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APAJO Joins EGBA In EU Initiative On Online Advertising And Copyright Protection
APAJO, the Portuguese online gambling association, has signed up to a European Commission Memorandum of Understanding on online advertising and intellectual property rights, joining other online advertising sector stakeholders who are already working together under the agreement. APAJO is the first national gambling association to join the MoU initiative, in addition to the European Gaming and Betting Association (EGBA) at EU-level.
Facilitated by the European Commission, the Memorandum of understanding on online advertising and intellectual property rights (MoU) is an agreement between stakeholders across various European online advertising sectors to reduce advertising on websites that infringe copyrights, such as illegal sports and movie streaming websites. The internet’s advertising ecosystem is complex, and this can sometimes lead to advertising from legitimate brands, including gambling companies, being placed on such websites.
EGBA was a founding signatory of the MoU in 2018, and its efforts to promote the initiative to Europe’s gambling sector have yielded positive results since then. A recent progress report by the European Commission found that, in 2021, advertising from major gambling brands had decreased by 55% on copyright-infringing websites in the EU.
The MoU is open to all partners and EGBA encourages other gambling associations to join EGBA and APAJO in signing up to the MoU and its aims.
“Advertisement is a central component of a safe and licensed online gambling environment. This industry is a relevant advertising sector and APAJO members are aware that, in parallel to the promotion of their brands and activities being indispensable to the channelization of the Portuguese consumer to the regulated environment, we have the responsibility of adhering to and promoting good practices in advertisement and communication. We are very happy to join the EGBA and other signatories of the MoU, as we subscribe to its spirit and mission.” – Ricardo Domingues, President, APAJO.
“We welcome APAJO joining us in support of the European Commission’s initiative to reduce advertising on copyright-infringing websites. The initiative has already proven that when we work together, online advertising sectors can achieve positive results. But there is still more work to do and we continue to encourage other gambling associations to sign up to the MoU and play their part in ensuring that gambling advertising, and its placement, is conducted in a responsible way.” – Maarten Haijer, Secretary General, EGBA.
Source: EGBA
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Altenar agrees sponsorship extension for Isle of Man Marathon

Sportsbook provider builds on commitment to local sporting initiatives by extending sponsorship deal to 2027
Altenar, a leading sportsbook and iGaming software provider, has agreed to sponsor the 2025 Isle of Man Marathon and Half Marathon for another three years, taking its agreement up to 2027.
This year’s edition of the popular event will take place on 10th August and will mark the third year of the provider’s sponsorship deal, which forms part of its broader strategy to invest in the Isle of Man community.
At the heart of the action, Altenar’s Chief Financial Officer (CFO) John Quaye will once again take to the undulating course, reinforcing the provider’s dedication to hands-on local engagement. This year, participants will also receive newly designed medals, t-shirts, and trophies, while extra medals will be awarded to winners of the Isle of Man Marathon Championships.
Fundamental to Altenar’s strategy is forging successful ties with Isle of Man locals and finding proactive ways to reinforce its affinity with the area. As part of its wider CSR goals, Altenar has also signed a new deal to sponsor the island’s Gran Fondo cycling race, further expanding its presence in the sporting scene.
John Quaye, CFO at Altenar, said: “We are delighted to support the Isle of Man Marathon and Half Marathon for a third year. It has been such a rewarding journey, and we’ve thoroughly enjoyed being part of such a meaningful local tradition. We are also pleased to announce that Altenar will remain the official sponsor for another two years at least.
“Being able to actively support our community and engage in events like this is something we take great pride in at Altenar.”
The post Altenar agrees sponsorship extension for Isle of Man Marathon appeared first on European Gaming Industry News.
Darwin Filho CEO of Esportes Gaming Brasil
Esportes Gaming Brasil announces Rita Cunha as Chief Growth Officer

Esportes Gaming Brasil, the group behind the brands Esportes da Sorte and Onabet, has appointed Rita Cunha as Chief Growth Officer (CGO). In her role, she will focus on driving the group’s organic growth, boosting commercial performance, and consolidating data-driven, customer-centric initiatives.
“The iGaming sector is undergoing a period of rapid and highly competitive expansion,” notes Rita Cunha. “I’m excited to join Esportes Gaming Brasil with the mission of transforming data into agile decision-making, strengthening our owned channels, and creating experiences that maximize user value—from the first interaction to long-term relationships,” she explains.
With over 20 years of experience in e-commerce and technology, Rita has built a career leading growth and marketplace strategies at companies such as PicPay—where she led PicPay Shop—as well as stints at Mosaico (Buscapé), Zoom, Passei Direto, and Match.com. Known for her data-driven business mindset, she brings acquisition, retention, and engagement strategies that have consistently delivered exponential results for high-traffic digital companies.
“Rita’s arrival reinforces our strong growth strategy grounded in technology, without compromising the user experience,” says Darwin Filho, CEO of Esportes Gaming Brasil. “Her experience with digital operations, combined with a 360° view of the customer journey, will be essential as we expand our market share in Brazil’s regulated environment.”
The post Esportes Gaming Brasil announces Rita Cunha as Chief Growth Officer appeared first on Gaming and Gambling Industry in the Americas.
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PG Soft releases fantasy-fueled Dragon’s Treasure Quest

PG Soft, a world-class digital mobile games company, has unveiled its fantasy-fueled video slot, Dragon’s Treasure Quest. The game is presented within a 5-reel, 3-row frame and features expanding reels and multipliers.Players must track down hidden treasures while navigating through legendary lore to find Wilds and Scatters, represented by a dragon eye and treasure chest respectively.
The Dragon Wild symbol only appears on reels two, three, four and five, and substitutes for all symbols except the Scatter symbol. Four Scatter symbols found anywhere will trigger the Free Spins Feature with 15 free spins – each additional Scatter symbol will trigger two more free spins. It’s possible to retrigger Free Spins.
At the end of every winning free spin, the total win for that spin is multiplied by both the multiplier at the bottom of the reels and the combined multipliers from the multiplier symbols on
the reels. Any multipliers collected during free spins will be accumulated and will remain at the bottom until the end of the Free Spins Feature.
Players can also take advantage of the Expanding Reel Window feature in Dragon’s Treasure Quest. At the start of each spin, all reels begin with three large reel windows. After each cascade, any reel window involved in a winning combination is split into two smaller windows—boosting the number of ways to win with every round.
A final element is the Multiplier symbol which is in play for any spin within the main game. One or more Multiplier symbols with values ranging from x2 to x100 may appear on the reels. At the end of the spin, all multipliers from the Multiplier symbols on the reels will be added together, and the total win for that spin will be multiplied by the total multiplier. The Treasure Chest may randomly add additional Scatter symbols if there are 1, 2 or 3 Scatter symbols present.
PG Soft’s spokesperson commented: “Dragon’s Treasure Quest delivers an action-packed reels adventure packed with exciting moments as players spin through a magical realm. Dragon’s Treasure Quest captures the spirit of heroic quests and the fiery power of dragons, keeping the adrenaline red hot with every spin.”
The post PG Soft releases fantasy-fueled Dragon’s Treasure Quest appeared first on European Gaming Industry News.
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