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MyRacehorse hires ex-Betfair Head of Racing to lead marketing efforts in the UK and Ireland

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Micro-share horse racing syndicate MyRacehorse has appointed Will De Nardo as UK and Ireland Marketing Director and Global Gaming Advisor as it looks to expand its customer base in the region.

De Nardo joins MyRacehorse after almost 10 years in the betting industry at Flutter Entertainment brands, where he worked for Sky Betting and Gaming, FOX Bet and most recently Betfair as Head of Racing.

MyRacehorse offers racing fans the opportunity to participate in genuine racehorse ownership, starting at just £46. Founded in the US in 2019, MyRacehorse now has over 50,000 owners, sharing ownership of 110 racehorses across America, Australia, UK and Ireland including Kentucky Derby and Breeders’ Cup Classic winner Authentic.

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MyRacehorse is looking to continue to grow its unique model of racehorse ownership in the UK where they already have horses in training with John and Thady Gosden, Joseph O’Brien, George Baker and Michael O’Callaghan.Talking about his appointment, De Nardo said: “I’m thrilled to be joining MyRacehorse at such an exciting time for the company, as we look replicate the successes of the US and Australian businesses in the UK and Ireland.

“The passion MyRacehorse has for delivering best-in-class experiences for its owners was clear to me from the beginning and I’m excited to be able to help deliver this unique ownership model to racing fans across the UK and Ireland.

“Finally, the experience of owning an elite racehorse can be accessible to anyone – which is truly game changing for the sport.”

Jules Pittam, Managing Partner of MyRacehorse, UK and Ireland, said:  “Will brings an additional and important marketing skill set to our UK and Ireland business due to his invaluable experience at Flutter.

“He will be influential in enhancing the owner experience as well as working with new partners as he develops gaming opportunities around the world. We are delighted to have someone of such high calibre join the team.”

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SYNOT Games partners with Platin Casino for a broader Spanish audience reach

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SYNOT Games, a leading provider in the iGaming industry, is excited to announce its latest partnership with Platin Casino in Spain. The collaboration introduces over 30 of SYNOT Games‘ most popular and engaging slots.

By joining forces, SYNOT Games and Platin Casino aim to solidify their positions in the Spanish market, offering exceptional value and entertainment to players while adhering to the highest demand.

Among the standout titles now available at Platin Casino are fan favorites such as Fruiti, Joker 5, Realm of Lions, and the highly anticipated seasonal release, Respin Joker 81 Xmass. These games highlight SYNOT Games‘ dedication to delivering visually captivating, high-quality, and diverse gaming experiences tailored to various player preferences.

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The collaboration emphasizes the vital role of partnerships in the ever-evolving iGaming sector, showcasing how mutual efforts can lead to expanded market presence and enhanced customer satisfaction.

Leticia Millán, Product Manager at Platin Casino, emphasized the significance of the partnership: We are thrilled to partner with SYNOT Games and bring their engaging slots to our platform. Their innovative approach to game design and ability to deliver player-favorite titles perfectly complement our mission to provide top-tier entertainment.”

Martina Krajčí, Chief Commercial Officer at SYNOT Games, added: „Collaborating with Platin Casino represents an exciting step for SYNOT Games as we expand our reach in Spain. Together, we bring an outstanding portfolio of games to a broader audience, ensuring players enjoy the premium gaming experience they deserve.“

The post SYNOT Games partners with Platin Casino for a broader Spanish audience reach appeared first on European Gaming Industry News.

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Playson goes live with St8 partnership to further expand European audience reach

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Playson, the fast-growing digital entertainment supplier, has moved to strengthen its distribution reach across the European market following a partnership with B2B aggregation platform provider St8.

The tie-up sees a broad collection of Playson’s top-performing games made available to St8’s partnered operators via a seamless API, enhancing the quality of their portfolios significantly. This includes the integration of popular titles such as Coin Strike: Hold and Win and Energy Coins: Hold and Win, as well as latest offerings Pink Joker: Hold and Win and Lightning Clovers: Hit the Bonus.

St8 boasts decades of experience in B2B iGaming operations, delivering fast and scalable solutions and will launch Playson’s industry-renowned portfolio initially in Estonia and Finland, with further European regions to be announced.

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The partnership underlines Playson’s ever-expanding global footprint and its ability to cater for large operator networks. By delivering engaging titles with sort-after mechanics, Playson continues to strengthen its reputation as a leading force in the iGaming European landscape.

Cristhian Andre Zito Sudoarg, Sales Manager at Playson, said: “We’re very pleased to partner with St8 and add our portfolio of captivating content to its ever-growing aggregation offering.

“As we continue to navigate a period of strong commercial growth across Europe, collaborations with providers such as St8 allow us to continue expanding our distribution to new markets and players.”

Alex Zvezdochkin, COO at St8, said: “We are thrilled to announce the integration of Playson as our latest games supplier, which marks an important milestone for us.

“We’re always looking to bring the very best games studios to St8, and Playson absolutely fits into that category. The titles are now available to St8 operator partners alongside all the usual features and functionality, including our bespoke selection of thumbnails.”

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Evoplay expands Baltic presence with new Optibet collaboration

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Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.

Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.

Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.

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This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.

Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”

“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”

Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”

“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”

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