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Play’n GO secures new Swedish supplier licence

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Play’n GO has announced the acquisition of a Swedish B2B suppliers’ licence, ensuring that the world’s leading gaming entertainment supplier will continue supplying its unmatched catalogue of games in Sweden.

While Play’n GO continue to expand globally, this licence renewal shows the company’s continued commitment to the European market, in this instance specifically to its founding country, Sweden.

Play’n GO’s popular catalogue of games includes the world’s most popular online slot game, Book of Dead, as well as 2023 smash hit Legion Gold and the ever-popular Reactoonz series among 300 premium titles in the portfolio.

The Swedish licence acquisition is the second of 2023 for the company, following the US iGaming state of Connecticut just weeks ago.

In 2022, the company entered a number of new regulated markets including the Canadian province of Ontario, alongside the US states of New Jersey, Michigan and West Virginia.

Magnus Olsson, Chief Commercial Officer for Play’n GO, added: “Sweden is Play’n GO’s home turf. We are most certainly a global company today, with both staff and customers all over the world, but we maintain our firm roots in Sweden to this day. It’s extra special for us to receive one of the first licences from the regulator Spelinspektionen.

“Of course, we will continue to supply the most exciting and safe casino gaming experience to Swedish players, as we have done for nearly 20 years.

“Our content today is used by operators in the Swedish market to excite and retain their players. with innovative cross-sell slots like Gerard’s Gambit on the horizon, I don’t think the Swedish market has truly seen the full might of Play’n GO yet.

“We would like to thank Spelinspektionen for the swift granting of our licence so early in the process, allowing us to continue leading from the front in supplying the safest, most entertaining casino experience for players in our home market of Sweden.”

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Compliance Updates

SuperPot, the Unique Sports Betting Jackpot, Now Available in the UK

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Delasport’s groundbreaking sports betting jackpot game, SuperPot, has received full certification from GLI in the UK. With this authorization, SuperPot becomes a one-of-a-kind, dedicated Sportsbook Jackpot solution on the British market.

The news comes just days after the revolutionary solution became certified for Ontario and marked its debut integration there and soon will go live with several brands in the market. SuperPot gives players the chance to predict the outcomes of major sporting fixtures.

Each ticket purchase contributes to a growing jackpot, and the winner is the one with the most correct picks – even without a perfect score. This “Must-Win” mechanic sets the product apart from traditional sportsbook offerings, appealing both to sports bettors seeking new thrills and casino players looking for an accessible entry point into sports wagering.

Advantages for UK Operators

SuperPot introduces an always-awarded must-win mechanic: each round’s pot is paid to the top predictor – players compete against their peers, and the most correct predictions win. This sets it apart from The Tote and free-to-play predictors and broadens appeal beyond horse racing into football, basketball, American football, and ice hockey. UK operators gain an assured strong turnover margin, while players benefit from a guaranteed payout to someone every round.

In addition, licensed operators in the UK, SuperPot represents a new way to grow engagement and extend player lifecycles, while securing stable margins from turnover without added exposure.

“Securing approval in the UK marks a major step forward for us,” said Delasport’s Global Sales Director Reece Calderbank. “SuperPot blends the excitement of jackpots with the passion for sports, offering players an easy-to-understand, highly rewarding experience. It’s designed to stand out in a mature and competitive market and ensure risk-free high margin for Operators.”

Market Outlook

The UK gambling market remains one of the largest and most established worldwide. According to the UK Gambling Commission, the total Gross Gambling Yield (GGY) in iGaming for April 2023–March 2024 reached £6.9 billion, with online Sports betting accounting to £2.4 billion GGY, driven primarily by football and horse racing.

The Tote pools enjoy durable racing liquidity is growing year by year to hundreds of millions and SuperPot gives operators that same mass-appeal mechanic as a paid, must-win product they control and extend it to additional sports and to new segments of players.

Industry research indicates that the UK sports betting market is forecast to grow at a CAGR of 11.4% between 2025 and 2030. Meanwhile, quarterly reporting from the Gambling Commission shows continued growth: in Q1 2025, online GGY rose 7% year-on-year to £1.45 billion, with record levels of active accounts and betting activity.

In such a competitive environment, a product like SuperPot has the potential to deliver an incremental ~2% revenue boost for operators who adopt it, further differentiating their sportsbook offering in the UK’s crowded marketplace.

The post SuperPot, the Unique Sports Betting Jackpot, Now Available in the UK appeared first on European Gaming Industry News.

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GRA Renews Singapore Pools Licence for Five-year Term

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The Gambling Regulatory Authority (GRA) has renewed the licence of Singapore Pools (Private) Limited (Singapore Pools) to conduct betting operations, gaming and lotteries under Section 54 of the Gambling Control Act 2022 (GCA). The tenure for the licence will be five years with effect from 25 October 2025, following GRA’s assessment that Singapore Pools has fulfilled the requirements under Section 54 the GCA.

The post GRA Renews Singapore Pools Licence for Five-year Term appeared first on European Gaming Industry News.

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Compliance Updates

Euromat Files Complaint Over Croatia’s Gambling Act Amendment

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An official complaint has been filed by the European Gambling and Amusement Federation (Euromat) with the European Commission regarding Croatia’s amendments of its Gambling Act.

Under Directive (EU) 2015/1535, member countries are obliged to notify any changes to its Gambling Act through the Technical Regulation Information System (TRIS). According to Euromat, the Croatian government failed to do this when introducing “far-reaching” technical rules affecting access and provision of services on the Croatian gambling market.

Failure to notify constitutes a breach of EU law.

These changes include mandatory player identification systems, strict limitations on the location and layout of gambling venues, a comprehensive ban on online and social-media advertising, temporal restrictions on operation and a central player self-exclusion register.

“This complaint marks an important first step in the EU’s legal process. Complaints such as that filed by Euromat are a key tool to alert the Commission to potential breaches of EU law. Based on Euromat’s complaint, the European Commission will be able to assess the evidence and decide on the next steps, including whether to open infringement proceedings against Croatia,” said Euromat president Jason Frost.

“The notification procedure exists to ensure that national measures are compatible with the principles of the single market. Croatia’s decision to ignore this obligation not only breaches EU law; it also threatens legal certainty for businesses across Europe. The Commission must act decisively to uphold the integrity of the internal market.”

The post Euromat Files Complaint Over Croatia’s Gambling Act Amendment appeared first on European Gaming Industry News.

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