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Soft2Bet launches its first brand in Denmark – Betinia

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iGaming platform provider and operator group, Soft2Bet enters the Danish market with its brand Betinia, strengthening its position in the Nordic region.

Users in Denmark will now be able to enjoy the many terrific features and advanced gamification elements, as well as attractive campaigns and offers that exist in this sophisticated casino and sportsbook product. The brand has its own distinct style featuring a fun blend of energetic yet user friendly design elements and smooth navigation, as users explore the many cool characters on the site.

Betinia boasts a casino library with a broad range of online casino games of chance. The choice is vast, consisting of around 2100 casino games from over 41 of the top providers in the sector, with more added continuously, which enables customers to discover titles that suit their taste as well as their budget. There are many different kinds of games available, including classic and traditional table and card games, jackpot slots as well as the well known blockbuster titles and in addition exclusive titles only available on Betinia.dk. There are also various options for sports enthusiasts, including Football, Tennis, Basketball, Volleyball, NFL, e-sport, Baseball, Ice Hockey, MMA, Boxing, Cricket and many other sports.

The project incorporates quick payment methods that enable safe and secure transactions, as well as professional customer service that operates 24/7. Betinia also uses the latest encryption technology that will keep your personal information and data safe. Not to mention a very user friendly registration and MitID verification process, that takes advantage of the advanced digital infrastructure available in Denmark as well as complying with the regulatory requirements specified in the Danish Gambling Act and Danish Gambling Authority guidelines.

Gamification is also central to Betinia and it serves to elevate players’ experience, helping the project distinguish itself from its competitors as well as creating brand preference. The project’s loyalty program is a gamification element which offers players an interactive experience where they get to explore different cities. These include the capital of Denmark, Copenhagen, and all of them have their own distinct sports arenas. Users see a stunning display of animation which was added on top of real-life locations. This brand has its own Betinia Coins System which offers rich rewards, as well as a unique set of achievements which all registered players participate in.

Betinia also includes weekly challenges as part of the loyalty programme and a cup and Colossus. In this, everytime users accumulate a certain number of Betinia Points, users will unlock one of the Colossuses.

Peter Christian Noer, Head of Country Teams at Soft2Bet, said: “We are very pleased to continue expanding our footprint in the European market as the entrance of our brand, Betinia in the Danish market further develops our presence in the rapidly developing Nordic region.

We now operate the Betinia brand in both the Danish and Swedish market under local licences with cutting edge technology adapted to the specific regulatory requirements and designed to provide an engaging, yet safe gaming experience for our users.

We are super excited to get Betinia into the hands of Danish users and continue our growth journey in the Nordics.”

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USA Pickleball “Golden Ticket” Returns to Las Vegas: February 2026 at the Plaza

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USA Pickleball is heading back to the “Sports and Entertainment Capital of the World” for the USA Pickleball Golden Ticket – Las Vegas, presented by Tommy Bahama.

Taking place from February 18–22, 2026, the event moves to a new iconic home at the Plaza Hotel & Casino in downtown Las Vegas. As a premier qualifying event for the 2026 USA Pickleball National Championships, this tournament offers amateur players their fastest “Path to Nationals.”

The “Golden Ticket” Advantage

In the competitive world of pickleball, a “Golden Ticket” is the ultimate prize for amateur athletes.

  • Priority Registration: Gold medalists in each age and skill bracket receive a Golden Ticket, granting them guaranteed priority registration for the National Championships in November.

  • Tiered Point System (TPS): Participants who do not win gold still earn maximum ranking points toward Nationals eligibility, as Golden Ticket events sit at the highest tier of the sanctioned points system.

  • Official Rankings: As a sanctioned event, results are reported to DUPR, providing athletes with verified skill ratings.

Venue Spotlight: The Plaza Hotel & Casino

The Plaza has established itself as the premier pickleball destination in Las Vegas, boasting more courts than any other hotel-casino resort in the city.

  • 16 Tournament-Level Courts: The venue features 12 permanent rooftop courts and a dedicated championship court area that can expand to accommodate large-scale tournament play.

  • Rooftop Experience: Players compete on the Plaza’s fifth-floor pool deck, offering panoramic views of the Las Vegas valley and the historic Fremont Street District.

  • Capacity: The event expects to host over 500 athletes across five days of high-stakes competition.

“This venue allows us to deliver an extraordinary athlete experience, from professional operations to the energy that makes Las Vegas such a special host city,” said Jose Moreno, Chief Marketing Officer of USA Pickleball.

Tournament Registration & Logistics

Registration for the Las Vegas Golden Ticket is currently open, with several key deadlines and costs for participants:

  • Registration Deadline: February 8, 2026.

  • Cost: $95 Registration Fee + $45 Event Fee (Amateurs).

  • Skill Levels: Open to players in skill brackets 3.0 to 5.0, with age divisions ranging from 19 to 80+.

  • Exclusive Rates: A special hotel rate is available at the Plaza using group code SUSAPGT for bookings made by February 2nd.

For more information on Golden Ticket tournaments and the Path to Nationals, visit https://usapickleball.org/goldenticket/.

The post USA Pickleball “Golden Ticket” Returns to Las Vegas: February 2026 at the Plaza appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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USA Pickleball Golden Ticket Heads to the Plaza Hotel and Casino in downtown Las Vegas next month

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USA Pickleball Golden Ticket Las Vegas presented by Tommy Bahama set for Feb. 18-22

USA Pickleball is returning to Las Vegas next month with the USA Pickleball Golden Ticket – Las Vegas presented by Tommy Bahama, bringing one of the organization’s premier qualifying events back to the city after a highly successful 2024 tournament. The event will take place Feb. 18–22, at the Plaza Hotel and Casino in downtown Las Vegas, offering athletes a new venue and an elevated tournament experience.

Golden Ticket Tournaments are official qualifying events for the USA Pickleball National Championships, the sport’s most prestigious competition. Winners earn a coveted Golden Ticket, securing priority registration to Nationals, while all participants earn points as part of USA Pickleball’s Tiered Point System.

Golden Ticket Tournaments attract top players from across the country, offering a professionally run environment with certified referees, official rules, and first-class venues designed for fair and competitive play. As sanctioned USA Pickleball events, participants earn official DUPR ratings and ranking points, helping athletes track progress and advance competitively.

“We’re excited to bring the Golden Ticket back to Las Vegas and to do it at the Plaza Hotel and Casino, with an expected 500+ athletes,” said Jose Moreno, Chief Marketing Officer of USA Pickleball. “This venue allows us to deliver an extraordinary athlete experience, from professional operations to the energy that makes Las Vegas such a special host city. Golden Ticket tournaments are a vital part of The Path to Nationals, and Las Vegas is the perfect place for players to test themselves, earn their way forward, and compete among the best in the country.”

“With the most pickleball courts of any resort, the Plaza has become the premier destination for pickleball in Las Vegas,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “We are excited to host this prestigious tournament and welcome the top USA Pickleball players from across the country to the Plaza. This event will be one not to miss with exciting, competitive matches played on our courts that offer unforgettable views of the Las Vegas valley.”

A special hotel rate at the Plaza is available for tournament participants. Rooms must be reserved online by Feb. 2, with group code SUSAPGT at https://book.passkey.com/go/SUSAPGT. Guests can also make reservations by phone, 1-800-634-6575, Monday through Friday, 8 a.m. to 10 p.m., or Saturday and Sunday, 5 a.m. to 10 p.m.

For more information on Golden Ticket tournaments and the Path to Nationals, visit https://usapickleball.org/goldenticket/.

The post USA Pickleball Golden Ticket Heads to the Plaza Hotel and Casino in downtown Las Vegas next month appeared first on Americas iGaming & Sports Betting News.

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BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming

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BetMGM, a leading iGaming and sports betting operator, has officially partnered with FashionTV Gaming Group to launch a curated portfolio of luxury-branded games. This strategic collaboration marks the entry of FashionTV’s iconic aesthetic into the North American iGaming market, exclusively through BetMGM’s platforms.

The partnership merges FashionTV’s global prestige in the worlds of fashion and high-society entertainment with BetMGM’s award-winning digital casino infrastructure.

Immersive Luxury Table Games

The initial rollout features two high-gloss table games designed to provide players with an “immersive, lifestyle-driven” experience that mirrors the sophistication of the FashionTV brand.

  • FashionTV Blackjack: A premium take on the casino classic, featuring refined visual assets and high-end production values.

  • FashionTV Roulette: A sleek, stylized version of the iconic wheel, bringing a “fashion-forward” energy to every spin.

The titles are currently live in Michigan, New Jersey, and Pennsylvania, with a wider rollout planned for all jurisdictions where BetMGM Casino is active.

Strategic Vision and 2026 Roadmap

For BetMGM, the partnership is part of a broader “branded content” strategy that includes previous successes with major TV and movie franchises.

“At BetMGM, we have redefined what it means to deliver entertainment in iGaming,” said Oliver Bartlett, VP of Gaming at BetMGM. “By partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”

Moshe Cohen, Founder & President of FashionTV Gaming Group, added: “BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”

Looking ahead, BetMGM has confirmed that additional FashionTV-branded titles—including slots and potentially live dealer variants—will be released throughout 2026 as part of an expanding content pipeline.

The post BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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