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Pariplay® adds to Fusion® platform with content from ELYSIUM Studios

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Pariplay® has signed an agreement to integrate ELYSIUM Studios as its latest Fusion® partner, with the supplier’s eye-catching portfolio set to attract new audiences for its global operator network.

ELYSIUM Studios’ content, which includes hit titles Spirit Hunters, Sword King, and ELYSIUM VIP, will be supplied to Pariplay®’s operator partners following a successful integration into the aggregator´s Fusion® platform.

The provider, which has offices in Malta, Sweden, Bulgaria, and the Isle of Man, develops slots that mix patterns and mechanics from the worlds of social, video, and casino gaming, with stand-out graphics, animation, and sound.

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The latest deal is further evidence of the growth of the Fusion® platform, while significantly enhancing ELYSIUM Studios’ speed to market across a wide range of strategically important markets. The studio will also be supported by the platform’s complete suite of engagement solutions.

Pariplay’s Fusion® offering consists of over 14,000 games from 100+ suppliers, as well as a comprehensive range of back-office conversion and retention tools that enhance player value.

Enrico Bradamante, Chief Commercial Officer at Pariplay®, said: “Our ambition for continued global growth is only possible when we can bring on board studios that can push the boundaries to give players new, engaging experiences”.

“ELYSIUM Studios does exactly that, with its range of titles that are highly polished and which carry influences from video gaming as well as online casino. It is exactly the sort of partner we are looking to bring on to the Fusion® platform and I am sure we will enjoy a great deal of success together”.

Sergio Jacob, Chief Executive Officer at ELYSIUM Studios, said: “We believe that we have created a portfolio of games that are truly unique, and which will appeal to a wide range of players around the world.

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“By signing this agreement with Pariplay®, we will be able to increase our global reach with a wide range of leading operators. It is a landmark deal for us, and we look forward to putting our content in front of as many players as possible.”

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Redefining iGaming: The Thrilling Journey of Atlas-IAC to Atlaslive

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Atlas-IAC has taken a bold step forward, unveiling its new identity as Atlaslive, the dynamic iGaming platform. Teaming up with the esteemed Banda agency, the company started a fresh era in iGaming tech marked by innovation, dynamism, live tech and bold creative approach.

Fueled by the dynamic nature of our industry and the rapid evolution within our company, we felt compelled to embrace change that would reflect these transformations. As we review on the strides made over recent years – from refining our unique product to forging new partnerships worldwide – it became clear that a new brand strategy  is the natural next step in our journey,” commented Bogdana Yavorskaya, Chief Marketing Officer at Atlaslive, on the preconditions leading to the rebranding.

Nowadays tech builds in people’s lives becoming life itself, and removes the line between what is real and what is not. Yaroslav Serdiuk, Strategy Director at Banda agency, emphasizes: “The principle of outstanding technology is to mirror life, give important outcomes, and remain unnoticeable in use. The best technology is live tech. That is why we chose the notion of “live” and built the brand entity around it, incorporating it into the brand name as well. The company’s tagline stresses its progress into a dynamic iGaming platform.

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The brand’s visual identity retains its focus on blue but now incorporates new accents and shapes. The cool palette captures the essence of technology, while the shapes, approaches, and the identity system itself underscore continuous dynamism.

Keeping “Atlas” and combining it with “live”, the new Atlaslive logo marks not only just a new word, but reflects a fresh phase in the industry, seamlessly blending legacy with innovation.

The mission of Atlaslive is to discover how far iGaming tech can evolve. Bogdana Yavorskaya, CMO at Atlaslive, emphasizes, “Just like with life, you never know where it will bring you eventually. But we are up for this journey.”

The core values of Atlaslive are  to connect, evolve, and deliver. Maxim Slobodyanyuk, CEO of Atlaslive, believes these values mirror the company’s core principles,

“It is crucial for us to maintain open interactions between employees, clients, and partners to foster the creation of new ideas. Responsive to the changing world, we prioritize evolution and continuous improvement as our fundamental principles. Additionally, we ensure our platform is efficient and delivers scaling-up outcomes.”

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Discover How Far iGaming Tech Can Evolve with Atlaslive.

The post Redefining iGaming: The Thrilling Journey of Atlas-IAC to Atlaslive appeared first on European Gaming Industry News.

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Diane Crookes

Playtech games now available to players in Argentina via PlayUZU

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SkillOnNet has today announced that it has signed a partnership with renowned global gaming content provider Playtech.  As part of this collaboration, SkillOnNet’s market-leading game content will now be accessible to players in Argentina through PlayUZU, an online casino platform powered by SkillOnNet.

As per the regulation where licensees must partner with a local gaming operator, last year SkillOnNet received a license to operate in Buenos Aires City and went live with popular spanish language brand PlayUZU and  gambling operator BuenosAiresSlots as its local licensing partner.

Since release PlayUZU.ar, which positions itself as a “fair” casino, has gone from strength to strength and with the additional integration  of Playtech games it means  thousands of players will now have access to a huge portfolio of award-winning games across multiple verticals.

Jani Kontturi at SkillOnNet said: “Playtech is one of the most reputable providers of casino content in the industry and has long garnered a reputation for being a Tier 1 supplier.

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“Our entry into Buenos Aires has massively exceeded our expectations. Our transparent and “player first” approach has really appealed to players and therefore it’s important to keep offering the best games in the market and why I’m really pleased that we can now offer Playtech’s games to our Argentinian audience.”

Diane Crookes, Senior Commerical Director at Playtech said: “We have maintained a long-established relationship with SkillOnNet and this edition is a great endorsement of the collaborative nature of our relationship.

“We understand the importance of providing great, localised content and we are very excited to see how our games perform in Buenos Aires City and look forward to the next few months.”

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Aposta Ganha

Aposta Ganha strengthens LatAm sports betting market integrity with IBIA membership

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Leading Latin American based sports betting operator Aposta Ganha has joined the International Betting Integrity Association (IBIA), strengthening the association’s presence in the region. The operator launched six years ago and is targeting further growth internationally, notably in Brazil where it will be seeking a licence and where all sports betting operators will be required to join a monitoring body.

Aposta Ganha will now feed into IBIA’s world-leading integrity monitoring network, joining over 50 sports betting companies who operate over 125 sports betting brands globally. Aposta Ganha entered the Mexican market earlier this year with its localised brand, www.apuestagana.mx, and will work with IBIA to combat corruption and match-fixing.

Hugo Baungartner, Aposta Ganha CCO, said: “We’re proud to partner with the IBIA who share our complete commitment to protecting the integrity of sports and the safety of betting customers. Through our association, alongside other leading businesses, we’re excited to play a key role contributing to the important work the IBIA continues to do.”

Khalid Ali, CEO of IBIA, said: “IBIA is delighted to welcome Aposta Ganha to our association of leading global sports betting companies. The operator further strengthens our position in the LatAm region and globally. Aposta Ganha’s decision to join IBIA is another vote of confidence in the association and the success of its approach to protect the businesses of its sports betting operator members from corrupt betting practices. Ensuring product integrity is of paramount importance and we look forward to integrating Aposta Ganha within our monitoring network.”

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IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global integrity monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone. IBIA recently released a report on the Availability of Sports Betting Products which includes a focus on the Brazilian market.

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