Deal adds ICONIC21’s Gravity Series titles, including Gravity Blackjack and Gravity Roulette, to Novibet’s live casino line-up.

ICONIC21 has launched its live casino portfolio with Novibet, expanding the supplier’s distribution network and adding new live titles to the operator’s casino offer.

The integration includes ICONIC21’s Gravity Series, which the supplier says is designed to support longer sessions and “fast performance” through multipliers, custom animations, sound cues and progress indicators. Titles named in the announcement include Gravity Blackjack and Gravity Roulette.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Novibet is an operator that knows what it wants and moves quickly to get it which makes them a very natural fit for how we work. Our live casino portfolio was built for operators like Novibet: clear identity, an engaged player base, and a genuine appetite for content that stands out.

We are pleased to be live with them and see a lot of room to grow this relationship further as our portfolio continues to expand.”

Fotini Matthaiou, Executive Casino Director at Novibet, said: “At Novibet, we continuously invest in enriching our gaming portfolio with content that combines innovation, entertainment and high-quality player experiences. ICONIC21 has built a distinctive live casino proposition that stands out for both its creativity and gameplay dynamics. The addition of the Gravity Series further strengthens our live casino offering, and we are excited to bring these experiences to our players as part of a partnership we believe holds strong long-term potential.”

ICONIC21 said the Novibet rollout follows a year in which it signed distribution agreements with operators and aggregators, built dedicated studio environments for major operators, and expanded its catalogue across live casino, slots and RNG games.

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ICONIC21 has launched Private Edition Blackjack, a live table game built around a single-player format. The company said the table is reserved entirely for one player and supports up to seven hands played simultaneously.

Private Edition Blackjack uses a seven-seat table model with a high minimum bet requirement, positioning it at VIP and high-value segments. ICONIC21 said players can request a dealer change, request a shoe change, or choose to keep their current dealer.

The product also adds ICONIC21’s integrated LED Studio technology. According to the company, a built-in LED screen enables operators to change background visuals to support campaigns, partnerships, events, or player segmentation.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Private Edition Blackjack brings a much stronger sense of ownership to the live blackjack experience. Players are not simply joining a seat – they take full control of the table, playing up to seven hands and shaping the session through dealer and shoe preferences.

For VIP and high-value players, engagement is everything. This format ensures the dealer’s full attention is dedicated to a single player, creating a more personal and immersive experience. With extended decision time and no need to accommodate others at the table, players can control the pace of the game and play entirely on their own terms.”

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New release follows Buffalo Wild Collection and includes Hold & Win jackpots and a Bonus Buy option.

ICONIC21 has launched Buffalo Bonanza Hold & Win, a new online slot and the second title in the supplier’s Buffalo series following Buffalo Wild Collection.

The game is set on a prairie-themed backdrop and features up to 1,024 ways to win. ICONIC21 said the Free Spin round removes lower-value symbols from the reels, leaving only higher-value symbols in play.

The slot also includes a Hold & Win mechanic triggered when gold coins land and lock. ICONIC21 said the feature builds multipliers and coin values toward one of four jackpot tiers: Mini, Minor, Major or Grand.

Buffalo Bonanza Hold & Win has a maximum prize of 10,000x stake and includes a Bonus Buy option to access bonus rounds. The release adds to ICONIC21’s slots line-up alongside its live casino, virtual, instant game and RNG table game portfolios.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Buffalo Bonanza Hold & Win is built around a clear idea of stripping everything back to what matters most. The game’s Free Spin round does exactly that, putting the focus on the symbols with the highest potential.

“The Hold & Win feature then adds a second layer of engagement, turning the session into something more rhythmic as multipliers accumulate, and the jackpot tiers come into play. It’s a title with real bite, and we’re confident it will perform strongly for operators seeking to add a high-impact slot to their lobby.”

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