Greece
OpenBet Strikes Landmark Agreement to Power OPAP’s Online Sports Betting Offering
OpenBet, a world leader in sports betting entertainment, has signed a new long-term partnership with OPAP, the leading gaming company in Greece. The deal, which concerns OPAP’s online sportsbook, strengthens OpenBet’s position as a global provider of choice for leading sports betting operators and World Lottery Association (“WLA”) members.
Founded in 1958, OPAP, a member of Allwyn Group, is the leading gaming operator in Greece and among the most renowned companies in the industry globally. OPAP is also a sector leader in Responsible Gaming and supports society in practice through a comprehensive Corporate Responsibility strategy.
OpenBet’s unrivalled technology will power OPAP’s online sportsbook offering, scaling the company’s online betting business and providing a series of competitive advantages. As part of the new partnership, OpenBet will deliver the full suite of its world-class betting technology, trading and sports content via SportCast.
The partnership marks the first for OpenBet in the Greek market where the company operates one of its largest hubs globally. The region presents one of the most promising opportunities across Europe.
OpenBet has a long and established history of partnering with the world’s largest gaming companies. The partnership with OPAP takes the number of WLA members now live with OpenBet’s sports betting technology, content and services to 10. WLA members provide an unparalleled experience for their customers, delivering safe, responsible and reliable entertainment, while supporting national economies.
Jan Karas, CEO of OPAP, commented: “At OPAP, we always look to offer our customers the highest quality of innovative and entertaining gaming products. Therefore, we are very pleased to be partnering with OpenBet and we are looking forward to leveraging their expertise and high-end technology solutions, in order to upgrade customer experience and take our online sports betting activities to new levels.”
Jordan Levin, Group CEO of OpenBet, added: “We’re delighted to have partnered with OPAP to help them deliver a best-in-class online sportsbook. The technology, content and services we provide, combined with our flexible and tailormade solutions has made us the leading sports betting partner for WLA members. It’s another huge milestone for OpenBet and we’re looking forward to working with Jan and his team at OPAP.”
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eSports
Global Esports Federation Launches its Innovation & Research Centre in Athens

The Global Esports Federation has launched its Innovation & Research Centre (IRC) in Athens, Greece, in collaboration with Socialinnov, a non-profit organisation dedicated to digital empowerment and social entrepreneurship.
The GEF Innovation & Research Centres are envisioned as collaborative spaces where technology, creativity and innovation converge to unlock human potential in the digital era. They will anchor forward-looking programmes that connect esports with education, wellness and opportunities in adjacent industries.
The Athens IRC anchors this global network, strengthening local ecosystems, enabling cooperation across regions and expanding opportunities in esports, gaming, technology and entertainment.
Thanos Karagrounas, GEF Chief Impact Officer, said: “The launch of our Innovation & Research Center in Athens is a milestone in the GEF’s journey to shape an inclusive and impactful future for esports. By combining Socialinnov’s deep expertise in digital empowerment with the GEF’s international network, we will unlock new opportunities for innovation, education, and investment – with people at the center of everything we do.”
“We are proud to partner with the Global Esports Federation to bring the GEF Innovation & Research Center to Athens. This collaboration reflects our mission to empower individuals and communities with the skills and tools needed to thrive in the digital age. Together, we will cultivate new pathways for youth, educators, and entrepreneurs to engage with technology, esports, and innovation on a global scale,” said Stella Psarrou, Director, Socialinnov.
Leveraging Greece’s growing digital ecosystem and Socialinnov’s expertise in education, youth empowerment and SME support, the Athens IRC will serve as a platform to develop strategies, programmes and investment opportunities focused on responsible gaming, holistic wellness and sustainable career pathways in esports and beyond.
The post Global Esports Federation Launches its Innovation & Research Centre in Athens appeared first on European Gaming Industry News.
Greece
Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC

Betsson, one of the world’s leading sports betting and gaming operators, has announced the renewal and expansion of its partnership with ARIS Basketball Club for the 2025/26 season.
Under the new agreement, Betsson will continue as the Main Sponsor of the club while also becoming its Official Naming Partner. The Betsson brand will feature prominently on the front of the official team jersey, reflecting the elevated level of the partnership.
The collaboration, which established in 2023, has gone from strength to strength, built on a shared commitment to promoting basketball and engaging with the passionate ARIS fanbase. This expanded sponsorship reflects the mutual trust, respect and ambition between Betsson and one of Greece’s most historic clubs.
With the arrival of the team’s new investor and owner, Richard Xiao and the launch of an ambitious transformation plan, ARIS BC is entering a new era of growth and modernisation.
Agapitos Diakogiannis, CEO of ARIS BC, said: “Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum. Together, we are entering a new era with the ambition of restoring the club to where it truly belongs – at the top – building on our values, our history, and the unwavering passion of our supporters”.
Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson proudly stands beside ARIS BC during this period of renewal and momentum. Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters. ARIS is a legendary club with a unique identity and passionate fanbase, and we are excited to contribute to its journey forward.
“With more than 60 years of history and a presence in more than 24 markets worldwide, Betsson brings global expertise in sports and entertainment, fostering responsible, innovative, and meaningful partnerships that create value for communities and the game alike.”
The post Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC appeared first on European Gaming Industry News.
Greece
Betsson Named Official Sponsor of Mykonos BC

Betsson has announced a new partnership with Mykonos Basketball Club, taking on the role of the basketball team’s naming sponsor. From the upcoming season, the club will compete as Mykonos Betsson BC in the top tier of Greek basketball, marking an important milestone for both the team and Betsson.
Through this agreement, Betsson supports the club in its debut season at the highest level of the sport, reinforcing a shared commitment to promoting sports development, fostering athletic education, encouraging fair play and strengthening social cohesion.
Thanos Marinos, Managing Director of Betsson in Greece, said: “For us at Betsson, the partnership with Mykonos BC goes beyond a sponsorship agreement. It is a relationship built on shared values, respect, and mutual ambition. With over 60 years of international experience in entertainment and gaming, Betsson combines its global footprint with the dynamic and international appeal of Mykonos, creating a collaboration with substance and long-term potential, both on and off the court. We are proud to support the team as it enters the top division and to contribute to initiatives that will create a lasting positive impact in the community.”
Alexandros Angeletakis, President of Mykonos BC, said: “Partnering with a leading international company like Betsson, gives us strength and confidence to face future challenges with optimism. Together, we are building solid foundations for the future with a shared vision of high performance, professionalism, and responsibility. Beyond the sports itself, we aim to strengthen our collaboration through initiatives that actively engage the local community and deliver tangible results.”
This sponsorship reflects Betsson’s broader strategy of investing in sport and community initiatives in markets where it operates, reinforcing its role as a partner that creates value in sport and in the communities it serves.
The post Betsson Named Official Sponsor of Mykonos BC appeared first on European Gaming Industry News.
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