New branded live environment features customised tables, decor and uniforms built specifically for Stake.

Stake and live casino provider ICONIC21 have launched an 18-table dedicated live casino studio built specifically for Stake, under a new partnership agreement.

According to the companies, the studio is customised to reflect Stake’s brand across the environment, including custom table felts, bespoke decor and personalised dealer uniforms.

ICONIC21 positioned the build as part of a broader push into dedicated studio environments for major operators, arguing that branded tables and sets can provide a more consistent identity than shared live casino tables.

The supplier also said the Stake rollout highlights its operating model, describing a “lean, focused team” designed to move quickly on bespoke studio projects. The companies did not disclose financial terms, launch location, or which live casino games are included across the 18 tables.

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ICONIC21 has rolled out three limited-edition Football Cup-branded casino games and launched its first network tournament, ICONIC Showdown Football Cup, running from 9th of July to 19th of July.

The new titles are Football Cup Roulette, Football Cup Blackjack 360, and Football Cup Gravity Blackjack. ICONIC21 said the releases showcase different customisation approaches, including green screen production for the roulette environment and an updated visual rebrand for its RNG blackjack table.

For Football Cup Gravity Blackjack, ICONIC21 said it used its latest LED technology and applied the Gravity Series multiplier mechanic, with a custom felt, a football gate, and bespoke 3D-printed decorations.

Alongside the three new games, ICONIC21 pointed to its previously launched slot Soccer World Championship, plus The Kickoff and Top Card, which it said received football-season branding and UI/UX updates.

The ICONIC Showdown Football Cup tournament covers 11 games in total and is positioned around the quarter finals, semi-finals and final period. ICONIC21 said 1,000 winners will share a €50,000 prize pool, and operators can enroll via their account manager or by contacting the company directly.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:

“What I’m most proud of with this project is the turnaround. We built three fully branded, technically distinct games, enhanced existing ones with promotional branding, and launched our first-ever network tournament around them, all timed to coincide with peak player interest and traffic.

That kind of speed doesn’t happen by accident, it reflects how this team works. ICONIC Showdown is a meaningful first step for us as a provider, and launching it during the Football Cup, with this much energy around the game, feels like the right way to do it. We’re genuinely excited to see how the leaderboard shapes up and even more excited for the finals.”

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Gravity Blackjack, Gravity Roulette and Grand Bonus Blackjack join Maxbet’s lobby, with more ICONIC21 content planned in coming weeks.

ICONIC21 has gone live with Maxbet in Romania, adding a selection of the supplier’s live casino and RNG titles to the operator’s platform. The companies said additional titles are scheduled to roll out in the coming weeks.

The initial live casino lineup includes Gravity Blackjack and Gravity Roulette from ICONIC21’s Gravity Series, alongside Grand Bonus Blackjack. ICONIC21 noted that Grand Bonus Blackjack was “recently recognized at the SBC Awards” for its progressive bonus system.

From ICONIC21’s RNG portfolio, Maxbet players now have access to Lightspeed, described by the supplier as a crash game, and Gravity Plinko. ICONIC21 said further portfolio adoption has already been confirmed for the coming weeks.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “We’ve put a lot of thought and effort into our growth in Romania, so launching with Maxbet is yet another milestone for us in the market. Maxbet is trusted and has a loyal community of players, so being included in their lineup will further increase our games’ popularity in the Romanian market.

What really stands out with this deal is that we’re continuing to lay the foundation for a lasting presence in Romania, with more launches on the way. ICONIC21 is becoming a familiar name for players and operators here, and collaborations like this are making it happen.”

Manuel Bauer, CEO at Maxbet, said: “There’s definitely interest among our community every time something new lands in the lobby, and ICONIC21’s games are already generating plenty of interest. Our players are quick to spot quality and innovation, and we’re confident these new additions will become favorites, especially with the multiplier mechanics ICONIC introduces. This partnership opens the door to even more exciting releases in the near future.”

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