Latest News
iGaming’s first self-driving retention engine Ibex.ai signs partnership agreement with Flows
Flows, the no code automation and integration platform, welcomes Ibex.ai into its pre integrated marketplace to offer customers an innovative machine learning tool to intelligently supercharge their business from marketing recommendations and cost optimisation, through to bonus cost reduction.
The new partnership aims to bring the best of both worlds to the iGaming industry, giving operators complete control over their activities and journeys while enabling them to fully automate for the rest.
As part of the partnership, Flows customers will be able to take advantage of Ibex’s advanced and automated retention solution without any integration or manual data exchange efforts. Using a pre-built Flows template that can be activated with a single click. Flows partners will be able to try out the self-driving retention solution and assess its effectiveness for their business.
Part of the Ibex.ai product suite that will be available through Flows includes its bonus optimization tool, which avoids human errors to give a bonus to segments and players that will not be profitable. The platform calculates a full profit-loss calculation for each player, considering all financial parameters and optimizing for LTV or other KPIs that are part of the current brand growth strategy.
James King, CEO of Flows, said: “We are thrilled to add Ibex.ai as a partner within our Flows pre integrated exchange and be able to provide our partners with ease of access to a market leading enhanced machine learning solution that can help to greatly decrease bonus spends and improve overall profitability” “Our partnership highlights further our drive to offer customers the most agnostic solution on the market, as we enable them to have choice over who they work with and how they work with them and orchestrate seamlessly between systems through Flows.”
Thomas Aigner, Head of Business Development of Ibex.ai, said:“We are excited to partner with Flows, as their no-code automation platform provides the perfect complement to our self-driving retention solution. This collaboration will enable us to offer CRM Teams a hybrid model that provides manual journey control where necessary, while also fully automating retention activities for parts of the player base. We are looking forward to seeing the first results from operators taking advantage of our pre-built journeys.”
As part of their new partnership, Ibex.ai are offering iGaming operators who are using Flows a 3-month free trial of Ibex.ai. By using pre-configured journey templates within Flows, clients can try Ibex with the click of a button for part of their player base and without any integration or manual data exchange. This special offer provides an excellent opportunity for operators to experience firsthand how the partnership between Flows and Ibex.ai can enhance and automate retention activities.
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EuropeanGaming.eu
HIPTHER Confirms Removal of EuropeanGaming.eu from Its Portfolio
HIPTHER today reveals a strategic enhancement to its media portfolio. Starting January 2026, EuropeanGaming.eu will no longer be included in the HIPTHER portfolio.
This update comes after a finalized deal regarding the EuropeanGaming.eu domain. Consistent with best practices and contractual requirements, no additional information about the transaction will be revealed.
Notably, HIPTHER wants to directly clarify recent rumors: HIPTHER has not been sold, and there has been no alteration in ownership or control of the HIPTHER group.
The choice demonstrates an ongoing strategic emphasis on enhancing and expanding HIPTHER’s wider media ecosystem, which sustains a robust and expanding online presence across various sectors.
“EuropeanGaming.eu played an important role in HIPTHER’s journey, and we are proud of what was built over the years. This portfolio update is not an exit, but a refinement. HIPTHER remains fully independent, fully active, and more focused than ever on strengthening its core platforms and expanding our multi-industry media ecosystem. Our commitment to quality journalism, meaningful events, and global communities is unchanged.” – Zoltan Tundik, Co-Founder & Head of Business, HIPTHER.
HIPTHER’s active portfolio includes:
● eegaming.org
● gamingamericas.com
● gamingnewsroom.com
● hipther.com
● picante.today
● and the wider network of HIPTHER-owned portals and vertical platforms
Through these channels, HIPTHER continues to deliver in-depth coverage, analysis, and thought leadership across gaming, technology, fintech, blockchain, AI, cybersecurity, and adjacent industries, supported by its global events, community initiatives, and multimedia content.
HIPTHER remains fully committed to its mission of connecting industries, fostering dialogue, and building platforms that serve professionals, innovators, and decision-makers worldwide.
For partners, clients, and the wider community, this announcement is intended solely as a portfolio clarification and reassurance of HIPTHER’s continued growth and long-term vision.
The post HIPTHER Confirms Removal of EuropeanGaming.eu from Its Portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Book of Sobek
Hölle Games Releases Book of Sobek
Hölle Games has released its latest online slot, Book of Sobek. This 5×3, 10 payline slot invites players to dive deep into the magical Nile and enter the aquatic temple of the ancient Crocodile God.
With every spin, the mighty Sobek may rise from the depths to bless the reels. When players manage to uncover 3 or more sacred Books, the temple chambers swing open, granting entry into the Free Games. Within this inner sanctum, a special expanding symbol is chosen; should it land, it will stretch across the reels like the flooding Nile, paving the way for monumental wins of up to 5000x. Featuring both Feature Buy and Fire Stake options, the game is available now for MGA with other markets coming soon.
The post Hölle Games Releases Book of Sobek appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hub88
Hub88 and Odds88 Enters into Strategic Partnership with MINT
Hub88 and Odds88 have entered a strategic partnership with MINT, the advanced iGaming platform built on Web3 infrastructure, seeking to expand the new operator’s position at the forefront of iGaming innovation.
MINT is designed as a next-generation gaming ecosystem, set to provide tier-one iGaming and sportsbook expertise with the agility of Web3 technology. Backed by industry heavyweights including Hero Gaming, the platform will bring credibility, technical reliability and a premium user experience to a rapidly evolving market.
Through the partnership, Hub88 will provide MINT with seamless access to its portfolio of more than 12,000 titles, while supporting efficient platform development, streamlined integration and long-term scalability through a robust API. Odds88 will provide the operator’s sportsbook platform, with a highly customisable front-end, access to multiple odds feeds, with coverage of more than 1.5 million sports fixtures, and industry-leading risk management.
By leveraging both brands’ expertise, MINT will be able to focus on delivering consistency across verticals, frictionless onboarding and UX innovation – helping bridge the gap between traditional iGaming standards and emerging technological capabilities.
Ollie Castleman, Managing Director at Hub88, said: “MINT represents a new generation of iGaming platforms that are approaching Web3 with the maturity and high standards the industry expects.
“Alongside Odds88, this partnership aligns with our focus on supporting innovative operator brands that prioritise scalability, reliability and user experience.”
Will Fyler, Managing Director at Odds88, said: “We’re thrilled to partner with MINT along with Hub88 as we raise the game. Our vision to disrupt the industry and deliver a truly forward-facing proposition make this collaboration truly exciting.
“The operator is driven by exceptional talent, and we can’t wait to go live this quarter. Let’s get minted.”
Zak Manhire, CEO at MINT, said: “MINT is all about redefining expectations. We will not only push the limits of Hub88 and Odds88 and challenge what’s possible, but in doing so, we’ll grow together, champion innovation, and deliver a platform that surprises players in the best possible way.”
The post Hub88 and Odds88 Enters into Strategic Partnership with MINT appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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