Balkans
Altenar goes live in Bulgaria with BetMarket partnership
Award-winning sportsbook provider strikes debut deal in Balkan country
Altenar, the leading sportsbook and iGaming software provider, has expanded its presence in Bulgaria with renowned operator BetMarket.
This new partnership sees Altenar venture further into a well-known region with greater ambitions to achieve rapid growth there.
BetMarket is already live with some of Altenar’s other leading products including player props markets and virtual sports, so the continued opportunity for growth in this iGaming relationship is one filled with excitement and potential for the provider and operator alike.
Live across its home territory, BetMarket was initially launched in 1997 and started out as purely a bingo and slot games operator but has steadily grown into the world of sport, offering a wide range of games and products to its customers.
Commenting on the deal, Aggelos Stravelas, Account Manager at Altenar, said: “We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us. The Balkan region is full of fantastic operators and to launch with BetMarket allows us to understand this market further than we already do.”
“It is without question one of Bulgaria’s leading operators and we have the potential to grow alongside it, integrating many of our award-winning products onto its platform over time.”
Hristo Markov, Product Manager at BetMarket, added: “Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us. This will propel us to new heights and we are sure our players are thrilled to be able to access Altenar’s world-leading products.”
Altenar’s successes have been recognised with multiple award wins in 2022, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.
Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.
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Balkans
SOFTSWISS Expands to Bulgaria: European Growth Through Partnership
SOFTSWISS, a leading iGaming software provider, entered the Bulgarian market through a partnership with operator Topwin.bg. This strategic move strengthens and expands the SOFTSWISS brand in Europe.
SOFTSWISS has secured certification from Gaming Laboratories International (GLI) for use in the Bulgarian market, ensuring all technical and legal requirements are met. The partner utilises the SOFTSWISS Casino Platform, the Sportsbook, the SOFTSWISS Game Aggregator, and Affilka, all fully prepared and technically optimised for this local market.
According to Statista.com, revenue in the Bulgarian iGaming sector is projected to reach €134.60m in 2024. SOFTSWISS has facilitated its partners’ entry into Bulgaria by adapting its products and obtaining the necessary local certifications.
“Entering the Bulgarian market marks a significant milestone for us, as our products are now recognised in another EU country. This expansion aligns with our global development strategy to broaden the SOFTSWISS brand’s presence in local markets. Our partnership with TopWin has deepened our understanding of this market and presents mutual growth opportunities,” says Vitali Matsukevich, COO at SOFTSWISS.
Krasimir Tokushev, CEO of ‘Golden City 7’, the holder of the licence for Topwin.bg comments: “Partnering with the well-established SOFTSWISS products is a significant advancement for us. This collaboration will elevate our platform to new heights, and we are confident that our Bulgarian players will be delighted with the enhanced gaming experience.”
SOFTSWISS has several international and national licences and certifications, including a recent South African licence acquired through the purchase of a majority stake in Turfsport.
The company is actively expanding into new markets. This year, the focus is on the LatAm market, where the company has strengthened its presence by appointing Rubens Barrichello as its Non-Executive Director in Latin America.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post SOFTSWISS Expands to Bulgaria: European Growth Through Partnership appeared first on European Gaming Industry News.
Balkans
REEVO Announces Strategic Partnership with Alphawin
REEVO, the leading B2B content and aggregation platform in the iGaming industry, has announced a strategic partnership with Alphawin, one of the emerging stars on the Bulgarian online gaming scene. This collaboration marks a significant milestone for both companies to deliver an unparalleled gaming experience to players in the region.
Alphawin has quickly distinguished itself as a standout brand in the Bulgarian online gaming market. With its unique visual identity and commitment to excellence, Alphawin offers players a diverse range of casino games, generous bonuses and personalised customer service. The brand’s dedication to providing an exceptional gaming experience has earned it a reputation as a top choice among players.
“We are thrilled to partner with Alphawin. Their commitment to innovation and player satisfaction aligns perfectly with our own values. Together, we look forward to pushing the boundaries of online gaming and delivering unparalleled entertainment to players,” Petra Poola, Head of Sales at REEVO, said.
Through this partnership, REEVO will provide Alphawin with access to its extensive portfolio of high-quality casino games and cutting-edge aggregation platform. This will enable Alphawin to further enhance its offering and continue to delight players with exciting gaming experiences.
With REEVO’s innovative solutions and Alphawin’s commitment to excellence, this partnership is poised to reshape the landscape of online gaming in Bulgaria. Players can expect even more exciting games and features in the months to come as the two companies work together to push the boundaries of gaming innovation.
The post REEVO Announces Strategic Partnership with Alphawin appeared first on European Gaming Industry News.
Balkans
Wazdan further expands European footprint with mrbit.bg partnership
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, is continuing its impressive European expansion after signing a deal with mrbit.bg, a Bulgarian-based top-tier casino operator.
Through this partnership, Wazdan is bringing its acclaimed collection of player-favourite slots to mrbit.bg’s platform, such as Power of Gods™: Hades, Sizzling Eggs™ and the entire Hot Slot™ series.
mrbit.bg’s customers will also get to experience Wazdan’s signature engagement-boosting features, including the incredibly popular Hold the Jackpot™ bonus round, Cash Infinity™ and Sticky to Infinity™. These mechanics have proven to drive player retention and casino revenue across numerous regulated markets.
One of the fastest-growing casino brands in Europe, mrbit.bg boasts a constantly expanding customer base, alongside being one of the few operators in Bulgaria with official mobile apps for increased availability.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We are thrilled to partner with Mr. Bit, an established operator with a strong presence in several key European markets. Their player-centric approach aligns perfectly with our focus on designing immersive, feature-rich games.
“By launching our top-performing titles on mrbit.bg’s platform, we are able to extend our award-winning content to an even wider audience. This collaboration is an exciting milestone in our European growth strategy.”
Anastasia Ardelean, Head of Marketing at mrbit.bg, added: “Our team has been preparing long and hard to enter the Bulgarian market and finally we have done it! Players can enjoy amazing slots not only on the mrbit.bg website, but also in our official applications, which are available in the most popular stores: Google Play and Apple Store.
“I sincerely thank the Wazdan team for their cooperation. Together we are providing a new level of service to the Bulgarian market, and the quality will continue to increase.”
The post Wazdan further expands European footprint with mrbit.bg partnership appeared first on European Gaming Industry News.
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