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iGaming’s first self-driving retention engine Ibex.ai signs partnership agreement with Flows

Published

3 years ago

February 21, 2023

Reading Time: 2 minutes

Flows, the no code automation and integration platform, welcomes Ibex.ai into its pre integrated marketplace to offer customers an innovative machine learning tool to intelligently supercharge their business from marketing recommendations and cost optimisation, through to bonus cost reduction.

The new partnership aims to bring the best of both worlds to the iGaming industry, giving operators complete control over their activities and journeys while enabling them to fully automate for the rest.

As part of the partnership, Flows customers will be able to take advantage of Ibex’s advanced and automated retention solution without any integration or manual data exchange efforts. Using a pre-built Flows template that can be activated with a single click. Flows partners will be able to try out the self-driving retention solution and assess its effectiveness for their business.

Part of the Ibex.ai product suite that will be available through Flows includes its bonus optimization tool, which avoids human errors to give a bonus to segments and players that will not be profitable. The platform calculates a full profit-loss calculation for each player, considering all financial parameters and optimizing for LTV or other KPIs that are part of the current brand growth strategy.

James King, CEO of Flows, said: “We are thrilled to add Ibex.ai as a partner within our Flows pre integrated exchange and be able to provide our partners with ease of access to a market leading enhanced machine learning solution that can help to greatly decrease bonus spends and improve overall profitability” “Our partnership highlights further our drive to offer customers the most agnostic solution on the market, as we enable them to have choice over who they work with and how they work with them and orchestrate seamlessly between systems through Flows.”

Thomas Aigner, Head of Business Development of Ibex.ai, said:“We are excited to partner with Flows, as their no-code automation platform provides the perfect complement to our self-driving retention solution. This collaboration will enable us to offer CRM Teams a hybrid model that provides manual journey control where necessary, while also fully automating retention activities for parts of the player base. We are looking forward to seeing the first results from operators taking advantage of our pre-built journeys.”

As part of their new partnership, Ibex.ai are offering iGaming operators who are using Flows a 3-month free trial of Ibex.ai. By using pre-configured journey templates within Flows, clients can try Ibex with the click of a button for part of their player base and without any integration or manual data exchange. This special offer provides an excellent opportunity for operators to experience firsthand how the partnership between Flows and Ibex.ai can enhance and automate retention activities.

Free Ticket Drops

GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee

Published

2 hours ago

February 24, 2026

Wladimir P.

ggpoker-brings-back-wsop-super-circuit-with-record-$180m-guarantee

GGPoker, the world’s largest online poker platform, is set to host the highly anticipated 2026 WSOP Super Circuit online tournament series, running from March 1 to March 31.

This year’s edition features an unprecedented $180 million in guaranteed prizes, solidifying GGPoker’s reputation as the premier global poker destination.

Players will compete across 18 WSOP Gold Ring events, offering the chance to win one of poker’s most prestigious trophies and significant cash prizes.

Key Events & Highlights:

#5: $525 Mystery Millions [Final Stage] – March 9, $525 buy-in, $10M GTD ($1M Top Bounty)
#13: WSOP Super Circuit MAIN EVENT [Day 2] – March 23, $1,700 buy-in, $15M GTD
#18: GGMillion$ High Roller [Day 2] – March 30, $10K buy-in, $10M GTD

Exclusive Champion Perks
Winners of all 18 Gold Ring events receive:

A $5K WSOP Paradise package
Recognition on the official WSOP Rankings leaderboard

$3 Million in Free Ticket Drops
Participants in any WSOP Super Circuit event can win WSOP Express tickets, $5K Ring Passes, or $10K Bracelet Passes. Tickets will be awarded randomly throughout the series, totaling $3 million in free prizes.

Live Coverage
Final tables for the Main Event (#13) and High Roller (#18) will be streamed live on GGPoker.TV and YouTube, hosted by Jeff Gross, with commentary by Daniel Negreanu for the High Roller.

Player and Ambassador Excitement
Daniel Negreanu said: “The 2026 WSOP Super Circuit at GGPoker is absolutely massive. With $180M in total guarantees, including $15M Main Event and $10M Mystery Millions, it’s the perfect time to compete for record-breaking prizes.”

The post GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Casino Bonus Features

PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot

Published

3 hours ago

February 24, 2026

Wladimir P.

popok-gaming-unveils-macaco-millionario-dual-grid-slot

PopOK Gaming has launched Macaco Millionario, a vibrant online slot inspired by Chinese symbolism and designed with an innovative double-grid bonus feature.

Rich red and gold visuals, lucky symbols, and a playful Macaco character combine to deliver a visually engaging and rewarding gaming experience.

The game features a 5×3 layout with 30 fixed paylines and two types of Wilds, including Double Wilds that count as two symbols for higher winning potential. The Double Fortune Free Spins round introduces an extra 5×3 reel set, allowing players to spin two grids simultaneously. Wins across both grids trigger multipliers up to x20, and retriggers extend the bonus for bigger payouts.

With a maximum multiplier of x1,732, Macaco Millionario delivers exciting bonus features, including Free Spins, Double Free Spins, Double Win Multipliers, Extra Spins, and a jackpot option. The game offers an RTP of 96.56% and supports bets from EUR 0.02 to EUR 100, fully optimized for web and mobile play. Multi-language support includes English, Brazilian Portuguese, Spanish, Chinese, and Hindi.

“Macaco Millionario blends cultural familiarity with a unique bonus structure that delivers thrilling moments in every spin,” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “The double-grid feature sets it apart from traditional slots, offering operators and players something truly innovative.”

The slot is now live and available for integration across all platforms supporting PopOK Gaming content. Operators interested in adding Macaco Millionario to their portfolios can contact PopOK Gaming directly.

The post PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI in lottery

Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering

Published

3 hours ago

February 24, 2026

Wladimir P.

scientific-games-appoints-rich-wasserman-as-senior-vice-president-of-product-engineering

Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.

Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.

Leadership Experience from Amazon, Facebook and Stitch Fix

Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.

He previously held senior leadership roles at:

Amazon
Facebook
Stitch Fix

At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.

Driving Innovation Across Global Lottery Platforms

In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:

Retail lottery systems
Digital lottery platforms
Hardware and software innovation
Data analytics and AI capabilities
Consumer engagement technologies

CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.

Strengthening Lottery Technology Leadership

Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.

The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.