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Brazilian Lounge: the Brazilian space at ICE London 2023

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The main conference for the gambling market will take place on the 7th, 8th and 9th of February this year, at ExCeL London, England.

With the betting world keeping an eye on the Brazilian market, congress participants will have a space themed with colors, weather and even Brazilian coffee, all in the Brazilian Lounge!

This is the proposal that the six companies that headed the idea had! Take a little bit of Brazil, since the world is watching our market, for the London cold weather.
Aiming to expose all the potential of the national market to the global industry, in addition to presenting first class partners for international players who intend to enter or expand their business in Brazil, the Lounge will also have a large space to receive its guests and a meeting room. meetings.

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With the slogan ‘the best place to do business with Brazilian punters’ at ICE London, the Brazilian Lounge is made up of the following companies:

Super Afiliados

Super Afiliados is a company that knows the power of internet marketing and thus generates new customers for its companies, making them partners.

With professionals forming an experienced team in the digital market and with new forms of contact with the public, Super Afiliados produces campaigns that show not only the brand, but the people who make it all happen, helping its clients with their main objectives: success professional and personal fulfillment.

Jericho Eventos

Jericho is the company that organizes the best events in the sector: Brazilian iGaming Summit, Afiliados LATAM and Bet Expo.

With the evolution of the subject and the increasingly pulsating interest in the Brazilian vein, the next Group event will be held in a space ten times larger than the one held in 2022, which shows the strength of the sector (both B2B and B2C) in the Brazilian market.

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iGaming Media
iGaming Media is a digital marketing agency that offers unique and exclusive services for gambling companies. It is the first agency in Brazil focused on Backlinks and specialized in the iGaming industry.

With a team of specialized editors, the company has been operating in the market for eight years and helps bookmakers to improve their positioning in search engines. Distributing its articles, strategically produced with a focus on the sector, to the main news agencies in the country.

Cactus Gaming
Cactus Gaming has been a leading global provider of award-winning sports betting technology and gaming platforms since 2018.

With a mission to continually provide innovative, flexible and customer-centric solutions to its partners, ensuring the best possible iGaming products and services to secure a competitive edge.

AnSpacePay
Founded in 2015, AnSpacePay seeks to be much more than a way to receive and make payments, it is a simplified and effective platform that offers the perspective of a differentiated relationship between its contractors and end customers.

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Possessing a modern technological base and robust infrastructure, its daily goal is to leave its customers carefree and focused only on their core business, leaving the settlement of their payments under the responsibility of the means of payment company.

We Are Technology

With 26 years of experience in software development, the company knows all the challenges that its customers have to face.

Hire the software your company needs, made by experts. We Are Technology provides business-focused software.

A company with expertise in cloud, mobile, desktop and definitely knows how to engage the customer.

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The biggest ICE London in history

The organizing company of ICE London, Clarion Gaming, anticipated that this year’s event will feature the largest space ever recorded. The 51,466 square meters of space exceed the previous record of 49,690 set at the 2020 event. In total, ICE will occupy 41 halls at ExCeL London, with iGB Affiliate London occupying the remaining three halls.

It is worth remembering that Clarion has not held an event in London since the beginning of the Covid-19 pandemic, in February 2020. Ongoing concerns led to the cancellation of the 2021 and 2022 editions. in London are very high!

Attended by solution providers, brands to professional players, ICE London welcomes the best players and developers from the sports betting, bingo, casino, lottery, mobile, online, payments, social and eSports segments.

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DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus

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DreamPlay’s ambitions go far beyond simple game development. With a new office in Limassol, the international iGaming solutions provider is expanding its presence in Europe and laying the foundations for a new philosophy of the iGaming business.

The location in Limassol was not chosen by chance – Cyprus has long become the European center of iGaming. It is here that key market players, large operators and financial structures supporting the industry are concentrated. And the high concentration of technology and talented developers allows DreamPlay to form its own ecosystem of talent.

If in the 2010s Cyprus became a hub for classic iGaming operators, today it is a point of attraction for technology companies that are betting on metaverses and the integration of games into a wider digital ecosystem. DreamPlay is one of those shaping this trend.

Google-style campus for game development talents

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The DreamPlay office and campus in Limassol are part of the company’s international network of corporate campuses. Similar hubs already operate in Thailand, Bali, Peru, the UAE and Poland. They offer employees comfortable working conditions and the ability to move between locations, accommodation, meals, legal support for stays in different countries. And all this is at the expense of the company. -And the flexible work format and 4-day work week in the company helps DreamPlay talents maintain a healthy work-life balance. It’s all about well-established business processes and taking care of the team.

It’s nice to know that you can come to the country, and there is a Dream Campus where friends, like-minded people and someone who can simply take care of you are waiting for you. They will meet you at the airport, give you a tour, accompany you on medical or legal issues. It’s all part of the team.

“iGaming is an industry of emotions. Therefore, the people who create it should work where they feel best. Therefore, in our campuses we create an environment where the team can feel maximum freedom for creativity, focus on creating new breakthrough products. And not be distracted by everyday issues. And we are sure that this gives us a strategic advantage, because we are sure that our employees have received better conditions than their colleagues in other companies. Comfort, flexibility and freedom are part of our global philosophy of DreamPlay,” shares DreamPlay CEO Alex Tkach.

 

What does this mean for the market?

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Opening a DreamPlay office in Cyprus is a wise decision, as the company is preparing to enter new markets and partner with the largest iGaming players. It is also a signal to the entire market that the company is moving into the league of global players who dictate trends, rather than following them.

If today Cyprus is another platform for international expansion, then tomorrow DreamPlay may turn into one of the first technology companies in iGaming, operating on the principle of large IT holdings.

And this is where the main intrigue lies: will DreamPlay become the one who fundamentally rethinks the very nature of the industry?

The post DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus appeared first on European Gaming Industry News.

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International Game Technology PLC

IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

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International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.

“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.

“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.

IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.

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The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.

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Frank Arthofer

MLB Players Sign Licensing Agreement with PENN Entertainment

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MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.

The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.

PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.

The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).

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Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.

”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.

OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.

“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.

The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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