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Kambi launches Bet Builder cash out and in-game ahead of Super Bowl LVII

Published

3 years ago

February 9, 2023

Reading Time: 2 minutes

Players will be able to cash out a large majority of pre-game Bet Builder bets live for the first time during this weekend’s Super Bowl, with plans to expand into other sports in the coming months

Kambi, the world’s trusted sports betting partner, has added cash out and in-game functionality to its market-leading Bet Builder product ahead of Super Bowl Sunday, bringing an extra element of excitement to what is expected to be the biggest betting event of all time.

Following a successful trial during the NFL playoffs, players will be able to place Bet Builders as the Super Bowl action unfolds, as well as having the option to cash out their pre-game or in-game Bet Builders during any stage of the game. By the end of the trial period, the cashing out of Bet Builders in-game had reached two-thirds of the level of single bets, underlining the appetite for the feature.

The Bet Builder enhancement extends to combinations made up of main bet offers, which are the majority of Bet Builders placed, with the cash out of additional markets to be added in time for next season. In addition to NFL, Kambi intends to add cash out and in-game Bet Builder functionality to various other sports and leagues over the coming weeks and months, including the MLB, NBA and the March Madness college basketball tournament.

Same and multi-game parlays have quickly become a must-have for leading sportsbooks with Bet Builder accounting for approximately 30% of all pre-game NFL bets on the Kambi network during the recent regular season. The addition of cash out and in-game marks the next phase of Bet Builder development, with Kambi’s market-leading product having recently won ‘Innovation in Sports Betting Software’ at the EGR B2B Awards.

Kambi’s Bet Builder, which has been built into the core of its sportsbook to deliver a high-quality user experience, is currently live for baseball, basketball, football, hockey and soccer, and is now also available to operators as a standalone service.

Simon Noy, SVP of Trading at Kambi, said: “The Super Bowl is always one of the highlights of the sporting calendar and with the immense popularity of Bet Builder, it was important for Kambi to continue to improve its market-leading product in time for Super Bowl LVII.

“Kambi has been consistently ahead of the market with its premium Bet Builder product and the launch of cash out and live functionality was the next logical step in the product’s evolution.

“We look forward to rolling out these features across other sports and leagues in the coming months.”

2026 EGR Europe Awards

MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland

Published

5 hours ago

February 19, 2026

Wladimir P.

mightytips-takes-home-egr’s-affiliate-of-the-year-title-for-the-uk-&-ireland

MightyTips was honored with the Affiliate of the Year award for the UK and Ireland at the 2026 EGR Europe Awards gala. The event took place on 18 February at the Hilton Malta in St. Julian’s, bringing together leading figures from the European iGaming sector.

This acknowledgment comes after a year of considerable expansion and product advancement for MightyTips. In 2025-2026, the brand underwent a significant website enhancement, improving its structure, navigation, and user experience.

Key updates included:

launch of a new Tips section featuring short, expert-backed insights on betting opportunities;
fully reworked sports predictions section with more structured, data-driven analysis;
introduction of a new bonus section with a user-friendly, informative interface that clearly presents licensed operators’ offers.

MightyTips is an internet betting resource operated by SEOBROTHERS. In 2026, MightyTips was nominated for the EGR Affiliate of the Year award in Central and Eastern Europe.

Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “The EGR Europe Awards are among the most established industry recognitions in the region. Winning it highlights the consistent work of the MightyTips team across multiple departments. This achievement reflects our long-term strategy and our commitment to sustainable product development.”

The EGR Europe Awards celebrate businesses that influence the iGaming sector throughout Europe. They acknowledge operators, affiliates, and suppliers establishing benchmarks in innovation, sustainability, customer experience, and product development. Regional categories highlight the advantages of particular markets, encompassing Central and Eastern Europe.

The accolade additionally acknowledges broader regional reach and enhanced collaborations with licensed operators in the UK and Ireland. MightyTips stays dedicated to delivering organized, data-oriented content for regional audiences, emphasizing compliance, transparency, and sustainable development.

The post MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Codere Online

Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy

Published

6 hours ago

February 19, 2026

GamingAmericas.com

codere-online-launches-ios-poker-app-in-mexico,-advancing-its-multi‑product-expansion-strategy

Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.

Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.

Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.

“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”

The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.

“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”

“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.

The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.

Akhil Sarin

Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing

Published

7 hours ago

February 19, 2026

Wladimir P.

akhil-sarin-joins-bet-it-drives:-stake’s-growth-and-what-igaming-gets-wrong-about-marketing

Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.

Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.

Key insights from the episode include:

Stake’s most valuable partnerships and why they worked
What sets their sponsorship strategy apart
Common mistakes iGaming marketing teams make
The one thing Sarin wishes teams focused more on
Biggest red flags and warning signs in partnerships
Leadership lessons and internal trust challenges

The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.

“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”

Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.

Watch or listen to Season 4, Episode 2 on:

The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.