bet365

Incentive Games Teams up with bet365 to Launch $10 Million Mega March Bracket Challenge

Published

3 years ago

March 16, 2023

Incentive Games, the games industry’s leading free-to-play developer, has once again teamed up with bet365 to launch an astonishing $10 million jackpot for the 2023 NCAA Championship.

A leaderboard and prizes will also be available based on points earned for correct predictions, paying the top 5,000 leaderboard places. The predictor game, which is free to play, simply challenges users to predict results during March’s legendary NCAA tournament with a top prize of $100,000 up for grabs but a perfect bracket wins up to $10,000,000.

The Mega Market Bracket Challenge game is free-to-play to all new and eligible customers in New Jersey, Virginia, Colorado, Ohio, Mexico and New Zealand. Customers must be aged over 21 and verified for entry by bet365. One entry per person.

“This is yet another slam dunk game for bet365, to help the brand stand out and acquire new customers in North America,” the Chief Executive Officer and co-founder of Incentive Games, John Gordon, said. “I am particularly pleased with the ground-breaking UX/UI; well-done Incentive Games and bet365 design and product teams. Nothing but net!”

“Every expert is giving their opinion but now it’s your chance to predict the outcome of this Mega March Bracket Challenge,” a spokesperson for bet365 said. “The build-up to this iconic championship is exciting enough and we hope the prospect of potentially winning a $10 million only enhances that excitement. Be sure to check the bet365 leaderboard as games pass and good luck to all bet365 customers.”

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Hacksaw Gaming Goes Live with bet365 Brazil

Published

3 weeks ago

October 15, 2025

Niji Narayan

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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.

Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.

Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.

A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”

Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”

The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.

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Relax Gaming expands European reach with bet365 launch in Italy

Published

2 months ago

September 23, 2025

George Miller

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Relax Gaming, the iGaming aggregator and supplier of award-winning content, has strengthened its presence in one of Europe’s most competitive regulated markets through a new partnership with bet365 in Italy.

The integration sees Relax Gaming’s full suite of proprietary content go live on bet365.it, including flagship titles like Money Train 3, Book of Power and Net Gains alongside a curated selection of third-party games via its award-winning aggregation platform.

As one of the industry’s most influential global operators, bet365 offers a substantial player base and robust market presence to the partnership.

The launch marks a strategic move for Relax Gaming as it keeps expanding its growth in key regulated markets with high-quality, localised content.

Kristina Hambardzumyan, Head of Business Development at Relax Gaming, said: “Partnering with bet365 in Italy represents a significant leap forward in our European expansion. Italy remains a vital market for us, and teaming up with a powerful brand like Bet365 gives our content immediate visibility and credibility with a wide audience.

“Our portfolio is designed to deliver strong retention and standout performance, and we’re confident it will bring exceptional value to their Italian operations.”

Spokesperson at Bet365 added: “Relax Gaming has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering.

“Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.”

The post Relax Gaming expands European reach with bet365 launch in Italy appeared first on European Gaming Industry News.

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EveryMatrix signs largest ever content aggregation deal with bet365

Published

2 months ago

September 15, 2025

GamingAmericas.com

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EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.

SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.

It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.

The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.

This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.

They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.

Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.

“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”

A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”

The post EveryMatrix signs largest ever content aggregation deal with bet365 appeared first on Gaming and Gambling Industry in the Americas.