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Gaming Corps signs up for First Look Games

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Fast-growing studio to promote its slots to more than 20 million players globally via innovative affiliate marketing platform

Gaming Corps, the up-and-coming Swedish developer, has joined First Look Games as it begins to ramp up activity around the promotion of its slots.

The developer has taken the market by storm with its next-generation casino content and will now use First Look Games to drive greater awareness of the studio and its titles among players, affiliates and operators.

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The deal with First Look Games will see Gaming Corps launch its own dedicated slot library where it can share information and assets with a network of more than 900 approved affiliates and publishers around the world.

Gaming Corps can upload game sheets, logos, images, videos and even demo games for each of its titles to its branded library. These assets can then be downloaded individually or in bulk.

Affiliates can use this information to create content such as game previews and reviews for each of the studio’s slots, which is then published to a combined global audience of more than 20 million casino players.

First Look Games gives studios total control over the information that is published about their games. Information and assets are managed via a Studio Management Centre where they can do things like highlight operator exclusivity agreements and even add/remove jurisdictions for each game.

Gaming Corps can decide what information is shared with affiliates and when that information is made available to them. Compliance is also taken care of with a suite of tools that includes automatic monitoring of content to ensure that it is accurate and responsible.

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Elliott Resnick, MD at First Look Games, said: “We are delighted to welcome Gaming Corps to First Look Games. The studio really has been making strides with its thrilling slots and arcade content. Now is absolutely the time for it to market its games to players and affiliates via our vast network of approved publishers.

“First Look Games is the only platform that directly connects studios with affiliates for the purpose of game promotion, and in a way that ensures compliant, responsible marketing at all times. Gaming Corps can now leverage this and drive awareness of its games to the next level.”

Alex Lorimer, COO at Gaming Corps, added: “We have been heavily focused on game development, but now is the time we look to do more to drive awareness of Gaming Corps and our content. With First Look Games, we can maximise the affiliate opportunity with the platform doing much of the heavy lifting.

“This is an important partnership for us, and one that will help to push us forwards and towards becoming a tier one developer.”

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BIG Cyber Names Heather Lee Senior Director of Sales

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Gaming Industry Marketing and Sales Professional Joins BIG Cyber to Help Company Continue its Growth as a Cybersecurity Defense Technology and Services Provider

BIG Cyber, a BMM Innovation Group Company dedicated to providing robust cybersecurity services and solutions to the global gaming industry, today announced the appointment of Heather Lee as Senior Director of Sales.

BIG Cyber Chief Executive Officer Amit Sharma said, “As BIG Cyber continues to grow, we are excited to add experience to our team by welcoming Heather to drive our sales initiatives. She brings six years of experience in Gaming sales and is well recognized for her focus on customer service and building trusted partnerships.”

Lee previously served as Vice President of Casino Sales & Partnerships at Engaged Nation, where she spearheaded revenue growth and marketing excellence through the award-winning REACH customer-engagement platform.

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Before that, she was the Manager of Sales, Loyalty Marketing at Everi, and also worked for Atrient Technology.

Lee was recognized as one of the Emerging Leaders of Gaming 40 Under 40 class of 2022. Her commitment to gaming extends through her membership in the Global Gaming Women organization and her previous involvement in Everiߣs Women in Leadership Initiative.

Lee said,”I am excited to bring my experience and passion for sales to this dynamic organization. I look forward to driving growth, building strong customer relationships, and contributing to the continued success of BIG Cyber and its host of solutions focused on defending the gaming industry and protecting all who play.”

Lee earned a Bachelor of Arts degree from the University of Nevada, Reno, and a Hospitality and Tourism Management Certificate from Florida Atlantic University.

 

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BetMGM Ranked #16 on Fortune Media and Great Place To Work’s 2024 Fortune Best Workplaces in Metro New York

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BetMGM jumps 40 places from previous ranking; joins Fortune 100 companies in “large” workplace category

BetMGM announced today that Great Place To Work® and Fortune magazine have recognized the operator as one this year’s Best Workplaces in New York. The leading sports betting and iGaming operator landed at No.16 and secured the spot on the prestigious list by surpassing rigorous benchmarks, establishing itself as one of the best workplaces among companies headquartered in the New York region. About 92% employees surveyed said that BetMGM is a great place to work, 35 percentage points higher than the average U.S. company.

“Landing on this prestigious list is a reflection of BetMGM’s ongoing commitment to fostering a great work environment,” said Adam Greenblatt, CEO, BetMGM. “I am honored to lead an organization filled with dedicated and talented employees who have created a place where people feel welcomed and supported.”

To determine the Fortune Best Workplaces in New York™ List, Great Place To Work® collected nearly 140,000 confidential survey responses from employees at eligible companies. Via the Trust Index™ Survey, employees shared honest feedback about their experience by responding to 60 statements about the employee experience and answering two open-ended questions. To be eligible for the list, companies must be Great Place To Work Certified™ and headquartered in the New York region.

Some other figures from the survey revealed that 96% of BetMGM employees were made to feel welcome when they joined the company and 94% of employees surveyed are proud to tell others that they work at BetMGM.

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“Congratulations to the Best Workplaces in New York,” said Michael C. Bush, CEO, Great Place To Work®. “As the business landscape is disrupted — from AI, global conflict, and market pressure — companies who have built a reservoir of trust with their employees will be more resilient and, ultimately, more successful.”

In 2022, BetMGM was No. 56 on the Best Workplaces in New York™ list and in 2023 they were Certified™ as a Great Place To Work®.

In 2024, BetMGM also was shortlisted by SBC North America and EGR North America for “Employer of the Year” honors.

Great Place to Work® is the global authority on workplace culture, employee experience, and leadership behaviors proven to deliver market-leading revenue, employee retention, and increased innovation. When surveyed, employees overwhelmingly mentioned the people, inclusive culture, benefits, and work-life balance as reasons why BetMGM is a great place to work.

According to Great Place To Work® research, job seekers are 4.5 times more likely to find a great boss at a Certified™ great workplace. Additionally, employees at Certified™ workplaces are 93% more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company’s profits and have a fair chance at promotion. Great Place to Work® Certification™ is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace.

 

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Meridianbet (Golden Matrix Group) Launches the Unique Casino Bonus Wallet

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Meridianbet, a prominent global iGaming and sports betting operator and a part of the Golden Matrix Inc Group (Nasdaq: GMGI), is thrilled to announce the launch of its new Casino Bonus Wallet.

This latest innovation underscores Meridianbet’s commitment to prioritizing the user experience and solidifying its position in Europe’s online casino (iGaming) community.

 

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Key Features of the Casino Bonus Wallet

The new Casino Bonus Wallet exclusively holds casino bonus funds, which can be used to play all games in the slots offering. Players receive bonus funds by participating in active promotions on the site. Some of the standout features include:

 

  • Automated Rollover: The feature has an automated rollover system, transferring the bonus system across various products

 

  • Customizable Rollovers: Possibility to set different rollover requirements for various types of games, including table games, slots, and live casino games

 

  • Live Progress Bar: A live progress bar allows players to track their bonus progress in real-time, securing maximum transparency and engagement

 

  • Diverse Game Selection: The wallet allows for the selection of different games, categories, and providers for promotions, catering to a wide range of player preferences

 

  • Transparent Gameplay: Games eligible for bonus play are clearly and visually separated, ensuring players know exactly which games can be played with bonus money

 

Meridianbet’s Unique Market Position

Acting as the industry unicorn, Meridianbet operates both the B2B and B2C market segments, including iGaming and sports betting. This includes a comprehensive loyalty system and other proprietary technologies that set it apart from competitors.

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  • Proprietary Technology: Since its inception, Meridianbet has developed its software in-house, maintaining a robust online casino customer care architecture.
  • Innovative Development: In addition to sports betting and casino back-office solutions, Meridianbet develops its own casino games (Expanse Studios), boasting a portfolio of 50 games
  • The company has also created a single back-office package and established a separate entity to manage this aspect of the business.

Meridianbet B2B Segment

Meridianbet is currently unrolling a series of B2B solutions, which aims to leverage and capitalize on its significant market position.

Namely, more than 90% of gaming companies globally rely on third-party providers for their software needs. Meridianbet stands out as one of the few operators in this part of Europe with proprietary software.

The company is concentrating on expanding its B2B operations, growing its online casino segment.

Meridianbet’s introduction of the Casino Bonus Wallet is a testament to its ongoing innovation and dedication to providing an unparalleled gaming experience. This new product, combined with Meridianbet’s strategic focus on B2B, casino growth, and US market opportunities, positions the company as a formidable player in the global iGaming industry.

 

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For more information, visit https://ir.meridianbet.com

The post Meridianbet (Golden Matrix Group) Launches the Unique Casino Bonus Wallet appeared first on European Gaming Industry News.

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