BCLC
BCLC and MGM Resorts Partner Up for Player Health with 5-Year GameSense Extension
In a win-win for the greater good, BCLC is providing its industry-leading player-health program, GameSense, to MGM Resorts International (MGM Resorts) for another five years. With the extension of this contract, more players across North America will have access to tools and resources that support healthy play when they visit any of MGM Resorts’ properties.
The announcement comes a week ahead of BCLC’s 11th Annual New Horizons in Responsible Gambling Conference, which brings industry leaders, researchers and policy-makers together from around the globe to share knowledge and insights about player health strategies.
Through licensing GameSense, BCLC is creating a community-of-practice that raises the standard of care in the industry by implementing evidence-based player-health programs. As part of this extension agreement, MGM Resorts has committed to support responsible gambling research, the details of which will be revealed at BCLC’s New Horizons conference.
“BCLC and MGM Resorts both recognize that the health of our players goes hand-in-hand with the health of our business. When we work together to share best practices that support positive play, our players win and we win,” said Pat Davis, BCLC’s CEO & President. “We’re proud to continue offering the GameSense experience at MGM Resorts to help make gambling safer here in B.C. and beyond.”
Launched by BCLC in 2009, GameSense encourages healthy gambling behaviours by giving players the tools to support informed decisions. This includes helping players understand the odds of winning, the truth behind gambling myths and how to set and stick to personally allocated time and monetary limits.
When BCLC originally shared its program with MGM Resorts in 2017, it was the first time that a commercial gambling company in North America adopted a program of this kind. Since then, MGM Resorts has embedded the GameSense experience into its operations across the United States.
GameSense’s responsible gambling tips and reminders are delivered to players visiting MGM Resorts’ properties through signage, television screens, slot machines, kiosks and conversations with staff.
“Through our partnership and collaboration with BCLC, we’re proud to set the standard and do our part to ensure that gaming is an enjoyable experience,” said Bill Hornbuckle, MGM Resorts’ CEO & President. “As the industry expands, we will continue to provide players tools and capabilities that empower everyone to play responsibly.”
In total, 11 different organizations across Canada and the U.S. are using BCLC’s GameSense, including the Massachusetts Gaming Commission and Canadian provinces/territories B.C., Alberta, Saskatchewan and Yukon.
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BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
BCLC
BCLC Partners with CFL as Official Sports Betting Partner in British Columbia
The Canadian Football League (CFL) and British Columbia Lottery Corporation (BCLC) have partnered to make BCLC’s online sportsbook – PlayNow Sports – the official sports betting partner of the 111th Grey Cup. BCLC, the only legal gaming operator in the province, is the newest Authorized Gaming Operator to partner with the league. The partnership builds upon BCLC’s commitment to football in the province – as both a longstanding supporter of the BC Lions and as an enthusiastic proponent of bringing the Grey Cup to Vancouver.
“BCLC is immensely proud to have PlayNow Sports as the official sports betting partner for the 111th Grey Cup. As a social-purpose company, BCLC works every day to generate win-wins for the greater good and serve in the best interests of the communities we call home. We’re thrilled to help bring together BC Lions and CFL fans from across the country in the spirit of celebration and community at this year’s Grey Cup Festival,” said Dan Beebe, BCLC’s Chief Operations Officer.
In celebration of Canada’s largest single-day sporting event returning to B.C. for the first time since 2014, the CFL and BCLC are holding a special contest for fans in B.C., Saskatchewan and Manitoba. The Grand Prize consists of two tickets to the championship game, two Grey Cup Festival passes, travel, accommodation, $500 in PlayNow Sports free bets and more.
“Responsible sports wagering, and the entertainment it provides, is an important part of the future of CFL fandom. Our work with BCLC allows fans to deepen their connection to the league, but more importantly, it strengthens our efforts to support British Columbians and the community through the valued programs and services they rely on every day,” said Tyler Keenan, the CFL’s Chief Revenue Officer.
The CFL’s province-specific Authorized Gaming Operator program works with partners to authenticate and regulate the league’s sports betting landscape. In 2023, the league complemented its existing wagering policies and by-laws with an enhanced Match Manipulation Policy. It is highlighted by an annual education component for all full- and part-time CFL personnel, including players, regarding their individual roles and responsibilities in supporting the league’s high standards for integrity and responsible gaming practices. All CFL personnel are strictly prohibited from wagering on league activities.
AI
British Columbia Lottery Corporation and Future Anthem partner to establish Artificial Intelligence and Data Innovation Hub in Vancouver
Partnership will create dedicated specialist team to develop and deploy AI to improve player experiences across gaming products and channels.
BCLC has partnered with Future Anthem, a UK-based gambling data science specialist, on the creation of an Artificial Intelligence (AI) and Data Innovation Hub (the “Hub”), to be located at BCLC’s Vancouver office.
The Hub will focus on the development of AI, data capabilities and programs designed to improve the player experience across all BCLC gambling platforms, including lottery, gaming, and sports. It will employ a team of data and product professionals, with access to Future Anthem’s Data Science platform.
“BCLC is excited to be partnering with Future Anthem to create the first AI innovation hub in B.C. focused on the gambling industry,” says Mark Goldberg, BCLC’s Chief Information Officer. “We know that the key components of the Hub will be its data driven research and software product development to support player engagement and experience, safer play and improved game design – core BCLC business areas.”
Managed in partnership through a joint Steering Committee that includes senior representatives from both BCLC and Future Anthem, the Hub will create and cultivate highly specialized, Vancouver-based AI technology jobs utilising Future Anthem’s strong experience in building teams focused on AI research and development, complemented by a small team of BCLC employees with skills and experience in this area.
“This dynamic partnership combines our expertise, reach, and technologies and allows us to harness AI for good – to bring true and measurable benefits to players in a responsible, sustainable, and enjoyable manner,” says Leigh Nissim, CEO and Founder of Future Anthem. “With access to more data across all verticals and channels to build amazing machine learning models and AI applications, I am confident this collaboration will quickly deliver benefits to BCLC and its players to reinforce its lead position within lotteries globally.”
As well as recruiting the team in Vancouver, Future Anthem will deploy its market-leading real time AI platform locally to employ best practices for AI product development and governance within the Hub, which includes protocols to ensure transparency of AI use, data security, and management of AI models and their player impact. These models are designed to use anonymised data that is stored in Canada.
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