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RAPTOR PR ANNOUNCES TWO MAJOR GAMES INDUSTRY CLIENT WINS & SENIOR HIRE
Raptor PR – the only pure B2B PR agency dedicated to the global video games industry – is thrilled to announce two major new client wins and a significant addition to its growing team of specialist communications experts. The company has been appointed agency of record by Ultra, a next-generation PC games store, and SuperScale, a successful data and analytics company which powers mobile games growth. Continuing its own recent growth, Raptor PR also has hired legendary games industry writer, Craig Chapple, as its new Head of Content.
Ultra is a next generation PC gaming store and ecosystem which is championing a better deal for game developers, gamers, content creators, and esports players. Its expanding global team is made up of veterans from major global publishers and gametech companies. SuperScale helps mobile game developers and publishers such as EA, BoomBit and Fingersoft make better use of their data in order to grow the mobile games in their portfolios. The company was founded in Slovakia in 2015 and last year opened a dedicated London office. Raptor PR is creating data-driven integrated communications campaigns for both companies to take their stories to market with high impact.
Craig Chapple joins the Raptor PR team after previously serving as Mobile Insights Strategist at Sensor Tower and Senior Editor at leading mobile games trade media outlet, PocketGamer.Biz, having held additional roles at Nintendo UK and Develop magazine. As a games industry specialist, Chapple will spearhead written content for Raptor PR; serving as a valuable talent for the B2B agency’s client base. Craig is also a contributor to leading games industry resource Naavik.
Rana Rahman, Founder and CEO, Raptor PR, commented:
“Team Raptor is humbled to welcome aboard both SuperScale and Ultra, which are both extremely well positioned to disrupt their respective industries. As for Craig…well…let’s say I’ve been waiting years to finally work with him! His appointment will supercharge our data-driven, strategic content offering, supporting our clients and Raptor PR itself with the very best content on the market.”
Paraag Amin, Group CFO, SuperScale, commented:
“When searching for an agency, we wanted to find a team with more than a surface-level understanding of how the games industry operates, including topics such as user acquisition and data science. Team Raptor ticked all the boxes with their considerable experience within the mobile games industry. We’re looking forward to reaching developers and publishers through great, informed storytelling with Raptor PR.”
Nicolas Gilot, CEO and Founder, Ultra, commented:
“Ultra is a platform with gaming at its core and which leverages cutting-edge technologies to improve on the status quo in the games industry. Raptor PR reflects this ethos with a tangible passion for gaming and a pragmatic approach to emergent tech. We’re looking forward to benefiting from Raptor’s energy and enthusiasm about the games industry – both present and future.”
Craig Chapple, Head Of Content , Raptor PR, commented:
“I’m delighted to join Raptor. I love writing about the games industry and making use of quality data and powerful storytelling. This has been my calling for the past 11+ years at Develop, PocketGamer.biz and Sensor Tower, and I’m pleased that the rest of the growing team at Raptor shares my curiosity and depth of knowledge about gaming.”
Raptor PR has been recently voted as a finalist for Agency of the Year at the Mobile Game Awards, from Steel Media. Its appointments by Ultra and SuperScale follow the Q4 2022 wins of Kinetix, Sandsoft Games, and Bidstack Group PLC.
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Emily Tofield Incoming Chief Executive of Ygam
Ygam appoints Emily Tofield as new Chief Executive
Reading Time: 2 minutes
Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UK’s leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.
Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector. Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.
Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight. She is Chair Designate of the Girls’ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).
Mike Wojcik, Chair of Ygam, said: “I’m delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.”
Emily Tofield, Incoming Chief Executive of Ygam, said: “Ygam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and I’m looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.”
The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.
bet-at-home
ZEAL and bet-at-home launch joint gaming initiative
Reading Time: < 1 minute
- bet-at-home integrates ZEAL Instant Games titles into its German website
- First selection of ZEAL slots now available
- Partnership boosts reach, portfolio strength, and growth for both companies
ZEAL Instant Games, a brand of the ZEAL Group and a provider of online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.
Stronger together: Premium content meets established brand presence
Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.
In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.
Shared perspectives
“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”
From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”
The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.
ELA Games
Glory & Honour Await the Strongest Gladiators in ELA Games’ Newest Game, Roman Fortune
Reading Time: 2 minutes
All reels lead to Rome in ELA Games’ newest atmospheric and bold slot.
ELA Games creates an immersive adventure in its latest title, Roman Fortune. Players battle for glory and honour in the heart of ancient Rome, where every spin carries the might of an empire.
Roman Fortune takes place in a roaring Colosseum under Caesar’s watchful eye, where fortunes wait for the victors. Designed with ELA Games’ signature visual richness and refined gameplay, this new title balances entertaining gaming experiences with operator-focused value, building on previous successes, such as Piñatas Festival.
Caesar’s Riches: Features that Favour the Brave
Roman Fortune offers several features that build excitement and depth for the player, ensuring action on every spin.
- Scatter Symbols: Collect Scatters to earn Free Spins — the more you collect, the greater the prize.
- Caesar Wilds: At any moment, a Caesar Wild may appear to spread wealth across the reels or even trigger the Hold & Win Bonus.
- Hold & Win Bonus: In this feature, players encounter Red, Blue, and Green Coins, each with their own imperial strengths. Red Coins multiply prizes, Blue Coins unlock Jackpots, and Green Coins collect all visible values for greater wins.
Gladiators can activate all of these features at once, where glory and honour will rain down on the victor.
An Experience Built for Impact
Just like the actual intense clashes that occurred in the Colosseum in ancient Rome, Roman Fortune is crafted for players who enjoy an atmospheric experience with excitement, tension, and memorable moments.
The game’s 95.99% RTP and high volatility ensure that even the base game has plenty of action. Roman Fortune embodies ELA Games’ game creation philosophy, where creativity and strategic development work together to deliver a product that delivers sustained engagement and strong performance for its partners
Marharyta Yerina, Managing Director of ELA Games, commented on the release, “Roman Fortune is a visually forward title that captivates players’ imaginations with thrilling battles in an ancient arena. Every detail exists to create a world players can step into and instantly feel connected to. The game’s bold theme, supported by strategic mechanics and layers of atmosphere, shows what our team does best: creating experiences players enjoy while providing value for our partners.”
Enter the Arena For Eternal Glory
Step into the Colosseum and fight for your place in history.
The post Glory & Honour Await the Strongest Gladiators in ELA Games’ Newest Game, Roman Fortune appeared first on European Gaming Industry News.
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