destroy, and Control. Only the top squad from each of the four qualifier events will earn a shot at the LAN finale, taking place at Canal Walk on 12 and 13 September. Finalists will cover their own travel and accommodation, but the stage – and the spotlight – will be waiting.
“The Shift Gaming Experience is about putting real competition at the centre of public spaces and connecting people through the power of play,” said Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop. “Adding Call of Duty to the lineup takes the intensity up a notch. We’re giving gamers a serious platform to show what they can do – live, on stage and in front of a crowd.”
The four qualifiers took place online, where teams signed up for free:
All qualifier finals were broadcast, giving fans full access to the action and allowing players to gain exposure beyond the scoreboard.
Four teams qualify for the LAN finale, where they’ll compete in a double-elimination bracket for a prize pool structured as follows:
- 1st place: R30,000
- 2nd place: R15,000
- 3rd place: R10,000
- 4th place: R5,000
Now in its third year, the Hyprop MTN Shift Gaming Experience has become one of the country’s most visible platforms for esports and casual gaming. Hosted at Hyprop-owned malls including Canal Walk, Clearwater and The Glen, the experience blends competitive tournaments with public engagement to bring gaming into the mainstream.
“MTN SHIFT isn’t about gimmicks. It’s built for players, whether you’re grinding in ranked or showing up to prove a point on LAN,” said Stanbridge. “We’ve seen how gaming can energise our spaces and create new communities. SHIFT COD builds on that energy.”
With only four LAN spots available, the window to make your mark is narrow, and the competition will be ruthless. Visit acgl.gg/mtnshift.
Remaining Tournament Dates & Venues:
SHIFT COD is part of the MTN Shift Gaming Experience which takes place at:
Capegate – Online Qualifier: 31 Aug | In-Centre Event: 5 – 7 Sep
Canal Walk – Online Qualifier: 7 Sep | In-Centre Event: 17 – 21 Sep
The post Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience appeared first on European Gaming Industry News.
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