Balkans
Altenar goes live in Bulgaria with BetMarket partnership
Award-winning sportsbook provider strikes debut deal in Balkan country
Altenar, the leading sportsbook and iGaming software provider, has expanded its presence in Bulgaria with renowned operator BetMarket.
This new partnership sees Altenar venture further into a well-known region with greater ambitions to achieve rapid growth there.
BetMarket is already live with some of Altenar’s other leading products including player props markets and virtual sports, so the continued opportunity for growth in this iGaming relationship is one filled with excitement and potential for the provider and operator alike.
Live across its home territory, BetMarket was initially launched in 1997 and started out as purely a bingo and slot games operator but has steadily grown into the world of sport, offering a wide range of games and products to its customers.
Commenting on the deal, Aggelos Stravelas, Account Manager at Altenar, said: “We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us. The Balkan region is full of fantastic operators and to launch with BetMarket allows us to understand this market further than we already do.”
“It is without question one of Bulgaria’s leading operators and we have the potential to grow alongside it, integrating many of our award-winning products onto its platform over time.”
Hristo Markov, Product Manager at BetMarket, added: “Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us. This will propel us to new heights and we are sure our players are thrilled to be able to access Altenar’s world-leading products.”
Altenar’s successes have been recognised with multiple award wins in 2022, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.
Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.
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Balkans
SYNOT Games Signs Strategic Partnership with Star Bet

SYNOT Games, a leading provider of premium casino solutions, has strengthened its presence in Serbia through a strategic partnership with Star Bet, one of the country’s most prominent brands.
Facilitated via SYNOT Interactive, this collaboration marks a significant milestone as the first and largest brand launched with BetOxygen, the operator behind Star Bet.
Through this integration, Star Bet players now have access to over 140 cutting-edge SYNOT Games titles, including fan favorites such as Aztec Jaguar, Amazons‘ Wonders, 27 Joker Fruits, and Book of Secrets. The partnership aims to elevate Star Bet’s gaming portfolio, delivering an unparalleled player experience with SYNOTS’s renowned mechanics and innovative game features.
SYNOT Interactive, the aggregation platform behind this launch, plays a crucial role in connecting top-tier gaming providers with operators worldwide. With seamless API integration and a diverse content offering, SYNOT Interactive enables partners like Star Bet to access a vast library of high-performing games while ensuring compliance with local regulatory frameworks.
“Our collaboration with Star Bet is a testament to our commitment to expanding in regulated markets. This launch, powered by SYNOT Interactive, allows us to deliver a premium gaming experience to Serbian players. We are thrilled to partner with such a strong brand and look forward to seeing our games resonate with the local audience,” said Martina Krajči, CCO of Synot Games.
“Integrating SYNOT Games into our platform is a significant step in enhancing our offering. Their games are widely recognized for their high-quality graphics, immersive gameplay, and engaging mechanics. We are confident that this partnership will drive growth and excitement among our players,” said Ivan Stojkovic, CEO of Star Bet.
The post SYNOT Games Signs Strategic Partnership with Star Bet appeared first on European Gaming Industry News.
Balkans
Evoplay partners with Hrvatska Lutrija to expand reach in Croatia

Evoplay, the award-winning game development studio, has partnered with Hrvatska Lutrija, to bring a selection of its top-performing titles to the Croatian operator’s online casino brand, Cro Casino.
The collaboration marks a significant step in Evoplay’s growth across regulated European markets and strengthens its presence in Croatia by going live with the country’s only authorised state lottery operator.
As part of the agreement, 12 Evoplay games are now available to Croatian players, with additional game launches expected in the coming months.
Among the initial selection is the studio’s standout title Penalty Shoot-out, a football-themed instant game that continues to perform strongly across multiple regions thanks to its easy-to-play format and competitive edge.
Founded in 1973, Hrvatska Lutrija operates as a state-owned company offering a full range of gaming products, including lottery games, sports betting, and casino content, both in retail locations and online. A trusted name in the Croatian market, the company plays a key role in funding national initiatives in sport, culture, and social welfare.
The launch of Evoplay’s portfolio has been facilitated through Intralot SA, Hrvatska Lutrija’s technology partner and a leading gaming solutions supplier and operator active in 39 regulated jurisdictions worldwide. Evoplay’s games have been integrated into Intralot SA’s Lotos X Omni platform, which is connected to the Bragg Hub aggregation platform.
This partnership supports Evoplay’s ongoing commitment to delivering high-quality, certified content in regulated jurisdictions and engaging new audiences through trusted, local partners.
Ihor Zarechnyi, Chief Commercial Officer at Evoplay, said: “Partnering with Hrvatska Lutrija marks a key milestone in our expansion across Europe. As Croatia’s national lottery operator, Hrvatska Lutrija has a strong and established brand, and offers us a trusted platform to bring our games to a wider audience.
“We’re excited to launch with Cro Casino and deliver a range of engaging titles to players across the country.
Ignacije Čutura, Chief Executive Officer at Hrvatska Lutrija, added: “We’re delighted to partner with Evoplay and bring their innovative content to our players through Cro Casino. Their engaging titles align well with our focus on delivering high-quality, entertaining experiences.
“This collaboration marks an exciting step in strengthening our online offering and continuing to grow within Croatia’s regulated market.”
The post Evoplay partners with Hrvatska Lutrija to expand reach in Croatia appeared first on European Gaming Industry News.
Balkans
Amusnet Celebrates Business Excellence as a Sponsor of the Forbes Business Awards 2025

Amusnet, a leading international all-casino solution provider, proudly took part in the Forbes Business Awards 2025 as an official sponsor, reinforcing its commitment to business excellence, strategic growth, and industry leadership. The event, recognized as one of the most prestigious and premium business forums in Bulgaria, took place on April 16 and gathered more than 200 distinguished guests, including senior executives, entrepreneurs, and influential figures from across the business landscape.
Held in an elegant setting in Sofia, the Forbes Business Awards 2025 celebrated companies and leaders who set the benchmark for success and resilience in their respective industries. With a strong focus on performance, vision, and impact, the ceremony once again confirmed its role as a key platform for recognizing outstanding achievements in the Bulgarian economy.
Amusnet CEO Ivo Georgiev presented the award in the Information and Communication Technology category – a sector that reflects Amusnet’s strategic focus. The award honors companies that demonstrate outstanding performance, consistency, and leadership in the ICT field. “Supporting the Forbes Business Awards aligns with our core values of dedication, excellence, and long-term vision,” commented Ivo Georgiev, CEO of Amusnet.
Amusnet’s presence at the event reflects the company’s clear vision to contribute to the development of the business ecosystem and celebrate excellence across industries. The company continues to expand across Europe and LATAM, bringing its comprehensive portfolio to new markets and clients, while further strengthening its position in existing ones. Amusnet remains focused on sustainable growth, building strong partnerships, and consistently delivering value on a global scale.
The post Amusnet Celebrates Business Excellence as a Sponsor of the Forbes Business Awards 2025 appeared first on European Gaming Industry News.
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